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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Economic Education and Entrepreneurship Studies Fundamental and Applied Management Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Eva Yuniarti Utami
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Religion Agriculture, Biological Sciences & Forestry Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Journal : Fundamental and Applied Management Journal

 1 
Contribution of Marketing Mix and its Impact on Purchasing Decisions of Siantano Furniture Products Eva Yuniarti Utami; Nurlaila Syarfiah Asfo; Rudi Kurniawan; Kushariyadi; Isma, Andika
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): FAMJ, December 2023
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i2.202307

Abstract

This study aims to determine the effect and contribution of the marketing mix on purchasing decisions for Siantano Furniture Products that exist and are sold at PT Mega Indah Saru Timor (Misi Depo Bangunan) in Makassar City. The sample in this study were 96 Siantano furniture consumers who were coincidentally met by researchers and deemed suitable as respondents so that the Accidental Sampling method was used. Data collection was carried out using questionnaire, interview and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Servise Solution (SPSS) Version 25 and hypothesis testing using the F test and t test. The results of the study prove that part of the independent variables of the Marketing Mix, namely Product, Price, Place and Promotion have a positive and significant influence on the dependent variable, namely the Decision to Purchase Siantano Furniture Products at the Building Depot Mission in Makassar City. Products are the most dominant variable and have a significant effect on Purchasing Decisions for Siantano Furniture Products at the Building Depo Mission in Makassar City and are proven to be acceptable. Product is one of the variables that become the image of Siantano furniture which attracts consumers to buy these products.
Analysis of the Effect Current Ratio on Return on Assets at PT Astra Otoparts TBK. Ikhyanuddin; Sarie, Fatma; Andi Aris Mattunruang; Eva Yuniarti Utami; Azis, Fajriani
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): FAMJ, December 2023
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i2.202308

Abstract

This study makes an important contribution in understanding the relationship between current ratio and return on assets at PT Astra Otoparts Tbk. Through the use of a simple linear regression test on financial statement data for the period 2015-2022, this study intends to explain the extent to which the current ratio affects the company's return on assets. Current ratio, as the independent variable, is used as an indicator of the company's ability to meet its short-term obligations, while return on assets, as the dependent variable, reflects the company's level of profitability. The results show that, although the current ratio has a positive influence on return on assets, the influence is not statistically significant. In other words, the increase in current ratio does not contribute significantly to the increase in return on assets at PT Astra Otoparts Tbk. The findings can provide valuable insights for company management in designing financial strategies, especially in terms of managing short-term assets and liabilities. In the context of the automotive and spare parts industry in Indonesia, where PT Astra Otoparts Tbk operates, an in-depth understanding of the factors that influence return on assets is crucial. The results of this study can serve as a basis for similar companies to evaluate and improve their financial performance, optimize asset allocation, and manage short-term liabilities more effectively. Further research and the integration of other factors in financial analysis can help shape a more holistic and sustainable business strategy amidst changing market dynamics.
Does Brand Image affect the Purchase Decision of the ASUS Brand Laptop among Students? Indah Wati; Soemarno Hidayatullah. S; Muhlis; Eva Yuniarti Utami; Ilma Wulansari Hasdiansa
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): FAMJ, December 2023
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v1i2.202309

Abstract

This research aims to find out whether brand image among students influences the decision to purchase Asus brand laptops. The sample in this research was consumers using Asus laptops, namely 96 people who were accidentally met by the researchers and deemed suitable as respondents, so the accidental sampling method was used. Data collection was carried out using questionnaires, interviews, and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS) v.20 and hypothesis testing using the t test and F test. The results of the research show that partially the product image has a positive and significant influence on purchasing decisions regarding Asus laptops among students. Brand image consisting of company image, user image and product image simultaneously has a positive and significant influence on the decision to purchase Asus laptops among students. This means that the brand image of Asus laptops is one of the factors in consumer purchasing decisions.
Co-Authors Abdillah Arif Nasution Abdul Latif Adang Sutisna Afni Yeni AFRIZAL AFRIZAL Ahmad Rizani Ajeng Andriani Hapsari Akhmad Mubadilah Alfiana Ana Fitriyatul Bilgies Andi Aris Mattunruang Andika Isma Andreas Recki Prasetyo Andriya Risdwiyanto Azis, Fajriani Chatarina Umbul Wahyuni D Purnomo Dama Yuninata Dany Luqyana Idris Dede Rustaman Dewi Endah Fajariana, Dewi Endah Dewi Mariam Widiniarsih Edy Sambodja Efendi Efendi Egidius Fkun Endi Rustendi Fahmi Syam Farida Akbarina Fitriani Fajar Hadiansyah Ma’sum Hakkul Bahiz Mahdani Haris Karyadi Haruni Ode Heppi Syofya, Heppi Ika Hartika Ikhyanuddin Ilham Ilham Ilma Wulansari Hasdiansa Imron Natsir Indah Wati Jeane Talakua Johni Eka Putra Khaerudin Sidik Patoni Krisna Meidiyantoro B. Kushariyadi Lia Nurina Muhammad Aqshel Revinzky Muhlis Musran Munizu Natal Kristiono Nersiwad Nia Rifanda Putri Novi Ria Rahmawati Nur Zarliani Uli Nuralam Nurjanna Ladjin Nurlaila Syarfiah Asfo Parmini Raihan A. Hanasi Ramli Semmawi Ratih Primandari, Novegya Rieneke Ryke Kalalo Rifky Lana Rahardian Riyanti, Apriani Rohmawan Adi Pratama Rosalia Irawaty Rosdiana Rudi Kurniawan Rudy Haryanto Rumbiati Sarie, Fatma Shohib Muslim Soemarno Hidayatullah. S Sri Juminawati Sri Wanti Belani Sultantio Hutabarat, Arnold Teguh Lesmana Teguh Prakoso Tika Handayani Tobari Tobari Umi Setyorini Wahyu Agung P Wahyu Agung Setyo Wiwit Agustina Yeti Meliany Lubis Yuninata, Dama