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All Journal Jurnal Siasat Bisnis Jurnal Akuntansi & Auditing Indonesia Jurnal Manajemen Bisnis JAM : Jurnal Aplikasi Manajemen JBTI : Jurnal Bisnis : Teori dan Implementasi Professional : Jurnal Komunikasi dan Administrasi Publik MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Pelayanan Publik Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Gorontalo Management Research JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) MABIS: Manajemen dan Bisnis Progress: Jurnal Pendidikan, Akuntansi dan Keuangan Journal of Enterprise and Development (JED) International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung INVEST : Jurnal Inovasi Bisnis dan Akuntansi Journal of Entrepreneurship & Business Asian Management and Business Review Wiga : Jurnal Penelitian Ilmu Ekonomi IJFBP International Journal of Family Business Practices Journal of Business Studies and Management Review Journal Publicuho Journal of Applied Management and Business Administration Journal of Educational Management Research IIJSE TGO Journal of Community Development Business and Applied Management Journal Indonesian Journal of Strategic Management (IJSM) International Journal of Economics and Management Research
Johan, Ahmad
Universitas Langlang Buana
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Transportation

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Journal : iijse

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Analysis of the Influence of Novel Service Concept, Customer Satisfaction, and Novel Service Procedure on Customer Loyalty Welly Surjono; Ahmad Johan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6791

Abstract

This study was conducted to see the antecedents of customer loyalty by considering customer satisfaction and service innovation components, namely novel service concept and novel service procedure. The study was conducted on 208 users of streaming service applications such as Spotify, Netflix, Viu, Prime Video, HBO Go, and Disney+ Hotstar, who were selected using purposive sampling techniques with several criteria. Data were obtained from questionnaires distributed online using Google Forms, which were shared on social media of users of streaming service applications. The results of this study indicate that novel service concept, novel service procedure, and customer satisfaction have a positive effect on consumer loyalty. This study contributes to the literature on service innovation and customer loyalty in streaming services, while also providing suggestions for streaming service providers to improve customer retention.
Co-Authors Adi Praptika Adi Praptika Jaya Adi Utama Agus Rahayu Ali Januarty, Tamy An-Nisa Diana Andri Rianawati Anggia, Dimas Ani Surtiani Ani Yunaningsih Atep - Suhendar Ayi Astuti Ayke Nuraliati Ayuningtyas Yuli Hapsari Baharudin Baharudin Barkah Rosadi Budhi Satriawan Budhi Satriawan Cecep Suarha Dessy Isfianadewi Diana Sari Euis Eka Pramiarsih Febrianti, Resti Ferry Arfiansyah Fitriana, Nahda Fitriyani Fitriyani Ginanjar Wira Saputra Hadi, Faizal Susilo Handrian, Feby Ariel Haryadi, Dudi Heny Hendrayati Hidayat, Yosep Rahman Imanirrahma Salsabil Irfan Dzulfikar Khoirun Nisa Bahri Krishti, Aghnia Kurniawati Kurniawati Leny Hartati Lili Adi Wibowo Lufni Ramdiani Mariana F, R. Adjeng Marliana Hulu Maya Sari, Nur Zeina Mayasari Mayasari Melly Kusmiati Mirza Abdi Khairusy Mohammad Fauzi Kusumawardana Muafi - Muafi Nazila Laila Karomah Ni Luh Laksmi Rahmantari Nisa Aprilianti Nita Kanya Nugraha Nugraha Nuraliati , Ayke Nurwijayanti Oktavian, Rizky Ferari Oktavian, Rizky Ferrari Prasetyo Hadi Prihadi, M Dana Puspo Dewi Dirgantara R. Iim Takwim RACHMAT RACHMAT Rahmayanti, Rima Ratih Hurriyati Resti Febrianti Retno Purwani Setyaningrum Rhika Sindi Amelia Rifqi Zaeni Achmad Syam Riski Eko Ardianto Riza Bahtiar Sulistyan Sadikin, Taufik Satriawan, Budhi Shinta Dzauharoh Sondari, Tanty Sri Astuti Pratminingsih Sriwardani Sriwardani Sriwardini Sriwardini Sudarmadi, Dedi Suhada Suhada Suhada Suhada SUMA, Dewi Suryanto Suryanto Susilawati Susilawati Tanty Sondari Tezza Adriansyah Anwar Tuti Asmala Vanessa Gaffar Welly Surjono Yuli Rachmawati Yuliawati, Ayu Khrisna Zairusi Zairusi Zulganef Zulganef