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Analisis Strategi Pemasaran Dalam Menarik Minat Beli Konsumen Melalui Media Sosial Di CV Jasa Gambar Bangunan Probolinggo Prasetyo, Bagus; Widarko, Agus; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze marketing strategies through social media used to attract consumer buying interest at CV Jasa Gambar Bangunan Probolinggo. This study uses a descriptive qualitative method. The informants in this study consisted of 7 informants who had been determined using purposive sampling techniques. Data collection methods in this study consisted of observation, interviews and documentation. Data analysis of this study used segmentation, targeting, positioning and marketing mix analysis techniques. The results of this study indicate that the marketing strategy implemented by CV Jasa Gambar Bangunan Probolinggo has been running quite well in attracting consumer buying interest. However, the effectiveness and efficiency of the strategy are still not optimal. Keywords:  Marketing Strategy, Social Media, Consumer Buying Interest
Pengaruh Kualitas Layanan, Kecepatan Transaksi, Dan Keamanan Data Terhadap Loyalitas Nasabah BRI-Mobile (Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2021-2023) Naba, Bachrul; Widarko, Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Digital transformation has significantly brought changes to the way work is conducted across various economic sectors, including the financial industry. This study aims to analyze the loyalty of BRImo customers among students of Universitas Islam Malang (UNISMA) from the 2021-2023 batch. The research uses a quantitative method with students from the 2021-2023 batch of UNISMA as the selected population. The respondents involved in this study number 100 individuals, chosen using purposive sampling as the sampling technique. The data used in this research consists of both secondary and primary data, which are then processed using SPSS version 25. The results of the study conclude that service quality (X1), transaction speed (X2), and data security (X3) simultaneously affect customer loyalty (Y). Furthermore, the variables of transaction speed (X2) and data security (X3) have a partial effect on customer loyalty (Y), while service quality (X1) does not have an effect on customer loyalty (Y). Keywords: Customer Loyalty, Service Quality, Transaction Speed, Data Security, Digital Transformation
Pengaruh Gaya Kepemimpinan, Lingkungan Kerja, Dan Kompensasi Terhadap Kinerja Karyawan : Studi Karyawan Pabrik Rokok PR Konci Mas Sakti Bululawang Kabupaten Malang Zuhdi, Afifuddin; Widarko, Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of leadership style, work environment, and compensation on employee performance at PR Konci Mas Sakti, a cigarette factory in Bululawang, Malang Regency. A quantitative research approach is employed, with a population comprising factory employees. Using a non-probability sampling technique, a sample of 86 respondents was selected. Primary data was collected through questionnaires, and SPSS version 25.0 was utilized for data analysis. The results indicate that leadership style (X1), work environment (X2), and compensation (X3) have a positive and significant effect on employee performance (Y), both simultaneously and partially. Keywords: Leadership Style, Work Environment, Compensation, Employee Performance.  
Pengaruh Kepemimpinan Transformasional, Budaya Organisasi, dan Teknologi Informasi Terhadap Kinerja Karyawan (Studi pada Karyawan Pabrik Gula Wonolangan Kabupaten Probolinggo) Rahman, Muhammad Taufiqur; Widarko, Agus; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the influence of transformational leadership, organizational culture, and information technology on employee performance in the study of Wonolangan Sugar Factory employees in Probolinggo Regency. This type of research uses quantitative methods. The population is Wonolangan Sugar Factory employees with a sample of 80 respondents, and applies sampling, namely the saturated sample method. The data sources obtained come from distributing questionnaires and data processing using SPSS version 25.0 analysis media. The results of the analysis and testing show simultaneously and partially that Transformational Leadership (X1), Organizational Culture (X2), and Information Technology (X3) have a positive effect on Employee Performance (Y).  Keywords: Transformational Leadership, Organizational Culture, Information Technology, Employee Performance
Pengaruh Harga, Kualitas Pelayanan, Dan E-Promotion Terhadap Minat Beli Pengguna Aplikasi Shopee (Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang) Pramana, Adham Putra; Widarko, Agus; Rizal, Mohammad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study is aimed at FEB students, Islamic University of Malang. The type of research using a quantitative approach is the research used. The purpose of this study is to determine how much Price, Service Quality, e-Promotion on Consumer Purchase Interest. The independent variables used are Price, Service quality, e-Promotion, Consumer Purchase Interest is the dependent variable. The sample of this study consisted of 90 respondents who were consumers aged 19-24 years, FEB students, Islamic University of Malang who had or who often made purchases. Using a questionnaire as a data collection tool. Instrument test, Using the SPSS computer program, the data were analyzed using multiple linear regression analysis, traditional assumption test, determination test, f test, and t test. The findings of this study indicate that pricing has a major impact on consumer Purchase Interest, Service Quality, and e-promotion all have a significant impact on consumer purchase interest. price, service level, and Consumer Purchase Interest are influenced by e-Promotion simultaneously. Keywords: Workload, Work Environment and Employee Turnover Intention.
Working Capital Management as a Mediator of the Corporate Governance–Performance Relationship: Evidence from Indonesia Priyono, Achmad Agus; Widarko, Agus; Saraswati, Ety
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.520

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This study examines the moderating role of working capital management in the relationship between corporate governance mechanisms, specifically independent commissioners and ownership structure, and firm performance, as measured by Return on Equity (ROE). The analysis is based on panel data from consumer goods manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2023. Using a quantitative explanatory approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) via WarpPLS 7.0, this study finds that independent commissioners have a significant adverse effect on ROE. At the same time, ownership concentration shows a negative but statistically insignificant effect. Meanwhile, working capital management, proxied by the average payment period (APP), has a significant positive impact on ROE, but does not moderate the relationship between governance mechanisms and firm performance. These findings highlight that structural governance components alone do not guarantee improved financial performance unless accompanied by functional and competent internal financial practices. Theoretically, this study contributes to agency Theory and resource dependence Theory by demonstrating that symbolic governance structures tend to undermine firm value in emerging markets with weak institutional enforcement.
Working Capital Management as a Mediator of the Corporate Governance–Performance Relationship: Evidence from Indonesia Priyono, Achmad Agus; Widarko, Agus; Saraswati, Ety
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.520

Abstract

This study examines the moderating role of working capital management in the relationship between corporate governance mechanisms, specifically independent commissioners and ownership structure, and firm performance, as measured by Return on Equity (ROE). The analysis is based on panel data from consumer goods manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2023. Using a quantitative explanatory approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) via WarpPLS 7.0, this study finds that independent commissioners have a significant adverse effect on ROE. At the same time, ownership concentration shows a negative but statistically insignificant effect. Meanwhile, working capital management, proxied by the average payment period (APP), has a significant positive impact on ROE, but does not moderate the relationship between governance mechanisms and firm performance. These findings highlight that structural governance components alone do not guarantee improved financial performance unless accompanied by functional and competent internal financial practices. Theoretically, this study contributes to agency Theory and resource dependence Theory by demonstrating that symbolic governance structures tend to undermine firm value in emerging markets with weak institutional enforcement.
Pengaruh Tiktok Live shopping, Consumer rating Terhadap Keputusan Pembelian dan Kepercayaan Pelanggan Sebagai Variabel Intervening (Studi pada Mahasiswa UNISMA Pengguna Aplikasi Tiktok Angkatan 2021) Chalingga, Dicky; Widarko, Agus; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of TikTok Live shopping and Consumer rating on Purchase Decisions, with Customer Trust as a mediating variable. The research subjects were active students of the Islamic University of Malang (UNISMA) from the 2021 cohort who use the TikTok application and have made purchases through the TikTok Live shopping feature. A sample of 80 respondents was selected using purposive sampling. This study employed a quantitative approach with explanatory research design and path analysis to examine the relationships between variables. The findings indicate that TikTok Live shopping (X1) and Consumer rating(X2) have a positive and significant influence on Customer Trust(Z) and Purchase Decisions(Y). Moreover, Customer Trust is proven to mediate the influence of the independent variables on Purchase Decisions. These results reinforce the importance of trust as a key factor in shaping consumer decisions on digital platforms. Keywords: TikTok Live shopping, Consumer rating, Customer Trust, Purchase Decision
Pengaruh Merek, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Produk Eiger (Studi Kasus Pada Generasi Z Di Kecamatan Lowokwaru) Kurniawan, Hendri; Widarko, Agus; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of brand, product quality and promotion on purchasing decisions for Eiger products. The population used in this study is generation Z in Lowokwaru District who have purchased Eiger products. This type of research is quantitative research with a causal associative method. The sampling technique uses non-probability with the method used purposive sampling, the determination of the number of samples is obtained using the Hair et al. formula, so that 105 respondents are obtained. The analysis method used is multiple linear regression in the SPSS program. The results of this study indicate that brand, product quality and promotion have a positive and significant effect on purchasing decisions for Eiger products. This shows that if Eiger products improve and maintain the brand, product quality and promotion, the buyer's decision to purchase Eiger products will increase. Keywords: Brand, product quality, promotion, buying decision
Pengaruh Promosi, Shopping Experience Dan Trust Store Terhadap Loyalitas Customer Wilis Vapestore Mukminin, Abi Amiril; Widarko, Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Competition in the vape industry in Malang is getting tighter with the emergence of many new vape stores offering similar products at competitive prices. The purpose of this study is to analyze and determine the effect of Promotion, Shopping Experience, and Trust Store simultaneously on customer loyalty in Wilis VapeStore customers. This research approach is Quantitative. The population of this study is Customers at Wilis VapeStore who make purchases at least 2 times or more. In this study, the number of samples was determined using the Slovin formula and obtained 75 students. Data were analyzed by multiple linear regression with the help of SPSS 25. The results of the study indicate that there is a simultaneous and partial influence of the variables Promotion, Shopping Experience, and Trust Store on Customer Loyalty. Keywords: Customer Loyalty, Promotion, Shopping Experience, Trust Store.
Co-Authors A. Agus Priyono Abdur Rahman Abidulloh, Moch. Zidan ABS, M Khoirul Achmad Agus Priyono Ade Kafa Bih Adrian Ferryawan Abel Afi Rachmat Slamet Afi Rahmat Slamet Agus Mubarok Agus Sa’dan Al Irfani Ahmad Amirudin Ahmad Faqih Rahman Ahmad Habib Alaydrus Ahmad Munif Akhmad Azim Shiraj Akmal, Ahmad Mustahiq Aldiansyah Damar Affandi Aleria Irma Hatneny Alfian Budi Primanto Andhika Putra Pratama Andre Maulana Rozikin Andrean Lukyansyah WADUN ANDRY, ANDRY Anifatul fitriyah Antyanadea Maharani Anwarodin, M. Khoirul April Riyan Saputra Arif, Pandu Imansyah Arifin, Khoirul Arini Fitria Mustapita Arman Tijar Armansya, Ryza Maula Arsyianto, Muhammad Tody Ayodya, Muhammad Vigas Frasta Azam Zarkasih Aziz, Yazid Nur Bagus Prasetyo Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilal Muqtadin Budi Santoso Chalingga, Dicky Cindy Pragati Pratiwi Dinda Intania Karina Cindi Nurhardana Dodik Kurniawan Dzulkifli, Muhammad Eka Farida Endang Isiyowati Eris Dianawati Erlyn Dwi Meganovitasari Euis Emiliasari eva dewi oktaviani Fahrurrozi Rahman Faliddah Mukadar Fauziyah Irfan Fayadl, Moh Fali Fendi Cahyo Setiawan Habibburohman, Habibburohman Hadiyasin, Prastyo Nova Haq, M Agung Izul Haris Herkutanto Hendra Irawan Hendri Kurniawan, Hendri Hidayatulloh Hidayatulloh Hilmi, M. Rizqi Alvan Ifa Nungki Safitri Iik Khoernnikmah Ilmi Rahmawati Imam Bukhori Junaidi Junaidi Junaidin, Junaidin Kartika Rose Rachmadi Khalikussabir, Khalikussabir Khoiriatun Nafilah Khumairotul Khuwaroh Kurniati Kurniati Luklu’ul Lum’ah M Naufal Luthfi Azis M. Farhan Taufiqurrohman M. Hufron M. Khoirul Anwarodin Brotosuharto M. Khoirul Anwarudin Broto Suharto M. Rifki Afif Machfud Al Amin Maulana, Muhammad Naufal Aulia Mayantya Dianingtyas Mila Amalia Mirza Rosnita Mochammad Zainul Arifin Moh. Anwar Rusni Moh. Halil Moh. Rechal Sifaul Hamdani Mohamad Efendi Mohamad Hashfi Auzan Mohamad Ramadhany Idris Mohammad Darwis Mohammad Halimi Mohammad Rizal Mohammad Rizal, Mohammad Muchamad Rizal Nurfaizi Muflih Abdur Rohman Muh. Fadel Akbar Sukarno Muhamad Hendika Arifiano Muhamad Rifki Arifian MUHAMMAD AGUS SALIM Muhammad Akbar Cakra Negara Muhammad Arif Muchtarom Muhammad Ishomuddin Muhammad Luqman Khais Muhammad Rijal Yusuf Izzuddin Muhammad Taufiqur Rahman, Muhammad Taufiqur Muhammad Tody Arsyianto Muhammad Tyas Fariskal Ardiannyash Mukminin, Abi Amiril Musmuliadin Musmuliadin Naba, Bachrul Nanang Tri Nugroho NGUMAR NGUMAR Nugroho, Rendra Cahyo Nur Azis Nuraini Nuraini Nurul Humaidah Okky Trio Aldo Pramana, Adham Putra Putri Rahmatania Ramadhan, Reza Rahmad Ramadhan, Tri Sugiarti Ramalda, Nauval Ratna Tri Hardaningtyas, Ratna Tri rida marlita cesar mandasari Rifqi Rahmat Raharjo Rizal Nur Aziz Rizal, Rifki Zuhdi Rizqi Adi Saputra Ryanda Titanio Yunarsyah Saraswati, Ety Shavira Zhulfa Eka Putri Siti Asiyah Slamet, Afi Rahmat Sofiatus Solihah Subhan Riadi Subhan Subhan Suharto, M. Khoirul Anwarudin Broto Suriyanto Suriyanto Syahrul Zahroni Taufiqurrohman Taufiqurrohman Tegar Amirul Huda Tunawati Tunawati Ubaydillah, Awaluddin Wicaksono, Ardhitya Bahana Adil Wiwik Handayani Yogi Eko Purwanto Yogy, Akhmad Yuliadi, Rahmad Agung Zahurotul Bella Maharani Zakia Ilhami Zamroni Zamroni Zidane, Muhamad Yazid Zuhdi, Afifuddin