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All Journal INFORMASI Jurnal Komunikasi Interaksi : Jurnal Ilmu Komunikasi Nadwa : Jurnal Pendidikan Islam Jurnal InterAct Komunikator Jurnal The Messenger KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) Jurnal Studi Komunikasi ARISTO Jurnal Ilmiah Universitas Batanghari Jambi Nyimak: Journal of Communication Jurnal SOLMA Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Jurnal Pengabdian Masyarakat AbdiMas KACANEGARA Jurnal Pengabdian pada Masyarakat Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Penelitian Pers dan Komunikasi Pembangunan Simulacra Jurnal Ekonomi Manajemen Sistem Informasi Inter Komunika: Jurnal Komunikasi Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Abdimas Ilmiah Citra Bakti (JAICB) JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Riset Manajemen Komunikasi INCOME: Indonesian Journal of Community Service and Engagement International Journal of Science Education and Cultural Studies Room of Civil Society Development Smart Dedication: Jurnal Pengabdian Masyarakat Asian Journal of Management, Entrepreneurship and Social Science MAYARA: Jurnal Pengabdian Masyarakat CHANNEL: Jurnal Komunikasi Room of Civil Social Development
Drina Intyaswati
Universitas Pembangunan Nasional Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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Edukasi Media sebagai Alat Sosialisasi Kesetaraan Gender di Wilayah Kelurahan Pondok Labu Jakarta Selatan Wardani, Ayu; Hayati, Kumala; Saraswati, Dini Putri; Intyaswati, Drina
MAYARA: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2025): September-Desember
Publisher : Yayasan Miftahul Ulum Sangatta Kutai Timur (KEP. MENKUMHAM RI No. AHU-0014779.AH.01.04.Tahun 2018) bekerjasama dengan Jurusan Tarbiyah STAI Sangatta Kab. Kutai Timur.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71382/mayara.jurn.peng.masy..v3i3.308

Abstract

In Indonesia, issues related to gender equality remain a significant challenge, ranging from the topic of double roles and emancipation to sexual violence and patriarchal culture. Therefore, the media is needed as a tool to disseminate the importance of gender equality, both through conventional and digital media. The importance of education on gender equality can begin with small community groups, such as elderly groups, Family Welfare Empowerment groups, and other social activist communities involved in local empowerment programs. This community engagement program was carried out at RPTRA in Pondok Labu Subdistrict, South Jakarta. The participants in this activity included administrators from the Pondok Labu subdistrict, the Family Welfare Empowerment group (PKK), and the Elderly Learning Center, totaling 25 participants. The method used was a lecture delivered by the speaker (a lecturer from the Faculty of Social and Political Sciences, UPN Veteran Jakarta), followed by a question-and-answer discussion session. The aim of this activity was to provide knowledge regarding the importance of gender equality and the role of the media as a tool for promoting gender equality
Public Voices and Cyber Controversy: A Critical Discourse Analysis of the #Bjorka Trending Topic on Twitter (X) Dirgantari, Tasya Salsabilla; Intyaswati, Drina; Amartiwi, Utih
CHANNEL: Jurnal Komunikasi Vol. 13 No. 2 (2025): CHANNEL: Jurnal Komunikasi 27th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i2.1317

Abstract

Trending topics on Twitter (X) play a significant role in highlighting public-interest issues. This study aims to examine the meanings constructed in tweets related to the trending hashtag #Bjorka on Twitter (X). A descriptive qualitative approach was employed, with data collected through textual observation, data scraping, and documentation. The analysis was conducted using Teun A. van Dijk’s critical discourse analysis model across three dimensions: text, social cognition, and social context. In the textual dimension, many tweets expressed frustration and sarcasm toward the government and police for their perceived incompetence in handling the Bjorka case. In the social cognition dimension, tweet authors interpreted that Bjorka was not an actual hacker. In the social context dimension, the public demanded accountability. This study contributes to digital discourse research by demonstrating how public narratives can shift from an initial issue to broader political criticism, underscoring the need for further research on news patterns and issue framing in shaping public discourse. The findings are expected to serve as a reference for both the public and the Indonesian government—particularly the Ministry of Communication and Digital Affairs (Komdigi), the National Cyber and Crypto Agency (BSSN), and the Indonesian National Police (Polri)—to take a more proactive role in addressing cybercrime and strengthening personal data security systems, thereby restoring public trust and preventing similar incidents in the future.
Audit Komunikasi Siniar GoodTalk pada Kanal Youtube Good News From Indonesia dalam Pembahasan Ke-Indonesiaan, Kelokalan, dan Kebudayaan Nova Shafira Sunarto Putri; Intyaswati, Drina
Jurnal Riset Manajemen Komunikasi Volume 5, No. 2, Desember 2025, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v5i2.7593

Abstract

Abstrak. Podcast kini menjadi salah satu medium komunikasi digital paling dominan dalam beberapa tahun terakhir. Awalnya siniar identik dengan konten audio, kini banyak kreator yang mengadopsi format video podcast yang ditayangkan melalui platform seperti YouTube. Siniar GoodTalk, yang menayangkan episode-episode mereka dalam bentuk video di YouTube. Penelitian ini bertujuan untuk mengaudit pada siniar GoodTalk dengan kesesuaian pada pembahasan ke-Indonesiaan, kelokalan, dan kebudayaan. Penelitian ini menggunakan metode kualitatif pendekatan analisis isi deskriptif. Penelitian ini memberikan kebaruan berdasarkan objeknya, yaitu mengenai siniar yang diunggah melalui Youtube dengan tema ciri khas dari siniar GoodTalk. Penerapan audit komunikasi yang pada produk new media (siniar) menjadi sesuatu yang baru, untuk menilai konsistensi pada tema dari siniar GoodTalk. Hasil penelitian ini adalah pada topik ke-Indonesiaan yang dijelaskan oleh Didiet Maulana, membahas tantangan dalam membangun dan mempertahankan brand lokal di Indonesia. Agus Mulyadi berpendapat mengenai ketidaksetujuannya dengan anggapan bahwa minat baca orang Indonesia rendah. Pada topik kelokalan Didiet Maulana mengungkapkan dukungannya terhadap pengrajin lokal. Bagi Bagoes Kresnawan lebih memilih pasar tradisional, Jogja bisa kehilangan identitasnya jika semua pasar dibangun seperti mall. Paksi Raras Alit berpendapat mengenai fenomena menarik anak muda mulai kembali tertarik pada budaya lokal mereka, termasuk budaya Jawa. Pada topik kebudayaan Didiet menyoroti pentingnya kebijakan yang mendukung pelestarian budaya, seperti penggunaan wastra tradisional di lingkungan kerja. Paksi Raras Alit berpendapat bahwa pengetahuan dan nilai-nilai yang terkandung dalam kebudayaan lokal Jawa dapat menjadi jawaban atas permasalahan kehidupan modern.Abstract. Podcasts have recently emerged as a dominant digital communication medium. Following this trend, many creators are now adopting the video podcast format, often broadcasting their content on platforms like YouTube, with the GoodTalk podcast serving as a prime example. This research conducted a communication audit on the GoodTalk podcast, specifically assessing the consistency of its discussions across three core themes: Indonesian identity, locality, and culture. The study employed a qualitative method using a descriptive content analysis approach. The novelty of this research lies in its unique object: applying a formal communication audit methodology to a new media product a podcast uploaded to YouTube focused on these specific thematic characteristics. The research findings revealed specific insights and thematic consistency: Indonesian Identity: Guests like Didiet Maulana discussed the challenges of building and maintaining local brands, while Agus Mulyadi challenged the notion of low Indonesian reading interest. Locality: Didiet Maulana expressed support for local artisans. Bagoes Kresnawan advocated for traditional markets, warning that excessive commercialization (like building malls) could lead to Jogja losing its identity. Paksi Raras Alit highlighted the interesting phenomenon of young people regaining interest in local cultures, particularly Javanese culture. Culture: Didiet underscored the importance of cultural preservation policies, such as mandating the use of traditional textiles (wastra) in workplaces. Paksi Raras Alit argued that the values inherent in local Javanese culture could provide answers to modern life's problems.
TRANSFORMASI PEMASARAN PARIWISATA MELALUI IMPLEMENTASI INOVASI TOURMO: PELATIHAN DIGITAL MEDIA SELULER UNTUK PENGELOLA DESA WISATA Hendrayani, Yani; Rosmawarni, Neni; Intyaswati, Drina; Sadjijo, Priyono; Sinaga, Saidun
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34786

Abstract

Abstrak: Desa wisata memiliki potensi besar dalam mengembangkan pariwisata berbasis alam dan budaya.Namun masih banyak pengelola desa wisata menghadapi tantangan dalam pemasaran digital, terutama terkait keterampilan mengelola media sosial, membuat konten kreatif, dan memanfaatkan teknologi mobile. Tujuan kegiatan ini untuk meningkatkan kapasitas pengelola desa wisata melalui pelatihan TourMo (Trend of Utility Resources-based Mobile System), sebuah inovasi berbasis media digital seluler yang dirancang untuk memperkuat strategi komunikasi dan promosi pariwisata. Fokus pada pengembangan hard skill dalam produksi konten digital dan penggunaan aplikasi berbasis seluler serta komunikasi kreatif (soft skill). Evaluasi dilakukan melalui 15 pertanyaan pre-test dan post-test. Metode kegiatan mencakup pelatihan interaktif, pendampingan pembuatan konten digital, serta simulasi penggunaan TourMo dalam praktik pemasaran. Pelatihan diikuti oleh 10 peserta yang terdiri dari tim inti pengelola media sosial desa dan pelaku UMKM lokal. Evaluasi kegiatan dilakukan untuk menilai peningkatan pemahaman dan keterampilan peserta sebelum dan sesudah pelatihan. Hasil rata-rata skor Pre-Test adalah 49, sedangkan rata-rata skor Post-Test meningkat menjadi 85. Hal ini mengindikasikan bahwa intervensi atau pelatihan yang diberikan berdampak positif terhadap peningkatan pengetahuan dan kemampuan peserta. Implementasi TourMO diharapkan memperluas jangkauan promosi, memperkuat citra destinasi, dan mendorong peningkatan kunjungan wisatawan.Abstract: Tourism villages have great potential in developing nature- and culture-based tourism. However, many tourism village managers still face challenges in digital marketing, particularly in terms of social media management skills, creative content creation, and mobile technology utilization. The objective of this activity is to improve the capacity of tourism village managers through TourMo (Trend of Utility Resources-based Mobile System) training, a mobile digital media-based innovation designed to strengthen tourism communication and promotion strategies. The focus is on developing in digital content production and the use of mobile-based applications (hard skills) as well as creative communication (soft skills). The evaluation was conducted through 15 pre-test and post-test questions. The activity methods include interactive training, assistance in creating digital content, and simulations of using TourMo in marketing practices. The training was attended by 10 participants consisting of the core team of village social media managers and local MSME actors. The activity was evaluated to assess the improvement in participants' understanding and skills before and after the training. The average pre-test score was 49, while the average post-test score increased to 85. This indicates that the intervention or training provided had a positive impact on improving participants' knowledge and abilities. The implementation of TourMO is expected to expand the reach of promotion, strengthen the image of the destination, and encourage an increase in tourist visits.
Co-Authors Abdullah, Ahmad Zaki Abigail, Michelle Devina Amartiwi, Utih Anter Venus AYU WARDANI, AYU Azwar, Azwar Bintarti, Arifah Dharma, Nindya Soraya Dirgantari, Tasya Salsabilla Dyandra Putri Divianti Firdaus Noor Fitria Ayuningtyas Gustiana Sabarina Hapsari, Dian Tri Hartanto, Hartanto Hereditha Alifia Hermina Simanihuruk Istiyanto, S Bekti Kumala Hayati Kusumajanti Laura MBP, Ratu Lusia, Amelita M. B. P., Ratu Laura Made Oktavia Vidiyanti Mahmood, Qasim Mansur Mansur Mansur Mansur Musa Maliki Nova Shafira Sunarto Putri Nur’annafi Farni Syam Maella Prihatiningsih, Witanti PUJI LESTARI Puri Bestari Mardani Putri Irawan, Ayra Sekar Qasim Mahmood Radita Gora Tayibnapis Rania Sarah Syaharani Ratu Laura MBP Rizkiya Ayu Maulida Rosmawarni, Neni Sadjijo, Priyono Saputra, Windhi Tia Saputra, Windhi Tia Saraswati, Dini Putri Setiadarma, Aan Sharipudin, Mohamad-Noor Salehhuddin Sinaga, Saidun Siti Maryam SITI MARYAM Subangkit, Sapta Hari Sufian Jusoh Supratman Supratman Supratman Supratman Supratman Tayibnapis, Radita Gora Tia Saputra, Windhi Uljanatunnisa Uljanatunnisa Uljanatunnisa Vina Mahdalena Wibowo, Wasis Windhi Tia Saputra Windhi Tia Saputra Wulandari, Charisma Dina Wulandari, Kharisma Yani Hendrayani Yuliani Widianingsih