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Fungsi Humas sebagai Jabatan Fungsional dalam Meningkatkan Komunikasi Publik di SDN Sempusari 01 Jember Mufidatul Rosidah; Muhammmad Lutfi Alghifari; Muhammad Qutbir Rabbani; Muhammad Zaki Bahtiar; Rofiq Hidayat
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 4 (2025): Desember: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v2i4.699

Abstract

Public relations in schools plays a crucial role in building effective communication between the school and the community. Its primary functions include disseminating information, building a positive image, and establishing cooperation with external parties. This study aims to assess the implementation of the Public Relations function as a functional position in improving public communication at SDN Sempusari 01 Jember. The approach used was descriptive qualitative with data collection through interviews, observation, and documentation. The results indicate that although the Public Relations function has been implemented, its implementation is still not optimal. Communication activities such as publications and community engagement have been carried out, but are not well structured. The main obstacle lies in the lack of functional staff and understanding of the role of public relations. Therefore, improving the competence of teaching staff is necessary for a more optimal role of Public Relations in strengthening public communication in elementary schools.
Implementasi Manajemen Humas dalam Membangun Hubungan Sekolah dalam Masyarakat di SDN 1 Mangli Jember Duwi Sakiatul R; Cindy Syafatur R; Hilmia Rina Aminda; Eka Pujawati; Rofiq Hidayat
Jurnal Manajemen dan Pendidikan Agama Islam Vol. 3 No. 6 (2025): November: Jurnal Manajemen dan Pendidikan Agama Islam
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jmpai.v3i6.1491

Abstract

This study aims to analyze the implementation of public relations management in building school-community relations at SDN 1 Mangli. The research highlights the importance of community involvement as a strategic partner in improving the quality of basic education. The theoretical framework is based on the Excellence Theory, community participation theory, and two-way symmetrical communication relevant to the school’s public relations role. The study employs a qualitative approach with a case study design, involving the principal, teachers, school committee, and parents through interviews, observations, and documentation. Data were analyzed using the Miles & Huberman interactive model.The findings indicate that SDN 1 Mangli has implemented public relations management strategically—not only administratively—but also as a means to foster communication, enhance community participation, and strengthen the school’s positive image. However, challenges remain, including the dominance of one-way communication, limited use of digital media, and the absence of measurable evaluation indicators. This research reveals that elementary schools can adopt modern public relations principles. The study implies the need to strengthen two-way symmetrical communication, optimize digital media utilization, and develop measurable evaluation indicators for school public relations programs.
Strategi Perencanaan dan Pelaksanaan Program Humas dalam Mendukung Pengembangan Madrasah Aliyah Nurul Islam Jember Ahmad Aril Athok Illah; Afina Afanin Nabila; Ardita Dwi Subakti; Ahmad Sholeh; Rofiq Hidayat
Jurnal Manajemen dan Pendidikan Agama Islam Vol. 3 No. 6 (2025): November: Jurnal Manajemen dan Pendidikan Agama Islam
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jmpai.v3i6.1544

Abstract

School-Owned Enterprises (BUMES) and the public relations division of the madrasah play a strategic role in supporting institutional development through systematic and sustainable program planning and implementation. BUMES functions not only as the school’s entrepreneurship unit but also as a bridge for collaboration with external institutions, including universities, government agencies, and international partners. During specific periods, particularly toward the end of the academic year, the intensity of cooperation increases, marked by the execution of several strategic programs. In addition to routine activities such as internships at BBDB, BUMES and the public relations division also initiate innovative programs, including a student exchange program to Thailand. This initiative aims to expand global networking, strengthen student competitiveness, and provide cross-cultural learning experiences. All programs are designed through organized planning processes from the beginning of the semester, taking into account relevance, sustainability, and implementation efficiency. This ensures that each activity aligns with the vision and needs of the madrasah while maximizing benefits for students and the institution. The implementation of these programs demonstrates that the synergy between BUMES and the public relations division significantly enhances educational service quality, strengthens institutional image, and supports comprehensive improvement in school performance.
Co-Authors Abdul Majid Abdullah adhar, Faris Hilmi Aditiya Afina Afanin Nabila Ahmad Aril Athok Illah Ahmad Irsyahriyan Filibriza Ahmad Sholeh Ainur Robithoh T Ainur Rovi Atur Rohmah Alifana, Fairus Tahta Amalia Wanda Mega R. Amaliyah, Azizatul Amaliyah Anggun Amelia3 Anggun Sadiya Aurellia Ghani Ardita Dwi Subakti Arifatun Nurus Saadah Arina Mahdiana Arina Manasikana Arinda Azka Lailatul Fitriana ayu, Ayu Zaironi Fauziyah Bima Andriano Lanove Cindy Syafatur R Diah Nanda Khoirun Nisak Duwi Sakiatul R Eka Pujawati Feni Selfiana Firman Hakiki Haidar Rafli Hayisul Imam Sukron Hilmia Rina Aminda Imam Hefni Mubarok Khoirul Anam Laila Silvi Romadhoni Lailatul Munawaroh Lailia Raikhatul Jannah Laily Asviatul Ahadiyah Larasati Afina Salabilla Linda Yuli Agustin M Alfan Madani M Goris Hoirul M Maziyya Naila Rif'ah Moelyaning Siwi Moh. Iqbal Maulana Moh. Kholilur Rohman Mohammad Nafi’ul ’Ulum Mufidatul Rosidah Muh 'Ainul Yaqin Muhammad 'Ainul Yaqin Muhammad Qutbir Rabbani Muhammad Shofil Himam Muhammad Sofyan Hariyanto Muhammad Zaki Bahtiar Muhammmad Lutfi Alghifari Nadia Mahsa Kalila Ninin Anggraeni Nur Fidayatullah Nur Lailatul Komariyah Nuraida Edlin Hafizah Nurul Hafshotus Shofirah Oktavia Setia Ningrum Qusi Nabila Maulidia Rafa Kesya Maulana Rajif Jundi Ar Rabbani Rajif Jundi Arrabani Refy Eka Yuni Saputra Regita Jenitia Sari Anggraeni Riska Yulia Mahmud Riyana Dwi Anggraini Rizqi Hidayatul Lael Robith Fadyan Asfa Saifatil Kamila Sapna Indah Nia Silvia Naysilla Putri Sintia Ayu Lestari Siti Hofsatul Karimah Siti makrifatus Sholehah Siti Maryamah Siti Nur Azizah, Siti Nur Wafiq Fathurrohman Yunda Nurul Millati Hoiriyah Yusril Huda Mahendra Zukhruf La’ali Masunah