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All Journal Jurnal Akuntabilitas Manajemen Pendidikan EDUTECH: Jurnal Ilmu Pendidikan dan Ilmu Sosial Fon: Jurnal Pendidikan Bahasa dan Sastra Indonesia Lingua Franca: Jurnal Bahasa, Sastra, dan Pengajarannya Al Ishlah Jurnal Pendidikan Jurnal Ilmiah Peuradeun Jurnal Penelitian Pendidikan IPA (JPPIPA) TUNAS BANGSA Jurnal Metamorfosa BUAH HATI Visipena Edukasi Islami: Jurnal Pendidikan Islam Journal of Education Technology EDUKATIF : JURNAL ILMU PENDIDIKAN JCRS (Journal of Community Research and Service) Bahastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia Genta Mulia : Jurnal Ilmiah Pendidikan Edunesia : jurnal Ilmiah Pendidikan Reswara: Jurnal Pengabdian Kepada Masyarakat Ihsan: Jurnal Pengabdian Masyarakat Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Community Empowerment Journal for Lesson and Learning Studies Tarbiatuna: Journal of Islamic Education Studies Cendekiawan: Jurnal Pendidikan dan Studi Keislaman Innovative: Journal Of Social Science Research Jurnal Arjuna : Publikasi Ilmu Pendidikan, Bahasa dan Matematika Jurnal Dirosah Islamiyah Education Curiosity
Kemal, Isthifa
Universitas Muhammadiyah Sumatera Utara
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Journal : Community Empowerment

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Improving marketing skills for salak processed products through training and mentoring for Jaya Lestari Farmers Group in Tiga Nderket Village, Karo Regency Lita Nasution; Ahmad Afandi; Makhrani Sari Ginting; Muhammad Said Siregar; Muhammad Fitra Zambak; Rikson Asman Fertiles Siburian; Isthifa Kemal; Muhammad Thamrin; Fitria Fitria
Community Empowerment Vol 9 No 11 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12537

Abstract

The Jaya Lestari Farmers Group in Tiga Nderket Village, Karo Regency, faces challenges in improving the market competitiveness of their salak processed products due to limited knowledge and marketing skills. This community service program aimed to enhance the group's marketing capabilities through intensive training and mentoring. The program was conducted over two days at the Village Hall and involved 20 group members. Training activities covered the preparation of marketing materials, the use of information technology, and the development of social media content. Mentoring focused on integrating digital marketing strategies into the group’s business activities. Program evaluation showed significant improvements in the ability to use social media for marketing (from 30% to 85%) and in understanding marketing strategies (from 40% to 90%). This initiative successfully increased the market potential of salak processed products, expanded customer reach, and improved the welfare of group members.
Co-Authors ,, Fitria Abdul Mutaleb Ahmad Afandi Al-Faruq, Imam Alamsyah Taher, Alamsyah Alfarizi, Roni Amalia, Nadra Amini Amini Amini Arlita, Firmanda Asbah Baiq Ida Astini Darna Delimawati Eddy Setyanto Elfrianto ., Elfrianto Eli Marlina Harahap Elisa Fadhil Pahlevi Hidayat Fahira, Wulan Febriyana, Mutia Feny Arta Melinda Feny Arta Melinda Fitria Fitria Fitriani Fitriani Ginting, Sri Malem Gita Amelia Gita Amelia, Gita Hadipramana, Josef Hasanuddin Hasibuan, Nikmah Heri Nurranto Hilda Julia Irmawati Irmawati Jennifer Rebecca Victoria Juliandre, Muhammad Benny Lili Herawati Parapat Lita Nasution Lubis, Riadini Wanty Lubis, Wiwin Wahyuni M RIFAI Makhrani Sari Ginting Mardiansyah Mardiansyah, Mardiansyah Marliani Marliani Marlina Matin, Matin Muhammad Afif Muhammad Ali Sidiqin Muhammad Andi Prayogi Muhammad Fitra Zambak Muhammad Said Siregar Muhammad Sulhan Muhammad Thamrin Munawir Pasaribu Mutia Febriyana Mutia Febriyana Nasution, Amhar Nasution, Lita Neli Susanti Nurman Ginting Nurul Huda Nurzannah Paneajeaka, Suhaimee Pasaribu, Muhammad Zakaria Pradesyah, Riyan Pulungan, Husniah Ramadhani Purba, Happy Sri Rezeki Rachmatullah, Reza Rahmatullah Ramah Atika Siregar Rena Fitri Rikson Asman Fertiles Siburian Rikson Siburian Rini Susanti Riskiana, Devinna Risnawati Rochanah Rochanah Rossy Anggelia Hasibuan Sahudra, Tengku Muhammad Salim Aktar Sari Yuanita Simorangkir, Sahat T. Siregar, Amelia Parlita Siti Nurbaya Sri Ulina Beru Ginting Sylvia Vianty Ranita Tanjung, Ellisa Fitri Utami, Purwani Puji Widiatna, Alexius Dwi Zaenudin