Article Per Year (5 Year)
p-Index From 2020 - 2025
8.729
P-Index
This Author published in this journals
All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture Jurnal Sains Teknologi dan Lingkungan (JSTL) Jurnal Biologi Tropis SAINS Pertanian Jurnal Pengabdian Magister Pendidikan IPA Jurnal Hexagro Jurnal Fundadikdas (Fundamental Pendidikan Dasar) JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Agrimansion: Agribusiness Management & Extension Jurnal SIAR ILMUWAN TANI Agroteksos Agrita Agriwar Journal Jurnal Pendidikan dan Ilmu Sosial KENDALI: Economics and Social Humanities Jurnal Ekosains Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Ilmiah Mahasiswa Agrokomplek Agrifo: Jurnal Agribisnis Universitas Malikussaleh Alamtana Agrimas : Jurnal Pengabdian Masyarakat Bidang Pertanian
Aeko Fria Utama FR
Universitas Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 66 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : KENDALI: Economics and Social Humanities

 1 
Marketing Innovation of Turmeric Agroindustry Through Information Technology in West Lombok District Regency (Case Study in Gerung District) Aeko Fria Utama FR; Asasandi, I GN Aryawan
KENDALI: Economics and Social Humanities Vol. 3 No. 3 (2025): KENDALI: Economics and Social Sciences Humanities.
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v3i3.705

Abstract

The purpose of the study was to determine the role of innovation in the marketing of the turmeric agroindustry in Gerung District, West Lombok Regency, namely: (1) to determine the role of innovation in the marketing of the turmeric agroindustry in Gerung District, West Lombok Regency; (2) to determine the benefits obtained when using information technology as a marketing medium; and (3) to determine the obstacles when using information technology in marketing. This study uses a case study method and is located in Gerung District, West Lombok Regency. The determination of respondents in this study was carried out using a purposive sampling technique totaling 20 respondents who are entrepreneurs in the agroindustry of processed turmeric beverages. The results of the study showed (1). Among the several information technologies available, the most important role in the marketing of the turmeric agroindustry is a cellphone with the WhatsApp application, namely with the number of users 20 out of 20 respondents (100%) with an average sales volume of 253 bottles within one week (2). The most benefits felt by respondents in using information technology as a marketing medium for turmeric-based agro-industry in Gerung District are more buyers and orders, with an average of 7 out of 20 respondents (35%) who received these benefits (3). The most common and frequent obstacles experienced by respondents were errors during delivery (delivery time, damaged packaging during delivery, etc.), with 12 out of 20 respondents (60%) experiencing this.
Co-Authors A. Hari Witono Amrussalam Amrussalam Amry Rakhman Amry Rakhman Anna Apriana Hidayanti Anwar Anwar Anwar Anwar Anwar Asasandi, I GN Aryawan Awal Nur Khalifatur Rosyidah Baiq Saopi Nadiawati Broto Handoko Candra Ayu Candra Ayu Dahlanuddin Dahlanuddin Deni Irawan Dudi Septiadi Dudi Septiadi Dudi Septiadi Dudi Septiadi Efendy Efendy, Efendy Eka Numinda Dewi Mandalika Eka Nurminda Dewi Mandalika Eka Nurminda Dewi Mandalika Eko Supriastuti Fadli Fadli Fadli Fadli Fadli Fadli Fadli Halimatus Sa'diah Halimatus Sa’diyah IGN Aryawan Asasandi Ketut Budastra L. Sukardi Lalau Hizbullah Lalu Sukardi Lilik Hidayati, Lilik M Yusuf M Yusuf M Yusuf M. Yusuf M. Yusuf M. Yusuf M. Yusuf Mandalika, Eka Nurminda Dewi Mohammad Alwi Shahab Mohammad Archi Maulyda Muji Rahayu Nabilah, Sharfina Ni Made Nike Zeamita Widiyanti Nursan, Muhammad Nurtaji Wathoni Pande Komang Suparyana Putu Eka Pasmidi Ariati Rakhman, Amry Ratih Ayu Apsari Ratih Ayu Apsari Rifani Nur Sindy Setiawan Rika Andriati Sukma Dewi Rosyidah, Awal Nur Khalifatur Sab’ul Masani Septiadi, Dudi Setiawan, Rifani Sri Mulyawati Sukarne Sukarne Suparmin Supartiningsih, Sri Syarif Husni Tahir, Rahmawati Tarmizi Tarmizi Widyanti, Ni Made Zea Mita Wirajaya Kusuma Wuryantoro Wuryantoro Wuryantoro Yudhistira Ardana