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Research on the Impact of Postmo Distribution on MSME Marketing Strategy Musa, Muh. Ichwan; Natsir, Uhud Darmawan; Kurniawan, Agung Widhi; Akbar, Abdi
Entrepreneurship, Management, and Business Research Journal Vol. 1 No. 1 (2024): MAY 2024 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

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Abstract

Literatur mengindikasikan bahwa usaha kecil, mikro, dan menengah, atau UMKM, beberapa tahun terakhir memiliki banyak saluran distribusi yang dapat digunakan oleh perusahaan dalam rangka improvisasi manajemen distribusi. Postmodern distribution channel atau saluran distribusi Postmo salah satunya yang banyak diteliti oleh para akademisi memiliki 6 kategori yakni dengan kategori saluran, yakni saluran modern, saluran tradisional, saluran arus bawah, institutional channel, specialties channel, dan virtual channel. Improvisasi terhadap saluran ini kemudian dapat membantu UMKM dalam menetapkan strategi pemasarannya, khususnya pemilihan saluran distribusi yang efektif dan efisien bagi para pelaku UMKM. Penelitian ini bersifat exploratory dengan pendekatan deskriptif kualitatif, yakni studi pustaka. Hasil penelitian ini menemukan bahwa saluran arus bawah, atau grass root channel dan saluran virtual memiliki pengaruh signifikan terhadap strategi pemasaran UMKM di Makassar. The literature indicates that small, micro, and medium enterprises, or MSMEs, in recent years have many distribution channels that can be used by companies in order to improve distribution management. Postmodern distribution channels, one of which is widely researched by academics, have 6 categories of channels: modern channels, traditional channels, undercurrent channels, institutional channels, specialties channels, and virtual channels. Improvisation of these channels can then help MSMEs in determining their marketing strategies, especially the selection of effective and efficient distribution channels for MSME players. This research is exploratory in nature with a qualitative descriptive approach, namely literature study. The results of this study found that grass root channels and virtual channels have a significant influence on the marketing strategies of MSMEs in Makassar.
Peran Organisasi Mahasiswa dalam Pengembangan Keterampilan Manajerial Mahasiswa di Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar Arnis, Syahrul Mubarak; Akbar, Abdi; Natsir, Uhud Darmawan; Musa, Muhammad Ichwan; Hamka, Rezky Amalia
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 1 No. 2-4 (2024): MAY NOVEMBER 2024 - JRBME
Publisher : PT Smart Media Makassar

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Abstract

Tujuan pada penelitian ini adalah untuk mengetahui peran organisasi mahasiswa dalam peningkatan keterampilan manajerial mahasiswa di Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar. Penelitian ini merupakan sebuah penelitian kualitatif dengan pendekatan studi kasus. Penelitian ini secara geografis terletak di kelurahan Gunungsari kecamatan Rappocini Kota Makassar tepatnya di Fakultas Ekonomi  dan  Bisnis Universitas Negeri Makassar, perguruan tinggi dimana peneliti menempuh pendidikan tinggi. Penelitian ini dimulai pada bulan Februari -Maret tahun 2024. Data yang diperoleh melalui wawancara terhadap 13 informan yang dibagi menjadi 3 macam yaitu informan kunci, informan ahli dan informan tambahan. Selanjutnya data yang dikumpulkan dianalisis dengan menggunakan metode triangulasi sumber. Hasil penelitian menunjukkan bahwa organisasi mahasiswa memiliki peran dalam pengembangan keterampilan manajerial mahasiswa. Kegiatan operasional dalam organisasi mahasiswa secara tidak langsung mengembangkan keterampilan manajerial mahasiswa baik dari segi konseptual, interpersonal dan teknisnya.
Optimal Portfolio Formation With Single Index Method: Study on Stocks Listed in the IDX High Dividend 20 Index on the Indonesia Stock Exchange for Period 2019-2022 Faisal, Fanny Indrayanti; Ruma, Zainal; Anwar; Budiyanti, Hety; Natsir, Uhud Darmawan
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.62

Abstract

This study aims to (1) find out the composition of shares that can be formed into an optimal portfolio of IDX High Dividend 20 shares listed on the IDX for the period 2019 - 2022 using the single index model. (2) Knowing the proportion of funds that must be invested in each of the IDX High Dividend 20 shares listed on the IDX for the 2019 - 2022 period which forms a portfolio. (3) Knowing the amount of return and risk from the optimal IDX High Dividend 20 portfolio recorded on the IDX for the period 2019 - 2022 using the single index model. The sample of this research is 29 company shares selected based on purposive sampling technique. Data collection techniques are carried out with documentation. Data analysis technique uses a single index model.The results of this study indicate that there are 12 company shares included in the optimal portfolio, namely ADRO of 11.9%, BBCA of 8.7%, BBRI of 2.5%, BMRI of 13.1%, LPPF of 3.5%, ITMG of 11.3%, PTBA of 0.6% , TOWR 0.5%, DMAS 2.2%, ANTM 14.5%, HEXA 25.3%, and MPMX 5.9%. The expected return that investors get from the optimal portfolio formed is 0.0279 or 2.79% per month. The portfolio risk borne by the investor on investment from the optimal portfolio is (portfolio variance of 0.0144 or 1.44% and a standard deviation of 0.12 or 12% per month.
The Effect of Job Satisfaction and Compensation on Employee Turnover Intention in Companies PT Hadji Kalla Branch Urip Sumoharjo Wahyudi, Andi Muh Fadhil; Hasbiah, Siti; Sahabuddin, Romansyah; Burhanuddin; Natsir, Uhud Darmawan; Aswar, Nurul Fadilah
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.69

Abstract

The purpose of this study was to determine the effect of Job Satisfaction and Compensation on Turnover Intention at PT Hadji Kalla Urip Sumoharjo Branch, Panakkukang District, Makassar City, the subjects in this study were 51 employees working at PT Hadji Kalla Urip Sumoharjo Branch. This research is included in quantitative research and quantitative analysis to test the research hypothesis using the IMB SPSS version 25 software. The results of this study indicate that job satisfaction has a negative and significant effect on turnover intention. This is evidenced by the t value of -3.055 where <t table (2.00958) and a significance value of 0.004 <0.05. The results of the study show that compensation has no significant effect on turnover intention. This is evidenced by the t value of 0.615 < t table (2.00958) and a significance value of 0.541 > 0.05. The results of the study show that job satisfaction and compensation have a simultaneous effect on turnover intention. This is evidenced by the calculated F value of 11.859 > 3.19 and a significance value of 0.001 <0.05.
Financial Ratios Analysis Using the Camel Method to Assess Financial Performance at PT. People's Bank of Indonesia (Persero) Tbk Nursyahidah, Sumaya; Natsir, Uhud Darmawan; Nurman; Ramli, Anwar; Budiyanti, Hety
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.86

Abstract

This study aims to measure and analyze the financial performance of PT. Bank Rakyat Indonesia Persero Tbk. The data used is secondary data and uses data collection methods, namely documentation techniques. The data used in this study is the financial report data of PT. Bank Rakyat Indonesia Persero Tbk which is reported to Bank Indonesia and has been published by the Indonesia Stock Exchange. Based on the results of the data analysis, it is concluded that CAMEL is an analysis of the soundness of a bank using the CAR ratio on capital, the KAP ratio on Asset Quality, the NPM ratio on Management, the ROA and BOPO ratios on Profitability, and the LDR ratio on Liquidity. From the results of research on financial performance and its relation to financial ratios using the CAMEL method, then it can be said that during the last four years (2017-2020) which shows that the financial performance achieved by PT. Bank Rakyat Indonesia Persero Tbk, is in the healthy category.
Age of Ultron: Exploring the Transformational Leadership Influence on Marketing Innovation of SMEs (An Investigation Based on the 4I Model of Burns) Mustafa, Muh. Yushar; Ismail, Md. Daud; Haeruddin, M. Ikhwan Maulana; Natsir, Uhud Darmawan; Idris, Muh. Ma'ruf; Akbar, Abdi; Mariñas-Acosta, Caroline
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 3 No. 1-3 (2025): MARCH TO SEPTEMBER 2025 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

Leadership is a critical factor in safeguarding the development of SMEs’ marketing innovation. The literature shows that the concept of transformational leadership has gained significant scholarly attention recently. However, there is a scarcity of empirical research on the role of transformational leadership style within the context of small and medium-sized enterprises (SMEs). Additionally, existing studies mainly focus on developed countries ignoring the unique contextual setting of developing countries. In line with such a phenomenon, this study addresses the research gaps by investigating the role of transformational leadership in SMEs’ marketing innovation strategy. The scope of this study is SMEs in the Makassar region of Indonesia. In addition, this study was conducted from July 2024 to February 2025. Through the analysis of the existing studies and the preceding theoretical frameworks, this study identifies several key characteristics of transformational leadership that contribute to the innovative practices of SMEs in Makassar. As such, for theoretical implications, the finding of this study suggests that transformational leadership enhances creativity, encourages risk-taking, and fosters an organisational culture conducive to innovation, ultimately driving the growth and competitiveness of SMEs in the region. For managerial implications, this study offers several insights that may be beneficial for SME owners, especially in helping SMEs to be more highly innovative.
Multiplier Effect of the Education and Economy in Center Point of Indonesia Area Natsir, Uhud Darmawan; Aswar, Nurul Fadilah; Lestari, Dwi Anugerah
ETDC: Indonesian Journal of Research and Educational Review Vol. 4 No. 1 (2024): December
Publisher : Education and Talent Development Center Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/ijrer.v4i1.2376

Abstract

Infrastructure development was one of the key components in the success of a nation's overall and educational growth, including the tourism sector. This study focuses on analyzing the economic and educational impact of developing the Center Point of Indonesia (CPI) area in Makassar City, South Sulawesi, which has become a prominent tourism destination. A mixed-methods approach with a concurrent triangulation design was employed to measure the direct, indirect, and induced economic and educational impacts of tourism activities within the CPI area. The findings indicated that the development of CPI had a significant economic impact on the surrounding community, including increased business revenues, job creation, and a reduction in poverty levels. Apart from that, the development of CPI as a multifunctional area is impacting education, especially community economic education. The Multiplier Effect analysis, using the Keynesian Income Multiplier method, revealed that every 1 rupiah of tourist expenditure generated a direct economic impact of 19,81 rupiah on the local economy. The Type I Income Multiplier Ratio of 1,062 reflected an increase in the incomes of business owners and workers, while the Type II Income Multiplier Ratio of 1,092 demonstrated its influence on local household consumption. This indicates that the impact of multifunctional infrastructure development has an impact on the economic education of society.
PENGARUH PENGEMBANGAN SUMBER DAYA MANUSIA TERHADAP KINERJA PEGAWAI PT.ESAPUTLII PRAKARSA UTAMA (BENUR KITA) KABUPATEN BARRU Sutarno, Ahmad Try; Musa, Chalid Imran; Natsir, Uhud Darmawan
Jurnal Manajemen Vol 5, No 1 (2025): Februari
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v5i1.68627

Abstract

Abstrak. Permasalahan penelitian ini adalah untuk mengetahui seberapa besar pengaruh sumber daya manusia terhadap kinerja pegawai PT. Esaputli Prakarsa Utama (Benur Kita) Kabupaten Barru. Adapun jumlah populasi pada perusahaan ini sebanyak 132 responden. Dalam penelitian ini menggunakan metode kuantitatif deskriptif yaitu untuk mengukur seberapa besar pengaruh suatu variabel terhadap variabel lainnya. Berdasarkan hasil penelitian menggunakan IBM SPSS 24 menunjukkan bahwa dari hasil analisis data yang meliputi uji validasi, uji reabilitas, regresi linier sederhana dan pengujian hipotesis menunjukkan pengaruh yang sangat signifikan antara variabel pengembangan sumber daya manusia dengan variabel kinerja pegawai. Dan dari hasil uji dalam penelitian ini menunjukkan bahwa faktor pengembangan sumber daya manusia memiliki pengaruh terhadap kinerja pegawai secara positif dan signifikan.  Kata kunci: Sumber Daya Manusia, Kinerja PegawaiAbstract. The problem of this research is to find out how much influence human resources have on the performance of PT employees. Esaputli Prakarsa Utama (Benur Kita) Barru Regency. The total population in this company was 132 respondents. In this research, descriptive quantitative methods are used, namely to measure how much influence a variable has on other variables. Based on the results of research using IBM SPSS 24, it shows that the results of data analysis which include validation tests, reliability tests, simple linear regression and hypothesis testing show a very significant influence between human resource development variables and employee performance variables. And the test results in this research show that human resource development factors have a positive and significant influence on employee performance.Keywords: Human Resources, Employee Performance
PENGARUH BEBAN KERJA DAN WORK-LIFE BALANCE TERHADAP PRODUKTIVITAS KARYAWAN DI DINAS PERINDUSTRIAN DAN PERDAGANGAN PROVINSI SULAWESI SELATAN Natsir, Uhud Darmawan; Putri, Rismawati; Haeruddin, Muhammad Ilham Wardhana
Jurnal Manajemen Vol 5, No 1 (2025): Februari
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v5i1.71140

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui pengaruh beban kerja dan work-life balance terhadap produktivitas karyawan di Dinas Perindustrian dan Perdagangan Provinsi Sulawesi Selatan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Populasi penelitian ini adalah seluruh karyawan Dinas Perindustrian dan Perdagangan Provinsi Sulawesi Selatan yang berjumlah 113 orang. Teknik pengambilan sampel menggunakan rumus Slovin dengan tingkat kesalahan 10%, sehingga diperoleh sampel sebanyak 54 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada karyawan. Teknik analisis data menggunakan regresi linear berganda dengan bantuan software SPSS versi 25. Hasil penelitian menunjukkan bahwa beban kerja berpengaruh negatif dan signifikan terhadap produktivitas karyawan, sedangkan work-life balance berpengaruh positif dan signifikan terhadap produktivitas karyawan. Secara simultan, beban kerja dan work-life balance berpengaruh terhadap produktivitas karyawan di Dinas Perindustrian dan Perdagangan Provinsi Sulawesi Selatan.Kata kunci: Beban Kerja, Work-Life Balance, Produktivitas KaryawanAbstract. This study aims to determine the effect of workload and work-life balance on employee productivity at the Department of Industry and Trade of South Sulawesi Province. This research employs a quantitative method with an associative approach. The population consists of all employees of the Department of Industry and Trade of South Sulawesi Province, totaling 113 individuals. The sampling technique used the Slovin formula with a 10% margin of error, resulting in a sample of 54 respondents. Data collection was conducted by distributing questionnaires to employees. Data analysis was performed using multiple linear regression with the assistance of SPSS version 25 software. The results indicate that workload has a negative and significant effect on employee productivity, while work-life balance has a positive and significant effect on employee productivity. Simultaneously, workload and work-life balance influence employee productivity at the Department of Industry and Trade of South Sulawesi Province.Keywords: Workload, Work-Life Balance, Employee Productivity 
Pengaruh Pelatihan Kerja dan Kompensasi Terhadap Kinerja Pegawai Dinas Pendidikan Kota Makassar Natsir, Uhud Darmawan; Andini, HS; Ramli, Anwar
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 2 No. 2 (2023)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v2i2.1242

Abstract

The purpose of this study was to determine the effect of job training and compensation on the performance of Makassar City Education Office employees. The subjects in this study were 94 employees working at the Makassar City Education Office. This research is included in quantitative research and quantitative analysis to test the research hypothesis using the IMB SPSS version 25 software. The results of this study indicate that job training and compensation have a positive and significant effect on employee performance. This is evidenced by the t-value of -2.984 where <t-table (1.66177) and a significance value of 0.000 <0.05. The results of the study show that job training and compensation have a positive and significant effect on employee performance. This is evidenced by the calculated F value of 25.204 > 3.10 and a significance value of 0.000 <0.05.
Co-Authors Abadi, Rahmat Hidayat Abadi, Rahmat Riwayat Abdi Akbar Idris Agung Widhi Kurniawan Alhayra, Abdul Rauf Alifia, A. Tsamara Amir, Aulia Syahrani Yasin Andika Andika Andini, HS Anita, Andi Reski Nur Anwar Anwar Anwar Anwar Ramli Anwar, Risma Anwar, Ryan Al Gazali Aprilia, Rizky Arnis, Syahrul Mubarak Asharun, Alfahira Aslam, Annisa Paramaswary Audia, Winda Aulia, A Kurnia Reski Aulia, A. Farah Basri, M. Naufal Afif Bernadus, Joel Glenn Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Dahlan, Abd Halim Darma, Sri Dawa, Natsharani Tasik Dipoatmodja, Tenri Sayu Puspitaningsi Dipoatmodjo, Tenri S. P. Dipoatmodjo, Tenri S.P Dipoatmodjo, Tenri S.P. Dwi Anugerah Lestari Musa Fachrul, A. Dika Aulya Faezal, Ahmad Faisal, Fanny Indrayanti Ghazafa, Muhammad Alif Haeruddin, M. Ilham Wardhana Hasbiah, Siti Hasbiah, Sitti Haswan, Aldika Putra Hawadi, Muhammad Taufik Herianti, Herianti Hety Budiyanti, Hety Idris, Abdi Akbar imam, imamsatriaalam Indriani Agustina, Indriani Irsaninda, Nurfadhlika Isma Azis Riu Ismail, Md. Daud Luthfiana, Andi Gita Aqilah M. Ikhwan Maulana Haeruddin Ma'arif, Syamsul Mariñas-Acosta, Caroline Muh. Ma’ruf Idris Muh. Yushar Mustafa Muhayminah A.P, Raissa Musa, Muh Ichwan Musa, Muhammad Ichwan Nurcahaya, Nurcahaya Nurhalim, Muh Ridho Nurjannah Nurman Nurman Nurman Nursadrina, Lutfillah Nursyahidah, Sumaya Nurul Fadilah Aswar Pertiwi, Nabilah Pratama A, Irfan Wahyudi Pualillin, Ermiaty Febrini Elviona Putri, Ade Lia Ramdani Putri, Andi Nurmaulidya Putri, Mega Aulia Putri, Rismawati Qhalby, Zakira Ramadhan, Muh. Resky Ramli, Sri Tasya Rasyid, Muh. Futhail Rezky Amalia Hamka Rifky A, Muhammad Risno, Trisnojaya Romansyah Sahabuddin Ruma, Zainal Sari, Fitria Nirmala Sari, Nabiilah Atiqah Siswahyudianto Sri Kartini, Sri Sriwahyudi, Nurul Sunanda, Ratu Multi Sutarno, Ahmad Try Syahrul, Khaidir Syarifuddin, Sohora Tawe, Amiruddin Tenri S.P. Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Usmin, Annisa Zalshabila Wahyudi, Andi Muh Fadhil Warani, Yardan Arif Wicaksana, Ahmad Dzaky Wulandari, Septiani Tri Mefia Zhafran, Alif