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PENGARUH GREEN ECONOMY TERHADAP PENINGKATAN PRODUKTIVITAS SEKTOR PERTANIAN LOKAL Melyana R Pugu; Rita Hayati; Sigit Sugiardi; Al-Amin
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 3 (2025): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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The purpose of this research is to see how the Influence of Green Economy on Increasing Productivity of the Local Agricultural Sector. The method of this research is This research is a type of literature research; This means that the information materials used come from library sources in the form of books, encyclopedias, magazines, journals, newspapers, journals, and others. The form of this research is descriptive, analytical, and critical. The application of the green economy concept in the local agricultural sector can have a positive impact on increasing productivity, especially with an approach that focuses on sustainability and wise management of natural resources. Through technological innovation, more efficient management of nature, and access to a wider range of markets, local farmers can increase their agricultural yields, reduce production costs, and improve socio-economic well-being. Therefore, the green economy is not only beneficial for environmental sustainability, but also provides better economic opportunities for the local agricultural sector.
PENERAPAN KONSEP EKONOMI KREATIF PADA KOMUNITAS LOKAL UNTUK PENGEMBANGAN PARIWISATA BERKELANJUTAN I Made Marthana Yusa; Melyana R Pugu; Azy Athoillah Yazid; Al-Amin
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 3 (2025): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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The purpose of this research is to see how Application of the Creative Economy Concept to Local Communities for Sustainable Tourism Development. The method of this research is This research is a type of literature research; This means that the information materials used come from library sources in the form of books, encyclopedias, magazines, journals, newspapers, journals, and others. The form of this research is descriptive, analytical, and critical. The application of the green economy concept in the local agricultural sector can have a positive impact on increasing productivity, especially with an approach that focuses on sustainability and wise management of natural resources. By involving the community in the development of creativity-based products, as well as introducing educational and environmentally friendly tourism, local communities can become the main actors in creating tourism that is not only economically beneficial, but also socially and ecologically responsible. However, challenges such as access to capital, infrastructure, and managerial knowledge need to be addressed with support from governments, the private sector, and educational institutions to ensure that the creative economy can develop sustainably in context.
GENDER DIFFERENCES IN LITERACY AND NUMERACY ACHIEVEMENT: A CRITICAL REVIEW Melyana R Pugu; Aslan Aslan
Indonesian Journal of Education (INJOE) Vol. 4 No. 2 (2025): Indonesian Journal of Education (INJOE)
Publisher : CV. ADIBA AISHA AMIRA

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This study addresses gender differences in literacy and numeracy achievement through a critical review of existing literature. The results show that females tend to excel in literacy, while males often do better in numeracy. Factors influencing these differences include gender stereotypes, social support, pedagogical methods, and individual interests and motivation. This study emphasises the importance of a more gender- responsive and inclusive approach to education to reduce this achievement gap. Recommended strategies include equal interest coaching, gender stereotype awareness programmes and active involvement of parents and the school community. This will create a supportive learning environment for all students, thereby improving overall literacy and numeracy achievement.
IMPLEMENTATION OF LOCAL WISDOM IN LEARNING IN SCHOOLS AROUND RURAL AREAS Melyana R Pugu; Noneng Nurhayani; Farida Asy'ari
Jurnal Ilmu Pendidikan dan Kearifan Lokal Vol. 2 No. 2 (2024): Jurnal Ilmu Pendidikan dan Kearifan Lokal (JIPKL)
Publisher : CV. ADIBA ASIHA AMIRA

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The study aims to explore the implementation of local wisdom in learning in schools in rural areas, focusing on how local Wisdom can be integrated into the learning process to improve the relevance and effectiveness of education. The study reveals the contribution of local wisdom in educating students about identities and traditions of communities, as well as its role in strengthening character education and preserving cultural values in the face of global influence and modern technology. This research is carried out through a literature review, which involves the collection and analysis of secondary data from relevant sources, including scientific journals, articles, research reports, and online sources. Through this method, research identifies, analyzes, and synthesizes findings from previous research related to the implementation of local wisdom in education, especially in rural areas. Research results show that the implementation of local wisdom in learning in rural schools has significant potential in enriching student curricula and learning experiences. Local wisdom, when integrated into learning, can enhance students' understanding of their socio-cultural environment and local history, while facilitating the building of identity and appreciation of cultural heritage. In addition, learning strategies that leverage local wisdom have proven effective in developing students' critical skills, problem-solving skills, and project-based learning relevant to their local context. Obstacles identified include resource shortages, the need for teacher training for innovative learning strategies, and the challenge of integrating local content with national educational standards. The research reaffirms the importance of collaboration between schools, communities, and stakeholders in encouraging and nurturing the implementation of local wisdom in education.
NAVIGATING THE INTERSECTION NEURO-MARKETING AND CONSUMER BAHAVIOR ANALYSIS: LEVERAGING INSIGHTS FOR EFFECTIVE CAMPAIGNS Ari Kristiana; Melyana Ratana Pugu; Deswita
Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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In addition to providing new tools, neuromarketing ushers in a new era of consumer behavior research. These discoveries have turned marketing from a guessing game into an art with strong neuroscientific foundations. Understanding the complexities of the consumer mind is made easier with the creative and powerful approach of neuromarketing. This innovative method paints a vivid picture of the feelings and ideas that influence consumers' choices. This inspires us to embrace the marketing of the future, in which data and intuition work together to provide more insightful understandings of customer behavior and, consequently, more successful marketing campaigns. The research was carried out using the literature study method. This research discusses the meaning of neuro- marketing, basic principles and techniques of neuro-marketing, understanding and factors that influence consumer behavior, methods of analyzing consumer behavior, neuro-scientific approaches in understanding consumer behavior, and integration of techniques, neuro- marketing with consumer behavior analysis
OVERCOMING BARRIERS TO CROSS-CULTURAL COMMUNICATION IN A MULTINATIONAL ENVIRONMENT Melyana R Pugu; Suroso; Andrias Chandra Putra Dewanto
Jurnal Komunikasi Vol. 1 No. 12 (2024): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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The research aims to identify and solve challenges in cross-cultural communication in a multinational environment. With sustainable global change and a push for inclusiveness and diversity, it is important to understand and bridge cultural differences. The study explores strategies to overcome communication barriers and facilitate more effective collaboration. The research method used is qualitative, using literary research as its primary method. The results of this study show that overcoming the barriers to cross-cultural communication requires appropriate strategies. These efforts include cultivating respect and awareness of other cultures, preparing effective translations to overcome language barriers, using appropriate communication technologies, promoting inclusiveness and participation of all team members, and conducting regular evaluations and feedback. Thus, organizations can create a conducive working environment that supports productivity, innovation, and effective teamwork
OPTIMALISASI PERDAGANGAN LINTAS BATAS DAN KAWASAN EKONOMI KHUSUS SEBAGAI STRATEGI KERJA SAMA EKONOMI INDONESIA–MALAYSIA Melyana R Pugu
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 4 No. 1 (2026): Humanitis (Jurnal Humaniora, Sosial dan Bisnis)
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20305418

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This study examines the optimization of cross-border trade and Special Economic Zones as strategic instruments for strengthening Indonesia–Malaysia economic cooperation in border areas. Border regions between Indonesia and Malaysia have long served as dynamic economic spaces shaped by proximity, social interaction, cultural ties, and daily trade. However, cross-border trade has not yet fully contributed to local economic transformation due to infrastructure limitations, regulatory differences, informal trade practices, weak logistics systems, and limited capacity of local business actors. Using a library research method with a descriptive-qualitative approach, this study analyzes academic literature, policy documents, official reports, and recent studies related to cross-border trade, Special Economic Zones, and bilateral economic cooperation. The findings indicate that cross-border trade serves as an economic foundation for border communities, while Special Economic Zones can provide added value through investment, industrial processing, logistics development, export facilitation, and employment creation. The integration of these two instruments can transform border areas from peripheral zones into productive and competitive cross-border economic corridors. Furthermore, the study highlights the importance of regulatory harmonization, infrastructure connectivity, institutional coordination, digital trade systems, and empowerment of local communities and SMEs. The renewal of the Indonesia–Malaysia Border Trade Agreement provides an important legal foundation, but its effectiveness depends on practical implementation and multi-stakeholder collaboration. This study concludes that optimizing cross-border trade and Special Economic Zones can strengthen bilateral economic cooperation, enhance local economic resilience, reduce dependency, and support ASEAN regional economic integration.
PENGEMBANGAN CITRA WILAYAH PERBATASAN INDONESIA–MALAYSIA SEBAGAI PUSAT EKONOMI DAN PARIWISATA LINTAS BATAS Melyana R Pugu
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 4 No. 1 (2026): Humanitis (Jurnal Humaniora, Sosial dan Bisnis)
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20305447

Abstract

This study aims to analyze the development of the image of the Indonesia–Malaysia border region as a center for cross-border economic and tourism activities. Border areas are no longer viewed merely as administrative and security zones, but also as strategic spaces for economic growth, cultural interaction, tourism development, and bilateral cooperation. This study uses a qualitative descriptive approach with a library research method. Data were obtained from secondary sources, including scientific journal articles, books, policy documents, institutional reports, and relevant previous studies. The analysis was conducted through literature selection, thematic classification, content analysis, and conceptual synthesis. The findings show that the Indonesia–Malaysia border region has strong potential through cross-border trade, cultural proximity, natural attractions, local communities, micro, small, and medium enterprises, and border infrastructure. However, this potential has not been optimally transformed into a strong regional image due to limited promotion, infrastructure gaps, weak destination governance, and the persistent perception of border areas as peripheral regions. Therefore, regional image development needs to be integrated with destination branding, regional branding, infrastructure improvement, local community empowerment, tourism product development, and cross-border institutional cooperation. The study concludes that the Indonesia–Malaysia border region can be positioned as a competitive cross-border economic and tourism hub if its image is developed consistently based on local identity, accessibility, service quality, and Indonesia–Malaysia collaboration.
Socio-Economic Dynamics at the Border: A Case Study of the Sota, Merauke Cross-Border Post and Its Implications for Cooperation with Papua New Guinea Melyana Ratana Pugu; Mathilda Pusung
Journal of Social Research Vol. 4 No. 10 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i9.2782

Abstract

This study examines the socio-economic dynamics in the Indonesia-Papua New Guinea border area, focusing on the Sota Cross-Border Post (PLBN) which was built in 2019 and inaugurated in October 2021. The purpose of this study is to analyze the impact of PLBN on socio-economic changes in the border communities of Sota and Weam, as well as its implications for Indonesia-Papua New Guinea bilateral cooperation. The method used is qualitative research with a case study approach, which involves in-depth interviews, participatory observations, and documentation studies. The results of the study show that before PLBN, border communities depended on subsistence activities such as agriculture, hunting, and traditional trade. The existence of PLBN brings significant changes in the aspect of cross-border trade, opens up wider market access, and creates new opportunities in the trade and small business sectors. However, the challenges of infrastructure management and limited human resource capacity at the local government level are still the main obstacles. PLBN Sota has the potential to become a new economic growth center in South Papua, with a sustainable development strategy that involves strengthening infrastructure and the capacity of local communities.
Co-Authors Achmad Farchan Al-Amin Al-Amin Al-Amin Amândio de Araújo Sarmento Andrias Chandra Putra Dewanto Anggi Setya Prayoga Ari Kristiana Ari Kristiana Arobaya, Agnes J. Aslan Aslan Azy Athoillah Yazid Azy Athoillah Yazid Deswita Deswita Diego Romario De Fretes Eddy Silamat Eddy Silamat Edy Sijaya Engelbertus Kukuh Widijatmoko Era Purike Era Purike Erwin Erwin Erwin Eyad Saleh Bani-Domi Farida Asy'ari Fretes, Diego.R.de Hadenan Towpek I Made Marthana Yusa I Made Marthana Yusa Iwan Kusnadi Iyad Abdallah Al- Shreifeen Jackson Yumame Jona Bungaran Basuki Sinaga Joni Bungai Judijanto, Loso Karman Karman Loso Judijanto Loso Judijanto Lucky Mahesa Yahya Made Selly Dwi Suryanti Mahardika Catur Putriwana Malik Mathilda Pusung Mercy Reinette Handayani Mantur Meyland S. F. Wambrauw Moh. Imron Rosidi Moh. Yamin Darsyah Mohd Syahrin Mohd. Fauzi Hussin Mohd. Fauzi Hussin Muhammad Syafri MUHAMMAD YUSUF AR Muthmainnah Mursidin Nahot Tua Parlindungan Sihaloho Nina Triolita Noneng Nurhayani Novia Nelza Nunu Andriani Nunu Andriani Nurul Lail Rosyidatul Mu'ammaroh Nyi Dewi Puspitasari Oggy Akmadani Pertiwi, Yuarini Wahyu Rina Apriliani Rina Wijayanti Rita Hayati Romadhon Romadhon Shafirah Fitri Shinta Dzauharoh Sidderatul Akbar Sidderatul Akbar Sidderatul Akbar Sigit Sugiardi Silvia Ekasari SILVIA EKASARI Siminto Sinaga, Melpayanti Sugiardi, Sigit Suroso Teguh Aprianto Teguh Aprianto Thalib, Bahrun Wahyu Wardhana Wisnu Wardoyo Wisnu Wardoyo Yanyan M. Yani Yeti Rohayati Yuarini Wahyu Pertiwi Yunika Depri Listiana