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DETERMINAN MINAT BELI KONSUMEN PRODUK KASUR KAPUK DI PASAR KAWASAN SUDIMAMPIR KOTA BANJARMASIN Siti Debi Nabila; Muthia Harnida; Purboyo Purboyo
JEMMA (Journal of Economic, Management and Accounting) Vol 6, No 2 (2023): September 2023
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jemma.v6i2.2123

Abstract

Penelitian ini bertujuan untuk menguji pengaruh harga, kualitas produk dan lokasi terhadap minat beli konsumen produk kasur kapuk di Pasar Kawasan Sudimampir Kota Banjarmasin. Rancangan penelitian menggunakan metode asosiatif kausal menggunakan analisis regresi linear berganda. Jumlah sampel 100 responden diambil menggunakan Purposive Sampling. Pengumpulan data primer menggunakan instrumen kuesioner. Hasil penelitian membuktikan harga, kualitas produk dan lokasi berpengaruh signifikan terhadap minat beli konsumen dengan nilai koefisien determinasi 0,655 atau 65,5%. Secara parsial hanya variabel harga dan kualitas produk yang terbukti positif dan signifikan sebagai determinan minat beli konsumen produk kasur kapuk di Pasar Kawasan Sudimampir Kota Banjarmasin. Variabel lokasi tidak terbukti sebagai determinan minat beli konsumen pada kasur kapuk.
The Nexus between Social, Environmental, Law, Governance Dimensions and Economic Development for Indonesian’s SDGs Achievement Rizka Zulfikar; Purboyo; Farida Yulianti; Lamsah; Aida Vitria
Ilomata International Journal of Management Vol 4 No 3 (2023): July 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i3.754

Abstract

This study aims to identify the nexus between social, environmental, legal, governance dimensions and the economic development in order to achieve SDGS in Indonesia. The research uses quantitative methods with the primary data in the form of the SDGS Achievement indicators obtained from the 2015 to 2022 Indonesia National Planning Agency and Central Bureau of Statistics. The data analysis techniques are SEM-PLS bootstrapping, with confidence interval of 5%. The results showed that social, environmental, legal and governance development have a positive influence on economic development towards the achievement of the Sustainable Development goals. All the results of the t-test exceed 1.96, the P Values, which denote the level of significance required, are below 0.05, and the adjusted R Square has the value of 0.888 (88.8%), which suggests that its capability to clarify the correlation between social, environmental, law, governance and the economic development variable is robust, with an 88.8% level of accuracy. The implication of this research that economic growth has brought about many benefits for Indonesia, also proved to have significant impacts on various aspects of society, including the environment, social structures, law, and governance. It is critical to note that policymakers and stakeholders work together to address these challenges and to ensure that the development is sustainable and equitable for all Indonesians.
The Nexus between Social, Environmental, Law, Governance Dimensions and Economic Development for Indonesian’s SDGs Achievement Rizka Zulfikar; Purboyo; Farida Yulianti; Lamsah; Aida Vitria
Ilomata International Journal of Management Vol 4 No 3 (2023): July 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i3.754

Abstract

This study aims to identify the nexus between social, environmental, legal, governance dimensions and the economic development in order to achieve SDGS in Indonesia. The research uses quantitative methods with the primary data in the form of the SDGS Achievement indicators obtained from the 2015 to 2022 Indonesia National Planning Agency and Central Bureau of Statistics. The data analysis techniques are SEM-PLS bootstrapping, with confidence interval of 5%. The results showed that social, environmental, legal and governance development have a positive influence on economic development towards the achievement of the Sustainable Development goals. All the results of the t-test exceed 1.96, the P Values, which denote the level of significance required, are below 0.05, and the adjusted R Square has the value of 0.888 (88.8%), which suggests that its capability to clarify the correlation between social, environmental, law, governance and the economic development variable is robust, with an 88.8% level of accuracy. The implication of this research that economic growth has brought about many benefits for Indonesia, also proved to have significant impacts on various aspects of society, including the environment, social structures, law, and governance. It is critical to note that policymakers and stakeholders work together to address these challenges and to ensure that the development is sustainable and equitable for all Indonesians.
Inovasi Biji Karet Sebagai Produk Souvenir dan Panganan Keripik Dalam Upaya Pemberdayaan Masyarakat di Desa Wisata Aranio Purboyo Purboyo; Farida Yulianti; Teguh Wicaksono; Aida Vitria; Abdurrahim Abdurrahim; Firdaus Firdaus
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 9 (2023): Desember
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10325885

Abstract

Desa Aranio banyak terdapat kebun karet sehingga limbah biji karet sangat banyak dan mudah didapat, namun sayang belum ada penduduk desa yang memanfaatkan limbah biji karet tersebut.Tujuan dari Pengabdian Kepada Masyarakat ini adalah untuk memberdayakan masyarakat Desa Aranio melalui sosialisasi dan pelatihan memanfaatkan biji karet untuk dijadikan souvenir dan produk panganan keripik. Olahan biji karet ini dapat menjadi salah satu sarana untuk meningkatan perekonomian warga Desa Aranio, dimana hasil olahan biji karet berupa keripik dan souvenir dapat di jual di daerah wisata Sungai Kambang desa Aranio. Metode yang dilaksanakan adalah berupa sosialisasi, ceramah, diskusi, tanya jawab dan pelatihan pemanfaatan biji karet sebagai produk suvenir dan panganan keripik. Mitra pengabdian adalah ibu-ibu yang ada di desa Aranio. Hasil dari pengabdian ini adalah dapat memberikan solusi atas permasalahan masyarakat desa Aranio dengan  sosialisasi dan pelatihan pemanfaatan biji karet menjadi produk yang bermanfaat dan memberikan nilai tambah sehingga masyarakat pada akhirnya mempunyai keterampilan bagaimana mengolah biji karet yang dapat dijadikan sebagai sovenir dan panganan keripik yang dapat di konsumsi sendiri atau alternatif tambahan penghasilan.
Menguji Pengaruh Gaya Hidup, Motivasi Dan Persepsi Harga Terhadap Keputusan Pembelian Iphone: Studi Pada Mahasiswa UNISKA MAB Banjarmasin Abdul Razak; Erni Alfisah; Purboyo Purboyo
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 4 (2023): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v1i4.789

Abstract

The purpose of this research study was to examine the effect of lifestyle variables (X1), motivational variables (X2) and price perception variables (X3) on the decision to buy an iPhone among students at the Islamic University of Kalimantan (UNISKA). research method with a quantitative approach, the population considered in the study consisted of Management Study Program students totaling 90 respondents. Data analysis techniques using descriptive statistics, instrumental testing, classical hypothesis testing, multiple linear regression analysis, and hypothesis testing. This test was carried out using the statistical software SPSS version 26. The results of this study partially indicate that lifestyle variables (X1) do not have a significant influence on purchasing decision variables. Motivation variable (X2) has a significant influence on purchasing decisions. Price perception variable (X3) has a significant influence on purchasing decisions. Based on simultaneous testing of lifestyle variables (X1), motivation (X2) and price perceptions (X3) jointly have a significant effect on the iPhone purchasing decision variable for UNISKA Banjarmasin students.
Pendampingan Penerapan Strategi Pemasaran Produk di Desa Pandahan Kecamatan Bati-Bati Tanah Laut (Usaha Sayur Hidroponik) Vitria, Aida; A, Abdurrahim; P, Purboyo; H, Ana Sofia; GA, Gt Meinar; Wahyuni, Amalia
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 2 (2024): May
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hydroponics vegetables have become an increasingly popular choice for consumers who care about health and the environment. This agricultural method offers a large amount of advantages, including cleaner production, more efficient water use, and more hygienic and healthy crop results and without using the soil, but rather using the rich nutritional solution to plant growth. However, the problem faced is that there are many strict competitors from other hydroponics farmers, so they are very much needed marketing strategies so that products can always be in markets/society, have high competitiveness. The implementation method on this extension is the identification of needs, preparation of counseling material, extension, and assistance.The results of this extension are after participating in counseling activities, participants realize that the application of a marketing strategy can help them to face competition and be able to compete, create the added value of the product, and expand market share. Participants also share experiences with the obstacles in implementing the marketing strategy of these hydroponics products, for example, are still limited capital, lack of knowledge of marketing sciences, and dealing with competition.This advice from extension is expected that this activity can provide maximum benefits, it is also recommended to local governments, to provide further and continuous support to hydroponic vegetable business actors, especially on the implementation of its marketing strategy. Support in the form of advanced training can be related to implementing marketing strategies to the use of marketing access, assistance programs to further develop the marketing of hydroponics vegetable products. And similar activities are expected to be sustainable so that the business of hydroponics vegetables can increase its visibility and achieve success in the pemasarn products.
Inovasi Biji Karet Sebagai Produk Souvenir dan Panganan Keripik Dalam Upaya Pemberdayaan Masyarakat di Desa Wisata Aranio Purboyo, Purboyo; Yulianti, Farida; Wicaksono, Teguh; Vitria, Aida; Abdurrahim, Abdurrahim; Firdaus, Firdaus
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 9 (2023): Desember
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10325885

Abstract

Desa Aranio banyak terdapat kebun karet sehingga limbah biji karet sangat banyak dan mudah didapat, namun sayang belum ada penduduk desa yang memanfaatkan limbah biji karet tersebut.Tujuan dari Pengabdian Kepada Masyarakat ini adalah untuk memberdayakan masyarakat Desa Aranio melalui sosialisasi dan pelatihan memanfaatkan biji karet untuk dijadikan souvenir dan produk panganan keripik. Olahan biji karet ini dapat menjadi salah satu sarana untuk meningkatan perekonomian warga Desa Aranio, dimana hasil olahan biji karet berupa keripik dan souvenir dapat di jual di daerah wisata Sungai Kambang desa Aranio. Metode yang dilaksanakan adalah berupa sosialisasi, ceramah, diskusi, tanya jawab dan pelatihan pemanfaatan biji karet sebagai produk suvenir dan panganan keripik. Mitra pengabdian adalah ibu-ibu yang ada di desa Aranio. Hasil dari pengabdian ini adalah dapat memberikan solusi atas permasalahan masyarakat desa Aranio dengan  sosialisasi dan pelatihan pemanfaatan biji karet menjadi produk yang bermanfaat dan memberikan nilai tambah sehingga masyarakat pada akhirnya mempunyai keterampilan bagaimana mengolah biji karet yang dapat dijadikan sebagai sovenir dan panganan keripik yang dapat di konsumsi sendiri atau alternatif tambahan penghasilan.
Effect of Work Motivation and Reward on Job Satisfaction Online Gojek Driver in Banjarmasin, Indonesia Erviani, Dini; Husnurrofiq, Husnurrofiq; Purboyo, Purboyo
Journal of Business Management and Economic Development Том 1 № 03 (2023): September 2023
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v1i03.195

Abstract

This study aims to examine the effect of work motivation and reward variables on job satisfaction variables for Gojek online drivers in the city of Banjarmasin, Indonesia. The design of this research is research with quantitative methods and is afield survey research by taking primary data sources. The research population is Gojek Online drivers in the city of Banjarmasin and a sample of 30 respondents using a purposive sampling method. The data was processed by analyzing multiple linear regression data with the help of the SPSS test tool. The statistical test results and the results of the hypothesis in this study conclude that the work motivation variable and the reward variable simultaneously have a positive and significant effect on the online Gojek driver job satisfaction variable in Banjarmasin City, while the partial test results for the work motivation variable do not have a significant effect on the job satisfaction variable. Online Gojek drivers in Banjarmasin City, and the reward variable partially has a positive and significant effect on the J variable ob Satisfaction Gojek Online Drivers in Banjarmasin City, this research only takes objects in Banjarmasin city, it is hoped that further research can expand objects in other cities in Indonesia.
Predicting Online Purchase Intention on Marketplace Wicaksono, Teguh; Syahrani; Purboyo; Abdurrahim
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.181

Abstract

This study aims to explain the correlation between consumer trust and other factors that could increase the consumer's online purchase intention in the marketplace. This research uses quantitative methods and the data is collected from 138 respondents in Banjarmasin who had made online purchases, at least 2 times in the last 3 months, using a questionnaire. Then, the data is analyzed using PLS-SEM. The empirical result proves that consumer trust does not have a direct impact on online purchase intention, but the indirect effect of consumer trust has an impact on online purchase intention through attitude as an intervening variable. Information quality directly has an impact on online purchase intention, but consumer trust as an intervening variable of information quality indirectly does not have an impact on online purchase intention. Those results show that most consumers purchase online to acquire the needed products or services. Therefore, they are more concerned with the benefits and conveniences obtained from online purchasing. Trust is no longer the main factor affecting online purchase intention. To increase online purchase intention, online merchants should provide the best information quality related to the offered products and services and provide a sense of comfort and convenience to consumers in making transactions.
The Mediating Effect of Risk Perception on the Relationship Between Social Presence and Impulsive Buying in Live Streaming Shopping Purboyo; Zulfikar, Rizka; Wahyuni, Amalia; Herawaty, Ana Sofia; Rina, Rina
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 3 (2024): September 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i3.431

Abstract

This study aimed to examine the impact of social presence on impulsive buying mediated by risk perception in live streaming shopping using social presence theory. The phenomenon of live streaming shopping had become a major trend in e-commerce in Indonesia, with a large audience through various marketplace applications. Celebrity endorsers played an important role in grabbing the attention of the audience, so direct interaction with them could trigger impulsive buying behavior. This study was exploratory research, proposing four problem formulations related to the social presence of celebrity endorsers, viewers, and products, as well as risk perceptions that affected impulsive purchases. The purpose of the study involved testing the influence of the social presence of celebrity endorsers, viewers, and products on consumer risk perception, as well as the role of risk perception mediation on impulsive purchases. This study used a survey method with a population consisting of people in the South Kalimantan province who were viewers of live streaming shopping. Data collection was carried out by distributing questionnaires online to 186 respondents. Data analysis involved testing the validity and reliability of the instrument, and using SEM-PLS. The results of this study found that (1) the social presence of celebrity endorsers, viewers, and products had a significant effect on risk perception, (2) the social presence of viewers and products had a significant effect on impulsive purchases, while the social presence of celebrity endorsers had no influence on impulsive purchases, and (3) risk perception had a mediating role in the relationship between the social presence of celebrity endorsers, viewers, and products with impulsive purchase behavior.
Co-Authors A, Ariyadi Abdul Razak Abdurrahim Aida Vitria Aida Vitria Aida Vitria Aida Vitria Aida Vitria Alfisah, Erni Amalia Wahyuni Amalia Wahyuni Ana Sofia Herawati Andi Zulfikar Darussalam Apriya Santi, Apriya Ariani, Gusti Meinar Girda Azahraty Azahraty Bambang Setiawan Basuki Desy Fitriani Diani, Oktriani Efrianti, Kumara Erni Alfisah Erni Alfisah Erviani, Dini Fadjrin Wira Perdana Fanlia Adiprimadana Sanjaya Farida Yulianti Farida Yulianti Farida Yulianti Farida Yulianti Farida Yulianti Farida Yulianti Firdaus Firdaus Firdaus Firdaus Firdaus GA, Gt Meinar Gynola, Adytya Restya H, Ana Sofia Harnida, Muthia Hatina, Damaida Herawati, Ana Sofia Herawaty, Ana Sofia Husnurrofiq, Husnurrofiq Ida Ayu Putu Sri Widnyani Irwan Irwan Jumiati Jumiati Kelana, Sri Khairani, Muhammad Kumara Efrianti Lamsah Lamsah Lamsah Lamsah Lamsah Lamsah Lamsah Lamsah Lamsah Lamsah, Lamsah Lusiana, Herlina Mardah, Siti Maulida, Noorlaily Meilani Rizki Saputri Mildawati Mildawati Mursanto Mursanto, Mursanto Muthia Harnida Muthia Harnida Niti Lestari Noorlaily Maulida Nurhayati, Netty Nuril Huda Nurjannah, Intan Nurul Hasanah Nurwijayanti Prihatini Ade Mayvita Prihatini Ade Mayvita Prihatini Ade Mayvita Prihatini Ade Mayvita, Prihatini Ade Putera , Roja Rahmi Widyanti Raisa Nurrahima Pratiwi Rina Rina Risnawati Risnawati Rizka Zulfikar Sanjaya, Fanlia Adiprimadana SANTOSO SANTOSO Sidarta, Driaskoro Budi Sidartha, Driasko Budi Siti Debi Nabila Siti Mardah Siti Zainab Siti Zainab, Siti Sri Kartini, Sri Surnata, Surnata Susila Dewi Syahrani Syahrani Syahrani SYAHRANI SYAHRANI Teguh Wicaksono Vitria, Aida Vitria, Aida Wahyuni, Amalia Yolanda, Yona Zulfikar, Rizka