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All Journal Equator Journal of Management and Entrepreneurship Journal Of Management Science (JMAS) eCo-Buss Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Gemilang: Jurnal Manajemen dan Akuntansi Indonesian Research Journal on Education Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Multidisiplin Ulil Albab Joong-Ki Menulis: Jurnal Penelitian Nusantara Krisnadwipayana International Journal of Management Studies
Endah Mayasari
Universitas Tanjungpura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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The Influence of Internship Experience and Soft Skills on Work Readiness Mediated By Self-Efficacy Wita Syawitri; Ikram Yakin; Ahmad Shalahuddin; Endah Mayasari
Krisnadwipayana International Journal of Management Studies Vol 4 No 2 (2024): Krisnadwipayana International Journal of Management Studies
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

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Abstract

Generation Z is the young age group that dominates the number of Open Unemployment Rate (OUR) in 2024 in Indonesia. In this situation, students and graduates who are potential future employees must prepare themselves with good work readiness by the skills needed in the workplace. This research examines how in Indonesian Generation Z self-efficacy mediates internship experience and soft skills regarding work readiness. The research population is all Generation Z with status as final-year students and fresh undergraduate graduates in Indonesia. Information was gathered using an online questionnaire via Google Forms, a sampling technique, and a purposive sampling approach. The results showed that internship experience positively and significantly affects work readiness and self-efficacy. Soft skills have been proven to positively and significantly impact work readiness and self-efficacy, while self-efficacy demonstrates a positive and significant impact regarding work readiness. Self-efficacy as mediation is proven to positively and significantly affect the connection of internship experience to work readiness, along with the between soft skills and work readiness.
Compensation, Work-Life Balance, and Job Satisfaction Influencing Retention of Generation Z Al-Idrus, Fatimah Azzhara; Heriyadi, Heriyadi; Mayasari, Endah; Kalis, Maria Christiana Iman
Studi Ilmu Manajemen dan Organisasi Vol 6 No 4 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i4.4821

Abstract

Purpose: The research in this study aims to examine the effects of compensation and work-life balance on employee retention among Generation Z, with job satisfaction as a mediating variable. Methodology: The research employed a quantitative design by distributing structured questionnaires to Generation Z employees working in Indonesia’s private trade sector. A total of 200 valid responses were collected through random sampling. Data were analysed using Structural Equation Modeling (SEM) with the support of SmartPLS version 4 to assess both the measurement and structural models. Results: The findings reveal that Generation Z employees in Indonesia consider compensation and a dynamic work-life balance to be crucial factors in shaping job satisfaction and retention. This suggests that organizations should balance financial rewards with supportive work-life policies to retain young talent effectively. Conclusion: The conclusion this study delivers shows that compensation supports job satisfaction but does not necessarily ensure employee retention, whereas work-life balance has a stronger influence on Generation Z’s commitment. Integrating both provides guidance for HRM and supports the Indonesia Emas 2045 vision. Contribution: This study contributes to the literature on human resource management and generational workforce behavior, while providing practical strategies for retaining Generation Z employees in support of Indonesia Emas 2045. Limitation: This study is limited by its sample size of 200 respondents from the private trade sector, which may not fully represent the broader population of Generation Z employees in Indonesia.
Optimalisasi Strategi Branding Sebagai Upaya Peningkatan Identitas Usaha Anggota PKK Dusun Kenanga Alvaro, Ruben; Endah Mayasari; Antania Limelda Cenarta; Kalista Aprilia Lili Hervani; Enricho Caesar Gesa Pamatalas; Nurul Fajri Damayanti
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i2.12318

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan anggota PKK Dusun Kenanga, Desa Pal 9, Kecamatan Sungai Kakap, Kabupaten Kubu Raya, Provinsi Kalimantan Barat. Dalam membangun identitas usaha melalui strategi branding yang efektif. Program “Kenanga Branding Day” dilaksanakan dengan metode sosialisasi teori dasar branding dan workshop praktik pembuatan nama usaha, logo, tagline, serta strategi pemasaran melalui media sosial. Pendekatan yang digunakan meliputi Participatory Rural Appraisal (PRA), Community Development, dan Participatory Learning and Action (PLA) untuk memastikan partisipasi aktif dan penerapan langsung materi. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam kesadaran pentingnya branding, kemampuan merancang elemen dasar identitas usaha, dan pemanfaatan media sosial untuk promosi. Peserta juga lebih termotivasi untuk mengembangkan usaha secara mandiri dan membangun peluang berbasis komunitas. Kegiatan ini memberikan dampak positif terhadap daya saing dan keberlanjutan usaha anggota PKK Dusun Kenanga.
Co-Authors Achmad Achmad Ahmad Shalahuddin Ahmad Shalahuddin, Ahmad Al-Idrus, Fatimah Azzhara Alika, Florensia Alvaro, Ruben Antania Limelda Cenarta Anwar Azazi Asria, Khujjah Ayu Aulia, Faiza Aulia, Virsha Awaludin, Rizky Chafsoh, Zannuba Arifah Christiana Iman Kalis, Maria Cristianto, Dwi Adnes Julians Dhelviana Sukma Mawarni Enricho Caesar Gesa Pamatalas Erna Listiana Erna Listiana Fahruna, Yulyanti Fitriani Fitriani Giriati, Giriati Goyovi, Julia Hasanudin Hasanudin Hendry Wijaya Heriyadi Heriyadi Heriyadi, Heriyadi Ikram Yakin Irdhayanti, Efa Juniwati Juniwati Juniwati Juniwati Kalis , Maria Christiana Iman Kalis, Maria Christiana Iman Kalista Aprilia Lili Hervani Karsim Karsim Karsim Karsim Karsim, Karsim Lie, Lie Maria Christiana Iman Kalis Maria Christiana Iman Kalis, Maria Christiana Mazayatul Mufrihah B11212091 Muhammad Afif Muttaqin, Ahmad Rofiqul Nur Afifah Nur Ikhsanida, Zhackya Nurkhalish, Adil Imam Nurul Fajri Damayanti Onenesti, Nola Angelika Pramana Saputra Pramana Saputra Pramana Saputra Rahmadani Putra Rahmadhani, Daranti Ramadhan, Rizani Riakbar, Bima Rizani Ramadhan Ruba'i, Ruba'i Sapitri, Widia Shalahuddin, Shalahuddin Silverius Aldi Siska Fitria Ningsih Suhardi Suhardi Syahbandi Syahbandi Syahputri, Anggraini Titik Rosnani Wita Syawitri