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All Journal International Journal of Reconfigurable and Embedded Systems (IJRES) MUQTASID Jurnal Fisika FLUX J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Jurnal At-Tibyan: Jurnal Ilmu Alqur’an dan Tafsir Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Khatulistiwa: Journal of Islamic Studies Jurnal Pendidikan Fisika dan Teknologi At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Jurnal Bisnis Dan Kajian Strategi Manajemen Ihtiyath : Jurnal Manajemen Keuangan Syariah Humanism : Jurnal Pengabdian Masyarakat Plusminus: Jurnal Pendidikan Matematika INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE JIMEBIS El-Qish: Journal of Islamic Economics Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul) Asian Journal of Community Services (AJCS) International Journal of Community Service (IJCS) EKOBIS SYARIAH Eastasouth Journal of Effective Community Services Eastasouth Journal of Positive Community Services Current Biomedicine UPMI Proceeding Series Journal Jurnal Natural Scientiae Jurnal Keuangan dan Perbankan Syariah Al-Aflah ASNAF Journal of Islamic Law El Madani PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) International Journal of Kita Kreatif Jurnal Pengabdian Bakti Akademisi LANCAH Jurnal Inovasi dan Tren Risalah Iqtisadiyah: Journal of Sharia Economics
Nurma Sari, Nurma
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Journal : ekobis syariah

 1 
The Influence of Islamic Branding, Online Customer Reviews, and Tagline on Online Purchase Decisions on Shopee Salpina, Parjah; Umuri, Khairil; Halim, Hendra; Sari, Nurma
EKOBIS SYARIAH Vol 8, No 2 (2024)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/ekobis.v8i2.23807

Abstract

This research aims to analyze the influence of Islamic branding, online customer reviews and tagline on online purchasing decisions at Shopee by students in Banda Aceh City. The data used is primary data obtained from questionnaires distributed to 160 respondents, students who use Shopee ecommerce in Banda Aceh City. This research used a quantitative approach. The sampling technique uses purposive sampling techniques and is determined by the Hair formula. Technical data analysis using multiple linear regression with the SPSS. The results of this study indicate that the variables of Islamic branding, online customer review, and tagline have a positive and significant effect on online purchasing decisions at Shopee. Simultaneous testing found that the variables of Islamic branding, online customer review, and tagline have an effect on online purchasing decisions at Shopee
The Influence of Islamic Branding, Online Customer Reviews, and Tagline on Online Purchase Decisions on Shopee Salpina, Parjah; Umuri, Khairil; Halim, Hendra; Sari, Nurma
EKOBIS SYARIAH Vol. 8 No. 2 (2024)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/ekobis.v8i2.23807

Abstract

This research aims to analyze the influence of Islamic branding, online customer reviews and tagline on online purchasing decisions at Shopee by students in Banda Aceh City. The data used is primary data obtained from questionnaires distributed to 160 respondents, students who use Shopee ecommerce in Banda Aceh City. This research used a quantitative approach. The sampling technique uses purposive sampling techniques and is determined by the Hair formula. Technical data analysis using multiple linear regression with the SPSS. The results of this study indicate that the variables of Islamic branding, online customer review, and tagline have a positive and significant effect on online purchasing decisions at Shopee. Simultaneous testing found that the variables of Islamic branding, online customer review, and tagline have an effect on online purchasing decisions at Shopee
Co-Authors Abd.Rashid, Muhammad Hafiz Abdul Jabbar, Caesar Afandi ZT, Fitrah Afifudin, Toha Aina, Nurul Akhsanun Nadia Amarina, Hasna Amelia Putri, Novi Amir, Fakhrurrazi Amri Amri Amri Amri, Khoirul Andriyanto Andriyanto Anwari, Khairul Arfan Eko Fahrudin Chairani, Mira Che Wae, Husnee Cut Fauziah Dara Juwita Darminto . Dhiya Alifa DM, Burhanis Sulthan Eddy Gunawan, Eddy Elianti Nasution, Lisa Fadhil, Rahmat Fadilla, Dina Fahrudin, Arfan E Farid Farid Farid, Farid Farma, Junia Fitrah Khairi Fonna, Rizki Putri Nurita Giang, Phan Bao Gusti Atika Urfa Halim, Hendra Hamdani, Ahmad Hanif, Muhammad Hanif Fariswan Haris Riyaldi, Muhammad Hasnanti Putri, Windi Hayani, Nurilda Hidayat, Firdan Ikhsan In-In Hanidah Iwan Sugriwan, Iwan Joko Santoso Kadir Jailani, Abdul Kastika, I Nyoman Eva Khairiani, Dian Khasanah, Nur Dina Meylaila Luthfi Fuadah, Evi Khadijah Martin Sitepu, Panglima Maswan, Maswan Muftahuddin, Muftahuddin Muhammad Haris Fadhillah Muhammad Haris Riyaldi, Muhammad Haris Muhammad Salahuddin Muhammad Syahrizal, Teuku Muharman Lubis Mulia Saputra Nabila, Nisa Nasrulloh, Amar V Nasrulloh, Amar Vijai Netti, Misra Nirlina, Eka Nizam, Ahmad Nugraha, Adhitya Ade Nurlina, Eka Othman, Razali Bin Panggabean, Ovie Esrani Putra, Edy Giri Putra, Hamdika Yendri Putri, Siti Lusiana Rahimi, Sayyid Afdhal El Rahmadhiani, Ighfirlana Alief Rahmi Syahriza, Rahmi Raisa Ullya Nisva Ramadhani, Evi Rani, Dzacky Muharram Ridwan Nurdin Rusdi Rusdi Safika S, Safika Salpina, Parjah Sari, Maemunah Nurmaya Sari, Meutia Dwi Novita Sari, Nor Dewi Sartiyah Sartiyah Sartiyah, Sartiyah Savitri, Yuniar Setyorini, Dian Siregar, Fachrul A Siswahyudianto Sitepu, Novi Indriyani Sri Cahyo Wahyono Sri Rezeki Suganda, Rolly Ega Suminar Pratapa Suryajaya Suryajaya, Suryajaya Susanna Syahriyal Syahriyal, Syahriyal Syahrizal, Teuku Muhammad Syukri, Sarah Tarigan, Akmal Tetti Novalina Manik Tiofanny, Claudie Toni, Muhammad Totok Wianto Tri Hapsari, Annisa Umuri, Khairil Utari, Ulya Wahyono, Sri C Wahyudi, Untung Yenny Anggreini Sarumaha Yulia Yulia Zahri Hamat ZT, Fitrah Afandi