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All Journal JKIE (Journal Knowledge Industrial Engineering) Jurnal Mahasiswa Manajemen Prosiding Seminar Nasional Pendidikan, Bahasa, Sastra, Seni, dan Budaya Indonesian Journal of Digital Public Relations Jurnal Manajemen Riset Inovasi Gudang Jurnal Multidisiplin Ilmu AL-MAFAZI: JOURNAL OF ISLAMIC EDUCATION MANAGEMENT Chatra: Jurnal Pendidikan dan Pengajaran Jurnal Manajemen dan Pendidikan Agama Islam Jurnal Budi Pekerti Agama Islam Jurnal Penelitian Pendidikan Indonesia (JPPI) Dinamika Pembelajaran : Jurnal Pendidikan dan Bahasa Jurnal Manajemen, Pendidikan dan Pemikiran Islam Global Leadership Organizational Research in Management QAZI : Journal of Islamic Studies QOUBA : Jurnal Pendidikan LITERA: Jurnal Ilmiah Multidisiplin Journal of Curriculum and Pedagogic Studies Kajian Administrasi Publik dan ilmu Komunikasi Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Rofiq Hidayat
Unknown Affiliation
Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Public Health Social Sciences Other

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Fungsi Humas sebagai Jabatan Fungsional dalam Meningkatkan Komunikasi Publik di SDN Sempusari 01 Jember Mufidatul Rosidah; Muhammmad Lutfi Alghifari; Muhammad Qutbir Rabbani; Muhammad Zaki Bahtiar; Rofiq Hidayat
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 4 (2025): Desember: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v2i4.699

Abstract

Public relations in schools plays a crucial role in building effective communication between the school and the community. Its primary functions include disseminating information, building a positive image, and establishing cooperation with external parties. This study aims to assess the implementation of the Public Relations function as a functional position in improving public communication at SDN Sempusari 01 Jember. The approach used was descriptive qualitative with data collection through interviews, observation, and documentation. The results indicate that although the Public Relations function has been implemented, its implementation is still not optimal. Communication activities such as publications and community engagement have been carried out, but are not well structured. The main obstacle lies in the lack of functional staff and understanding of the role of public relations. Therefore, improving the competence of teaching staff is necessary for a more optimal role of Public Relations in strengthening public communication in elementary schools.
Implementasi Manajemen Humas dalam Membangun Hubungan Sekolah dalam Masyarakat di SDN 1 Mangli Jember Duwi Sakiatul R; Cindy Syafatur R; Hilmia Rina Aminda; Eka Pujawati; Rofiq Hidayat
Jurnal Manajemen dan Pendidikan Agama Islam Vol. 3 No. 6 (2025): November: Jurnal Manajemen dan Pendidikan Agama Islam
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jmpai.v3i6.1491

Abstract

This study aims to analyze the implementation of public relations management in building school-community relations at SDN 1 Mangli. The research highlights the importance of community involvement as a strategic partner in improving the quality of basic education. The theoretical framework is based on the Excellence Theory, community participation theory, and two-way symmetrical communication relevant to the school’s public relations role. The study employs a qualitative approach with a case study design, involving the principal, teachers, school committee, and parents through interviews, observations, and documentation. Data were analyzed using the Miles & Huberman interactive model.The findings indicate that SDN 1 Mangli has implemented public relations management strategically—not only administratively—but also as a means to foster communication, enhance community participation, and strengthen the school’s positive image. However, challenges remain, including the dominance of one-way communication, limited use of digital media, and the absence of measurable evaluation indicators. This research reveals that elementary schools can adopt modern public relations principles. The study implies the need to strengthen two-way symmetrical communication, optimize digital media utilization, and develop measurable evaluation indicators for school public relations programs.
Strategi Perencanaan dan Pelaksanaan Program Humas dalam Mendukung Pengembangan Madrasah Aliyah Nurul Islam Jember Ahmad Aril Athok Illah; Afina Afanin Nabila; Ardita Dwi Subakti; Ahmad Sholeh; Rofiq Hidayat
Jurnal Manajemen dan Pendidikan Agama Islam Vol. 3 No. 6 (2025): November: Jurnal Manajemen dan Pendidikan Agama Islam
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jmpai.v3i6.1544

Abstract

School-Owned Enterprises (BUMES) and the public relations division of the madrasah play a strategic role in supporting institutional development through systematic and sustainable program planning and implementation. BUMES functions not only as the school’s entrepreneurship unit but also as a bridge for collaboration with external institutions, including universities, government agencies, and international partners. During specific periods, particularly toward the end of the academic year, the intensity of cooperation increases, marked by the execution of several strategic programs. In addition to routine activities such as internships at BBDB, BUMES and the public relations division also initiate innovative programs, including a student exchange program to Thailand. This initiative aims to expand global networking, strengthen student competitiveness, and provide cross-cultural learning experiences. All programs are designed through organized planning processes from the beginning of the semester, taking into account relevance, sustainability, and implementation efficiency. This ensures that each activity aligns with the vision and needs of the madrasah while maximizing benefits for students and the institution. The implementation of these programs demonstrates that the synergy between BUMES and the public relations division significantly enhances educational service quality, strengthens institutional image, and supports comprehensive improvement in school performance.
Peran Humas dalam Meningkatkan Citra Positif Madrasah melalui Media dan Publisitas di MTS Fathur Rahman Sukorambi Jember Khoirumansyah Khoirumansyah; Karlinda Anna Mudrikah; Irmatus Sa’adah; Holifatul Hasanah; Rofiq Hidayat
Jurnal Manajemen dan Pendidikan Agama Islam Vol. 4 No. 1 (2026): Januari: Jurnal Manajemen dan Pendidikan Agama Islam
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jmpai.v4i1.1506

Abstract

This research was conducted based on the importance of the image of educational institutions in gaining public trust, making the role of Public Relations (PR) as a public communication manager highly essential. MTs Fathur Rahman Sukorambi Jember was chosen as the research site because the institution is currently striving to enhance its positive image through the optimization of media and sustainable publicity strategies. The aim of this study is to describe the role of PR in building the image of the madrasah, as well as to analyze the communication strategies employed, the forms of publicity implemented, and the challenges faced in its execution.This research applies a qualitative approach with a field research design. Informants were selected through purposive sampling, involving parties considered relevant and knowledgeable about public relations activities, such as the head of the madrasah, PR staff, teachers, students, and parents’ representatives. Data were collected through observations of madrasah activities, in-depth interviews, and documentation in the form of archives and published media. The data were analyzed descriptively, emphasizing the researcher’s interpretation of communication patterns, publicity strategies, and their impact on public perception of the madrasah’s image.The findings reveal that PR functions as a communicator, mediator, and builder of a positive madrasah image. The use of conventional media and digital platforms such as Facebook, Instagram, and WhatsApp Groups has proven effective in reaching a wider community and enhancing public interaction. Documentation of academic and non-academic activities also strengthens the legitimacy of the institution’s achievements. The main obstacles encountered include limited human resources, technological facilities, and consistency in information management. Nevertheless, overall, the role of PR has been proven significant in improving the positive image of MTs Fathur Rahman Sukorambi Jember.
Manajemen Humas dan Kepemimpinan Waka Humas di SMK Shofa Marwa M Haikal Ardani; Meli Farah Nabila; Lia Anisyarifah; Marsya Syauban Nabila; Rofiq Hidayat
Jurnal Budi Pekerti Agama Islam Vol. 3 No. 6 (2025): December: Jurnal Budi Pekerti Agama Islam
Publisher : Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbpai.v3i6.1520

Abstract

This study aims to analyze public relations (PR) management practices and the leadership style of the Vice Principal for Public Relations (Waka Humas) in building a positive school image and establishing partnerships with industry sectors. The focus of the research lies in communication strategies, coordination patterns, and leadership approaches implemented to support school development programs based on industry collaboration. This research employs a qualitative approach using a case study method, with data collected through in-depth interviews, observations, and documentation analysis. The findings reveal that the Vice Principal for Public Relations applies strategic PR planning, including situation analysis, goal formulation, program implementation, and evaluation processes. Furthermore, a transformational leadership style is predominantly applied, characterized by the ability to motivate, inspire teachers and staff, and foster a collaborative culture in achieving school goals. This leadership approach has been proven effective in increasing stakeholder participation, expanding industrial networks, and strengthening the school’s image as an adaptive institution responsive to the needs of the workforce. Nevertheless, the study also identifies challenges related to limited resources, particularly concerning infrastructure support and time allocation for program implementation. These findings highlight the importance of enhancing the capacity of school public relations roles to ensure sustainable industrial partnerships and a strong institutional reputation.
EFEKTIVITAS MANAJEMEN HUMAS DALAM MENGELOLA KEPROTOKOLAN DAN KEGIATAN RESMI DI SEKOLAH SDN 4 TANGGUL WETAN Nailus Salsabila Firdausiyah; Nabilah; Nadiyah; Nayla Samitha R; Rofiq Hidayat
Jurnal Penelitian Pendidikan Indonesia (JPPI) Vol. 3 No. 2 (2026): Januari
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jppi.v3i2.6688

Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas pengelolaan humas dalam penyelenggaraan kegiatan keprotokolan dan kegiatan resmi di SDN 4 Tanggul Wetan, Kabupaten Lamongan, Jawa Timur. Pengelolaan humas memiliki peran strategis dalam membangun citra positif sekolah melalui komunikasi yang efektif, koordinasi kegiatan, serta penerapan protokol resmi secara tertib dan profesional. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan desain studi kasus. Pengumpulan data dilakukan melalui wawancara mendalam, observasi partisipatif, dan studi dokumentasi yang melibatkan sepuluh informan utama, mencakup kepala sekolah, guru, dan staf humas. Temuan penelitian menunjukkan bahwa efektivitas pengelolaan humas tercermin dari perencanaan program yang terstruktur, pembagian peran yang jelas, serta penerapan tata upacara dan penataan tempat sesuai standar keprotokolan. Evaluasi dan pemantauan dilakukan secara berkala untuk menjaga kualitas layanan humas. Namun, terdapat beberapa hambatan seperti keterbatasan sumber daya manusia dan pemanfaatan teknologi informasi yang belum optimal. Secara keseluruhan, penelitian ini menegaskan bahwa pengelolaan humas yang terencana, komunikatif, dan adaptif dapat meningkatkan kelancaran kegiatan resmi serta mempererat hubungan harmonis antara sekolah dan masyarakat.
PERAN HUMAS DALAM MENINGKATKAN PARTISIPASI MASYARAKAT TERHADAP PROGRAM PENDIDIKAN DI MADRASAH PERKOTAAN JEMBER Silviana, Ilma; Fatimah; Gita Mashlachatun Nisa; Irma Yulismawati Eka Masyitoh; Rofiq Hidayat
Indonesian Journal of Digital Public Relations (IJDPR) Vol 4 No 2 (2026): Januari
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v4i2.10088

Abstract

Perkembangan media sosial, khususnya Instagram, mendorong pelaku usaha di industri Food and Beverage memanfaatkannya sebagai sarana komunikasi pemasaran yang strategis. Karakter Instagram yang visual dan interaktif memungkinkan merek menyampaikan pesan secara kreatif serta membangun kedekatan dengan audiens. Penelitian ini bertujuan untuk mengetahui pengaruh konten Instagram @warkopolim terhadap brand awareness Warkopolim. Penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada pengikut akun Instagram @warkopolim. Analisis data dilakukan menggunakan regresi linier sederhana. Variabel konten Instagram dianalisis berdasarkan dimensi 4C, yaitu context, communication, collaboration, dan connection, sedangkan brand awareness diukur melalui brand recall, brand recognition, dan top of mind. Hasil penelitian menunjukkan bahwa konten Instagram @warkopolim berpengaruh positif dan signifikan terhadap brand awareness, dibuktikan dengan nilai signifikansi 0,00 < 0,05. Nilai koefisien determinasi sebesar 14,9% menunjukkan bahwa konten Instagram berkontribusi terhadap peningkatan brand awareness, sementara sisanya dipengaruhi oleh faktor lain. Temuan ini menegaskan pentingnya pengelolaan konten Instagram yang relevan dan konsisten dalam membangun kesadaran merek bisnis kuliner lokal.  
Co-Authors Abdul Majid Abdullah adhar, Faris Hilmi Aditiya Afina Afanin Nabila Ahmad Aril Athok Illah Ahmad Irsyahriyan Filibriza Ahmad Sholeh Ainur Robithoh T Ainur Rovi Atur Rohmah Alifana, Fairus Tahta Amalia Wanda Mega R. Amaliyah, Azizatul Amaliyah Anggun Amelia3 Anggun Sadiya Aurellia Ghani Ardita Dwi Subakti Arifatun Nurus Saadah Arina Mahdiana Arina Manasikana Arinda Azka Lailatul Fitriana ayu, Ayu Zaironi Fauziyah Bima Andriano Lanove Cindy Syafatur R Diah Nanda Khoirun Nisak Duwi Sakiatul R Eka Pujawati Fatimah Feni Selfiana Firman Hakiki Gita Mashlachatun Nisa Haidar Rafli Hayisul Imam Sukron Hilmia Rina Aminda Holifatul Hasanah Imam Hefni Mubarok Irma Yulismawati Eka Masyitoh Irmatus Sa’adah Karlinda Anna Mudrikah Khoirul Anam Khoirumansyah Khoirumansyah Laila Silvi Romadhoni Lailatul Munawaroh Lailia Raikhatul Jannah Laily Asviatul Ahadiyah Larasati Afina Salabilla Lia Anisyarifah Linda Yuli Agustin M Alfan Madani M Goris Hoirul M M Haikal Ardani Marsya Syauban Nabila Maziyya Naila Rif'ah Meli Farah Nabila Moelyaning Siwi Moh. Iqbal Maulana Moh. Kholilur Rohman Mohammad Nafi’ul ’Ulum Mufidatul Rosidah Muh 'Ainul Yaqin Muhammad 'Ainul Yaqin Muhammad Qutbir Rabbani Muhammad Shofil Himam Muhammad Sofyan Hariyanto Muhammad Zaki Bahtiar Muhammmad Lutfi Alghifari Nabilah Nadia Mahsa Kalila Nadiyah Nailus Salsabila Firdausiyah Nayla Samitha R Ninin Anggraeni Nur Fidayatullah Nur Lailatul Komariyah Nuraida Edlin Hafizah Nurul Hafshotus Shofirah Oktavia Setia Ningrum Qusi Nabila Maulidia Rafa Kesya Maulana Rajif Jundi Ar Rabbani Rajif Jundi Arrabani Refy Eka Yuni Saputra Regita Jenitia Sari Anggraeni Riska Yulia Mahmud Riyana Dwi Anggraini Rizqi Hidayatul Lael Robith Fadyan Asfa Saifatil Kamila Sapna Indah Nia Silvia Naysilla Putri Silviana, Ilma Sintia Ayu Lestari Siti Hofsatul Karimah Siti makrifatus Sholehah Siti Maryamah Siti Nur Azizah, Siti Nur Wafiq Fathurrohman Yunda Nurul Millati Hoiriyah Yusril Huda Mahendra Zukhruf La’ali Masunah