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All Journal Jurnal sistem informasi, Teknologi informasi dan komputer Jurnal Informatika dan Teknik Elektro Terapan JURNAL FARMASI DAN ILMU KEFARMASIAN INDONESIA E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal AKP Metode : Jurnal Teknik Industri Syifa' MEDIKA: Jurnal Kedokteran dan Kesehatan JSFK (Jurnal Sains Farmasi & Klinis) JUPE : Jurnal Pendidikan Mandala Psychology, Evaluation, and Technology in Educational Research Jurnal Riset Pendidikan Kimia (JRPK) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Informasi dan Teknologi JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Inovasi Pendidikan MH Thamrin Jurnal Evaluasi dan Pembelajaran J.Abdimas: Community Health International Journal Software Engineering and Computer Science (IJSECS) Jurnal Kajian Pembelajaran dan Keilmuan Pelita Teknologi : Jurnal Ilmiah Informatika, Arsitektur dan Lingkungan Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Jurnal Tata Rias (JTR) Journal of Economics and Social Sciences Eduvest - Journal of Universal Studies International Education Trend Issues Applied Quantitative Analysis (AQA) Innovative: Journal Of Social Science Research Information Technology Education Journal ILTEK : Jurnal Teknologi SAINTEK Journal of Innovative and Creativity Jurnal Tata Rias (JTR)
Achmad Ridwan, Achmad
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Journal : Information Technology Education Journal

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Integrating Graded and Nominal Response Models to Analyze User Preferences in AI-, AR-, and VR-Based Virtual Try-On for Personalized Beauty Experiences Nuridayanti, Nuridayanti; Josua, Dian Pertiwi; Rahayu, Wardani; Ridwan, Achmad
Information Technology Education Journal Vol. 4, No. 3, August (2025)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/intec.v4i3.8696

Abstract

The increasing adoption of digital beauty technology through Virtual Try-On (VTO) platforms powered by artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) necessitates a precise understanding of user preferences. This study aims to model user responses to VTO features using Item Response Theory (IRT), specifically the Graded Response Model (GRM) for ordinal-scale items and the Nominal Response Model (NRM) for non-ordinal categorical items. A total of 15 items were analyzed using GRM to assess users’ perceptions of AI accuracy, feature convenience, and visual satisfaction. Additionally, five non-ordinal items were modeled using NRM to capture explicit preferences for specific VTO functionalities, such as digital interaction and visual simulation. The results show that the average user preference score was 3.02 out of 5 (SD = 1.03), while the total preference score averaged 60 out of 100 (SD = 10.7), with response distributions approximately normal (skewness = 0.12; kurtosis = -0.24). The item information curves from the GRM indicated that several items contributed high information (above 2.0), effectively differentiating users within the −1 to +1 ability range. In the NRM analysis, the “real-time color visualization feature” exhibited the highest utility parameter (c = 1.98), indicating a strong user preference for this feature. The integration of GRM and NRM enables a more nuanced and flexible mapping of user preferences. This study presents a novel psychometric approach by combining GRM and NRM within a single VTO context to simultaneously capture both ordinal and nominal dimensions of user experience, which has not been extensively explored in prior research. These findings provide meaningful insights for the development of adaptive, personalized, and intelligent AI-based VTO systems to enhance the quality of user experience in digital beauty applications.
Co-Authors Abdillah, Nur Afriadi, Bambang Agung Prabowo Agung Prihandono Agung, Eka Adnan Ahmad, Nurul Qomariyah Ahmad, Saiful Aman, Syahrial Andy Wahyu Hermanto, Andy Wahyu Anita Nur Lely, Anita Nur Annisa, Cindy Ermintia Arlinwibowo, Janu Astika Tafrikul Khafidhoh, Astika Tafrikul Athiy Dina Rosihana Athoillah, Mohamad Anton Awaluddin Tjalla Barkah, Eka Cahyani, Septia Dwi Cikita Berlian Hakim Darmiyanti, Waskitarini Delima Sitanggang, Delima Diana Laily Fithri Eko Widodo Febri Dwi Anto, Febri Dwi Firmansyah, Nunung Agus GHAZI PRATAMA, TAFTAZANI Ginting, Riski Titian Hana, Fida Maisa Hanifiyah, Izzatu Al Heri Pramono Putro, Heri Pramono Himayati, Ade Ima Afifa HS, Christnatalis Ibnu Salman, Ibnu Iva Sarifah Josua, Dian Pertiwi Jovianto, Andrean Jubaedah, Dedah Jubaedah, Lilis Judijanto, Loso Junirianto, Eko Komarudin Komarudin Kuncoro, Ignasius Dwi Kurniadewi, Fera Lanasari, Rossy Legiran Legiran Libriansyah Ludmilla, Rafika Madewi, Astuti Manday, Dhanny Rukmana Maricar, Hudzaifah Muhammad Merrydian, Siska Miharja, Muhammad Najamuddin Dwi Muadzah, Muadzah Muhammad Najamuddin Dwi Miharja Muktiningsi, Muktiningsi Muktiningsih Nurjayadi Nadia Dwi Irmadiani Narulita, Lisa Nasution, Edwin Sugesti Nugraheni, Ariyanti Sri Nugroho, Soma Setiawan Ponco Nurcahya, Fikri NURHIDAYATI, SAFITRI Nuridayanti, Nuridayanti Octiva, Cut Susan Perangin Angin, Despaleri Pratama, Taftazani Ghazi Pratiwi, Cindya Yunita Pribadi, Januar Puspitaningtyas, Dyah Ayu Ramadhan, Fitri Nur Ramadhan, M. Irfan Rini, Indah Mustika Riyadi Riyadi Rizky Maulana, Rizky Rochmad Winarso Rohima , Azizah Aulia Rully Astri Hildayati Sabilla, Zahara Sam Saputra, Vernanda Saputra, Vernanda Sam Setiadi, Sandi Setiawan Ponco Nugroho, Soma Siregar, Saut Dohot Siti Azizah Soma Setiawan Ponco Nugroho Sudarmoyo, Dhadhang Tri Sugeng Priyanto, Sugeng Suharjono, Suharjono Suprapto Suprapto Susanti, Diah Ayu Susilo, Ahmad Dwi Tengku Riza Zarzani N Togar Timoteus Gultom Trihadi Prasetya, Trihadi Ully Muzakir Utami, Eli Wahyu Budiarto, Balla Wahyu Sri Astutik Wardani Rahayu Wawan Saputra Widyadi, Elvan Dwi Wijaya, Dedy Achmat Yennimar, Yennimar Yuli Rahmawati Yunida, Helvy Yunita Nita Yunus Mustaqim, Yunus Yusmaniar Yusmaniar Yuyun dwi astutik, Yuyun dwi