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All Journal Katalogis Agroland : Jurnal Ilmu-Ilmu Pertanian Jurnal Media Wahana Ekonomika Jurnal Dimensi AL ISHLAH Jurnal Pendidikan Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) MABIS: Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) Business Management Journal Program Studi Manajemen Jurnal Ilmiah Akuntansi Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal EMA (Ekonomi Manajemen Akuntansi) Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Journal Of Human And Education (JAHE) International Journal of Education and Social Science (IJESS) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Jurnal Visi Manajemen (JVM) Optimal: Jurnal Ekonomi dan Manajemen Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Masyarakat Mengabdi Nusantara Journal of Student Research Jurnal Mutiara Ilmu Akuntansi Perigel: Jurnal Penyuluhan Masyarakat Indonesia Transformasi: Journal of Economics and Business Management Jurnal Mahasiswa Manajemen dan Akuntansi Student Scientific Creativity Journal Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Manajemen dan Ekonomi Kreatif Jurnal Nusantara Berbakti Jurnal Manajemen Kreatif dan Inovasi Jurnal bintang manajemen Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal Tadulako International Journal of Applied Management (TaJAM) Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Jurnal Informasi Pengabdian Masyarakat Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Riset dan Inovasi Manajemen Jurnal Ekonomi Kreatif Indonesia Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Intellektika: Jurnal Ilmiah Mahasiswa Prosiding Seminar Nasional Kusuma Jurnal Ekonomi, Manajemen, Akuntansi Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Management, Digital Business, and Entrepreneurship Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Journal of Humanities, Community Service, and Empowerment
Harnida Wahyuni Adda
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Tadulako
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Transformasi: Journal of Economics and Business Management

 1 
Bauran Pemasaran Produk Cokelat Cv Rapoviaka Simple Di Kota Palu Siti Fadilah; Harnida Wahyuni Adda; Muh. Riswandi Palawa
Transformasi: Journal of Economics and Business Management Vol. 2 No. 1 (2023): March : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i1.519

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis mengenai Marketing Mix (9P) dari CV Rapoviaka Simple di Kota Palu. CV Rapoviaka Simple merupakan salah satu UMKM yang memproduksi cokelat premium, produk cokelatnya telah banyak diminati oleh konsumen. Metode penelitian ini adalah kualitatif dengan pendekatan studi kasus dan wawancara. Hal ini bertujuan untuk mengetahui lebih tepat dari bauran pemasaran yang dilakukan oleh pemilik produk cokelat CV Rapoviaka Simple. Peneliti melakukan observasi, wawancara dan mengumpulkan dokumentasi dari UMKM terkait di lokasi penelitian. Hasil riset menunjukkan bahwa nilai jual produk cokelat CV Rapoviaka Simple ini terletak pada unsur promosi sedangkan promosi pada produk ini masih kurang. Tetapi, produk ini memiliki nilai ataupun indeks kepuasan yang baik dari segi product, price, place, process, people, payment, packaging dan physical evident.
Penerapan Analisis SWOT terhadap Branding Produk ( Studi Kasus Usaha Cemilan Macaroni yang ada di kota palu ) Hardiansya Hardiansya; Faruq Lamusa; Harnida Wahyuni Adda
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i2.737

Abstract

Macaroni is a pasta that looks like a small pipe that is bent to form an arc. Macaroni comes from the word maccheroni which was adapted from the Sicilian language maccaruni which means dough made with power. Macaroni is made from wheat flour, water and wheat flour. Macaroni contains iron, folic acid, vitamin B1, vitamin B2, and vitamin B3. The specific objectives of this research study are: to provide creative and innovative capabilities, to be keen to see opportunities and to always be open to any input and positive changes that can lead a business to continue to grow. Business must have value and benefits where this can be done through the application of the concept of social entrepreneurship. Research objectives: Provide opportunities to create business activities through analysis of market needs and opportunities. The form of learning is in the form of direct entrepreneurial practice carried out in a planned and programmed manner. The MBKM Entrepreneurial Program also makes a significant contribution as a research program that provides SME innovation and business performance growth that is currently developing.
Co-Authors Abd. Hafizh Amang Rustamin Abdul Baasith Adelvia Vernanda Agung Azzul Haq Agustinus Agustinus Anamira Suryani Andi Herman Jaya Andi Indriani Ibrahim Anggrini Anggrini Anggrini Anggrini Anisah Anisah Ardianto, Heni Arfanda Patirai P Arianto Arianto Arin Aurizal Ishak Arini Zahrah Nasyiah Makkawaru Asngadi Asngadi Asrul Asrul Astrit Nancy Atalia Christiana Katiandagho Athalarania Melati Ayu Novelia Paskual Azis, Idris Azrial Azrial B, Siska Yoce Bakri Hasanuddin betty betty Chichi Kumala Sary Cici Rianty K. Bidin Damopoli, Yantje Michael Darman Darman Dea Aziza Arfah Deby, Reni Siska Dedi Defretes Waang DG. PARANI, SYAMSUL BAHRI Dimas Dimas Dwi Arismawati Erlin Karmila Erwan Sastrawan Euriko Rimala Fadli Fadly, Moh. Fardi Fardi Farid, Erwan Writers Faruq A.H Lamusa Faruq Lamusa Fatlina Fatlina Fatlina Z Fatlina Zainuddin Febbi Regita Cahyani Fera Fera Fitriyana S. Gaury, Andi Gugun Mangesa Gusti Ayu Zetty Andani Hardiansya Hardiansya Hartin Miftahul Jannah Heni Ardianto Herni Wati Hidayah, Rizkyawati Idris Idris Idris Idris Idris Iin Puspita Sari Ilham. S Imam Afandi IRA NURIYA SANTI Irwansi Dewi Juliana Kadang Kaseng, Saharuddin Kori Nurfadilah Kori Nurfadilah KORNELIUS, YOBERTH Lamusa, Faruq Lusi Ketrin Memah Mahyudin Maikel Romy Rambunga Manoppo, Bella Cahyaningrum Mirna Mirna Moh Hasbullah Moh. Ali Murad Moh. Qadril Lasaib Moh. Siha Saleh Mohammad Ega Nugraha Mohammad Zeylo Auriza Muh. Riswandi Palawa Muh. Riswandi Palawa Muhammad April Ryan Tawakkal Muhammad fauzan Muhammad Raihan Razin Muliana Sri Astuti Musdalifah Musdalifah Muslimin Muslimin Mutmainnah Patimbuk Muyardhan, Muyardhan Muzakir Nastam Aditya Natsir, Syahrir Ni Luh Dinda Novyanti Ni Luh Dinda Novyanti Ni Made Suwitri Parawati Ni Made Suwitri PARWATI Niluh Putu Evvy Rosanty Niluh Putu Evvy Rossanti Niluh Putu Evvy Rossanti Niluh Putu Evvy Rossanty Nurdin, Jurana Nurjannah Nurul Rodiah Pantih, Suwardhi Pathan, Raziyam Dwi Ponirin Ponirin Ponirin Ponirin Pricylia Chintya Dewi Buntuang Puput Lestari Puteri Amalia Putri Regina Prayoga Rafika, Ika Rezki Rezki Rifaldi Basonggo Rini Wahyuni Rio Widiawan Risnawati Risnawati Risnawati Risnawati Rosida P. Adam Rossanty, Ni Luh Putu Evvy Roy Julianto Sabrina Sakila Sakila Salahudin Salahudin Setiawan Mandala Putra Sigittriadi A Ajis Siti Fadilah Siti Nurhaliza Siti Syarah S. Tintis Soegoto, Suryatno Wiganepdo Sri Wanti Sugyarso Suryadi Hadi Syafutra, Rafik Priyadi Syahir Natsir Syamsuddin Syamsuddin Syamsuddin Syarifah Inka Sari SYUAIB, SYUAIB Thahir, Harifuddin Triachyar Triachyar Urmila Urmila Varah Iftitah Aulia Vira Rahman Wira Cipta Oriza Wiri Wirastuti Yobert Kornelius Yoberth Kornelius Yoberth Kornelius