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All Journal Jurnal Mirai Management Owner : Riset dan Jurnal Akuntansi CARADDE: Jurnal Pengabdian Kepada Masyarakat At-Tadbir : jurnal ilmiah manajemen Jurnal Riset Inspirasi Manajemen dan Kewirausahaan YUME : Journal of Management EKUITAS (Jurnal Ekonomi dan Keuangan) JEMMA | Journal of Economic, Management and Accounting Jurnal Pengabdian Al-Ikhlas AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Ilomata International Journal of Management Reswara: Jurnal Pengabdian Kepada Masyarakat BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management International Journal of Economics, Management, Business, and Social Science KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi JWM (JURNAL WAWASAN MANAJEMEN) Edu Research : Jurnal Penelitian Pendidikan Benefit : Journal of Bussiness, Economics, and Finance Nanggroe: Journal Of Scholarly Service Jurnal Manajemen Dan Bisnis Ekonomi Journal of Business Management and Economic Development Riset Ilmu Manajemen Bisnis dan Akuntansi Applied Business and Administration Journal (ABAJ) Nanggroe: Journal of Scholarly Service Jurnal Pengabdian Sosial
Purboyo, Purboyo
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
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Predicting Online Purchase Intention on Marketplace Wicaksono, Teguh; Syahrani; Purboyo; Abdurrahim
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.181

Abstract

This study aims to explain the correlation between consumer trust and other factors that could increase the consumer's online purchase intention in the marketplace. This research uses quantitative methods and the data is collected from 138 respondents in Banjarmasin who had made online purchases, at least 2 times in the last 3 months, using a questionnaire. Then, the data is analyzed using PLS-SEM. The empirical result proves that consumer trust does not have a direct impact on online purchase intention, but the indirect effect of consumer trust has an impact on online purchase intention through attitude as an intervening variable. Information quality directly has an impact on online purchase intention, but consumer trust as an intervening variable of information quality indirectly does not have an impact on online purchase intention. Those results show that most consumers purchase online to acquire the needed products or services. Therefore, they are more concerned with the benefits and conveniences obtained from online purchasing. Trust is no longer the main factor affecting online purchase intention. To increase online purchase intention, online merchants should provide the best information quality related to the offered products and services and provide a sense of comfort and convenience to consumers in making transactions.
The Mediating Effect of Risk Perception on the Relationship Between Social Presence and Impulsive Buying in Live Streaming Shopping Purboyo; Zulfikar, Rizka; Wahyuni, Amalia; Herawaty, Ana Sofia; Rina, Rina
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 3 (2024): September 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i3.431

Abstract

This study aimed to examine the impact of social presence on impulsive buying mediated by risk perception in live streaming shopping using social presence theory. The phenomenon of live streaming shopping had become a major trend in e-commerce in Indonesia, with a large audience through various marketplace applications. Celebrity endorsers played an important role in grabbing the attention of the audience, so direct interaction with them could trigger impulsive buying behavior. This study was exploratory research, proposing four problem formulations related to the social presence of celebrity endorsers, viewers, and products, as well as risk perceptions that affected impulsive purchases. The purpose of the study involved testing the influence of the social presence of celebrity endorsers, viewers, and products on consumer risk perception, as well as the role of risk perception mediation on impulsive purchases. This study used a survey method with a population consisting of people in the South Kalimantan province who were viewers of live streaming shopping. Data collection was carried out by distributing questionnaires online to 186 respondents. Data analysis involved testing the validity and reliability of the instrument, and using SEM-PLS. The results of this study found that (1) the social presence of celebrity endorsers, viewers, and products had a significant effect on risk perception, (2) the social presence of viewers and products had a significant effect on impulsive purchases, while the social presence of celebrity endorsers had no influence on impulsive purchases, and (3) risk perception had a mediating role in the relationship between the social presence of celebrity endorsers, viewers, and products with impulsive purchase behavior.
Pengaruh Gaya Hidup dan Motivasi Belanja Hedonis Terhadap Minat Beli Pengguna Aplikasi Shopee di Kota Banjarmasin Mildawati Mildawati; Purboyo Purboyo; Teguh Wicaksono
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 3 (2024): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i3.1181

Abstract

This study aims to examine the influence of lifestyle and hedonic shopping motivation on the buying interest of Shopee application users in Banjarmasin City.The research method used is quantitative method. The number of samples used by 106 respondents was taken by purposive sampling. Data collection using online questionnaires. Data analysis methods use descriptive statistics, instrumental testing, multiple linear analysis and hypothesis testing. This test uses the help of SPSS 26 statistical software.The results of this study show that lifestyle variables (X1) have a significant positive influence on buying interest variables. The hedonic shopping motivation variable (X2) has a positive influence on the buying interest variable. Based on simultaneous testing, lifestyle variables (X1) and hedonic shopping motivation variables (X2) on the buying interest of shopee application users together have a significant influence.    
Pengaruh Kinerja dan Profesionalisme Kerja Pegawai terhadap Kualitas Pelayanan Publik pada Badan Kesatuan Bangsa dan Politik Kota Banjarmasin Raisa Nurrahima Pratiwi; Purboyo Purboyo; Teguh Wicaksono
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 3 (2024): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i3.1189

Abstract

This study aims to determine and analyze: (1) Performance affects the quality of public services at the National and Political Unity Agency of Banjarmasin City, (2) Employee Work Professionalism affects the Quality of Public Services at the National and Political Unity Agency of Banjarmasin City, (3) Performance and Professionalism of Employee Work affects the Quality of Public Services Badan Kesatuan Bangsa dan Politik in Banjarmasin. The approach used in this study is using a quantitative approach. The population in this study amounted to 30 people who were sampled in this study using saturated sampling techniques. Data were collected using questionnaires measured using Likert scales. Data processing using the SPSS computer program version 26.0. The results of the study proved that partially (1) performance did not have a positive and significant influence on the quality of public services, (2) work professionalism had a positive and significant influence on the quality of public services and (3) work performance and professionalism had a positive and significant influence on the quality of public services.
Pengaruh Kualitas Pelayanan,Komitmen Dan Disiplin Terhadap Motivasi Belajar Mahasiswa Mardah, Siti; Harnida, Muthia; Santi, Apriya; Alfisah, Erni; Purboyo, Purboyo
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol 7, No 2 (2023): JURNAL RISET INSPIRASI MANAJEMEN DAN KEWIRAUSAHAAN
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/jrimk.v7i2.404

Abstract

This research aims to measure the impact of service quality, commitment and discipline on the learning motivation of economics students at the Islamic University of Borneo MAB Banjarmasin. The test equipment used for this research uses the IBM version of SPSS 22. Normality Test and Termination Coefficient Test. The population was 275 students (7 classes) in semester 5 who took the cost management course. The sample was obtained as many as 163 people from the number of students who were used as the population. The number was obtained using the slovin formula. Through this research, it was partially concluded that the variables X1, X2 and X3 has a positive and significant effect on variable Y. Likewise, from the results of the simultaneous test, it can be concluded that the independent variables (X1.X2 and X3) have an effect on the variable Y (dependent).
PENGARUH GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. DECORINDO INTI ALAM WOOD Firdaus, Firdaus; Lestari, Niti; Mursanto, Mursanto; Purboyo, Purboyo
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol 8, No 2 (2024): JURNAL RISET INSPIRASI MANAJEMEN DAN KEWIRAUSAHAAN
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/jrimk.v8i2.573

Abstract

This research aims to investigate the influence of leadership style and work discipline on employee performance at PT. Decorindo Inti Alam Wood. The research method used is quantitative. The population under study comprises all employees of PT. Decorindo Inti Alam Wood, totaling 250 individuals. Sampling was conducted using the Slovin formula calculation technique, resulting in 71 employees of PT. Decorindo Inti Alam Wood as respondents. The research findings indicate that, partially, leadership style significantly affects employee performance at PT. Decorindo Inti Alam Wood, confirming the first hypothesis. Similarly, work discipline partially significantly influences employee performance, confirming the second hypothesis. Furthermore, the research results demonstrate that, collectively, leadership style and work discipline simultaneously influence employee performance at PT. Decorindo Inti Alam Wood, confirming the third hypothesis. As a recommendation, the researcher suggests that PT. Decorindo Inti Alam Wood make improvements based on the research findings to enhance the quality of employee work and production, thereby achieving company goals and improving employee performance
Edukasi TOGA dan Pemasaran Online bagi Petani Bunga di Desa Jingah Habang Ulu Lusiana, Herlina; Purboyo, Purboyo; Zulfikar, Rizka; Mursanto, Mursanto; Firdaus, Firdaus
Jurnal Pengabdian Sosial Vol. 1 No. 11 (2024): September
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/9g9h9903

Abstract

Desa Jingah Habang Ulu dikenal akan kekayaan alamnya yang subur, dengan beragam jenis tanaman tumbuh di sana, termasuk TOGA (Tanaman Obat Keluarga). TOGA sering disebut sebagai "apotek hidup" karena bisa digunakan sebagai solusi untuk mengatasi berbagai penyakit ringan, terutama sebagai tindakan pencegahan dan pertolongan pertama. Tanaman TOGA juga merupakan sarana edukatif untuk mengenalkan masyarakat pada berbagai jenis tanaman obat serta manfaatnya. Beberapa contoh tanaman TOGA meliputi jahe, kunyit, sirih cina, kumis kucing, dan lainnya. Oleh karena itu, penting untuk meningkatkan pengetahuan masyarakat tentang manfaat dan cara perawatan TOGA agar tanaman ini dapat terus dimanfaatkan dengan baik. Selain itu, Desa Jingah Habang Ulu memiliki lahan bunga yang luas, termasuk mawar, melati, dan kenanga. Mayoritas penduduk setempat bekerja sebagai petani bunga, dan karena melimpahnya hasil panen setiap harinya, diperlukan pengetahuan tentang pemasaran online untuk membantu meningkatkan penjualan bunga, yang diharapkan akan memberikan dampak ekonomi positif bagi para petani.
SOSIALISASI PENGARUH STRATEGI SALURAN DISTRIBUSI TERHADAP SEGMENTASI PENJUALAN TELUR ASIN DAN PRODUK CEMILAN DI BANJARMASIN Rina, Rina; Risnawati, Risnawati; Yulianti, Farida; Zulfikar, Rizka; Purboyo, Purboyo
Bakti Banua : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024): BAKTI BANUA: JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/bbjm.v5i2.601

Abstract

Pertumbuhan Populasi dan perubahan gaya hidup masyarakat telah memberikan dampak signifikan pada pola konsumsi termasuk permintaan akan produk pangan olahan.Hambatan utama dalam pertumbuhan UMKM yang ada di Indonesia adalah akses modal yang terbatas yaitu banyaknya UMKM kesulitan untuk menjalankan dan mengembangkan bisnis mereka , kemudian ditinjau dari kapasitas manajemen dan keterampilan yang terbatas hal tersebut dapat dilihat banyak pemilik UMKM tidak memiliki latar belakang Pendidikan atau pelatihan bisnis yang memadai sehingga para UMKM rentan menghadapi kegagalan dan faktor penghambat lainnya adalah Persaingan yang ketat dan kurangnya akses pasar sehingga UMKM harus bersaing dengan perusahaan besar yang memiliki modal, teknologi , dan sumber daya yang lebih kuat . Selain itu pula banyak UMKM yang kesulitan dalam memasarkan serta mendistribusikan produk yang mereka jual . Hal ini pula yang berdampak terhadap UMKM yang ada di Kalimantan Selatan khususnya di Banjarmasin. Tantangan – tantangan yang dihadapi inilah menimbulkan tidak sedikit pelaku UMKM mengalami kegagalan. Dari hasil pengabdian masyarakat disini disimpulkan bahwa pentingya saluran distribusi dan segmentasi penjualan sebanyak 60% atau sebanyak 6 UMKM mereka belum mengetahui secara keseluruhan, dan setelah sosialisasi meningkat menjadi 100% atau 10 UMKM memahaminya. Menggunakan media social (WA dan Instagram) sebanyak 60% atau sebanyak 6 UMKM mereka menggunakannya dan setelah sosialisasi meningkat menjadi 100% atau sebanyak 10 UMKM menggunakannya. Melakukan testimoni terhadap produknya sebanyak 20% atau sebanyak 2 UMKM dan setelah sosialisasi meningkat menjadi 80% atau sebanyak 8 UMKM. Memperluas penjualan / bekerjasama dengan pihak luar sebanyak 20% atau  sebanyak 2 UMKM dan setelah sosialisasi meningkat sebanyak 80% atau 8 UMKM melakukannya. Melakukan varian harga dan ukuran sebanyak 20% atau 2 UMKM dan setelah sosialisasi sebanyak 60% atau 6 orang melakukannya. Melakukan variasi produk / pengembangan usaha. Sebanyak 20% atau  sebanyak 2 UMKM dan setelah sosialisasi meningkat menjadi 60% atau sebanyak 6 UMKM. Mencantumkan merek, halal, BPOM, dan aspek legalitas (NIB dan PIRT) sebanyak 20% atau sebanyak 2 UKM dan setelah sosialisasi meningkat menjadi 100% atau sebanyak 10 UMKM. Mencantumkan No. WhatsApp (WA) dikemasan 10% atau 1 UMKM dan setelah sosialisasi meningkat menjadi 50% atau sebanyak 5 UMKM. Mendapatkan merek, halal, BPOM dan aspek legalitas (NIB dan PIRT) sebanyak 50% atau sebanyak 5 UMKM dan setelah sosialisasi meningkat sebanyak 100% atau sebanyak 10 UMKM. Menyediakan pembayaran secara online sebelum sosialisasi mereka semua melakukan pembayaran secara manual dan setelah sosialisasi meningkat menjadi 30% atau sebanyak 3 UMKM. Dengan Demikian tujuan dari pengabdian masyarakat ini adalah Meningkatkan kesadaran pemahaman dan pengetahuan pada peserta UMKM di Banjarmasin terkait pentingnya strategi pemasaran dan Distribusi penjualan produk UMKM tersebut sehingga dengan Kegiatan sosialisasi ini dapat memecahkan permasalahan UMKM di Banjarmasin walaupun tidak secara keseluruhan sehingga diharapkan nantinya perkembangan dan pertumbuhan UMKM di Banjarmasin akan lebih baik lagi
PENYULUHAN OPTIMALISASI MEREK DAN KEMASAN PADA USAHA SAYUR HIDROPONIK DI DESA PANDAHAN KECAMATAN BATI-BATI KABUPATEN TANAH LAUT Vitria, Aida; Abdurrahim, Abdurrahim; Purboyo, Purboyo; Ariani, Gusti Meinar Girda; Wahyuni, Amalia; Nurjannah, Intan
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 10, No 3 (2024): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jpaiuniska.v10i3.17362

Abstract

Kegiatan pengabdian yang dilaksanakan ini bertujuan untuk meningkatkan daya saing produk sayuran hidroponik di Desa Pandahan melalui strategi manajemen pemasaran yang berfokus pada optimalisasi penguatan merek dan desain kemasan.Metode yang digunakan meliputi penyuluhan dan edukasi, pendampingan dan nantinya akan dievaluasi. Hasilnya diharapkan agar petani sayur hidroponik ini mengerti akan pentingnya punya merek dan kemasan sebagai bagian dari strategi pemasaran. Tentunya hal ini juga berdampak pada minat konsumen terhadap produk sayur hidroponik lokal.
Multi-Level Moderation Of Hedonic Motives And Online Promotions In Strengthening The Connection Between E-Impulsive Purchase Tendency, Purchase Decisions And Consumer Satisfaction- Proposed Framework Zulfikar, Rizka; Yulianti, Farida; Lamsah, Lamsah; Purboyo, Purboyo; Wicaksono, Teguh
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 5 No. 1 (2025): January 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v5i1.436

Abstract

This study aims to propose a multi-level moderation framework for the role of hedonic motive (HM) variables and online promotion (OP) the connection between e-Impulsive Purchase Tendency (e-IPT) and Consumer Satisfaction (CS) mediated by e-Impulsive Purchase Decision (e-IPD). Some previous studies were mostly conducted to identify the initial condition of impulsive Purchase. While there is a lot of research on e-impulsive Purchase (e-IP), few have focused on the consequences of e-IPT, e-IPD and CS. Additionally, there is still little research on how HM and OP interact to affect how e-IP and CS are connected. Thus, e-IPD as a mediator in the connection between e-IPT and CS is still understudied. This study bridges this gap by examining the e-IPT as a mediator as well as HM and OP as a moderator with a multi-level moderation study. The purpose of this research is to aid shops who want to keep customers by offering more information about online purchases. To the best of our knowledge, not many studies have looked at how HM might moderate the connection between e-IPT, e-IPD, and CS. The investigation of tiered moderation in the interaction between HM and OP that will impact CS is the innovative aspect of this work. The pertinent data regarding e-IP will be supplemented by the moderated mediation model that has been created and tested here.
Co-Authors A, Abdurrahim A, Ariyadi Abdul Razak ABDURRAHIM Abdurrahim A Abdurrahim Abdurrahim Abdurrahim Abdurrahim Aida Vitria Aida Vitria Aida Vitria Aida Vitria Alfisah, Erni Amalia Wahyuni Amalia Wahyuni Ana Sofia H Andi Zulfikar Darussalam Apriya Santi, Apriya Ariani, Gusti Meinar Girda Azahraty Azahraty Basuki Desy Fitriani Efrianti, Kumara Erni Alfisah Erni Alfisah Erviani, Dini Fanlia Adiprimadana Sanjaya Farida Yulianti Farida Yulianti Farida Yulianti Farida Yulianti Farida Yulianti Farida Yulianti Firdaus Firdaus Firdaus Firdaus Firdaus Firdaus Firdaus GA, Gt Meinar Gt Meinar GA Gynola, Adytya Restya H, Ana Sofia Harnida, Muthia Herawati, Ana Sofia Herawaty, Ana Sofia Husnurrofiq, Husnurrofiq Ida Ayu Putu Sri Widnyani Jumiati J Kumara Efrianti Lamsah Lamsah Lamsah Lamsah Lamsah Lamsah Lamsah Lamsah Lamsah Lamsah, Lamsah Lusiana, Herlina Mardah, Siti Maulida, Noorlaily Meilani Rizki Saputri Mildawati Mildawati Mursanto Mursanto, Mursanto Muthia Harnida Muthia Harnida Niti Lestari Noorlaily Maulida Nurhayati, Netty Nuril Huda Nurjannah, Intan Nurul Hasanah Prihatini Ade Mayvita Prihatini Ade Mayvita Prihatini Ade Mayvita Prihatini Ade Mayvita, Prihatini Ade Rahmi Widyanti Raisa Nurrahima Pratiwi Rina Rina Risnawati Risnawati Rizka Zulfikar Sanjaya, Fanlia Adiprimadana Siti Debi Nabila Siti Mardah Susila Dewi Syahrani Syahrani Syahrani SYAHRANI SYAHRANI Teguh Wicaksono Vitria, Aida Vitria, Aida Wahyuni, Amalia Yolanda, Yona Zulfikar, Rizka