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Bandung Conference Series: Business and Management
Published by Universitas Islam Bandung
ISSN : -     EISSN : 22828253     DOI : https://doi.org/10.29313/bcsbm.v2i1
Core Subject : Economy,
Economics, Econometrics & Finance
Bandung Conference Series Business and Management (BCSBM) menerbitkan artikel penelitian akademik tentang kajian teoritis dan terapan serta berfokus pada Manajemen dan Bisnis dengan ruang lingkup Adjusted Exponential Smoothing, Bauran Produk, Capital Adequacy Ratio, Crash Program, Critical Path Method (CPM), Diagram Preventive, Diferensiasi Produk, Economic Order Quantity (EOQ), Harga, Internet Banking, Ishikawa, Kepuasan Kerja, Keputusan Pembelian, Keuntungan Maksimal, kualitas pelayanan, Lingkungan Kerja, Loan to Deposit Ratio, loyalty consumers, manajemen proyek, Manajemen Rantai Pasok, Matriks SCOR, Metode Hungarian Peramalan, metode lintasan kritis (CPM) brand image, metode Service quality, Metode Simpleks, Mixed-Product Proyek, model Kano network planning, Non Performing Loan Pelayanan Jasa, Pemeliharaan, perputaran persediaan dan piutang, Production Process, Profit, proyek pembangunan, Purchase Of Raw Materials, Rantai Pasok, return on investment, SCOR Kinerja, Service Quality, Simplex Method, Turnover Intention Kinerja, Waktu dan Biaya, Optimal Penugasan Kerja. Prosiding ini diterbitkan oleh UPT Publikasi Ilmiah Unisba. Artikel yang dikirimkan ke prosiding ini akan diproses secara online dan menggunakan double blind review minimal oleh dua orang mitra bebestari.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 678 Documents
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Pengaruh Earning Yield, ROA, dan DER terhadap Kinerja Jangka Panjang Perusahaan dengan Underpricing sebagai Intervening (Studi Kasus Pada Perusahaan yang Melakukan IPO di BEI) Nayla Nur Lutfiani; Lasmanah Lasmanah; Nadia Meirani
Bandung Conference Series: Business and Management 1091-1100
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v6i2.26237

Abstract

Abstract. Companies seeking to expand their business operations may conduct an Initial Public Offering (IPO) as a source of financing. A common phenomenon that occurs during an IPO is underpricing. This study aims to analyze the effect of Earnings Yield, Return on Assets (ROA), and Debt to Equity Ratio (DER) on long-term corporate performance, with underpricing as a mediating variable. Long-term performance is measured using Cumulative Abnormal Return (CAR) over a three-year period following the IPO. The research employs a quantitative method using multiple linear regression analysis. The final sample consistsed of 126  companies that met following criteria; conducted IPOs on the Indonesia Stock Exchange during the 2020–2022 period, experienced underpricing, and reported profits. The data were obtained from company prospectuses and stock price data. The results indicate that simultaneously, of Earnings Yield, ROA, and DER have a significant effect on long-term corporate performance as proxied by CAR for IPO companies during 2020–2022, However, partially, only of Earnings Yield has a significant effect on long-term firm performance. Furthermore, underpricing is not able to mediate the relationship between of Earnings Yield, ROA, and DER and long-term firm performance. This study concludes that the fundamental conditions of a company at the time of its IPO do not entirely determine its long-term performance three years after the IPO. Abstrak. Perusahaan yang ingin mengembangkan usahanya dapat melakukan IPO untuk pendanaannya, fenomena yang terjadi ketika IPO adalah Underpricing. Tujuan dari penelitian ini untuk menganalisis pengaruh Earning Yield, ROA, dan DER terhadap Kinerja Jangka Panjang Perusahaan dengan Underpricing sebagai mediasi. Kinerja Jangka Panjang diukur menggunakan Cumulative Abnormal Return (CAR) selama tiga tahun setelah IPO. Penelitian ini menggunakan pendekatan kuantitatif sebagai metode  dengan analisis linear berganda. Sampel penelitian ada 126 dengan kriteria perusahaan yang melakukan IPO tahun 2020-2022, mengalami Underpricing, dan profit. Data diperoleh dari prospektus dan harga saham perusahaan. Hasil penelitian menunjukkan bahwa secara simultan Earning Yield, ROA, dan DER memiliki pengaruh terhadap Kinerja Jangka Panjang Perusahaan yang di proksikan oleh CAR pada perusahaan IPO tahun 2020-2022, sedangkan secara parsial hanya Earning Yield yang memiliki pengaruh. Dan Underpricing tidak mampu menjadi variabel mediasi. Penelitian ini menyimpulkan bahwa kondisi fundamental perusahaan ketika IPO tidak seluruhnya memiliki pengaruh terhadap Kinerja Jangka Panjang perusahaan tiga tahun setelahnya.
Strategi Pengembangan Usaha Brand Lokal In-Onecloth melalui Event dan Social Media Marketing Dimas Raditia; Rezi Muhamad Taufik Permana; Nindya Saraswati
Bandung Conference Series: Business and Management 1101-1110
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v6i2.26248

Abstract

Abstract. The local fashion industry in Indonesia, particularly in Bandung, has grown rapidly along with the increasing interest of young consumers in fashion products that emphasize comfort, style, and personal identity. In-OneClothn is a local fashion brand focusing on casual wear, with its main product being board shorts made from cotton-taslan material. This study aims to analyze and formulate brand development strategies for In-OneClothn to increase sales and brand awareness amid the increasingly competitive fashion industry. The research methods include SWOT analysis, Porter's Five Forces, Balanced Scorecard, Target and Performance analysis, and the Boston Consulting Group (BCG) Matrix, supported by marketing approaches through segmentation, targeting, positioning (STP), and the marketing mix. The results indicate that In-OneClothn has strong growth potential through the optimization of digital marketing, the use of social media and marketplaces, and the strengthening of brand identity that emphasizes a balance between comfort, simplicity, and style. A well-planned and sustainable brand development strategy is expected to enhance the brand's existence, sales performance, and competitiveness within the creative fashion industry. Abstrak. Industri fesyen lokal Indonesia, khususnya di Kota Bandung, mengalami perkembangan pesat seiring meningkatnya minat generasi muda terhadap produk fesyen yang mengutamakan kenyamanan, gaya, dan identitas diri. In-OneClothn merupakan merek fesyen lokal yang bergerak di bidang pakaian kasual dengan produk utama berupa celana board short berbahan katun-taslan. Penelitian ini bertujuan untuk menganalisis dan merumuskan strategi pengembangan brand In-OneClothn dalam meningkatkan penjualan dan brand awareness di tengah persaingan industri fesyen yang semakin kompetitif. Metode penelitian yang digunakan meliputi analisis SWOT, Five Forces Porter, Balanced Scorecard, Target and Performance, serta Boston Consulting Group (BCG) Matrix, dengan pendekatan pemasaran melalui segmentasi, targeting, positioning (STP), dan bauran pemasaran. Hasil penelitian menunjukkan bahwa In-OneClothn memiliki peluang besar untuk berkembang melalui optimalisasi pemasaran digital, pemanfaatan media sosial dan marketplace, serta penguatan identitas brand yang menekankan keseimbangan antara kenyamanan, kesederhanaan, dan gaya. Strategi pengembangan brand yang terarah dan berkelanjutan dinilai mampu meningkatkan eksistensi, penjualan, dan daya saing In-OneClothn sebagai brand fesyen lokal di industri kreatif.
Analisis Peramalan Penjualan Cone Kertas dengan Menggunakan Metode Adjusted Exponential Smoothing untuk Mengoptimalkan Jumlah Produksi (Studi Kasus pada PT Papertech Indonesia di Kabupaten Subang) Parsaulian Gultom; Muhardi Muhardi; Eka Tresna Gumelar
Bandung Conference Series: Business and Management 1083-1090
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v6i2.26268

Abstract

Abstract. problem of fluctuations in the demand for paper cone products that affect production planning. This study aims to analyze demand forecasting using the Adjusted Exponential Smoothing method. The research method used is quantitative descriptive with a time series approach, using historical sales data. The analysis was carried out through forecasting calculations and error rate measurements using Mean Absolute Deviation (MAD), Mean Square Error (MSE), Mean Absolute Percentage Error (MAPE), and Tracking Signal. The results of the study show that the Adjusted Exponential Smoothing method is able to produce fairly accurate forecasting with a relatively small error rate and is still within the tolerance limit. Thus, this method can be used as a basis in production planning to optimize production quantities and reduce the risk of excess and underinventory. Abstrak. PT Papertech Indonesia merupakan perusahaan industri kertas yang menghadapi permasalahan fluktuasi permintaan produk cone kertas sehingga mempengaruhi perencanaan produksi. Penelitian ini bertujuan untuk menganalisis peramalan permintaan menggunakan metode Adjusted Exponential Smoothing. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan pendekatan time series, menggunakan data historis penjualan. Analisis dilakukan melalui perhitungan peramalan serta pengukuran tingkat kesalahan menggunakan Mean Absolute Deviation (MAD), Mean Square Error (MSE), Mean Absolute Percentage Error (MAPE), dan Tracking Signal. Hasil penelitian menunjukkan bahwa metode Adjusted Exponential Smoothing mampu menghasilkan peramalan yang cukup akurat dengan tingkat kesalahan yang relatif kecil dan masih dalam batas toleransi. Dengan demikian, metode ini dapat digunakan sebagai dasar dalam perencanaan produksi untuk mengoptimalkan jumlah produksi serta mengurangi risiko kelebihan dan kekurangan persediaan.
Pengaruh Profesionalisme dan Disiplin Kerja terhadap Kinerja Karyawan PT Asfindo Sukabumi Radhya mizan tiara; Allya Roosallyn Assyofa; Aditia Wirayudha
Bandung Conference Series: Business and Management 1111-1118
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v6i2.26274

Abstract

Abstract. Professionalism and work discipline are factors that influence employee performance within a company. This study was motivated by the ongoing issues at PT. Asfindo Sukabumi, such as a lack of compliance with Standard Operating Procedures (SOPs), low sense of responsibility, tardiness, and poor coordination among employees, all of which have resulted in suboptimal performance. This study aims to analyze the influence of professionalism and work discipline on employee performance at PT. Asfindo Sukabumi, both partially and simultaneously. The method used is quantitative with a descriptive-verificative approach. The research sample was determined using purposive sampling. Data were collected through the distribution of questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results indicate that employee professionalism falls into the “very high” category, while work discipline is in the “moderate” category, and employee performance is in the “very high” category. Both partially and simultaneously, professionalism and work discipline have a positive and significant effect on employee performance. These findings indicate that enhancing professionalism and consistently enforcing work discipline can improve employee performance. Therefore, the company needs to strengthen competency development, improve compliance with regulations, and foster a professional work culture to support the achievement of optimal organizational performance. Abstrak. Profesionalisme dan disiplin kerja merupakan faktor yang memengaruhi kinerja karyawan dalam suatu perusahaan. Penelitian ini dilatarbelakangi oleh masih ditemukannya permasalahan di PT. Asfindo Sukabumi, seperti kurangnya kepatuhan terhadap Standar Operasional Prosedur (SOP), rendahnya tanggung jawab, keterlambatan kehadiran, serta lemahnya koordinasi antarkaryawan yang berdampak pada belum optimalnya kinerja. Penelitian ini bertujuan untuk menganalisis pengaruh profesionalisme dan disiplin kerja terhadap kinerja karyawan PT. Asfindo Sukabumi, baik secara parsial maupun simultan. Metode yang digunakan adalah kuantitatif dengan pendekatan deskriptif verifikatif. Sampel penelitian ditentukan menggunakan teknik purposive sampling. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, serta pengujian hipotesis. Hasil penelitian menunjukkan bahwa profesionalisme karyawan berada pada kategori sangat tinggi, sedangkan disiplin kerja berada pada kategori cukup dan kinerja karyawan berada pada kategori sangat tinggi. Secara parsial maupun simultan, profesionalisme dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Temuan ini menunjukkan bahwa peningkatan profesionalisme dan penerapan disiplin kerja secara konsisten dapat meningkatkan kinerja karyawan. Oleh karena itu, perusahaan perlu memperkuat pengembangan kompetensi, meningkatkan kepatuhan terhadap peraturan, serta membangun budaya kerja yang profesional guna mendukung pencapaian kinerja organisasi yang optimal.
Beban Kerja dan Burnout Dosen Chotibbul Umam; Sri Suwarsi; Aditia Wirayudha
Bandung Conference Series: Business and Management 1119-1126
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v6i2.26281

Abstract

Abstract. A high and complex workload among faculty members can increase the risk of burnout, particularly when the demands of the three pillars of higher education are not balanced by adequate workload management. This study analyzes the effect of workload on burnout among tenured faculty at the Faculty of Economics and Business, Bandung Islamic University, using a quantitative descriptive and causal-associative approach. The population comprised 67 tenured faculty members for the 2025/2026 academic year, selected through census sampling; 41 valid questionnaires were obtained. Data were collected via a Likert-scale questionnaire and analyzed using the Method of Successive Intervals, validity and reliability tests, descriptive analysis, classical assumption tests, simple linear regression, t-tests, and the coefficient of determination. Results show workload falls into the high category (70.1%), while burnout falls into the moderate category (53.1%). Workload has a positive and significant effect on burnout (t = 3.095, p = 0.004), with a coefficient of determination of 19.7%, indicating workload explains 19.7% of burnout variation while 80.3% stems from other factors. These findings highlight the importance of proportional and equitable workload management to prevent burnout and maintain the quality of academic human resources.Abstrak. Beban kerja dosen yang tinggi dan kompleks dapat meningkatkan risiko burnout, terutama ketika tuntutan tridarma perguruan tinggi tidak diimbangi dengan pengelolaan beban kerja yang memadai. Penelitian ini bertujuan untuk menganalisis pengaruh beban kerja terhadap burnout pada dosen tetap Fakultas Ekonomi dan Bisnis Universitas Islam Bandung. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian deskriptif dan asosiatif kausal. Populasi penelitian berjumlah 67 dosen tetap tahun akademik 2025/2026 dengan teknik sensus sampling, dan diperoleh 41 kuesioner yang layak diolah. Data dikumpulkan melalui kuesioner berskala Likert dan dianalisis menggunakan Method of Successive Interval (MSI), uji validitas, reliabilitas, analisis deskriptif, uji asumsi klasik, regresi linier sederhana, uji-t, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa beban kerja berada pada kategori tinggi dengan skor rata-rata 70,1%, sedangkan burnout berada pada kategori cukup dengan skor rata-rata 53,1%. Beban kerja berpengaruh positif dan signifikan terhadap burnout, ditunjukkan oleh nilai t hitung 3,095 dan signifikansi 0,004. Koefisien determinasi sebesar 19,7% menunjukkan bahwa beban kerja menjelaskan 19,7% variasi burnout, sedangkan 80,3% dipengaruhi faktor lain. Temuan ini mengimplikasikan pentingnya pengelolaan beban kerja secara proporsional dan berkeadilan untuk mencegah burnout dan menjaga kualitas sumber daya manusia akademik.
Pengaruh Disiplin Kerja dan Penerapan Standar Operasional Prosedur (SOP) terhadap Kinerja Karyawan pada PT Nur Saida Berjaya Purwakarta Yuliana Sari Hambali; Allya Roosallyn Assyofa; Firman Shakti Firdaus
Bandung Conference Series: Business and Management 1127-1134
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v6i2.26282

Abstract

Abstract. This study aims to analyze and empirically examine the effect of work discipline and the implementation of Standard Operating Procedures (SOP) on employee performance at PT Nur Saida Berjaya Purwakarta, both partially and simultaneously. The method used is quantitative with descriptive and verificative approaches. The population comprised 50 employees, with a sample of 49 respondents determined through purposive sampling. Data were collected using a questionnaire with a 1–5 Likert scale and analyzed using multiple linear regression with the help of SPSS 25. The results show that work discipline and SOP implementation are in the high category. Partially, work discipline has a positive and significant effect on performance (t = 3.312; sig. 0.002), as does SOP implementation (t = 5.096; sig. 0.000). Simultaneously, both variables significantly affect performance (F = 43.859; sig. 0.000) with a coefficient of determination of 65.6%. SOP implementation is the more dominant variable. This study concludes that strengthening SOP implementation and work discipline is essential to improve employee performance. Abstrak. Penelitian ini bertujuan menganalisis dan membuktikan secara empiris pengaruh disiplin kerja dan penerapan Standar Operasional Prosedur (SOP) terhadap kinerja karyawan pada PT Nur Saida Berjaya Purwakarta, baik secara parsial maupun simultan. Metode yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan verifikatif. Populasi berjumlah 50 karyawan dengan sampel 49 responden yang ditentukan melalui purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert 1–5 dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS 25. Hasil penelitian menunjukkan bahwa disiplin kerja dan penerapan SOP berada pada kategori tinggi. Secara parsial, disiplin kerja berpengaruh positif dan signifikan terhadap kinerja (t = 3,312; sig. 0,002), demikian pula penerapan SOP (t = 5,096; sig. 0,000). Secara simultan, kedua variabel berpengaruh signifikan terhadap kinerja (F = 43,859; sig. 0,000) dengan koefisien determinasi sebesar 65,6%. Penerapan SOP merupakan variabel yang lebih dominan. Penelitian ini menyimpulkan bahwa penguatan penerapan SOP dan disiplin kerja penting dilakukan untuk meningkatkan kinerja karyawan.
Inflasi, Suku Bunga BI Rate, Nilai Tukar Rupiah, Indeks Harga Saham Gabungan (IHSG), (Studi pada Sektor Healthcare yang Terdaftar di Bursa Efek Indonesia Periode 2020-2024) Rangga Wijaya Permana; Nurdin Nurdin
Bandung Conference Series: Business and Management 1135-1142
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v6i2.26284

Abstract

Abstract. The capital market plays an important role in supporting economic growth by mobilizing funds and providing investment alternatives for the public. The movement of the Indonesia Composite Stock Price Index (IHSG) is influenced by various macroeconomic factors, including inflation, the BI Rate, and the rupiah exchange rate. During the 2020–2024 period, these variables experienced significant fluctuations due to the COVID-19 pandemic and the subsequent economic recovery, which were expected to affect the movement of the IHSG. This study aims to analyze the effect of inflation, the BI Rate, and the rupiah exchange rate on the Indonesia Composite Stock Price Index (IHSG) during the period of 2020–2024 in the healthcare sector. This research employed a quantitative approach using secondary data obtained from Statistics Indonesia (BPS), Bank Indonesia (BI), the Indonesia Stock Exchange (IDX), and Yahoo Finance. The data were analyzed using panel data regression with the Common Effect Model (Pooled Ordinary Least Squares/OLS), which was selected based on the results of the Chow Test and Hausman Test. The results indicate that, partially, inflation, the BI Rate, and the rupiah exchange rate have negative but statistically insignificant effects on the IHSG at the 5% significance level. However, simultaneously, these three variables have a significant effect on the IHSG, with an F-statistic of 19.5238 and a probability value of 0.0000. The coefficient of determination (R²) of 38.52% indicates that inflation, the BI Rate, and the rupiah exchange rate explain 38.52% of the variation in the IHSG, while the remaining 61.48% is explained by other factors outside the research model. Abstrak. Pasar modal memiliki peran penting dalam mendukung pertumbuhan ekonomi melalui penghimpunan dana dan penyediaan alternatif investasi bagi masyarakat. Pergerakan Indeks Harga Saham Gabungan (IHSG) dipengaruhi oleh berbagai faktor makroekonomi, di antaranya inflasi, suku bunga BI Rate, dan nilai tukar rupiah. Selama periode 2020–2024, ketiga variabel tersebut mengalami fluktuasi akibat pandemi COVID-19 dan proses pemulihan ekonomi, sehingga diduga memengaruhi pergerakan IHSG. Penelitian ini bertujuan untuk menganalisis pengaruh inflasi, suku bunga BI Rate, dan nilai tukar rupiah terhadap IHSG di Indonesia periode 2020–2024 pada sektor healthcare. Penelitian menggunakan pendekatan kuantitatif dengan data sekunder yang diperoleh dari Badan Pusat Statistik (BPS), Bank Indonesia (BI), Bursa Efek Indonesia (BEI), dan Yahoo Finance. Analisis data dilakukan menggunakan regresi data panel dengan Common Effect Model (Pooled Ordinary Least Squares/OLS) yang dipilih berdasarkan hasil Uji Chow dan Uji Hausman. Hasil penelitian menunjukkan bahwa secara parsial inflasi, suku bunga BI Rate, dan nilai tukar rupiah berpengaruh negatif tetapi tidak signifikan terhadap IHSG pada taraf signifikansi 5%. Namun, secara simultan ketiga variabel tersebut berpengaruh signifikan terhadap IHSG dengan nilai F-statistic sebesar 19,5238 dan probabilitas 0,0000. Nilai koefisien determinasi (R²) sebesar 38,52% menunjukkan bahwa inflasi, suku bunga BI Rate, dan nilai tukar rupiah mampu menjelaskan 38,52% variasi IHSG, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian.
Strategi Pengembangan Usaha Tea.dieu Melalui Pengembangan Produk Berbasis Potensi Lokal sebagai Upaya Meningkatkan Daya Saing Elena Eldisandra Putri; Rezi Muhamad Taufik Permana; Eka Tresna Gumelar
Bandung Conference Series: Business and Management 1143-1154
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v6i2.26286

Abstract

Abstract. Tea.dieu is a micro, small, and medium enterprise (MSME) in Subang Regency operating in the food and beverage industry, specializing in modern herbal beverages made from natural ingredients such as butterfly pea flowers, roselle flowers, and Subang pineapples as local resources. Amid the increasingly competitive beverage industry, Tea.dieu requires an appropriate business development strategy to enhance its competitiveness while ensuring business sustainability. This study aims to analyze Tea.dieu's business development strategy using an applied research approach with a descriptive qualitative method. The analysis was conducted using the Business Model Canvas (BMC), SWOT analysis, Porter's Five Forces, the Balanced Scorecard (BSC), the BCG Matrix, and business target and performance analysis. Data were collected through observation, documentation, literature review, and a preliminary survey involving 93 respondents. The results indicate that Tea.dieu's strengths lie in its natural product innovation, utilization of local resources, and business legality, as demonstrated by its Business Identification Number (NIB), Halal Certification, and Intellectual Property Rights (IPR). The proposed business development strategies include product diversification, packaging innovation, strengthening digital marketing, and increasing production capacity to enhance competitiveness and support the sustainability of Tea.dieu. Abstrak. Tea.dieu merupakan UMKM di Kabupaten Subang yang bergerak di bidang makanan dan minuman yang mengembangkan minuman herbal modern berbahan alami, seperti bunga telang, bunga rosella, dan nanas khas Subang sebagai potensi lokal. Di tengah persaingan industri minuman yang semakin kompetitif, Tea.dieu memerlukan strategi pengembangan usaha yang tepat agar mampu meningkatkan daya saing sekaligus menjaga keberlanjutan usahanya. Penelitian ini bertujuan menganalisis strategi pengembangan usaha Tea.dieu menggunakan pendekatan penelitian terapan dengan metode deskriptif kualitatif.  Analisis dilakukan menggunakan Business Model Canvas (BMC), analisis SWOT, Five Forces Porter, Balanced Sorecard, BCG Matrix, serta analisis target dan kinerja usaha. Data diperoleh melalui observasi, dokumentasi, studi pustaka, dan survei awal terhadap 93 responden. Hasil analisis menunjukkan bahwa Tea.dieu memiliki keunggulan pada inovasi produk berbahan alami, pemanfaatan potensi lokal, serta telah memiliki Nomor Induk Berusaha (NIB), Sertifikat Halal, dan Hak Kekayaan intelektual (HKI) sebagai bentuk penguatan legalitas usaha. Strategi pengembangan yang dihasilkan meliputi pengembangan varian produk, inovasi kemasan, penguatan pemasaran digital, dan peningkatan kapasitas produksi untuk meningkatkan daya saing serta mendukung keberlanjutan usaha Tea.dieu.
Pengaruh Kompensasi dan Kompetensi terhadap Kinerja Guru MAN 1 Cianjur Ginan Fakhriza; Sri Suwarsi; Indra Fajar Alamsyah
Bandung Conference Series: Business and Management 1155-1164
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v6i2.26287

Abstract

Abstract. Teacher performance is a primary determinant of educational quality in madrasah. A preliminary survey at Madrasah Aliyah Negeri (MAN) 1 Cianjur indicated that teacher performance had not reached an optimal level, presumably related to inadequate compensation and unevenly developed competence. This study aims to describe the conditions of compensation, competence, and teacher performance, and to analyse the effect of compensation and competence on teacher performance at MAN 1 Cianjur, both partially and simultaneously. A quantitative approach was applied using descriptive and verificative methods. The population comprised 74 active teachers, and 73 of them completed the questionnaire through saturated sampling. Data were collected through a Likert-scale questionnaire of 44 items tested for validity and reliability, supported by observation and documentary study, and analysed using a continuum line and multiple linear regression. The findings show that teacher compensation falls into the fairly good category, with weaknesses in achievement-based incentives and welfare facilities, whereas competence and teacher performance fall into the good category. Both partially and simultaneously, compensation and competence have a positive and significant effect on teacher performance, with competence as the most dominant predictor. Improving teacher performance will therefore be more effective when competence development through continuous professional development is carried out alongside improvements to the compensation system. Abstrak. Kinerja guru merupakan faktor penentu utama mutu penyelenggaraan pendidikan di madrasah. Hasil pra-penelitian di MAN 1 Cianjur menunjukkan indikasi belum optimalnya kinerja guru yang diduga berkaitan dengan kompensasi yang dinilai belum memadai serta kompetensi yang belum berkembang merata. Penelitian ini bertujuan mengetahui kondisi kompensasi, kompetensi, dan kinerja guru, serta menganalisis pengaruh kompensasi dan kompetensi terhadap kinerja guru di MAN 1 Cianjur, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif. Populasi adalah seluruh guru aktif sebanyak 74 orang, dan 73 di antaranya mengisi kuesioner secara lengkap melalui teknik sampling jenuh. Data dikumpulkan melalui kuesioner berskala Likert yang terdiri atas 44 item pernyataan yang telah diuji validitas dan reliabilitasnya, dilengkapi observasi dan studi dokumentasi, kemudian dianalisis menggunakan garis kontinum dan regresi linear berganda. Hasil penelitian menunjukkan kompensasi guru berada pada kategori cukup baik dengan kelemahan pada insentif berbasis prestasi dan fasilitas kesejahteraan, sedangkan kompetensi dan kinerja guru berada pada kategori baik. Secara parsial maupun simultan, kompensasi dan kompetensi berpengaruh positif dan signifikan terhadap kinerja guru, dengan kompetensi sebagai variabel paling dominan. Dengan demikian, peningkatan kinerja guru akan lebih efektif apabila penguatan kompetensi melalui pengembangan keprofesian berkelanjutan dilakukan beriringan dengan perbaikan sistem kompensasi.
Pengaruh Social Media Marketing terhadap Keputusan Penggunaan Jasa melalui Electronic Word of Mouth Fawzyah Fawzyah; Septiana Ayu Estri Mahani; Nindya Saraswati
Bandung Conference Series: Business and Management 1165-1174
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v6i2.26289

Abstract

Abstract. Competition among videography and photography service providers has intensified alongside the growing use of social media as a marketing channel, requiring providers to pair strong content with strategies that cultivate positive electronic word of mouth (e-WOM). This study tests the effect of social media marketing on service usage decisions, both directly and through e-WOM as a mediating variable, using the Instagram account @zidanalfikrii in Pontianak as the object of analysis. A quantitative survey was administered to 100 respondents drawn through purposive sampling from a population of 2,494 service users. Data were analyzed in SPSS 25 through descriptive statistics, validity and reliability testing, classical assumption testing, regression, path analysis, and the Sobel test. Social media marketing showed a significant effect on service usage decisions, and e-WOM significantly mediated this relationship, a result confirmed by a Sobel test value of 2.30 against the critical value of 1.98. Usage decisions in this service category thus appear to be shaped both directly by marketing content and indirectly through the reviews and recommendations that content generates. Abstrak. Persaingan antar penyedia jasa videografi dan fotografi semakin ketat seiring meluasnya pemanfaatan media sosial sebagai kanal pemasaran, sehingga penyedia jasa dituntut memadukan kualitas konten dengan strategi yang mampu menumbuhkan electronic word of mouth (e-WOM) yang positif. Penelitian ini menguji pengaruh social media marketing terhadap keputusan penggunaan jasa, baik secara langsung maupun melalui e-WOM sebagai variabel mediasi, dengan akun Instagram @zidanalfikrii di Kota Pontianak sebagai objek analisis. Survei kuantitatif dilakukan terhadap 100 responden yang dipilih melalui purposive sampling dari populasi 2.494 konsumen. Data dianalisis menggunakan SPSS 25 melalui statistik deskriptif, uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi, path analysis, dan uji Sobel. Social media marketing terbukti berpengaruh signifikan terhadap keputusan penggunaan jasa, dan e-WOM memediasi pengaruh tersebut secara signifikan, hasil yang dikonfirmasi oleh nilai uji Sobel sebesar 2,30 terhadap nilai kritis 1,98. Keputusan penggunaan pada kategori jasa ini dengan demikian tampak dibentuk baik secara langsung oleh konten pemasaran maupun secara tidak langsung melalui ulasan dan rekomendasi yang ditimbulkan konten tersebut.

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