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All Journal International Journal of Artificial Intelligence Research Sains Manajemen:Jurnal Manajemen UNSERA Jurnal Riset Bisnis dan Investasi JURNAL ILMIAH M-PROGRESS Jurnal Manajemen JURNAL BISNIS & AKUNTANSI UNSURYA Jurnal Madani Dinasti International Journal of Management Science JMB : Jurnal Manajemen dan Bisnis Jurnal STEI Ekonomi Dinasti International Journal of Digital Business Management BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Penelitian Manajemen Terapan (Penataran) Journal of Sustainable Tourism and Entrepreneurship Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) SENADA : Semangat Nasional Dalam MengabdI Jurnal Pengabdian kepada Masyarakat Annals of Human Resource Management Research Reviu Akuntansi, Manajemen, dan Bisnis Journal of Accounting and Finance Management (JAFM) Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS Jurnal Buana Pengabdian Management Research Studies Journal Jurnal Pelita Manajemen Sinergi International Journal of Accounting and Taxation Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat SENADA : Semangat Nasional Dalam Mengabdi Jurnal Ilmiah Manajemen Surya Pasca Scientia JURNAL MITRA MANAJEMEN Jurnal Penelitian Pendidikan Indonesia Siber Journal of Advanced Multidisciplinary Jurnal Bakti Dirgantara Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting Logistica : Journal of Logistic and Transportation
Yosepha, Sri Yanthy
Universitas Dirgantara Marsekal Suryadarma
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Journal : Dinasti International Journal of Economics, Finance

 1 
Determination of Promotion and Brand Image on Purchasing Decisions through Trust Yosepha, Sri Yanthy
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.3723

Abstract

Abstract: The purpose of this literature research is expected to build hypotheses regarding the influence between variables which can later be used for further research in the scope of marketing management. The literature review research article on the determination of promotion and brand image on purchasing decisions through trust is a scientific literature article within the scope of marketing management science. The approach used in this literature review research is descriptive qualitative. The data collection technique is to use literature studies or review relevant previous articles. The data used in this descriptive qualitative approach comes from previous research relevant to this research and is sourced from academic online media such as Thomson Reuters Journals, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journals, DOAJ, EBSCO, Google Scholar and digital reference books. In previous studies, 1 relevant previous article was used to review each independent variable. The results of this literature review article are: 1) Promotion affects Trust; 2) Brand Image affects Trust; 3) Promotion affects Purchasing Decisions; 4) Brand Image affects Purchasing Decisions; 5) Trust affects Purchasing Decisions; 6) Promotion affects Purchasing Decisions through Trust; and 7) Brand Image affects Purchasing Decisions through Trust. Keywords: Trust, Purchase Decision, Promotion, Brand Image
Co-Authors A. Dirwan Abdullah Fathoni Ade Eka Puspitasari Adisti Oktani Pratiwi Afrianda, Rio Agrameri, Alvino Agus Suhendra Ahmad Faisal Ahmad Faisal Ahyauddin, Aa Andri Primadi, Andri Andri, Fadli Anggraeni, Noerlia Anggreani , Noeorlina Antoni, Hendro Arifin, Antoni Ludfi Aris Budianto Bambang Wijanarko Bayu Purnomo, Lucky Budi Wiratno, Budi Budi, Yohanes Cahya, Johannes Ferry Cecep Bunjamin Choirum Rindah Istiqaroh Christophorus Indra Wahyu Putra Cruisietta Kaylana Setiawan Denny Mahendra Dewa Dewa Dewi Puspaningtyas Dewi Putri Dian Nur Mastuti Dian Nurmastuti Dini Yani Erwanto, Yussiska Alex Galuh Diah Pitaloka Harahap, Aswin Syapii Hardiyanto, Bagus Haskoro, Santoso Aryo Hilda Yuliastuti Ibrahim, Tony Intan Rianti Octora Isnanto, Samto Hadi Istiqaroh, Choirum Rindah Isyanto, H. Puji Johan Wahyudi, Johan Kampono Imam Yulianto Kamsariaty Kamsariaty Kamsariaty Kamsariaty Kamsariaty Kamsariaty Kamsariaty, Kamsariaty Kironowati, Sabto Lily Yuntina Luqman Hakim Luqman Hakim Mintje, Quirina Ariantji Patrisia Moh Muhidin Mulyana Murdiono, Jatmiko Nadia Dwi Irmadiani Nadia Dwi Irmadiani Negara, M. Ryan Prawira Noerlina Anggraeni Nuraeni Nuraeni Nurmaliza, Nurmaliza Pamcasasti, Ranthy Paryanti, Atik Budi Pohan, Adam Arifin Primadi Candra Susanto Prisatya, Mochammad Enggar Pujiati, Herni Purnomo, Lucky Bayu Putri Nofzil, Friska Ratih Puspitaningtias Faeni Rinaldi . Ryan Firdiansyah Suryawan Sahroni Sahroni Sahroni, Sahroni Samto Hadi Saputra, Edward Bayu Sidapung, Theresia Oktavia Siladjadja, Muljanto Siti Aminah Siti Asmana Sri Iswati Sri Widodo Sri Widodo Sri Widodo Sri Widodo Subagio, Mochammad Sulhendri Sumarsid Sumarsid Suprihatin Suprihatin suryawan, ryan firdiansyah Susilowati, Efa Sri Suyatmi , Sri Syamsunasir Tateng Sukendar Teguh Maianto Theresia Wahyuddin Latunreng Wau, Pilipus Widana, I Dewa Ketut Kerta Widayat, Tri Agung Wiliandri Wiliandri Yohanes Ferry Cahaya Yohannes Ferry Cahaya Yudi Aditia Yulianto Yulianto Yulianto, Kampono Imam Yuliastuti, Hilda Zulfitra Zulfitra zulfitra, Zulfitra