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All Journal Equator Journal of Management and Entrepreneurship Journal Of Management Science (JMAS) eCo-Buss Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Gemilang: Jurnal Manajemen dan Akuntansi Indonesian Research Journal on Education Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Bisnis dan Kewirausahaan Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mujtama: Jurnal Pengabdian Masyarakat Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Multidisiplin Ulil Albab Joong-Ki Menulis: Jurnal Penelitian Nusantara Krisnadwipayana International Journal of Management Studies
Endah Mayasari
Universitas Tanjungpura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Optimalisasi Strategi Branding Sebagai Upaya Peningkatan Identitas Usaha Anggota PKK Dusun Kenanga Alvaro, Ruben; Endah Mayasari; Antania Limelda Cenarta; Kalista Aprilia Lili Hervani; Enricho Caesar Gesa Pamatalas; Nurul Fajri Damayanti
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i2.12318

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan anggota PKK Dusun Kenanga, Desa Pal 9, Kecamatan Sungai Kakap, Kabupaten Kubu Raya, Provinsi Kalimantan Barat. Dalam membangun identitas usaha melalui strategi branding yang efektif. Program “Kenanga Branding Day” dilaksanakan dengan metode sosialisasi teori dasar branding dan workshop praktik pembuatan nama usaha, logo, tagline, serta strategi pemasaran melalui media sosial. Pendekatan yang digunakan meliputi Participatory Rural Appraisal (PRA), Community Development, dan Participatory Learning and Action (PLA) untuk memastikan partisipasi aktif dan penerapan langsung materi. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam kesadaran pentingnya branding, kemampuan merancang elemen dasar identitas usaha, dan pemanfaatan media sosial untuk promosi. Peserta juga lebih termotivasi untuk mengembangkan usaha secara mandiri dan membangun peluang berbasis komunitas. Kegiatan ini memberikan dampak positif terhadap daya saing dan keberlanjutan usaha anggota PKK Dusun Kenanga.
The Influence of Internship Experience and Soft Skills on Work Readiness Mediated By Self-Efficacy Syawitri, Wita; Yakin, Ikram; Shalahuddin, Ahmad; Mayasari, Endah
Krisnadwipayana International Journal of Management Studies Vol 4 No 2 (2024): Krisnadwipayana International Journal of Management Studies
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Generation Z is the young age group that dominates the number of Open Unemployment Rate (OUR) in 2024 in Indonesia. In this situation, students and graduates who are potential future employees must prepare themselves with good work readiness by the skills needed in the workplace. This research examines how in Indonesian Generation Z self-efficacy mediates internship experience and soft skills regarding work readiness. The research population is all Generation Z with status as final-year students and fresh undergraduate graduates in Indonesia. Information was gathered using an online questionnaire via Google Forms, a sampling technique, and a purposive sampling approach. The results showed that internship experience positively and significantly affects work readiness and self-efficacy. Soft skills have been proven to positively and significantly impact work readiness and self-efficacy, while self-efficacy demonstrates a positive and significant impact regarding work readiness. Self-efficacy as mediation is proven to positively and significantly affect the connection of internship experience to work readiness, along with the between soft skills and work readiness.
Optimalisasi Strategi Branding Sebagai Upaya Peningkatan Identitas Usaha Anggota PKK Dusun Kenanga Alvaro, Ruben; Endah Mayasari; Antania Limelda Cenarta; Kalista Aprilia Lili Hervani; Enricho Caesar Gesa Pamatalas; Nurul Fajri Damayanti
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i2.12318

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan anggota PKK Dusun Kenanga, Desa Pal 9, Kecamatan Sungai Kakap, Kabupaten Kubu Raya, Provinsi Kalimantan Barat. Dalam membangun identitas usaha melalui strategi branding yang efektif. Program “Kenanga Branding Day” dilaksanakan dengan metode sosialisasi teori dasar branding dan workshop praktik pembuatan nama usaha, logo, tagline, serta strategi pemasaran melalui media sosial. Pendekatan yang digunakan meliputi Participatory Rural Appraisal (PRA), Community Development, dan Participatory Learning and Action (PLA) untuk memastikan partisipasi aktif dan penerapan langsung materi. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam kesadaran pentingnya branding, kemampuan merancang elemen dasar identitas usaha, dan pemanfaatan media sosial untuk promosi. Peserta juga lebih termotivasi untuk mengembangkan usaha secara mandiri dan membangun peluang berbasis komunitas. Kegiatan ini memberikan dampak positif terhadap daya saing dan keberlanjutan usaha anggota PKK Dusun Kenanga.
Retensi Karyawan Gen Z: Dampak Penghargaan, Pengembangan Karier, dan Kepuasan Kerja Khujjah Ayu Asria; Juniwati Juniwati; Rizani Ramadhan; Titik Rosnani; Endah Mayasari
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.1796

Abstract

The phenomenon of job hopping has become a trend among Gen Z. This generation seeks financial compensation, career development, a positive work environment, and work-life balance. In Indonesia, especially in West Kalimantan, Gen Z significantly dominates the population, so companies need effective strategies to retain their talents. This research investigates the influence of rewards and career development on employee retention, with job satisfaction as mediation. The population in this study consisted of Gen Z, who worked in cafes in West Kalimantan; the sample in this study was 211. With respondent criteria, employees who work in cafes in West Kalimantan, aged 18-27 years, with a minimum work duration of 6 months. The questionnaire was distributed online through social media platforms. The measurement and analysis tools used are SmartPLS 3 and SEM. The results showed that rewards positively and significantly affect job satisfaction and employee retention. Career development positively and significantly affects job satisfaction and employee retention. Job satisfaction has a positive and significant effect on employee retention. Job satisfaction as a mediating variable is proven to have a positive and significant impact on the relationship between rewards and employee retention, career development, and employee retention.
Meningkatkan Daya Saing Hasil Pertanian di Kampung Gambut Siantan Hilir melalui Pengembangan Strategi Pemasaran dan Optimalisasi Digital Marketing : Pengabdian Karsim Karsim; Ahmad Shalahuddin; Pramana Saputra; Endah Mayasari; Ikram Yakin; Meisa Meisa
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6120

Abstract

Sektor pertanian berperan penting dalam ekonomi pedesaan, termasuk di Kampung Gambut Siantan Hilir yang mayoritas warganya bertani sayuran. Ketergantungan pada pemasaran tradisional dan tengkulak menjadi masalah utama, sehingga diperlukan peningkatan daya saing melalui strategi pemasaran dan optimalisasi digital marketing agar petani mampu menerapkannya secara efektif. Program PkM menggunakan metode Community Based Participatory Research (CBPR) dengan tahapan perencanaan hingga evaluasi, sehingga berjalan lancar. Hasilnya meningkatkan daya saing pertanian, memperkuat ekonomi masyarakat, serta mendorong terciptanya ekosistem agraris yang berkelanjutan dan kompetitif, yang berdampak pada peningkatan pendapatan dan inovasi petani. Strategi difokuskan pada branding lokal dengan menonjolkan kualitas organik, kesegaran, dan harga kompetitif, serta digital marketing melalui sistem pemesanan online. Hasilnya, penjualan meningkat signifikan karena akses konsumen terhadap produk menjadi lebih mudah.
Co-Authors Achmad Achmad Ahmad Shalahuddin Ahmad Shalahuddin, Ahmad Al-Idrus, Fatimah Azzhara Alika, Florensia Alvaro, Ruben Antania Limelda Cenarta Anwar Azazi Aulia, Faiza Aulia, Virsha Awaludin, Rizky Chafsoh, Zannuba Arifah Christiana Iman Kalis, Maria Cristianto, Dwi Adnes Julians Dhelviana Sukma Mawarni Enricho Caesar Gesa Pamatalas Erna Listiana Erna Listiana Fahruna, Yulyanti Fitriani Fitriani Giriati, Giriati Goyovi, Julia Hasanudin Hasanudin Hendry Wijaya Heriyadi Heriyadi Heriyadi, Heriyadi Ikram Yakin Irdhayanti, Efa Juniwati Juniwati Juniwati Juniwati Juniwati Juniwati Kalis , Maria Christiana Iman Kalis, Maria Christiana Iman Kalista Aprilia Lili Hervani Karsim Karsim Karsim Karsim Karsim, Karsim Khujjah Ayu Asria Lie, Lie Maria Christiana Iman Kalis Maria Christiana Iman Kalis, Maria Christiana Mazayatul Mufrihah B11212091 Meisa Meisa Muhammad Afif Muttaqin, Ahmad Rofiqul Nur Afifah Nur Ikhsanida, Zhackya Nurkhalish, Adil Imam Nurul Fajri Damayanti Onenesti, Nola Angelika Pramana Saputra Pramana Saputra Pramana Saputra Rahmadani Putra Rahmadhani, Daranti Ramadhan, Rizani Riakbar, Bima Rizani Ramadhan Rizani Ramadhan Ruba'i, Ruba'i Sapitri, Widia Shalahuddin, Shalahuddin Silverius Aldi Siska Fitria Ningsih Suhardi Suhardi Syahbandi Syahbandi Syahputri, Anggraini Syawitri, Wita Titik Rosnani