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Israwati Israwati, Israwati
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Journal : Journal of Social Commerce

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Leveraging Influencers to Reactivate Dormant Customers Effective Tactics and Metrics Israwati, Israwati
Journal of Social Commerce Vol. 3 No. 4 (2023): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v3i4.123

Abstract

The following is a look on how different influencer led methods could be applied to reactivate old customers and this include targeted messages, Special offers and discount, the use of stories and new products. The kind of research used in the studies involves the use of quantitative research where descriptive and inferential statistics are used to establish the impact of these approaches to consumer engagement and the cost of reactivation. The consequences monitor that consist of messages and extraordinary gives enhance reactivation efforts substantially while storytelling and new product displays also enhance positively though not to the same degree as the personalized messages and gives. This paper fills gaps in the literature relevant to the comparison of the techniques in question and, in specific reference to dormant clients, offers practical recommendations for the improvement of those approaches to influencer advertising. The learnings underlined the want for an array additional exam technique to seek successful reactivation and deliver useful advice on future advertising strategies.
Co-Authors A, Moh Alfit Abda Abda Abubakar Abubakar Adnan Adnan Agus Maulana Alfiati Syafrina, Alfiati Ananda, Siti Hadrayanti Anwar Anwar anwar, doddy Arifuddin Lamusa Ashari, Riskal Askrening Atjo, Syamsuryani Eka Putri Azizah, Mailani Baharuddin Baharuddin Bahruddin Bahruddin Baiti, Nurul Bilgis, Evita Bukhari Bukhari Darnius, Said Daud, Muslem Dian Aswita, Dian Dina Amalia Elvi Lastriani Erwin Erwin Fachry Abda El Rahman Fadhly, Nizamil Fatmawati Fatmawati Fauzi Fauzi Fauziah, Ainun Putri Febriani, Sintia Febrynaz, Aufa Gaja, Dama Darni Hajidin Hajidin, Hajidin Hariani Hariani, Hariani Hasniyati, Hasniyati Hayati Hayati Hermansyah Hermansyah Husin, M Husin, M. Imran Imran Irawan, T. Isna, Nur Jailani Jailani Jasmina, Alda Fajar Jujuk Ferdianto Juliandy, Irfan Kanchanawongpaisan, Sipnarong Kenusi, Afrilliana Kurniawati, Rizki Luthfi, Mahdiyah Majidah, Selvi - Mandira, Gracia Manshur, Jasmar Mardianto Mardianto Marwansyah Marwansyah, Marwansyah Maulidia, Dinda Meylani, Indira Mislinawati, Mislinawati Muhammad Ridhwan Muliana, Sitti Mustafa, Farha Mutia, Ratna Mutmainnah, Ainul Nazhirah, Nazhirah Nirwan, Nurwinda Nizamil Fadhli Nur Fatwa Basar Nurdin, Miftahul Jannah Nurhikma, Nurhikma Prananda, Putri Putri Maharani Putri, Siti Rahmaniah Rahayu Rahayu Raihan, Muhammad reza, nofria Said, Syahlan Saputra, Didin Hadi Sariakin Sariakin Shalihatin, Dian SITI NAILA FAUZIA, SITI NAILA SM, DAMRI Soedirman, Soedirman Solly Aryza Sudirman Sudirman Sulaiman Sulaiman Suwarni Suwarni T. Irawan Tahirudin, Tahirudin Teguh Fathurrahman, Teguh Tursinawati Tursinawati, Tursinawati Veni Hadju Werna Nontji, Werna Wiralis Wiralis Wulandari, Debi Yani, Rafika Yasin , Muhammad