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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Keterapian Fisik The Indonesian Journal of Public Health Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) Hearty : Jurnal Kesehatan Masyarakat Jurnal Ilmiah Kesehatan EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Keperawatan Komprehensif (Comprehensive Nursing Journal) JURNAL MANAJEMEN BISNIS Majalah Ilmiah Bijak Jurnal Ilmu Kesehatan Bhakti Husada: Health Sciences Journal JURNAL EKSBIS Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Jurnal Ners Jurnal Ilmiah Manajemen Kesatuan Jurnal Kesehatan Jurnal Aisyah : Jurnal Ilmu Kesehatan JPK: Jurnal Proteksi Kesehatan Jurnal Health Sains Jurnal Promotif Preventif Jurnal Nasional Manajemen Pemasaran dan SDM Edu Masda Journal Jurnal Sosial dan Teknologi Jurnal Pengabdian Kesehatan Komunitas (Journal Of Community Health Service) Berdikari : Jurnal Ekonomi dan Statistik Indonesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Jurnal Locus Penelitian dan Pengabdian Journal of Social And Economics Research Gemilang: Jurnal Manajemen dan Akuntansi Innovative: Journal Of Social Science Research Jurnal Pemberdayaan Masyarakat Nusantara Journal of Economics and Management Scienties Jurnal Kesehatan Kartika KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society journal of social and economic research Jurnal Ekonomi Kesehatan Indonesia Jurnal Ilmu Kesehatan Masyarakat (The Public Health Science Journal) JHSS (Journal of Humanities and Social Studies) Jurnal Kesehatan
Ayu Laili Rahmiyati
Faculty Of Science & Health Technology, University Of Jenderal Achmad Yani Cimahi
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IMPLEMENTATION OF MARKETING MIX STRATEGY IN ATTRACTING PATIENTS' INTEREST IN TREATMENT AT MAYJEN HM RYACUDU REGIONAL HOSPITAL, BUMI CITY, NORTH LAMPUNG REGENCY Finny Redjeki; Etty Sofia Mariati Asnar; Yuana Cita Adhyaksa Putri; Vip Paramarta; Ayu Laili Rahmiyati; Farida Yuliaty
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The decline in outpatient visits is a major challenge for regional hospitals amidst increasing competition in healthcare services. This study aims to analyze the implementation of the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) in increasing outpatient visits at Mayjen HM Ryacudu Regional General Hospital in Kotabumi, Lampung. The study used a qualitative approach with a case study method. Data were collected through in-depth interviews with management, medical personnel, and patients, which were then validated through source triangulation, field observation, and documentation. Then, they were analyzed using data reduction, data presentation, and conclusion drawing techniques. The results show that price and place elements are the hospital's main strengths due to affordable rates and strategic location. However, limited pricing flexibility due to government regulations limits the function of price as a differentiation tool. People and process elements play a significant role in shaping patient perceptions of service quality, while promotion has not been optimally utilized. A SWOT analysis places the hospital in a position that requires aggressive market penetration through service digitalization and physical facility modernization to restore public trust and increase visits by BPJS and general patients. This study emphasizes the importance of integrating all elements of the 7P marketing mix synergistically to increase patient interest in visiting regional hospitals.
The Influence Of Bookzi Media And Lecture Method On Knowledge And Attitude Towards Balanced Nutrition: A Study On Fifth Grade Students Of Sdn 01 Mangga Dua Selatan Jakarta Putri, Vira Herliana; Paramarta, Vip; Rahmiyati, Ayu Laili
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1592

Abstract

School aged children are a vulnerable group to nutritional problems that may affect growth, cognitive development, and skills. One major contributing factor is inadequate knowledge of balanced nutrition. This study aimed to examine the differences and effects of Bookzi media and lecture methods on students’ knowledge and attitudes toward balanced nutrition among fifth-grade students at SDN 01 Mangga Dua Selatan. A quantitative approach with a quasi-experimental design was applied. The population consisted of 116 students, with 56 respondents selected using purposive sampling. Data were analyzed using t-tests and F-tests with SPSS software. The results showed that both Bookzi media and lecture methods had significant partial effects on improving knowledge and attitudes toward balanced nutrition (p<0.05). Simultaneously, both methods significantly influenced all post-test variables (p=0.000). However, the increase in knowledge and attitude scores was higher in the Bookzi group than in the lecture group. These findings indicate that edutainment-based educational media are more effective in enhancing students’ understanding and fostering positive attitudes toward balanced nutrition.
The Influence Of Posyandu Cadre Roles, Nutrition Education By Puskesmas Officers, And Mother's Compliance In Providing Complementary Feeding On The Incidence Of Toddler Stunting: Survey In The Cisaga Puskesmas Area, Ciamis Regency Nurfitriani, Astrid; Kosasih; Rahmiyati, Ayu Laili
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1595

Abstract

This study aimed to analyze the influence of Posyandu cadres’ roles, nutrition education by health center officers, and maternal compliance in complementary feeding on stunting among toddlers. A quantitative descriptive-verificative method was applied to 95 respondents selected using the Slovin formula. Data were collected through questionnaires and analyzed using multiple linear regression. Results showed all variables simultaneously had a significant effect on stunting (Sig.<0.05; R²=0.840). Partially, cadre roles and maternal compliance had positive significant effects, while nutrition education showed a negative but significant effect. Collaboration among cadres, health workers, and families is essential for effective stunting prevention.
The Role of Hospital Management Information Systems (SIMRS), Work Discipline, and Organizational Culture in Enhancing Nurses’ Performance Robi, Herkulanus; Dongoran, Haddan; Rahmiyati, Ayu Laili
Journal of Economics and Management Scienties Volume 8 No. 3, June 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i3.422

Abstract

This study aims to analyze the effect of the implementation of Hospital Management Information Systems (HMIS), work discipline, and organizational culture on nurses' performance at the Regional Public Hospital of Landak, West Kalimantan. The study is motivated by the increasing demand for high-quality health services, requiring hospitals to be supported by effective information systems, disciplined human resources, and a strong organizational culture. This research employed a quantitative approach with a sample of 125 nurses selected using a specific sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the help of SPSS after passing validity and reliability tests. The results show that the implementation of HMIS, work discipline, and organizational culture partially have a positive and significant effect on nurses' performance. Simultaneously, the three variables also have a significant effect on nurses' performance. These findings indicate that improving nurses' performance is not only influenced by technological aspects through the implementation of HMIS, but also by disciplined work behavior and an organizational culture that supports a professional and collaborative work environment. Therefore, hospitals need to continuously strengthen the implementation of HMIS, improve work discipline, and build a conducive organizational culture to support the improvement of healthcare service quality.
Quality of Service and Accessibility of Health Services and Its Implications for Patient Compliance through Patient Satisfaction as an Intervening Variable at the Medical Rehabilitation Polyclinic of Meranti Islands Regency Hospital Ravi Sanjani; Abdul Gani Sidqi; Vip Paramarta; Chevie Wirawan; Ayu Laili Rahmiyati
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9757

Abstract

Service quality refers to the extent to which healthcare services can improve the desired health outcomes in accordance with the abilities and knowledge of professionals. One of the services in hospitals is Medical Rehabilitation. Based on the visit data to RSUD Kabupaten Kepulauan Meranti in 2024 at the Medical Rehabilitation Polyclinic, the three most common diseases out of the top ten at the Rehabilitation Polyclinic were obtained, namely: Sequela of cerebral infarction, primary gonarthrosis, and Low Back Pain. Currently, RSUD Kab. Kep. Meranti has only one Medical Rehabilitation Specialist Doctor who practices from Monday to Wednesday. This study is a quantitative research with an associative approach aimed at determining the effect of service quality and service accessibility on patient satisfaction and compliance with a total of 90 respondents. Based on the results of data analysis and hypothesis testing conducted simultaneously, Service Quality, Service Accessibility, and Patient Satisfaction have a significant effect on Patient Compliance. Nevertheless, the coefficient of determination (R²) value of 0.257 indicates that the regression model can only explain 25.7% of the Patient Compliance variable, while the remaining 74.3% is influenced by other factors not studied in this research.
The Effect of Hospital Commitment, Trust, and Communication on Supplier Satisfaction in Supply Chain Management Rahmiyati, Ayu Laili; Wulan, Susilo; Primasari, Elsa
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4798

Abstract

Hospital supply chains face increasing complexity, requiring strategic supplier relationships beyond transactional interactions. Despite their critical importance, supplier satisfaction remains underexplored in healthcare logistics literature. This study investigates how hospital commitment, trust, and communication influence supplier satisfaction in healthcare supply chain contexts, adopting a supplier-centric perspective. A quantitative cross-sectional survey was conducted at Hospital X Bandung, Indonesia, achieving complete census participation from 60 suppliers across six product categories. Path analysis examined relationships among commitment (9 items), trusth(4 items), communication (11 items), and supplier satisfaction (6 items) using validated 7-point Likert scales. The model explained 62% of supplier satisfaction variance (R²=0.620, F=30.422, p<0.001). Commitment exerted the strongest total effect (24.4%), followed by trust (19.7%) and communication (17.9%). All path coefficients achieved statistical significance (p<0.05). Descriptively, trust performed best (M=5.30), while communication showed critical deficiencies (M=4.02), particularly in supplier site visits (M=1.85) and strategic information sharing. Relational factors significantly influence supplier satisfaction in hospital supply chains. Hospitals should operationalize commitment through consistent behaviors, build trust via transparency, and enhance strategic communication beyond transactional exchanges. These relationship investments may yield improved supply chain resilience, preferential resource allocation.
Digital Queueing Innovation and Outpatient Service Quality: Integrating Technology Acceptance and SERVQUAL at a Military Hospital in Indonesia Salsabila, Alfina Mentari; Suhat, Suhat; Mauliku, Novie Elvinawaty; Rahmiyati, Ayu Laili
Jurnal Keperawatan Komprehensif (Comprehensive Nursing Journal) Vol. 12 No. 2 (2026): JURNAL KEPERAWATAN KOMPREHENSIF (COMPREHENSIVE NURSING JOURNAL)
Publisher : STIKep PPNI Jawa Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33755/jkk.v12i2.1015

Abstract

Background: Long waiting times in outpatient services often reduce service quality. Digital solutions such as online queue systems, including Mobile JKN, are increasingly used to improve efficiency, but their impact on overall service quality remains unclear. Objective: This study aims to examine how effective an online queue system is in improving service quality at Dustira Hospital. Methods: A quantitative approach with a cross-sectional design was applied. Participants were selected through purposive sampling, resulting in a total of 379 respondents. Data were collected using structured questionnaires with Likert-scale responses to assess both the performance of the online queue system and perceived service quality. The independent variable refers to the effectiveness of the online queue system, evaluated using the Technology Acceptance Model (TAM), which includes perceived usefulness, perceived ease of use, behavioral intention, and actual system utilization. The dependent variable is service quality, measured through SERVQUAL dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Data analysis consisted of univariate statistics, Chi-square testing for bivariate analysis, and logistic regression for multivariate analysis. Results: Most respondents were adults aged 18–59 years, male, and had completed secondary education. Bivariate analysis showed a significant association between online queue system effectiveness and perceived service quality (p < 0.05). In the multivariate model, perceived ease of use emerged as the only significant predictor of service quality (p < 0.05; OR = 1.874), indicating that patients who perceived the system as easier to use were more likely to report better service quality. Conclusion: The implementation of an online queue system contributes positively to service quality at Dustira Hospital. Greater ease in system usage is associated with better perceived service quality among patients.
Faktor Determinan Niat Kunjungan Rawat Jalan: Peran Reputasi Klinik dan Kepuasan Pasien pada Pelayanan Kesehatan Primer di Indonesia Putri, Eva Linandra Maria; Sikki, Nurhaeni; Malik, Rahadian; Rahmiyati, Ayu Laili; Yuliaty, Farida; Kosasih, Kosasih
Jurnal Promotif Preventif Vol 9 No 2 (2026): April 2026: JURNAL PROMOTIF PREVENTIF
Publisher : Fakultas Kesehatan Masyarakat Universitas Pancasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47650/jpp.v9i2.2592

Abstract

Persaingan ketat di sektor kesehatan Indonesia, seperti klinik dan rumah sakit, muncul sejak penerapan Jaminan Kesehatan Nasional (JKN). Penelitian bertujuan menganalisis pengaruh parsial dan simultan reputasi klinik serta kepuasan pasien terhadap minat kunjungan pasien rawat jalan di Klinik Al-Bashiroh, Kabupaten Malang Indonesia. Metode kuantitatif diterapkan dengan sampel 100 pasien rawat jalan yang dipilih melalui purposive sampling dan rumus Slovin dengan tingkat kesalahan 10%, data diperoleh dari penyebaran kuesioner dan dianalisis menggunakan regresi linear berganda, uji t, serta uji F dengan SPSS 21.0. Hasil menunjukkan reputasi klinik dengan nilai t 3.104 dan kepuasan pasien dengan nilai t 5.421 berpengaruh signifikan secara parsial terhadap minat kunjungan, serta keduanya memiliki nilai p value < 0,05. Sementara itu, nilai F-hitung 113.623 membuktikan pengaruh positif simultan yang signifikan dengan p value < 0,05. Nilai R Square sebesar 0,701 atau 70,1% menunjukkan bahwa reputasi klinik (X1) dan kepuasan pasien (X2) secara simultan mampu menjelaskan variasi minat kunjungan (Y) pasien rawat jalan Klinik Al-Bashiroh sebesar 70,1%.
Faktor Determinan Kinerja Paramedis: Peran Perilaku Organisasi dan Budaya Kerja di Klinik Pelayanan Kesehatan Primer di Indonesia Arimas, Ni Wayan Eka; Kosasih, Kosasih; Rahmiyati, Ayu Laili; Nugroho, Taufan; Paramarta, Vip; Yuliaty, Farida
Jurnal Promotif Preventif Vol 9 No 2 (2026): April 2026: JURNAL PROMOTIF PREVENTIF
Publisher : Fakultas Kesehatan Masyarakat Universitas Pancasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47650/jpp.v9i2.2597

Abstract

Sumber daya manusia merupakan aset strategis utama dalam organisasi pelayanan kesehatan primer, khususnya peran perilaku organisasi dan budaya kerja sebagai faktor determinan kinerja paramedis. Penelitian ini bertujuan menganalisis pengaruh Organizational Citizenship Behavior (OCB) dan budaya kerja terhadap kinerja paramedis di Klinik Pratama Pegadaian Permata Denpasar. Penelitian menggunakan desain kuantitatif cross-sectional yang dilakukan pada Januari 2026. Sampel terdiri dari 47 paramedis dipilih melalui teknik random sampling dengan rumus Slovin (5%). Data primer dikumpulkan menggunakan kuesioner yang telah divalidasi, variabel diukur dengan skala Likert, memastikan reliabilitas instrumen. dengan analisis regresi linier berganda melalui uji t parsial untuk pengaruh individual dan uji F simultan untuk pengaruh gabungan. Hasil menunjukkan OCB dan budaya kerja berpengaruh positif signifikan secara parsial maupun simultan dengan nilai p<0,0. OCB dan budaya mampu menjelaskan 28,5% variasi kerja paramedis.
Pengaruh Kualitas Pelayanan dan Kepercayaan Pasien terhadap Kepuasan Pasien: Peran Mediasi Akreditasi Rumah Sakit dalam Studi Cross Sectional di RSUD Lembang, Indonesia Ratnajaya, Aep; Zulfikar, Taufik; Asnar, Etty Sofia Mariati; Rahmiyati, Ayu Laili; Suharsono, Teguh Nurhadi; Yuliaty, Farida
Jurnal Promotif Preventif Vol 9 No 2 (2026): April 2026: JURNAL PROMOTIF PREVENTIF
Publisher : Fakultas Kesehatan Masyarakat Universitas Pancasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47650/jpp.v9i2.2611

Abstract

Akreditasi RSUD Lembang belum sepenuhnya menjamin kepuasan pasien non-JKN karena kualitas pelayanan dan kepercayaan pasien masih dirasakan kurang optimal meskipun standar mutu dan keselamatan telah diterapkan. Penelitian deskriptif verifikatif dengan rancangan cross-sectional ini menguji pengaruh kualitas pelayanan (X1), kepercayaan pasien (X2), dan akreditasi sebagai variabel mediasi (Y) terhadap kepuasan pasien non-JKN (Z). Populasi pasien non-JKN tahun 2024 (9.997) diambil sampel secara random sampling menggunakan rumus Slovin (e=10%) sebanyak 99 responden, dianalisis dengan path analysis melalui regresi linear SPSS 21.0. Hasil menunjukkan kualitas pelayanan dan kepercayaan pasien berpengaruh parsial dan simultan signifikan terhadap akreditasi (R²=60,8%) serta kepuasan pasien (R²=51,4%) dengan p<0,05. Akreditasi memediasi parsial pengaruh kualitas pelayanan terhadap kepuasan pasien, namun tidak untuk kepercayaan pasien. Ketiga variabel secara terintegrasi menjadi strategi krusial untuk mengoptimalkan kepuasan pasien non-JKN di RSUD Lembang secara berkelanjutan.
Co-Authors Abdilah, Asep Dian Abdul Gani Sidqi Agatha, Yusly Agus Riyanto Ajie Kurniawan Akmal, Dzul Anggilia Yuliani Susanti Arimas, Ni Wayan Eka Asep Dian Abdilah Asep Dian Abdillah Asnar, Etty Sofia Mariati Ayu Maharani, Nadya Bachtiar, Adam Budiman Budiman Budiman Chevie Wirawan Dewi Umu Kulsum Dharma Jaya Hartono Didin Saepudin Dongoran, Haddan Dyan Kunthi Nugrahaeni, Dyan Kunthi Elda Permatasari Endah Nursyahyanti Etty Sofia Mariati Asnar Fachry Abda El Rahman Farida Yuliaty Farida Yuliatya Feni Oktafiani Finny Redjeki Fitriana Gunawan Irianto Hendajany, Nenny Hidayat, Mochammad Reza Ike Nur Maulida Ittang Somba Kadarisman, Sumeidi Karahmawati , Tri Kartamihardja, Sobarna Karwati Kosasih Kosasih KOSASIH KOSASIH, KOSASIH Lina Safarina Litau, Natasya Anggreine Lopulalan, Jopie Julius Malik, Rahadian Mandu, Jenne Marlina, Dini Mauliku, Novie E. Mauliku, Novie Elvinawaty Murni, Detya Okti Muslikhah Fitri Ariani Nesda, Ajeng Setia Nugroho, Taufan Nurdiansyah, Robby Nurfitriani, Astrid Nurhaeni Sikki Nurhayati Nurhayati Pamungkasari, Tria Panjaitan, Biller Paramarta , Vip Permatasari, Elda Primasari, Elsa Putri, Eva Linandra Maria Putri, Vira Herliana Putriana Sitompul Rachmadi, Huzen Raden Ricky Agusiady T.S. Rahadian Malik Rasyid, Renaldi Prasetya Nagar Ratnajaya, Aep Ravi Sanjani Risal Wintoko Robi, Herkulanus Rohman , Saeful Rosaidah, Imas Ati Ruhyandi Ruhyandi Rukhiyat Syahidin Rulia, Rulia Saepudin, Didin Sahana, Syahpikal Salsabila, Alfina Mentari Saputra , Aditiyana Eka Saragih, Erick Gustaf Hamonangan Selvia Magdalena, Selvia Sidik, Muhamad Sidqi, Abdul Gani Sikki, Nurhaeni Silalahi, Hanny Yuniar W Siregar, Farrel Diandra SK, Reza Pahlawan Sri Rochani Mulyani Suciantoro, Wasis Suharsono, Teguh Nurhadi Suhat S. Suhat Suhat Suhat Suhat Sumardi, Dini Rahayu Susilowati Susilowati Susilowati Taufan Nugroho Taufik Zulfikar Triputra, Jimmy Vidiarti, Yunlia Vip Paramarta Vony Susanti Wewengkang, Deisye Widy Laila Hafidiani Wirawan, Chevi Wisnushakti , Khrisna Wulan, Susilo Yayuk Dwi Nenda, Ligar Yualiaty, Farida Yuana Cita Adhyaksa Putri Yuliarti Pasau Yuliyaty, Farida