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All Journal PROSIDING SEMINAR NASIONAL Interaksi : Jurnal Ilmu Komunikasi Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya Professional : Jurnal Komunikasi dan Administrasi Publik EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM ETTISAL Journal of Communication Jurnal Bahasa Rupa Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies INJECT (Interdisciplinary Journal of Communication) Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Surya Masyarakat Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Source: Jurnal Ilmu Komunikasi Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat Teknik BASKARA: Journal of Business and Entrepreneurship Masyarakat Berdaya dan Inovasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Al-Tsarwah Jurnal Surya Masyarakat Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalijaga Journal of Communication Jurnal Pewarta Indonesia ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat JPB International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Public Relations (J-PR) Jurnal Impresi Indonesia Indonesian Journal of Multidisciplinary Science Indonesian Journal of Business Analytics (IJBA) Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media SENTRI: Jurnal Riset Ilmiah Journal of Educational and Cultural Studies Concept: Journal of Social Humanities and Education Universal Raharja Community (URNITY Journal) Jurnal Abdimas: Pengabdian dan Pengembangan Masyarakat Jurnal Indonesia Sosial Sains Jurnal Penelitian Ilmu Pendidikan Indonesia Open Community Service Journal Cerdika: Jurnal Ilmiah Indonesia Journal of Business, Social and Technology SWATANTRA Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Kajian dan Penelitian Umum Salus Publica Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Spektrum Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik Setawar Abdimas Moneta : Journal of Economics and Finance Ekspresi: Publikasi Kegiatan Pengabdian Indonesia KHIDMAT SOSIAL Journal of Media and Communication Jurnal Bahasa Rupa Multidisciplinary Indonesian Center Journal CommLine HUMANUS : Jurnal Sosiohumaniora Nusantara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Proceedings of Jogjakarta Communication Conference (JCC) ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora
Sa'diyah El Adawiyah
Universitas Muhammadiyah Jakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Strategi Public Relations dalam Pengembangan Brand Image di SD NAIS Bekasi Qonita Diah Hidayati; Sadiyah El Adawiyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i1.2400

Abstract

Educational institutions need to have good relations with the surrounding community. To build a good and optimal image of an educational institution, it is necessary to have an open system for communicating and working well with each party. Nurul Amin Elementary School is an educational institution that has an active role in communicating with the community. There is Public Relations which has carried out its duties by building a positive image through social media. Researchers focus on how to develop a Public Relations Strategy, develop a Brand Image and the benefits provided to the community and schools at SD Nurul Amin Islamic School. The research method that the author uses is a qualitative method, using field research. This descriptive qualitative research uses a phenomenological approach. The results of this research are that SD Nurul Amin Bekasi carried out four main steps, namely: First, by carrying out careful planning related to clear programs, in accordance with the objectives. Second, the formation of an organization which is usually called MASMEDIA or the abbreviation for public relations and media. Third, strategic planning is prepared and approved. Implementations designed and prepared by the school include activities, meetings, parenting outing classes, market days, and so on. Fourth, carry out evaluations, by measuring how big the results are after running, as well as accepting criticism and suggestions from the community.
Model Komunikasi Humas dalam Literasi Media Sosial : (Studi Kasus Direktorat Pendidikan Profesi Guru) Shintia Ira Claudia; Sa'diyah El Adawiyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i1.2437

Abstract

The development of technology and social media affects the way we interact and access information. Social media, such as Facebook and Twitter, enable the global exchange of information. The phenomenon of virality accelerates the spread of content, creating new dynamics in delivering messages and influencing public opinion. Digital literacy is the key to dealing with the increasingly advanced technological era, especially through social media. This research aims to observe the communication model of the @ppgkemendikbud Instagram account in providing social literacy about Teacher Professional Education (PPG). This research method is descriptive qualitative with data collection through observation and literature study. The results showed that the Ministry of Education's PPG Instagram account with 1,086 uploads and 462 thousand followers plays a role in providing social literacy about PPG. The success of this account lies in its openness without locking, direct message feature that increases interactivity, and regularly uploading the latest information about PPG, national day commemoration, and education seminars. The PR communication model used involves a two-way approach, covering various PPG highlights, so that it is not only a source of information, but also a place to build a community.
Marketing Communication Strategy for Building Graha Padjadjaran Developer’s Corporate Image in Depok Naufal Nur A’lam; Sa’diyah El Adawiyah
Journal of Business, Social and Technology Vol. 7 No. 1 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i1.599

Abstract

Background: In the competitive property market of Depok City, effective marketing communication is a critical strategy for developers seeking to build a positive corporate image. Service quality and product quality play essential roles in ensuring consumer satisfaction, minimizing complaints, and sustaining the company's reputation. Objective: This study aims to examine how Graha Padjadjaran Developer implements marketing communication strategies to build its corporate image and to explain the contribution of each marketing communication dimension in shaping that image. Methods: Grounded in Kotler and Keller's Integrated Marketing Communications (IMC) theory — encompassing promotion, advertising, personal selling, direct marketing, and public relations — this research employs a qualitative case study with a descriptive design. Data were collected through observation, in-depth interviews with marketing staff, sales personnel, and consumers, and documentation of online marketing materials. Results: Graha Padjadjaran's marketing communication centers on providing clear product information, employing emotional consumer engagement, and maintaining intensive follow-up communication to build trust. Meta Ads platforms (Instagram Ads and Facebook Ads) serve as the primary digital marketing channels. Each IMC dimension contributes distinctly to image formation: promotion expands market awareness, advertising conveys credibility through visual content, personal selling positions the marketing team as the company's frontline representatives, and direct marketing fosters long-term consumer relationships through personalized service. Conclusion: This study concludes that integrated marketing communication strategies — promotion, advertising, personal selling, direct marketing, and public relations — significantly strengthen Graha Padjadjaran's corporate image, while effective complaint handling through service excellence reinforces sustained consumer trust.
Issue Management of the LAZISNU Philanthropic Institution in Strengthening Public Trust in NU-Care Jakarta Ahmad Soleh; Tria Patrianti; Evi Satispi; Sa'diyah El Adawiyah
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16185

Abstract

NU Care-LAZISNU is one of the largest philanthropic institutions in Indonesia that has a strategic role in collecting and managing zakat, infaq, and alms funds to support education, health, economic, environmental, and da'wah programs. The problem of inconsistency in zakat collection data that appears in the NU Care-LAZISNU report can be understood as part of the organizational communication issue that requires serious handling. The purpose of this study is how the issue management of the philanthropic institution lazisNu strengthens public trust in NU-Care Jakarta. The research method uses a qualitative approach with interviews with 16 selected informants also conducting observations, related documents and triangulation to test the validity of the data. The results of the study show that the issue management implemented by LAZISNU in building and strengthening public trust in NU Care's philanthropic programs is quite good in building and strengthening public trust in the LAZISNU Philanthropic Institution including transparency, negative stigma, and LAZISNU's communication model in managing issues that affect public trust in NU-Care is quite consistent, and the implementation of broader socialization so that it can increase public understanding of the programs run by NU-Care.
Strategi Media Relations Dalam Pembentukan Brand Image Universitas Muhammadiyah Jakarta Sheren Regita Cahyani; Suhaimah .; Salsabilla Narissa Devyanti; Sadiyah El Adawiyah
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.3991

Abstract

This study analyzes the media relations strategy of Muhammadiyah University Jakarta (UMJ) in shaping its brand image amid fierce competition between private and public universities. Using a descriptive qualitative approach, primary data was obtained through in-depth interviews with the Head of UMJ Public Relations (Sofia Hasna), journalists, and public respondents, supported by secondary data from institutional documents and media reports.Data analysis followed Miles and Huberman's interactive model with triangulation of sources for validity. The results show that UMJ's media relations strategy is coordinated by the University Secretariat Office through the synergy of public relations, multimedia, and protocol, with significant strengthening since 2024/2025. The conventional-digital hybrid approach includes information transparency, strict SEO-based coverage SOPs, situational spokespersons, and personal relationships with top-tier media such as Kompas and Detik.com. This strategy shapes UMJ's brand image as an "impactful, inclusive, and sustainable campus" through consistent news angles on student achievements, lecturer expertise, and Muhammadiyah's contributions, increasing visibility, positive tone, and competitiveness against state universities. Supporting factors include routine monitoring and professional relationships, while obstacles include limited human resources and leadership schedules. The findings enrich Jefkins' (2003) media relations theory and Kotler's brand image indicators, with practical recommendations such as instant communication groups and AI monitoring for similar private universities.
Pengaruh Marketing Public Relations Cloud cakes Terhadap Peningkatan Citra Positif Najwa Shahab; Karimah Faizah; Nasywa Rahmadhita; Sadiyah El Adawiyah
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4025

Abstract

Cloud Cakes is a food brand, or can be said to be a cake dessert that in August 2025 was discussed by the public on social media because many influencers reviewed Cloud Cakes. This study aims to analyze the influence of public relations marketing implemented by Cloud Cakes on improving Cloud Cakes positive image, as well as to measure data whether Cloud Cakes implements public relations marketing and whether it has an effect on improving Cloud Cakes positive image. This study uses a quantitative method approach. The number of samples in this study was 43 respondents. The sample research used a probability sampling technique, meaning that each population was given the opportunity to be selected as a sample. The data collection technique in this study was by distributing 11 statements through a questionnaire announced via Google Form. From the results of the data analysis, it can be seen that the t-test value is 0.000, which indicates that there is an influence of Cloud Cakes public relations marketing on improving the positive image. This study concludes that there is an influence of public relations marketing on improving the positive image based on the data that has been explained through SPSS.
Kampanye Public Relations Bagi Kopi “Bagi Keliling” Hanum Muti Salshabila; Marsha Amina Safira; Sadiyah El Adawiyah
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4026

Abstract

In today's coffee industry, competition is increasingly fierce. Many coffee entrepreneurs are not only selling coffee but also providing customer comfort through their coffee shops. However, the main challenge lies in maintaining brand existence amid the many choices available to consumers. Increasing coffee shop brand awareness is considered very important to enhance its existence in the community, especially among the coffee shop's target market. One way to increase coffee shop brand awareness is through public relations campaigns. This is considered quite effective because a campaign will directly involve their target marketing customers through interactions that occur during the campaign. Campaign publicity activities also need to be carried out, as publicity is proof that the campaign is running smoothly. Observing social media shows that a company's publicity activities are tailored to their target audience, which is key to successfully conveying their message. Many coffee shops target young people, such as college students, so many coffee shops promote or publicize their activities through social media, which is often accessed by college students.
Pengaruh Pesan Kampanye Public Relations #TemanSejiwa Terhadap Brand Awarness Kopi Janji Jiwa Pada Mahasiswa Universitas Muhammadiyah Jakarta Ahmad Mujammil Raza; Fasha Ashri Octavia; Sadiyah El Adawiyah
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4038

Abstract

In Indonesia's highly competitive local coffee shop industry, Kopi Janji Jiwa, a leading brand, utilizes public relations strategies through the #TemanSejiwa campaign to build stronger emotional connections with consumers, particularly university students. This study aims to examine the influence of the #TemanSejiwa public relations campaign messages on brand awareness of Kopi Janji Jiwa among students at Universitas Muhammadiyah Jakarta.A quantitative survey approach was employed, involving 36 purposively selected respondents—active UMJ students who are familiar with the brand and have been exposed to the campaign. Data were collected using Likert-scale questionnaires and analyzed through reliability tests (Cronbach's Alpha > 0.95), classical assumption checks, and simple linear regression.The results reveal a positive and significant effect of campaign messages on brand awareness (R² = 0.704; regression coefficient b = 0.861; p = 0.000 < 0.05). Mean scores for campaign messages (4.02) and brand awareness (4.26) on a 1–5 scale indicate strong positive perceptions of the emotional, authentic, and community-oriented messaging, which effectively enhances brand recognition, recall, and favorable associations. These findings highlight the critical role of community-based public relations strategies in strengthening the market position of local coffee brands in a competitive environment.
Pengaruh Kampanye “Semua Ada Di Shopee” Terhadap Tingkat Kepercayaan Pengguna E-Commerce Di Tangerang Selatan Nayla Nurially Sofyan; Nabila Kanaya Winata; Sadiyah El Adawiyah
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4052

Abstract

This study aims to analyze the influence of the "Everything is on Shopee" campaign on user trust levels in South Tangerang. Using explanatory quantitative methods, this study collected data from 30-100 respondents through a structured questionnaire. The results indicate that the campaign has a significant influence on building user trust through the dimensions of message clarity and frequency of exposure. Key findings revealed that respondents had a high level of agreement regarding transaction security and Shopee's system reliability as a result of the campaign's consistent messaging. This study recommends Shopee continue to maintain the credibility of product information to maintain user loyalty in urban areas.
Pengaruh Komunikasi Krisis Oleh Brand Pinkflash Terhadap Reputasi Merek Di Kalangan Mahasiswa Jakarta Sarah Diva Azzahra; Aisyah Zahwa Adisty; Qiana Monica; Sadiyah El Adawiyah
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4059

Abstract

The development of social media has made brand crises, particularly in the cosmetics industry, increasingly widespread and difficult to control. This study aims to analyze the influence of crisis communication conducted by the Pinkflash cosmetics brand on brand reputation among female students in Jakarta. The research focused on the issue of Pinkflash product recall by the Indonesian Food and Drug Authority (BPOM RI), which was announced on November 30, 2024, and which was again widely discussed on social media in 2025. This study used a quantitative approach with a survey method and referred to Social-Mediated Crisis Communication (SMCC) Theory. Data were obtained from 32 female students aged 18–25 in Jakarta using a Likert-scale questionnaire. The results showed that crisis communication delivered clearly, transparently, and accompanied by corrective measures can help maintain brand reputation amidst a re-emerging crisis. These findings confirm that an appropriate crisis communication strategy plays a crucial role in maintaining public trust in the digital era.
Co-Authors A I Ramadhan Abdul Rahman Adawiyah, Sa,diyah El Adawiyah El Ade Maulida Ade Muslimat Ade Siti Barokah Agus Ari Afandi Agus Hermanto Agus Hermanto Ahmad Muhaemi Ahmad Mujammil Raza Ahmad Mustofa Kamal Ahmad Soleh Aida Maslamah Aida Vitayala Aida Vitayala Hubeis Aida Vitayala Hubeis Aisyah Zahwa Adisty Alfa Taufan Latif Alfareji Febrian Hanom Alfitra, Musyafa Danish Ali Alamsyah Kusumadinata Alwasih, Alwasih Aminah Swarnawati Anindia Fardien Anwar Ilmar Ramadhan Astriana Baiti Sinaga Atika Suri Aulia Ayati Nurafifah Bambang Soetono Bintang Awal Ramadhan Carolina Fernanda Diaz Aprianto Cecep Effendi Cecep Effendi Cecep Effendi Claudia, Shintia Ira Deva Lestari Dewi Pariani Dharu Dewi Diah Safitri Ningrum Dian Khaeran Khaeran Djoko Susanto Djoko Susanto Djoko Susanto Emmy Suryani Endang Sulastri Evi Satispi Farah Aisyah Faricha, Rizza Dinda Farida Haryati Fasha Ashri Octavia Fauzalia, Dian Fikri, Muhammad Adzkaar Gilang Wasis Danuarta Hamzah Robbani Hanum Muti Salshabila Hermin Andi Magga Ihwana As’ad Ika Yulianti Ilham Al-Muqsith Ilham Al-Muqsith Imam Santoso Indrawan Indra Indriasari Indriasari Indriyani Idris Intan Paramita Istianto Budhi Rahardja Jazil Nusaf Aini Joana Juanita Tuhumury Karimah Faizah Karmanto Karmanto Kelly Ayu Anggraeni Khoirudin Khoirudin Laila Yumna Lestari, Ayu Ria Linka Azzahra Lusi Andriyani M, Rory Apsa M. Ali Hariawan Mahdinar Mahdinar Makroen Sanjaya Marsha Amina Safira Maulya, Widya Mawar Merry Mardina Karauwan Mohammad H. Holle Mubarokah, Fina Abiyya Agustin Muhamad Firzan Akbar Muhammad Amar Farhan Muhammad Cahya Panca Wijaya Muhammad Faqih Rusyda Muhammad Haidul Fikri Muhammad Kindi Fadhil Muhammad Rafid Alfattah Muhimin Mulkan Habibi Nabila Kanaya Winata Nabilah Akhsaniyah Najwa Shahab Nana Rahdiana Nasywa Rahmadhita Naufal Nur A’lam Nayla Nurially Sofyan nelly nuroniah Nur Hamidah, Nur Oktaviana Purnamasari Oskar Vitriano Pariani, Dewi Q, Hawa Arofah Qiana Monica Qonita Diah Hidayati Qurotul Putri Riyadi Qurotul Putri Riyadi Radjawane, Louise Elizabeth Rahadian Hastomo Rahma Dayanti Rahmanita Ginting Rahmat, Vivi Alayda Retnowati WD Tuti Richard Frimpong Ridho Ramadhan Rika Utari Sabaruddin Sabaruddin Safitri, Safira Dwinawati Safril Saiful Amir Sallam , Rizki Agus Salsabila, Salsabila Salsabilla Narissa Devyanti Santi Intan Anansih Sarah Diva Azzahra Sari, Bella Pusphita Septichia, Charrisa Shanty Syarifah Sheren Regita Cahyani Shintia Ira Claudia Sri Mulyani Sri Mulyani Sri Ndaru Arthawati Suci Lestari Handayani Suhaimah . Sukarman Sukarman Sulhendri Sulistiani, Indah Sunarti Suryani, Emmy Suryaningsih, Dewi Teuku Islamul Izulhaq Teuku Islamul Izulhaq Titi Sumarti Titi Sumarti Titik Sumarti Tria Patranti Tria Patrianti Tria Patrianti Tria Patrianti Tutik, Hartutik