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All Journal Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Budimas : Jurnal Pengabdian Masyarakat Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Munaddhomah: Jurnal Manajemen Pendidikan Islam AKM: Aksi Kepada Masyarakat Golden Ratio of Human Resource Management E-JRM Jurnal Manajemen Pendidikan Islam Majapahit Journal of Islamic Finance dan Management Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Majapahit Journal of Islamic Finance dan Management
Widarko, Agus
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Efektivitas Strategi Flash Sale dan Gratis Ongkir Terhadap Perilaku Impulsive Buying Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Sebagai Konsumen Online Aldi Pratama; Agus Widarko; Muhammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to examine how digital advertising tactics, such as flash sales and free shipping, influence online impulse buying behavior among students at the Faculty of Economics and Business, Islamic University of Malang. Due to the rapid development of e-commerce, digital platforms are encouraged to use marketing techniques that emphasize financial benefits and time urgency, which can lead to impulsive purchases. Students, as a digital generation, are a group frequently exposed to such promotional stimuli. To investigate the causal relationship between variables, this study employed a quantitative approach using explanatory research. Data were collected through questionnaires administered to students at the Faculty of Economics and Business, Islamic University of Malang. Multiple linear regression analysis was then used to examine the simultaneous and partial effects of flash sales and free shipping on impulsive buying behavior. The results showed that both promotional tactics had a significant impact on impulse buying, with free shipping increasing perceived transaction value by lowering shipping costs and flash sales stimulating purchases through time pressure and perceived scarcity. It is hoped that this study will theoretically add to knowledge of digital consumer behavior and practically offer guidance to e-commerce professionals and academic institutions on how to improve rational consumption literacy in the digital era. Keywords: Flash Sale, Free Shipping, Impulsive Buying, Consumer Behavior, E-Commerce.
Peran Persepsi Nilai Yang Dirasakan Konsumen dalam Memediasi Pengaruh Kualitas Produk, dan Persepsi Harga terhadap Kepuasan Konsumen Generasi Z Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang (Studi Pada Rucas Brand) Khosibul Anam; Agus Widarko; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The rapid development of the local fashion industry in Indonesia has intensified competition among brands, particularly in attracting Generation Z consumers. Consumer satisfaction is a key determinant of brand sustainability and is influenced by product quality, price perception, and perceived value. This study aims to examine the effect of product quality and price perception on Generation Z consumer satisfaction, with perceived value as a mediating variable, using Rucas as the research object. This research adopts a quantitative explanatory approach. The population consists of students of the Faculty of Economics and Business, Universitas Islam Malang, who have purchased or used Rucas products. A total of 100 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results show that product quality and price perception have a positive and significant effect on consumer satisfaction. Product quality and price perception also significantly affect perceived value. Furthermore, perceived value has a positive and significant effect on consumer satisfaction and mediates the relationship between product quality and consumer satisfaction, but does not mediate the relationship between price perception and consumer satisfaction. These findings highlight the important role of perceived value in strengthening the influence of product quality on Generation Z consumer satisfaction in local fashion brands. Keywords: Product Quality, Price Perception, Perceived Value, Consumer Satisfaction, Generation Z
Pengaruh Promosi Media Instagram, Lifestyle dan Brand Image Terhadap Keputusan Pembelian Pada Kopi Kenangan Suhat Kota Malang (Studi Kasus Mahasiswa di Kota Malang) Dimas Aditya Pratama; Agus Widarko; Muhammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The dynamic of contemporary developments have driven the coffee shop industry in Indonesia to experience rapid growth. This study examines the influence of instagram based promotional activities, lifestyle and brand image on consumer purchasing decisions. The population consist of university student in Malang City with a sample of 100 respondent determined using the slovin formula and selected through a purposive sampling method. A quantitative approach was employed, while data processing and analysis were conducted using SPSS version 27. The analytical procedures included validity and reliability testing, normality test, classical assumtion test, hypothesis test, multiple linear regression analysis and calculation of the coefficient of determination (Adjusted R2). Result indicate instagram promotion, lifestyle and brand image plays an important role in shaping purchasing decision, both simultaneously and partially.. Keywords: Instagram Media Promotion, Lifestyle, Brand Image, Purchasing Decisions
Islamic Values and Gen Z's Investment Behavior in the Sharia Stock Market: Beyond Rationality Achmad Agus Priyono; Ety Saraswati; Agus Widarko
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 7 No. 1 (2026): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v7i1.2298

Abstract

This study explores how financial literacy and risk perception impact Sharia stock investment decisions among Generation Z students, with Islamic values as a moderator variable. The urgency of this research arises from the relatively slow growth of Sharia investors in Indonesia, which only accounted for 2.6% of total stock market investors in November 2023, even though Generation Z represents the majority of new investors. The quantitative explanatory research design was applied by surveying 130 students from the Faculty of Economics and Business, Islamic University of Malang, active in the Sharia Investment Gallery. The data were analyzed using Partial Least Squares–Structural Equation Modeling with WarpPLS software. The findings revealed that financial literacy and Islamic values significantly influenced Sharia stock investment decisions, while risk perception did not show a significant effect. Moreover, moderation analysis shows that Islamic values do not strengthen the relationship between independent variables and investment decisions but serve as direct determinants. The novelty of this study shows that, in a context with high religious homogeneity, Islamic values operate as internalized standards that shape investment behavior. These insights advance Islamic Behavioral Finance and inform policies on Islamic financial literacy and sustainable capital market development.
Pemberdayaan Penghuni Rumah Susun Sederhana Sewa melalui Budidaya dan Pengolahan Lidah Buaya sebagai Upaya Peningkatan Kemandirian Ekonomi Achmad Agus Priyono; Ety Saraswati; Agus Widarko
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.19297

Abstract

Program pengabdian ini bertujuan meningkatkan kemandirian ekonomi penghuni Rumah Susun Sederhana Sewa (Rusunawa) Universitas Islam Malang melalui budidaya dan pengolahan lidah buaya (Aloe vera). Pendekatan partisipatoris meliputi penyuluhan, pelatihan praktik, dan pendampingan (n = 40). Aktivitas diawali alih fungsi lahan bersama, praktik budidaya, dan produksi olahan (puding, jelly, minuman sari). Evaluasi menggunakan lembar observasi dan wawancara pre–post menunjukkan peningkatan partisipasi dan kemampuan teknis: >85% aktif berpartisipasi dan 95% peserta mampu melakukan budidaya secara mandiri pada akhir pendampingan. Seluruh kelompok menghasilkan produk dengan kualitas layak konsumsi dan potensi pemasaran. Program juga mendorong perubahan pola pikir menjadi lebih wirausaha. Model ini membuktikan bahwa pemanfaatan lahan terbatas, pelatihan teknis, dan pendampingan dapat menjadi pendekatan agropreneurship urban yang aplikatif dan berkelanjutan untuk hunian vertikal.
Co-Authors A. Agus Priyono Abdur Rahman Abidulloh, Moch. Zidan ABS, M Khoirul Achmad Agus Priyono Achmad Agus Priyono Ade Kafa Bih Adelia Putri Pangestuti Adrian Ferryawan Abel Afi Rachmat Slamet Afi Rahmat Slamet Agus Mubarok Agus Sa’dan Al Irfani Ahmad Amirudin Ahmad Faqih Rahman Ahmad Habib Alaydrus Ahmad Munif Akhmad Azim Shiraj Akmal, Ahmad Mustahiq Aldi Pratama Aldiansyah Damar Affandi Aleria Irma Hatneny Alfian Budi Primanto Alfian Budi Primanto Andhika Putra Pratama Andre Maulana Rozikin Andrean Lukyansyah WADUN ANDRY, ANDRY Anifatul fitriyah Antyanadea Maharani Anwarodin, M. Khoirul April Riyan Saputra Arif, Pandu Imansyah Arifin, Khoirul Arini Fitria Mustapita Arman Tijar Armansya, Ryza Maula Arsyianto, Muhammad Tody Ayodya, Muhammad Vigas Frasta Azam Zarkasih Aziz, Yazid Nur Bagus Prasetyo Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilal Muqtadin Brian Assidiq Budi Santoso Chalingga, Dicky Cindy Pragati Pratiwi Dewi Puspitasari Dimas Aditya Pratama Dinda Intania Karina Cindi Nurhardana Dodik Kurniawan Dzulkifli, Muhammad Eka Farida Endang Isiyowati Eris Dianawati Erlyn Dwi Meganovitasari Ety Saraswati Euis Emiliasari eva dewi oktaviani Fahrurrozi Rahman Faliddah Mukadar Fauziyah Irfan Fayadl, Moh Fali Fendi Cahyo Setiawan Habibburohman, Habibburohman Hadiyasin, Prastyo Nova Haq, M Agung Izul Haris Herkutanto Hendra Irawan Hendri Kurniawan, Hendri Hidayatulloh Hidayatulloh Hilmi, M. Rizqi Alvan Ifa Nungki Safitri Iik Khoernnikmah Ilmi Rahmawati Imam Bukhori Ita Athia Junaidi Junaidi Junaidin, Junaidin Kartika Rose Rachmadi Khalikussabir, Khalikussabir Khoiriatun Nafilah Khosibul Anam Khumairotul Khuwaroh Kurniati Kurniati Luklu’ul Lum’ah M Naufal Luthfi Azis M. Farhan Taufiqurrohman M. Hufron M. Khoirul Anwarodin Brotosuharto M. Khoirul Anwarudin Broto Suharto M. Rifki Afif Machfud Al Amin Maulana, Muhammad Naufal Aulia Mayantya Dianingtyas Mila Amalia Mirza Rosnita Mochammad Zainul Arifin Moh. Anwar Rusni Moh. Halil Moh. Rechal Sifaul Hamdani Mohamad Efendi Mohamad Hashfi Auzan Mohamad Ramadhany Idris Mohammad Darwis Mohammad Halimi Mohammad Rizal Mohammad Rizal, Mohammad Muchamad Rizal Nurfaizi Muflih Abdur Rohman Muh. Fadel Akbar Sukarno Muh. Mushoffa Nufail Muhamad Hendika Arifiano Muhamad Rifki Arifian MUHAMMAD AGUS SALIM Muhammad Akbar Cakra Negara Muhammad Arif Muchtarom Muhammad Ishomuddin Muhammad Luqman Khais Muhammad Nur Alfandi Muhammad Rijal Yusuf Izzuddin Muhammad Taufiqur Rahman, Muhammad Taufiqur Muhammad Tody Arsyianto Muhammad Tyas Fariskal Ardiannyash Mukminin, Abi Amiril Musmuliadin Musmuliadin Naba, Bachrul Nanang Tri Nugroho Nashiq, Andika Fatkhin NGUMAR NGUMAR Nugroho, Rendra Cahyo Nur Azis Nuraini Nuraini Nurul Humaidah Okky Trio Aldo Pramana, Adham Putra Putri Rahmatania Ramadhan, Reza Rahmad Ramadhan, Tri Sugiarti Ramalda, Nauval Ratna Tri Hardaningtyas, Ratna Tri rida marlita cesar mandasari Rifqi Rahmat Raharjo Rizal Nur Aziz Rizal, Rifki Zuhdi Rizky Nanda Firmansyah Rizqi Adi Saputra Rois Arifin Ryanda Titanio Yunarsyah Saraswati, Ety Satria Putra Utama Shavira Zhulfa Eka Putri Siti Asiyah Slamet, Afi Rahmat Sofiatus Solihah Subhan Riadi Subhan Subhan Suharto, M. Khoirul Anwarudin Broto Suriyanto Suriyanto Syahrul Zahroni Taufiqurrohman Taufiqurrohman Tegar Amirul Huda Tunawati Tunawati Ubaydillah, Awaluddin Wicaksono, Ardhitya Bahana Adil Wiwik Handayani Yogi Eko Purwanto Yogy, Akhmad Yuliadi, Rahmad Agung Zahurotul Bella Maharani Zakia Ilhami Zamroni Zamroni Zidane, Muhamad Yazid Zuhdi, Afifuddin