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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Research and Technology Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen SENTRALISASI EQIEN - JURNAL EKONOMI DAN BISNIS Referensi : Jurnal Ilmu Manajemen dan Akuntansi Accounting and Management Journal JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Jurnal Informatika Ekonomi Bisnis Jurnal Akuntansi Barelang International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Kewirausahaan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Darma Agung International Journal on Social Science, Economics and Art GREENOMIKA Mafaza : Jurnal Pengabdian Masyarakat Dharma Pengabdian Perguruan Tinggi (DEPATI) Journal of Artificial Intelligence and Digital Business Paradoks : Jurnal Ilmu Ekonomi Indonesian Journal of Multidisciplinary on Social and Technology JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Informatika Ekonomi Bisnis Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Jurnal Ekonomi Bisnis dan Manajemen Islamic Business and Management Journal (IBMJ) RESLAJ: Religion Education Social Laa Roiba Journal Journal of Science and Social Development JURNAL RUMPUN MANAJEMEN DAN EKONOMI Nusantara Entrepreneurship and Management Review Indonesian Journal of Innovation Multidisipliner Research Praktek Kerja Lapang Manajemen JMB
Muhafidhah Novie
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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Penerapan Pencatatan Keuangan Sederhana Terhadap Efektivitas Pengelolaan Keuangan UMKM Kedai Risol Mayoku Pasuruan Deswita Ayu Maharani; Muhafidhah Novie; Chairil Anwar
JURNAL AKUNTANSI BARELANG Vol 10 No 2 (2026): Jurnal Akuntansi Barelang
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jab.v10i2.11602

Abstract

Micro, Small, and Medium-Sized Enterprises (MSMEs) are essential to the country's economy, but a lack of organized record-keeping makes it difficult for many business owners to manage their finances. This study uses a qualitative approach and a case study design to investigate how basic financial record-keeping affects the efficacy of financial management at the Kedai Risol Mayoku MSME. Semi-structured interviews, direct observation, and financial record documentation were used to collect data, which was then subjected to thematic analysis. The findings show that keeping a daily cash book aids business owners in tracking cash flow, comprehending revenue and expenses, and routinely assessing their company's performance. It also supports operational decision-making, including capital management and raw material procurement planning. However, there are still challenges with recording consistency, particularly during periods of high economic activity. In general, basic financial record-keeping enhances MSME financial management's efficacy. Therefore, to maximize financial management, greater record-keeping discipline and the application of more useful technologies are required.
Analisa Optimalisasi Transisi Pelaporan SPT Tahunan Melalui Sistem Coretax untuk Ketepatan Pembayaran Wajib Pajak di KPP Pratama Sidoarjo Utara Ariesta Maherani Laksono; Muhafidhah Novie; Chairil Anwar
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 2 (2026): April : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i2.1704

Abstract

Digital transformation in the tax sector is a strategy of the Direktorat Jendral Pajak (DJP) to improve the quality of service and taxpayer compliance. One form of this transformation is the implementation of the Coretax system as an integrated tax administration system that replaces the DJP Online system. This system change poses adaptation challenges for taxpayers, particularly in reporting Annual Tax Returns, which has the potential to affect the accuracy of tax payments. This study aims to analyze the optimization of the transition of Annual Tax Return reporting through the Coretax system on the accuracy of individual taxpayer payments at the North Sidoarjo Tax Office (KPP Pratama). The research method used is descriptive qualitative with data collection techniques such as observation of the Annual Tax Return reporting assistance process, documentation, and interviews with three taxpayers. The results show that the Coretax system is able to improve the accuracy of tax filing through data integration and automatic validation, thereby encouraging the accuracy of the amount and timeliness of tax payments. However, technical system constraints and limitations in taxpayer digital literacy were still encountered during the transition period. Assistance from tax officers and tax volunteers proved to be instrumental in helping taxpayers adapt to the Coretax system. This study concludes that optimizing the transition of the Coretax system requires a combination of system improvements and strengthening taxpayer education to achieve sustainable accuracy of tax payments.
PENGARUH ORIENTASI PASAR DAN DIGITAL MARKETING TERHADAP COMPETITIVE ADVANTAGE DIMEDIASI OLEH INOVASI PRODUK PADA UMKM BATIK DI SIDOARJO Farah Fadiyah; Muhafidhah Novie
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.11658

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh orientasi pasar dan digital marketing terhadap competitive advantage melalui inovasi produk pada UMKM Batik di Kabupaten Sidoarjo. Penelitian dilakukan karena persaingan industri batik semakin ketat, sehingga pelaku UMKM dituntut mampu memahami kebutuhan pasar, memanfaatkan teknologi digital, serta menciptakan inovasi produk agar tetap memiliki keunggulan kompetitif. Variabel yang digunakan dalam penelitian ini meliputi orientasi pasar, digital marketing, inovasi produk, dan competitive advantage. Penelitian ini menggunakan metode kuantitatif dengan pendekatan explanatory research. Populasi dalam penelitian ini adalah seluruh pelaku UMKM Batik di Kabupaten Sidoarjo sebanyak 39 UMKM, dengan teknik sampling jenuh sehingga seluruh populasi dijadikan sampel penelitian. Data diperoleh melalui penyebaran kuesioner menggunakan skala Likert. Teknik analisis data menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 4. Pengujian dilakukan melalui evaluasi outer model dan inner model yang meliputi uji validitas, reliabilitas, R-Square, Q-Square, f-Square, dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa orientasi pasar dan digital marketing berpengaruh positif terhadap inovasi produk. Inovasi produk juga berpengaruh positif terhadap competitive advantage. Namun, orientasi pasar dan digital marketing tidak memberikan pengaruh langsung yang signifikan terhadap competitive advantage. Penelitian ini membuktikan bahwa inovasi produk mampu memediasi penuh pengaruh orientasi pasar dan digital marketing terhadap competitive advantage pada UMKM Batik di Kabupaten Sidoarjo. Dengan demikian, peningkatan keunggulan kompetitif UMKM batik lebih efektif dicapai melalui pengembangan inovasi produk yang didukung oleh pemahaman pasar dan pemanfaatan digital marketing.
Market Orientation and Agile Aesthetic Innovation as Drivers of Business Performance: The Dynamic Adaptive Capability in Indonesia’s Batik Industry Novie, Muhafidhah; Rachmat, Muhammad; Abu Jalil, Eva Aqilah; Zubaidah, Tantri Risda
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.4.19

Abstract

The Indonesian batik industry faces increasing pressure from rapid fashion cycles, digital market transformation, and intensified competition, requiring MSMEs to strengthen market responsiveness while preserving cultural identity. This study examines the effects of Market Orientation, Agile Aesthetic Innovation, and Dynamic Adaptive Capability on Business Performance and tests whether Dynamic Adaptive Capability mediates the relationships between strategic capabilities and performance. A quantitative explanatory design was applied to 220 owners and managers of batik MSMEs in Pekalongan, Solo, Lasem, Madura, and Sidoarjo. Data were collected using a structured questionnaire and analyzed with Partial Least Squares Structural Equation Modeling using SmartPLS 3. The findings show that Agile Aesthetic Innovation is the strongest direct driver of Business Performance, followed by Market Orientation and Dynamic Adaptive Capability. Agile Aesthetic Innovation also positively influences Dynamic Adaptive Capability, whereas Market Orientation does not significantly affect it. The mediation test indicates that Dynamic Adaptive Capability does not significantly mediate the relationships between Market Orientation, Agile Aesthetic Innovation, and Business Performance. These findings suggest that batik MSMEs improve performance mainly through direct market-oriented decisions, rapid aesthetic renewal, and adaptive capability. This study contributes by introducing Agile Aesthetic Innovation as a context-specific capability for culture-based creative MSMEs.
Repurchase Intention pada Live Streaming Produk Thrift di Shopee: Peran Customer Trust dan Perceived Value dengan Mindfulness sebagai Moderasi Alin Riqqoh Dini Safia; Laily Muzdalifah; Muhafidhah Novie; Afifatus Sholikhah
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45315

Abstract

The rise of digital technology has altered how consumers purchase online, as seen by the growing popularity of live streaming on e-commerce sites like Shopee. This research uses mindfulness as a moderating variable to examine how customer trust and perceived value affect repurchase intention for secondhand goods sold via Shopee Live Streaming. Purposive sampling approaches were used to pick 170 respondents for this research, which combines a quantitative approach with a survey method. Partial Least Squares (PLS) were used to evaluate the data. The study's findings show that Repurchase Intention is positively and significantly impacted by Customer Trust and Perceived Value. Additionally, Repurchase Intention is significantly impacted directly by mindfulness. However, it was not shown that mindfulness had a substantial moderating impact in the link between perceived value and repurchase intention or between customer trust and repurchase intention. This finding suggests that although consumers with high levels of trust and perceived value tend to make repeat purchases, the level of Mindfulness does not strengthen the relationship in the context of shopping via Live Streaming. This research contributes to marketers and business actors to put more emphasis on strategies that build trust and create product value in increasing consumer repurchase intentions.
Pengaruh Kualitas Pelayanan Elektronik dan Ulasan Pelanggan Online Terhadap Keputusan Pembelian Lazada Melalui Kepercayaan Pada Generasi Z Sidoarjo Imamatuz Zakiyah; Muhafidhah Novie; Laily Muzdalifah; Cynthia Eka Violita
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.44879

Abstract

This study examines how Generation Z's purchasing decisions in Sidoarjo are influenced by online customer reviews and electronic service quality, with trust as a mediating variable. Focusing on Generation Z due to their significant population and high e-commerce activity, particularly on Lazada, the research employs a quantitative approach with purposive sampling. Data was collected from 200 respondents who had made purchases on Lazada within the last three months, using structured questionnaires and analyzed with SmartPLS 4.0.The findings reveal that electronic service quality does not directly affect purchasing decisions but significantly impacts trust, which in turn influences decisions. Conversely, online customer reviews positively and significantly affect purchasing decisions, both directly and indirectly through trust. This highlights trust's critical role as a mediator in e-commerce, where consumers rely on perceived reliability and validity.The study concludes that platforms like Lazada should prioritize improving electronic service quality and leveraging positive customer reviews to build trust and boost sales. It supports theories such as the Theory of Planned Behavior (Ajzen, 1985) and Mayer et al.s (1995) trust model, offering practical insights for e-commerce platforms to enhance user experience and attract younger consumers.
Pengaruh Cita Rasa dan Kualitas Layanan terhadap Loyalitas Pelanggan Mie Gacoan Sidoarjo di Platform Gofood melalui Kepuasan Pelanggan Sebagai Variabel Mediasi Faizatul Isnaini; Muhafidhah Novie; Jeziano Rizkita Boyas; Edita Rachma Kamila
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.44707

Abstract

This research aims to analyze the influence of taste and service quality on Mie Gacoan customer loyalty in Sidoarjo with customer satisfaction as a mediating variable on the GoFood platform. The quantitative method was used with a purposive sampling technique, involving 190 respondents who were regular customers. Data collection was carried out through questionnaires and analyzed using SmartPLS 3.0. The research results show that taste and service quality have a significant influence on customer loyalty. The better the taste and quality of the service provided, the higher the customer satisfaction which ultimately increases customer loyalty. Customer satisfaction is proven to mediate the relationship between these two variables and customer loyalty. This research emphasizes the importance of maintaining consistent taste quality and improving service quality to increase customer satisfaction, which ultimately contributes to customer loyalty. Culinary business owners, especially those in online delivery services, need to better maintain and increase customer loyalty.
Pengaruh AI Marketing Terhadap Purchase Intention Melalui Brand Trust Pada Produk Coca-Cola Mukhammad Nadhif Fuad; Laily Muzdalifah; Muhafidhah Novie; Edita Rachma Kamila
Jurnal Manajemen Bisnis Vol. 1 No. 3 (2026): April-Juni
Publisher : Samudra Ilmu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Artificial Intelligence (AI) Marketing terhadap Purchase intention dengan Brand trust sebagai variabel mediasi pada produk Coca Cola. Penelitian ini didasari oleh adanya kesenjangan empiris pada penelitian-penelitian terdahulu mengenai hubungan AI marketing dengan purchase intention, sehingga peran brand trust sebagai variabel mediasi perlu diuji lebih lanjut. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengambilan sampel dilakukan menggunakan teknik non-probability sampling dengan pendekatan purposive sampling dan menggunakan sampel sebanyak 130 responden konsumen produk Coca-Cola. Analisis data dilakukan menggunakan teknik Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa AI marketing berpengaruh positif dan signifikan terhadap brand trust dan terhadap purchase intention. Brand trust juga berpengaruh positif dan signifikan terhadap purchase intention. Selain itu, Brand trust terbukti memediasi secara signifikan pengaruh AI marketing terhadap purchase intention. Temuan ini menunjukkan bahwa penerapan AI marketing yang efektif tidak hanya berdampak langsung pada minat beli, tetapi juga membangun kepercayaan konsumen terhadap merek yang pada akhirnya memperkuat niat pembelian produk Coca Cola.
Pengaruh Digital Marketing dan Orientasi Pasar terhadap Kinerja Pemasaran Dimediasi oleh Inovasi Produk pada Usaha Mikro di Sidoarjo Aisya Ayuni Astutik; Muhafidhah Novie
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1800

Abstract

Peningkatan kinerja pemasaran usaha mikro tidak selalu dipengaruhi secara langsung oleh penerapan digital marketing maupun orientasi pasar. Penelitian ini menguji hubungan kedua variabel tersebut dengan mempertimbangkan peran inovasi produk selaku unsur mediator pada usaha mikro di Kabupaten Sidoarjo. Penelitian dilakukan menggunakan pendekatan kuantitatif terhadap 88 responden yang dipilih Melalui teknik simple random sampling. Data dihimpun menggunakan kuesioner dan dianalisis dengan metode SEM-PLS. Hasil penelitian memperlihatkan bahwa Digital marketing serta orientasi pasar memberikan dampak positif terhadap inovasi produk, manakala kontribusi langsung dari kedua variabel tersebut atas kinerja pemasaran tidak menunjukkan hasil yang signifikan. Inovasi produk terbukti memberikan kontribusi positif atas kinerja pemasaran sekaligus berperan sebagai penghubung dalam relasi digital marketing dan orientasi pasar dengan kinerja pemasaran. Hal ini mengindikasikan bahwa peningkatan kinerja pemasaran lebih efektif dicapai melalui kemampuan pelaku usaha menghasilkan inovasi produk dibandingkan hanya mengandalkan digital marketing atau orientasi pasar.  
Co-Authors Abu Jalil, Eva Aqilah Achmad Chakim Achmad Wicaksono Achmad Zaki Afifatus Sholikhah Afni Melati Safira Aisya Amalia Aisya Ayuni Astutik Akbar, Muhammad Lutfi Fadilul Alin Riqqoh Dini Safia Amalia, Aisya Ariesta Maherani Laksono Arrohman, Mukamad Rifqi Afianto Asari, Muhamad Ayu Lucy Larassaty Azzahra, Tutie Cecharia, Nanda Chairil Anwar Cynthia Eka Violita Cynthia Eka Violita Dea Ismani Yuliarti Deny Ardiansyah, Deny Ardiansyah Deswita Ayu Maharani Dian Fahriani Edita Rachma Kamila Edita Rachma Kamila Erwinda Eka Prastyawati Erwinda Eka Prastyawati Esti Maulida Apriliana Esti Purwaningtyas Faizatul Isnaini Farah Fadiyah Farah Husniar Faustina, Thalita Al Hanif Rizkia Wafa Hikmah, Natasya Ainul Imamatuz Zakiyah Irsyadia, Latifah Jeziano Rizkita Boyas Kafidin Muzakki Kamila, Edita Rachma Khafid Khoirul Hanafi Khafidah, Farichatul Kholifatur Rosyidah Laily Muzdalifah Lily Oktavia M. Ashiful Ardan Ma'arif, Syaifudin Machfudzil Asror Mardiansyah, Nafi Mufidah, Rofiatul Adwiyah Muhammad Burhanudin, Muhammad Muhammad Rachmat Muhammad Rizky Maulana Mukhammad Nadhif Fuad Mukhammad Nadhif Fuad Nafi Mardiansyah Najma Zahiroh hiro Nugrahanti, Ratri Buda Nur Asitah Nuriya Sinta Dewi Nu’man Robbani Prastyawati, Erwinda Eka Qurratu'aini, Nafia Ilhama Safira, Afni Melati Shofiyatus Zaqiyah Sholichah, Ummi Lathifatus Sholikhah, Afifatus Siti Mahmuda SITI MAHMUDAH Supriyadi Supriyadi Syaifudin Maarif Syntia Balqis Inayah Taqwanur Untung Usada Virawati Tanaya Wahyu Adi Pratama Wahyu Eko Pujianto Yuliarti, Dea Ismani Yuni Purnama Sari Zahra Adinda Yahya Zainiyah, Alfidhotul Zidny Camelia Zubaidah, Tantri Risda Zunita, Yolanda Irma