Article Per Year (5 Year)
p-Index From 2021 - 2026
7.325
P-Index
This Author published in this journals
All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Pengabdian Magister Pendidikan IPA TheJournalish: Social and Government Target : Jurnal Manajemen Bisnis ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Pengabdian Pada Masyarakat Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Masyarakat Madani Indonesia Jurnal Komunikasi dan Kebudayaan Kreativitas Pada Pengabdian Masyarakat (Krepa) Score: Jurnal Lentera Manajemen Pemasaran Neraca Manajemen, Akuntansi, dan Ekonomi Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Journal of Community Empowerment JUAN: Jurnal Pengabdian Nusantara ECONOMIST: Jurnal Ekonomi dan Bisnis Journal of Exploratory Dynamic Problems Indonesian Journal of Innovation Multidisipliner Research PESHUM Varied Knowledge Journal Jurnal Pengabdian Pada Masyarakat IPTEKS
Susilo Talidobel
Universitas Bumigora
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

Published : 52 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : varied knowledge journal

 1 
Pengaruh Brand Image dan Kualitas Layanan Terhadap Keputusan Pembelian pada Supermarket Matahari Praya Assa’ady, M. Chothibul Umam; Talidobel, Susilo; Wardi, Putri Amalia
Varied Knowledge Journal Vol. 1 No. 3: Varied Knowledge Journal, February 2024
Publisher : CT. Rajawali media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/vkj.v1i3.18

Abstract

This study aims to investigate the influence of brand and service quality on consumer purchasing decisions. This study was conducted at Matahari supermarket in Praya City by collecting data from a number of respondents who are active consumers. This research uses a quantitative approach by distributing questionnaires to 112 respondents. Data collection was conducted through a survey method using a Likert scale to measure consumer perceptions related to brand, service quality and purchasing decisions. Data analysis techniques The research data was tested by SmartPLS 0.3 analysis testing with the auter model analysis test, inner model and hypothesis testing. The results of this study indicate the X1->Y1 hypothesis that the T Statistic value is 0.550 and the P Values value is 0.580, which means it is rejected, brand image has no effect on purchasing decisions and the X2->Y1 hypothesis that the T Statistic value is 9.919 and the P Values value is 0.000, which means it is accepted, service quality affects purchasing decisions. This research provides understanding in increasing our knowledge of how customer purchasing decisions can be influenced by brand image and service quality. The conclusion of this research is that to influence customer purchasing decisions, businesses must build their brand image and improve the quality of the services they offer.
Co-Authors Ahdiat Furqan Aisyah Ramadani Akbar, Syamsul Alfareza Alfareza Alpiamsah, Restu Alpiansah , Restu Amalia Wardi, Putri Angelina Gani, Sylvia Anggriani, Rini Arwin Yafi Rahmatullah Arwin Yafi Rahmatullah Aryan Agus Pratama Assa'ady, Chothibul Umam Assa’ady, M Chotibul Umam Ayu Putri Puspita Dewi Baiq Dinna Widiyasti Baiq Nadia Nirwana Cahyadi, Irwan Chany, Chany Chika Delia Verninda, Ni Putu Cindy Cornelia Cleavant Liem Defi Defi Deni Wijaya Dino Afrizal Ega Dwi Putri Marswandi Ega Dwi Putri Marswandi Erine Verginia Kastiwi Faisal Hadi Fauzan Hamdani Febria Nurmelia Febria Nurmelia Marlina Febria Nurmelia Marlina Firmansyah, Febry Fitri, Yelli hadi, heri Hadi, Heri Sopian Hairul Hairul Hakiki, M. Indrawan Helna Wardhana Hendri, Dr. Wira Hikayati Nuzulul Kuraen Hilman Prayuda I Gusti Ayu Tresna Gita I Nyoman Switrayana Ika Yuliana Irwan Cahyadi Josman, Lady Faerrosa Ketut Widya Kayohana Kia Makiah Kinaya Eklesia, Wingka Kresnapati, I Nyoman Bagus Aji Layali Ihyani Lelia Anasthasia Makalmay , Gracia Lestari, Ni Kadeq Ratna Dwi Letizia Da Silva Gonçalves Sarmento Logi Mulawarman M. Chothibul Umam Assa'ady M. chothibul Umam Assa'ady, M. chothibul M. Chothibul Umam Assa’ady M. Indrawan Hakiki Maghfira Rizky Maulani MAKIAH Marliba, Febria Nurmelia Marlina , Febria Nurmelia martanti, Lina Meli Harmayanti Mochamad Arief Rizki Mauladi Mohamad Yudisa Putrajip Muhamad Alam Setiawan Muhamad Wisnu Alfiansyah Muhammad Laksamana Ajie Mujahidin, Sofan Nabila, Wanda Ningsih, Dewi Ayu Ratna Ningsih, Nurul Hidayati Indra Nurhapiza, Nurhapiza Nurlinda Hermini Putrajip, Mohamad Yudisa Putri Amalia Wardi Putri Amalia Wardi Putri, Tita Raden Bagus Faizal Irany Sidharta Raden Sidharta Rafles Restu Alpiansah Rheza Kurniawan Ridha Nurul Hayati Rini Adriani Auliana Rini Anggriani Rizal Ramdani Sang Ayu Putu Kresna Semitha Saputra, Sahdan Siti Fatimah Solina, Eva Sri Sulastri Sri Winarni Sofya Stevany Hanalyna Dethan Ulandari, Ni Luh Darmasanti Aprilia Wanda Nabila Wardi, Putri Amalia Widia Febriana, Widia Wira Hendri Yanti, Hana Putri Yuliana, Ika Zahrah, Zahrah