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DETERMINAN MINAT BELI KONSUMEN PRODUK KASUR KAPUK DI PASAR KAWASAN SUDIMAMPIR KOTA BANJARMASIN Siti Debi Nabila; Muthia Harnida; Purboyo Purboyo
JEMMA (Journal of Economic, Management and Accounting) Vol 6, No 2 (2023): September 2023
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jemma.v6i2.2123

Penelitian ini bertujuan untuk menguji pengaruh harga, kualitas produk dan lokasi terhadap minat beli konsumen produk kasur kapuk di Pasar Kawasan Sudimampir Kota Banjarmasin. Rancangan penelitian menggunakan metode asosiatif kausal menggunakan analisis regresi linear berganda. Jumlah sampel 100 responden diambil menggunakan Purposive Sampling. Pengumpulan data primer menggunakan instrumen kuesioner. Hasil penelitian membuktikan harga, kualitas produk dan lokasi berpengaruh signifikan terhadap minat beli konsumen dengan nilai koefisien determinasi 0,655 atau 65,5%. Secara parsial hanya variabel harga dan kualitas produk yang terbukti positif dan signifikan sebagai determinan minat beli konsumen produk kasur kapuk di Pasar Kawasan Sudimampir Kota Banjarmasin. Variabel lokasi tidak terbukti sebagai determinan minat beli konsumen pada kasur kapuk.

The Nexus between Social, Environmental, Law, Governance Dimensions and Economic Development for Indonesian’s SDGs Achievement Rizka Zulfikar; Purboyo; Farida Yulianti; Lamsah; Aida Vitria
Ilomata International Journal of Management Vol 4 No 3 (2023): July 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i3.754

This study aims to identify the nexus between social, environmental, legal, governance dimensions and the economic development in order to achieve SDGS in Indonesia. The research uses quantitative methods with the primary data in the form of the SDGS Achievement indicators obtained from the 2015 to 2022 Indonesia National Planning Agency and Central Bureau of Statistics. The data analysis techniques are SEM-PLS bootstrapping, with confidence interval of 5%. The results showed that social, environmental, legal and governance development have a positive influence on economic development towards the achievement of the Sustainable Development goals. All the results of the t-test exceed 1.96, the P Values, which denote the level of significance required, are below 0.05, and the adjusted R Square has the value of 0.888 (88.8%), which suggests that its capability to clarify the correlation between social, environmental, law, governance and the economic development variable is robust, with an 88.8% level of accuracy. The implication of this research that economic growth has brought about many benefits for Indonesia, also proved to have significant impacts on various aspects of society, including the environment, social structures, law, and governance. It is critical to note that policymakers and stakeholders work together to address these challenges and to ensure that the development is sustainable and equitable for all Indonesians.

The Nexus between Social, Environmental, Law, Governance Dimensions and Economic Development for Indonesian’s SDGs Achievement Rizka Zulfikar; Purboyo; Farida Yulianti; Lamsah; Aida Vitria
Ilomata International Journal of Management Vol 4 No 3 (2023): July 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i3.754

This study aims to identify the nexus between social, environmental, legal, governance dimensions and the economic development in order to achieve SDGS in Indonesia. The research uses quantitative methods with the primary data in the form of the SDGS Achievement indicators obtained from the 2015 to 2022 Indonesia National Planning Agency and Central Bureau of Statistics. The data analysis techniques are SEM-PLS bootstrapping, with confidence interval of 5%. The results showed that social, environmental, legal and governance development have a positive influence on economic development towards the achievement of the Sustainable Development goals. All the results of the t-test exceed 1.96, the P Values, which denote the level of significance required, are below 0.05, and the adjusted R Square has the value of 0.888 (88.8%), which suggests that its capability to clarify the correlation between social, environmental, law, governance and the economic development variable is robust, with an 88.8% level of accuracy. The implication of this research that economic growth has brought about many benefits for Indonesia, also proved to have significant impacts on various aspects of society, including the environment, social structures, law, and governance. It is critical to note that policymakers and stakeholders work together to address these challenges and to ensure that the development is sustainable and equitable for all Indonesians.

Pengaruh Pelatihan dan Pengembangan Karir terhadap Kinerja Karyawan PT. Cakra Kencana Lestari Firdaus Firdaus; Purboyo Purboyo; Niti Lestari
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol 8, No 1 (2024): JURNAL RISET INSPIRASI MANAJEMEN DAN KEWIRAUSAHAAN
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/jrimk.v8i1.515

The purpose of this study is to analyze and determine the influence of career training and development on employee performance at PT. Cakra Kencana Lestari. This research is of a quantitative type. The population in this study consists of all employees empowered at PT. Cakra Kencana Lestari. The sampling for this research is done using total sampling, which includes all the population, with a sample size of 40 employees of PT. Cakra Kencana Lestari. Based on the research results and analysis obtained in this study, it can be concluded that career training and development have a significant partial impact on employee performance at PT. Cakra Kencana Lestari. Simultaneously, career training and development have a significant impact on employee performance at PT. Cakra Kencana Lestari. The company's efforts in providing career training and development have a positive impact on employee performance.

Pendampingan Penerapan Strategi Pemasaran Produk di Desa Pandahan Kecamatan Bati-Bati Tanah Laut (Usaha Sayur Hidroponik) Aida Vitria; Abdurrahim A; Purboyo P; Ana Sofia H; Gt Meinar GA; Amalia Wahyuni
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 2 (2024): May
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Hydroponics vegetables have become an increasingly popular choice for consumers who care about health and the environment. This agricultural method offers a large amount of advantages, including cleaner production, more efficient water use, and more hygienic and healthy crop results and without using the soil, but rather using the rich nutritional solution to plant growth. However, the problem faced is that there are many strict competitors from other hydroponics farmers, so they are very much needed marketing strategies so that products can always be in markets/society, have high competitiveness. The implementation method on this extension is the identification of needs, preparation of counseling material, extension, and assistance.The results of this extension are after participating in counseling activities, participants realize that the application of a marketing strategy can help them to face competition and be able to compete, create the added value of the product, and expand market share. Participants also share experiences with the obstacles in implementing the marketing strategy of these hydroponics products, for example, are still limited capital, lack of knowledge of marketing sciences, and dealing with competition.This advice from extension is expected that this activity can provide maximum benefits, it is also recommended to local governments, to provide further and continuous support to hydroponic vegetable business actors, especially on the implementation of its marketing strategy. Support in the form of advanced training can be related to implementing marketing strategies to the use of marketing access, assistance programs to further develop the marketing of hydroponics vegetable products. And similar activities are expected to be sustainable so that the business of hydroponics vegetables can increase its visibility and achieve success in the pemasarn products.

Inovasi Biji Karet Sebagai Produk Souvenir dan Panganan Keripik Dalam Upaya Pemberdayaan Masyarakat di Desa Wisata Aranio Purboyo Purboyo; Farida Yulianti; Teguh Wicaksono; Aida Vitria; Abdurrahim Abdurrahim; Firdaus Firdaus
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 9 (2023): Desember
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10325885

Desa Aranio banyak terdapat kebun karet sehingga limbah biji karet sangat banyak dan mudah didapat, namun sayang belum ada penduduk desa yang memanfaatkan limbah biji karet tersebut.Tujuan dari Pengabdian Kepada Masyarakat ini adalah untuk memberdayakan masyarakat Desa Aranio melalui sosialisasi dan pelatihan memanfaatkan biji karet untuk dijadikan souvenir dan produk panganan keripik. Olahan biji karet ini dapat menjadi salah satu sarana untuk meningkatan perekonomian warga Desa Aranio, dimana hasil olahan biji karet berupa keripik dan souvenir dapat di jual di daerah wisata Sungai Kambang desa Aranio. Metode yang dilaksanakan adalah berupa sosialisasi, ceramah, diskusi, tanya jawab dan pelatihan pemanfaatan biji karet sebagai produk suvenir dan panganan keripik. Mitra pengabdian adalah ibu-ibu yang ada di desa Aranio. Hasil dari pengabdian ini adalah dapat memberikan solusi atas permasalahan masyarakat desa Aranio denganÂ sosialisasi dan pelatihan pemanfaatan biji karet menjadi produk yang bermanfaat dan memberikan nilai tambah sehingga masyarakat pada akhirnya mempunyai keterampilan bagaimana mengolah biji karet yang dapat dijadikan sebagai sovenir dan panganan keripik yang dapat di konsumsi sendiri atau alternatif tambahan penghasilan.

Menguji Pengaruh Gaya Hidup, Motivasi Dan Persepsi Harga Terhadap Keputusan Pembelian Iphone: Studi Pada Mahasiswa UNISKA MAB Banjarmasin Abdul Razak; Erni Alfisah; Purboyo Purboyo
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 4 (2023): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v1i4.789

The purpose of this research study was to examine the effect of lifestyle variables (X1), motivational variables (X2) and price perception variables (X3) on the decision to buy an iPhone among students at the Islamic University of Kalimantan (UNISKA). research method with a quantitative approach, the population considered in the study consisted of Management Study Program students totaling 90 respondents. Data analysis techniques using descriptive statistics, instrumental testing, classical hypothesis testing, multiple linear regression analysis, and hypothesis testing. This test was carried out using the statistical software SPSS version 26. The results of this study partially indicate that lifestyle variables (X1) do not have a significant influence on purchasing decision variables. Motivation variable (X2) has a significant influence on purchasing decisions. Price perception variable (X3) has a significant influence on purchasing decisions. Based on simultaneous testing of lifestyle variables (X1), motivation (X2) and price perceptions (X3) jointly have a significant effect on the iPhone purchasing decision variable for UNISKA Banjarmasin students.

Pendampingan Penerapan Strategi Pemasaran Produk di Desa Pandahan Kecamatan Bati-Bati Tanah Laut (Usaha Sayur Hidroponik) Vitria, Aida; A, Abdurrahim; P, Purboyo; H, Ana Sofia; GA, Gt Meinar; Wahyuni, Amalia
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 2 (2024): May
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Hydroponics vegetables have become an increasingly popular choice for consumers who care about health and the environment. This agricultural method offers a large amount of advantages, including cleaner production, more efficient water use, and more hygienic and healthy crop results and without using the soil, but rather using the rich nutritional solution to plant growth. However, the problem faced is that there are many strict competitors from other hydroponics farmers, so they are very much needed marketing strategies so that products can always be in markets/society, have high competitiveness. The implementation method on this extension is the identification of needs, preparation of counseling material, extension, and assistance.The results of this extension are after participating in counseling activities, participants realize that the application of a marketing strategy can help them to face competition and be able to compete, create the added value of the product, and expand market share. Participants also share experiences with the obstacles in implementing the marketing strategy of these hydroponics products, for example, are still limited capital, lack of knowledge of marketing sciences, and dealing with competition.This advice from extension is expected that this activity can provide maximum benefits, it is also recommended to local governments, to provide further and continuous support to hydroponic vegetable business actors, especially on the implementation of its marketing strategy. Support in the form of advanced training can be related to implementing marketing strategies to the use of marketing access, assistance programs to further develop the marketing of hydroponics vegetable products. And similar activities are expected to be sustainable so that the business of hydroponics vegetables can increase its visibility and achieve success in the pemasarn products.

Inovasi Biji Karet Sebagai Produk Souvenir dan Panganan Keripik Dalam Upaya Pemberdayaan Masyarakat di Desa Wisata Aranio Purboyo, Purboyo; Yulianti, Farida; Wicaksono, Teguh; Vitria, Aida; Abdurrahim, Abdurrahim; Firdaus, Firdaus
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 9 (2023): Desember
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10325885

Desa Aranio banyak terdapat kebun karet sehingga limbah biji karet sangat banyak dan mudah didapat, namun sayang belum ada penduduk desa yang memanfaatkan limbah biji karet tersebut.Tujuan dari Pengabdian Kepada Masyarakat ini adalah untuk memberdayakan masyarakat Desa Aranio melalui sosialisasi dan pelatihan memanfaatkan biji karet untuk dijadikan souvenir dan produk panganan keripik. Olahan biji karet ini dapat menjadi salah satu sarana untuk meningkatan perekonomian warga Desa Aranio, dimana hasil olahan biji karet berupa keripik dan souvenir dapat di jual di daerah wisata Sungai Kambang desa Aranio. Metode yang dilaksanakan adalah berupa sosialisasi, ceramah, diskusi, tanya jawab dan pelatihan pemanfaatan biji karet sebagai produk suvenir dan panganan keripik. Mitra pengabdian adalah ibu-ibu yang ada di desa Aranio. Hasil dari pengabdian ini adalah dapat memberikan solusi atas permasalahan masyarakat desa Aranio denganÂ sosialisasi dan pelatihan pemanfaatan biji karet menjadi produk yang bermanfaat dan memberikan nilai tambah sehingga masyarakat pada akhirnya mempunyai keterampilan bagaimana mengolah biji karet yang dapat dijadikan sebagai sovenir dan panganan keripik yang dapat di konsumsi sendiri atau alternatif tambahan penghasilan.

Effect of Work Motivation and Reward on Job Satisfaction Online Gojek Driver in Banjarmasin, Indonesia Erviani, Dini; Husnurrofiq, Husnurrofiq; Purboyo, Purboyo
Journal of Business Management and Economic Development Том 1 № 03 (2023): September 2023
Publisher : Pt. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v1i03.195

This study aims to examine the effect of work motivation and reward variables on job satisfaction variables for Gojek online drivers in the city of Banjarmasin, Indonesia. The design of this research is research with quantitative methods and is afield survey research by taking primary data sources. The research population is Gojek Online drivers in the city of Banjarmasin and a sample of 30 respondents using a purposive sampling method. The data was processed by analyzing multiple linear regression data with the help of the SPSS test tool. The statistical test results and the results of the hypothesis in this study conclude that the work motivation variable and the reward variable simultaneously have a positive and significant effect on the online Gojek driver job satisfaction variable in Banjarmasin City, while the partial test results for the work motivation variable do not have a significant effect on the job satisfaction variable. Online Gojek drivers in Banjarmasin City, and the reward variable partially has a positive and significant effect on the J variable ob Satisfaction Gojek Online Drivers in Banjarmasin City, this research only takes objects in Banjarmasin city, it is hoped that further research can expand objects in other cities in Indonesia.

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