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Empowering the Creative Economy Through the Development of MSME-Based Car Free Days in the Kolam Makale Area, Tana Toraja Regency Abedneigo Carter Rambulangi; Althon Karaman Pongtuluran; Isak Pasulu; Elisabet Pali; Jemi Pabisangan Tahirs
Journal Of Human And Education (JAHE) Vol. 6 No. 4 (2026): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v6i4.2842

Abstract

Car Free Day (CFD) in the Kolam Makale area, Tana Toraja Regency, has developed into a public space that is not only used for community sports and recreational activities, but also as a center for creative economic activities through the involvement of Micro, Small, and Medium Enterprises (MSMEs). However, most MSMEs still face various obstacles, such as low business management capacity, lack of product innovation, limited digital marketing strategies, unattractive packaging designs, and the less than optimal use of Car Free Day as a promotional medium and to increase business competitiveness. This community service activity aims to increase the capacity of MSMEs through a creative economic empowerment program that includes training in business management, product innovation, branding, digital marketing, customer service, and assistance in developing business development strategies. The method used is Participatory Action Research (PAR) which involves MSMEs as active partners in every stage of the activity, starting from problem identification, program planning, training implementation, assistance, to evaluation of activity results. The results of the community service program demonstrate that this activity has been able to improve the knowledge and skills of MSMEs in managing their businesses more professionally, improve product and packaging quality, increase the use of digital media as a promotional tool, and strengthen marketing networks among business actors. Furthermore, Car Free Day increasingly functions as a productive public space that supports local economic growth and encourages the development of a creative economy based on regional potential. This program is expected to become a model for sustainable community empowerment in supporting the improvement of MSMEs' welfare and the development of creative economy destinations in Tana Toraja Regency
Co-Authors Abedneigo C. Rambulangi Abigael Tandi Kapang Adrianus Surianto Girikallo Aguswidyanti Panggarra Alfiana Alfiana Allo, Hesy Ramba Althon K. Pongtuluran Ance Pamau Pasande Andi Hidayatul Fadilah Andi Primafira Bumandava Eka Angela Haspin Oktiani Tudang Angelin Dirva Rante Manga’ Angelino Dos Santos Apriani, Yuyunsi Aprilia Sari, Anggita Aprilyanita Lambe Tandungan Ardenny, Ardenny Arlianti La’biran Astriwati Biringkanae Astuti Cendrawati Ramli Bakri, Asri Ady Biringkanae, Astriwati Biringkanae, Atriwati Cakranegara, Pandu Adi Chrismesi Pagiu Daniel Nemba Dambe Darius, Naysilya Darsono Darsono Dg. Liwang, Asmita Wulandari Dina Ramba' Dwi Kartika Prananingrum Eko Meiningsih Susilowati Elisabet Pali Emi Sukmawati Eriana Sepang Fauziah Umar Funco Tanipu Gebi Passalempang Gelstry, Gelstry Granit Agustina Irengsi, Irengsi Irma Marie Dulame Irwan Moridu Irwan Moridu Isak Pasulu Japar Abner Nangga Jemadi Jemadi Jens Batara Marewa Jens Batara Marewa Jens Batara Marewa Jesica Pongringgi Jihan Jihan Kalalo, Rieneke Ryke Kamil, Indriyati kasnowo, kasnowo Klemens Mere Kumagaya, Johannes. P. Lambe, Elvi Teresa Lebang, Zaman Liandro Doke Lolongan, Abigail Longginus Gelatan Lumentah, Lenda Manga’, Angelin Dirva Rante Marchelin, Marchelin Marinus Ronal Marinus Ronal Mercyliani Rerung Michael, Aryo Miftahorrozi Miftahorrozi Mince Batara Mohammad Edy Nurtamam Monika, Anes Muh. Nur Muhammad Azizi Muhammad Idrus Taba Muhammad Imam Hasnawi Muhammad Sujai Muhammad Yusuf Musran Munizu Novi Novaria Novita Mangallo Nur Arifin Nuralam Nuralam Oktavianus Pasoloran Otto Randa Payangan Paillin, Putriati Datu Pasorong, Selvi Pauang, Judika Greis Pompeng, Olivia Devi Yulian Ramba, Dina Rati Pundissing Ratih Primandari, Novegya Rihfenti Ernayani Ruben S. Kannapadang Ruru, Wansi Tandi Rusydi Fauzan Sampelimbong, Cristian Samuel PD Anantadjaya Selmi Lora Batara Setriel Killa Sherly Asriany Silele, Selfianni Siti Haerani Sono, Mohammad Gifari Sri Septiani Borotoding Srifatmawati Ahmad Srimelin Dahyuni Stefani Marina Palimbong Suhartini Salingkat Tangke, Mersi Tasik, Trivia Tasik, Valentine Toding Teguh Setiawan Wibowo Teguh Setiawan Wibowo Trevi Claudia Lestari Tulak, Harmelia Tuti Sulastri Valensia, Feny Feronicha Wansi Tandi Ruru WINDY WONMALY Yogi Hady Afrizal Yohanis Lotong Ta'dung Yohanis Lotong Ta'dung Yohanis. L. Ta'dung Yuniati Doti Allo Zaman Lebang Zandra Dwanita Widodo Zerah, Zerah Zulfiah Larisu Zumrotun Nafiah