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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Bisman (Bisnis dan Manajemen): The Journal of Business and Management BJRM (Bongaya Journal of Research in Management) Nobel Management Review Jurnal Manajemen Perbankan Keuangan Nitro Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Liabilitas : Jurnal Ilmiah Akuntansi dan Ekonomi Jurnal Pengabdian Masyarakat Waradin Journal of Training and Community Service Adpertisi Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Economics and Business Journal Journal of Artificial Intelligence and Digital Business GIAT: Jurnal Teknologi untuk Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business (JIMBE) Ininnawa: Jurnal Pengabdian Masyarakat Advances in Management & Financial Reporting Celebes Journal of Community Services Journal of Economics, Bussiness and Management Issues Mammiri: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Negeri Jurnal Pengabdian Kepada Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation Jurnal Akuntansi Pajak dan Manajemen International Journal of Interdisciplinary Research International Journal of Education Management and Religion Masterpiece Journal Society Service Insight Khazanah Journal: Economics, Muamalah dan Entrepreneurship KATALIS : Jurnal Inovasi Pengabdian Masyarakat Journal of Economics and Management Technologies International Journal of Economics and Development Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang Jurnal Pengabdian Inovasi Sosial Ekonomi
Achmad Ridha
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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TikTok Shop Live Streaming and Gen Z’s Repurchase Intention in Fashion Retail: The Mediating Role of Customer Experience Nur Fadilah Ayu Sandira; Nulthazam Sarah; Achmad Ridha; Rostina; Muh. Irshan Sachrir
Economics and Business Journal (ECBIS) Vol. 4 No. 6 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i6.569

Abstract

Fashion sellers on TikTok Shop increasingly rely on live streaming marketing to engage Generation Z consumers, although how well this approach translates into repeat purchases remains underexplored, particularly the extent to which customer experience functions as a psychological link between the two. This study examines how live streaming marketing influences repurchase intention through customer experience as a mediating variable, focusing on Generation Z fashion consumers who use TikTok Shop in Makassar City. A quantitative design was applied, drawing on a purposive sample of 280 respondents, with data analyzed through SEM-PLS using SmartPLS 4. Findings reveal that live streaming marketing has a positive and significant influence on customer experience, whereas its direct effect on repurchase intention is not significant. Customer experience, in turn, positively and significantly affects repurchase intention and fully mediates the link between live streaming marketing and repurchase intention. These patterns suggest that Generation Z consumers remain skeptical of direct marketing cues and instead give greater weight to personal experience quality when deciding to repurchase. The study extends the Stimulus-Organism-Response framework to the live commerce setting and offers practical guidance for sellers to redirect marketing efforts from promotional intensity toward building immersive, personalized shopping experiences.
Reconstructing Brand Meaning in a Local Community: A Study of Brand Glocalization in Sidrap Regency Achmad Ridha; Leny Yuliana; Fitriani; Lidya Anastasya; Ayzhary Nuhril Muthmainnah N
Journal of Economics and Management Technologies Vol. 2 No. 2 (2026): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v2i2.22

Abstract

Objectives: This study examines how the global streetwear brand Volcom has been reconstructed as a marker of cross-generational, collective identity within Sidrap Regency, South Sulawesi, Indonesia. It investigates the local meanings attached to the brand, the grassroots mechanisms driving this reconstruction, and the reasons behind its extension into non-commercial display practices. Methods: Using a qualitative case study design bounded by the phenomenon rather than a fixed location, the study draws on in-depth interviews with five purposively selected key informants across four groups (young consumers, adult consumers, community figures, and local retailers), supplemented by netnographic observation of public social media content and contextual field observation. Data were analyzed using thematic analysis. Results: Findings reveal that Volcom's original association with Californian subculture has undergone de-subculturalization, being re-signified as a symbol of regional solidarity and kinship. This reconstruction is sustained through intergenerational transmission, the curatorial role of local retailers, and social media amplification such as the "Jambul Volcom" trend. Community members further extend the brand's logo into non-commercial spaces, including vehicles and household décor, distinguishing between commercial and cultural authenticity as they do so. Research Implications: The study extends meaning transfer, glocalization, brand community, and extended self theories by demonstrating that brand meaning reconstruction can occur as an emergent, community-driven process that is spatially concentrated rather than geographically dispersed. It offers brand managers insight into how organic, grassroots brand equity can form independently of formal marketing strategy.
Pengaruh Store Atmosphere dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen pada Mari Kopi di Kabupaten Jeneponto Afrilla Razky Maharani Sukimin; Muhammad Ichwan Musa; Annisa Paramaswary Aslam; Muh. Yushar Mustafa; Achmad Ridha
SINOMIKA JOURNAL: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 5 No. 3 (2026): September
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sinomika.v5i3.695

Abstract

The growth of the coffee shop business has intensified competition among local café operators, including Mari Kopi in Jeneponto Regency. Consumers no longer consider only product and price; they also weigh the establishment's atmosphere and the service experience provided. This study aims to analyze the influence of store atmosphere and service quality on consumer purchasing decisions at Mari Kopi in Jeneponto Regency. An explanatory quantitative approach with a survey design was employed. Data were collected via questionnaires distributed to 150 consumers selected through purposive sampling. Data analysis techniques included descriptive analysis, validity and reliability testing, classical assumption testing, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results indicate that store atmosphere has a positive and significant effect on consumer purchasing decisions. Service quality also positively and significantly influences purchasing decisions, contributing more dominantly than store atmosphere. Simultaneously, store atmosphere and service quality significantly affect consumer purchasing decisions, with an R-square value of 0.829. This indicates that 82.9% of the variation in purchasing decisions can be explained by these two variables, while the remaining 17.1% is influenced by factors outside the research model. These findings imply that Mari Kopi needs to enhance its physical atmosphere, service speed, staff responsiveness, and overall consumer experience to strengthen purchasing decisions.
Analisis Pengaruh Psycological Capital Dan Work Engagement terhadap Organizational Citizenship Behavior Pada PT. XYZ Achmad Ridha; Zhulby Nurul Hidayah N
Khazanah Journal: Economics, Muamalah & Entrepreneurship Vol. 1 No. 1 (2023)
Publisher : LPPM STIE Tri Dharma Nusantara - Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/kh.v1i1.443

Abstract

Penelitian ini bermaksud untuk mengetahui hubungan psychological capital dan work engagement masing-masing terhadap organizational citizenship behavior pada karyawan PT. XYZ. Penelitian ini menggunakan sampel sebanyak 100 orang responden dengan teknik pengambilan sampel menggunakan teknik simple random sampling. Penelitian ini menguji dua variabel bebas terhadap variabel terikat dengan 20 indikator pada variabel psychological capital dan 15 indikator pada variabel work engagement serta 20 indikator pada variabel organizational citizenship behavior. Metode penelitian ini menggunakan analisis regresi berganda. Berdasarkan hasil pengujian pada kedua variabel, ditemukan bahwa psychological capital berpengaruh positif dan signifikan terhadap oraganizational citizenship behavior. Kemudian variabel work engagement juga berpengaruh secara positif dan signifikan terhadap oraganizational citizenship behavior.
An Analysis of Consumer Purchase Decisions Influenced by Product Quality, Live Shopping, and Product Information Azlan Azhari; Achmad Ridha; Hasnidar Hasnidar
Advances in Management & Financial Reporting Vol. 3 No. 2 (2025)
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i2.511

Abstract

Purpose: This study investigates the impact of product quality, live shopping, and product information on consumer purchasing decisions, with a specific focus on Nanotech Protection automotive care products sold through TikTok Shop. The research investigates whether each factor, individually and collectively, significantly influences the shaping of consumer behavior in a digital commerce setting. Research Method: This study adopted a quantitative research approach, the study collected data from 85 consumers in Makassar City who had previously purchased Nanotech Protection products via TikTok Shop. This analysis was supported by validity and reliability testing, as well as t-tests, F-tests, and R-square analysis, all processed using SPSS version 27 to ensure statistical accuracy and robustness. Results and Discussion: The results show that product quality, live shopping, and product information have a statistically significant and positive effect on consumer purchase decisions, with product quality being the most influential factor. Implications: The study offers valuable insights for marketers, particularly in digital commerce, on how to strategically integrate high product standards with engaging live content and accurate product information. Future research is suggested to expand the geographical scope and adopt longitudinal approaches.
Pelatihan Digitalisasi Sistem Pengelolaan Keuangan UMKM Fina Ruzika Zaimar; Hasisa Haruna; Adriansyah; Wiwin Riski Windarsari; Achmad Ridha
Jurnal Pengabdian Inovasi Sosial Ekonomi Vol. 2 No. 03 (2025): September 2025
Publisher : Jurnal Pengabdian Inovasi Sosial Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Financial management is a fundamental aspect of the sustainability of micro, small, and medium enterprises (MSMEs) as it is directly related to their ability to make business decisions, access financing, and evaluate business performance. However, based on the 2025 survey conducted by the Financial Services Authority (OJK), only about 20% of MSMEs have adequate understanding and ability in preparing proper financial administration. This condition indicates the need for intervention through community service programs that focus on enhancing digital financial literacy and management skills. This community service was carried out through several stages, including socialization on the importance of financial recording, training in the use of the SI APIK digital accounting application, and mentoring in preparing simple financial reports. The results of the activities showed a significant improvement in participants’ understanding of the accounting cycle, the benefits of digital recording, and their technical ability to operate the application. Furthermore, most participants began to shift from manual recording to more practical and accurate digital systems. These findings emphasize that digitalization of financial management systems not only supports efficiency in transaction recording but also strengthens MSMEs’ position in obtaining formal financing access and improving business competitiveness in the era of digital transformation. Therefore, this community service plays an important role in supporting the independence and sustainability of MSMEs.
Co-Authors Abdul Rahman Adriansyah Adriansyah Adriansyah Adriansyah Adriansyah Adriansyah Afrilla Razky Maharani Sukimin Alam S, Samsu Aldrin, Andi Indah Deliyanti Anang Setiawan Anang Setiawan Andi Rahmatullah Mangga Andi Rahmatullah Mangga Andi Rahmatullah Mangga Annisa Paramaswary Aslam Ardiansyah Ardiansyah Ayzhary Nuhril Muthmainnah Ayzhary Nuhril Muthmainnah N Azlan Azhari Azlan Azhari Azlan Azhari Erwin Erwin Fadil Muhammad Fina Ruzika Zaimar Fina Ruzika Zaimar Fina Ruzika Zaimar Fina Ruzika Zaimar Fitriani Fitriani Handayani Hasan Hasan, Handayani Hasisa Haruna Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hasnidar Hery Maulana Arif Indri Iswardhani Isma Azis Riu Josina Lawalata Jusri Leny Yuliana Lidya Anastasya Lidya Anastasya Lidya Anastasya Majiding, Nurul Chalisa Mangga, Andi Rahmatullah Muh Anugrah Prabowo Putra Muh. Irshan Sachrir Muh. Yushar Mustafa Muhammad Ichwan Musa Nulthazam Sarah Nur Fadilah Ayu Sandira Nurazizah Rahmi R Nurul Fadilah Aswar Putra, Muh Al Fatah Arief Rahmat, Muh. Rijal Alim Ridwan Andi Mattoliang Ridwan Andi Mattoliang Rijal Alim Rahmat Rosnaini Daga Rostina Rostina S, Samsu Alam Samsu Alam S Samsu Alam S Siti Nur Reskiyawati Said Sri Astuti Nasir Sudirman Kati Ushwa Dwi Masrurah Arifin Bando Ushwa Dwi Masrurah Arifin Bando Ushwa Dwi Masrurah Arifin Bando Weku, Christoffel E F William Surya Limoa Windarsari, Wiwin Riski Wiwin Riski Windarsari Wiwin Riski Windasari Wiwin Riski Windasari Yusuf, Yulia Yunita Zaimar, Fina Ruzika Zhulby Nurul Hidayah N Zulkifli Zulkifli