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Haruni Ode
Universitas Muhammadiyah Luwuk Banggai
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Journal : International Journal of Business, Law, and Education

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How Entrepreneurial Mindset, Gender Stereotypes, and Innovation Practices Influence the Sustainability of Women-Owned Businesses in Bogor City, Indonesia Hakim, Nur; Ode, Haruni; Rahmadhani, May Vitha; Naim, Sidrotun
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.891

Abstract

This study investigates the influence of entrepreneurial mindset, gender stereotypes, and innovation practices on the sustainability of women-owned businesses in Bogor City, Indonesia. Using a sample of 200 women entrepreneurs, data was collected through structured questionnaires and analyzed using multiple regression analysis. The results indicate that entrepreneurial mindset and innovation practices positively impact business sustainability, while gender stereotypes have a negative effect. The findings emphasize the critical role of fostering a strong entrepreneurial mindset and encouraging innovation among women entrepreneurs, while also addressing the detrimental impact of gender stereotypes on business operations. The study contributes to the growing body of literature on women’s entrepreneurship and offers practical insights for policymakers and support organizations in creating a conducive environment for the sustainability of women-owned businesses
Co-Authors Ahmad Junaidi Ahmad Junaidi Ahmad Salabi Amrih Yuwono Antoni Antoni Antoni Antoni Arief Yanto Rukmana Arzuna, Pit Bahidin Laode Mpapa Bunyamin, Ilham Akbar Dara, Sokha Delyana R. Pulungan Efendi Efendi Elkana Timotius Erwanto Eva Desembrianita Fildansyah, Rully Frans Sudirjo Frans Sudirjo Hakim, Nur Imron Natsir, Imron Irawan, Afif Deni Irfana, Tungga Buana Irwan Moridu Johni Eka Putra Judijanto, Loso K Djawa, Sutrisno Khatib, Rania Lamusu, Darni Lasamadi, Rahman Dani Loso Judijanto Mayndarto, Eko Cahyo Mislan Sihite, Mislan Mohammad Gifari Sono Mohammad Gifari Sono Muhammad Gifari Sono Muhammad Syafri Muhammad Syafri, Muhammad Mukhtar Lutfie Mukhtar Lutfie, Mukhtar Naim, Sidrotun Najdah Thalib Nggandung, Yeheskial Nurhayati Nurhayati Nurul Huda Palembang, Septianti Permatasari Putra, Johni Eka Radnan, Yokie Rahmadhani, May Vitha Rahman Dani Lasamadi Rahman Dani Lasamadi Rahman, Samsu Adi Ramadhani Chaniago Ramadhani Ramadhani Ramlan, Winarto Razak, Faisal Risal Tawil, Muhammad Rukmana, Arief Yanto Saparman Saparman Saparman, Saparman Septianti Permatasari Palembang Setiawan Wibowo, Teguh Sipayung, Baren Siswadi Sululing Siswadi Sululing Siswadi Sululing Sono, Mohammad Gifari Sri Wahyuningsih Sri Wahyuningsih Sululing, Siswadi Supriandi Supriandi Supriandi Supriandi, Supriandi Thalib, Najdah Timotius, Elkana Tuti Sulastri Vitalia, Filda Winarto Ramlan Wiranto Ramlan Yenny Febrianty Yokie Radnan YUDI NUR SUPRIADI Yusuf Ayuba Yuwono, Amrih