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All Journal Jurnal Kajian Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Pemberdayaan Masyarakat Madani (JPMM) Pendas : Jurnah Ilmiah Pendidikan Dasar Wacana: Jurnal Ilmiah Ilmu Komunikasi LUGAS Jurnal Komunikasi Jurnal Inovasi Ilmu Sosial dan Politik JURNAL PUSTAKA KOMUNIKASI JURNAL PUBLISITAS Didaktik : Jurnal Ilmiah PGSD STKIP Subang Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Mattawang: Jurnal Pengabdian Masyarakat Journal of Applied Data Sciences AJAD : Jurnal Pengabdian kepada Masyarakat Jurnal Minfo Polgan (JMP) Jurnal Sistem Informasi Bisnis (JUNSIBI) KOMUNIKATA57 Jurnal Pengabdian Teratai Jurnal Pendidikan Administrasi Perkantoran (JPAP) Al-Irsyad: Journal of Education Science Jurnal Cyber PR Indonesian Journal Economic Review (IJER) Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) EduInovasi: Journal of Basic Educational Studies Indonesian Journal of Education and Social Studies Jurnal Indonesia : Manajemen Informatika dan Komunikasi kawanad Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Brand Communication Jurnal Pengabdian Kepada Masyarakat Kalam Jurnal Riset Multidisiplin Edukasi Jurnal Pengabdian dan Pemberdayaan Masyarakat (ABDI DAYA KU) ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat
Mayang Riyantie, Mayang
Universitas Negeri Jakarta
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FINANCIAL MANAGEMENT TRAINING FOR FISHERMEN IN INDRAMAYU TO SUPPORT BLUE ECONOMY IMPLEMENTATION Rabbaniyah, Lathiefah; Riyantie, Mayang; Utari, Eka Dewi; Suhendry, Bayu; Zahra, Siti Fatimah; Pramudya, Alfonsus Liguori; Lestari, Sri
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 1 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.1.10

Abstract

This community service initiative aims to enhance financial literacy and family financial management skills among fishing communities in Karangsong Village, Indramayu Regency, to support the implementation of blue economy principles. Low levels of financial literacy have contributed to the inability of fishers to manage their highly fluctuating incomes, increasing household economic vulnerability, particularly during the lean season. This program involves various activities, including socialization sessions, basic financial record-keeping training, budgeting workshops, education on emergency funds, and improving understanding of access to formal financial services. The outcomes of this initiative include improved knowledge and skills among fishers in managing household finances, developing budgeting habits, adopting basic financial record-keeping practices, and initiating a savings culture. In line with the sustainable development goals of the blue economy, this effort is expected to strengthen the economic resilience of fishing families, reduce their dependency on middlemen, and promote smarter financial behavior.
EMPOWERING MSMEs IN INDRAMAYU REGENCY THROUGH WEBSITE BUILDER UTILIZATION AS A BRANDING STRATEGY FOR MARKET EXPANSION Nida, Ria Rahma; Suhendry, Bayu; Atmadja, Ferry Setyadi; Riyantie, Mayang
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 1 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.1.12

Abstract

This community engagement initiative addressed digital transformation challenges among rural Micro, Small, and Medium Enterprises (MSMEs) in Indramayu, where only 30% utilized digital tools despite contributing significantly to Indonesia's economy (Dinas Koperasi Indramayu, 2023). The program provided hands-on training in website development using Wix and WordPress platforms, coupled with mentoring sessions for 30 selected MSMEs. Implementation followed three key phases: (1) digital needs assessment through community surveys, (2) practical workshops on website creation and digital marketing tools, and (3) individualized business mentoring. Post-intervention evaluation revealed that 93.3% of participants successfully established functional business websites, with 85% integrating Google My Business. Participating enterprises reported an average 25% sales increase and expanded market reach, including international orders for 50% of businesses. The initiative achieved multiple sustainable development outcomes: creating 10 digitalrelated jobs (SDG 8), establishing a replicable digitalization model (SDG 9), and reducing rural-urban disparities (SDG 10). Key challenges included internet connectivity issues (affecting 20% of participants) and requests for ongoing technical support (78% of participants), underscoring the need for infrastructure development and sustained assistance programs. This experience demonstrates that targeted capacity-building interventions can effectively bridge the digital divide for rural enterprises when combined with local partnership approaches.
Implementasi QRIS dalam Mendukung Digitalisasi UMKM di Desa Karangsong, Indramayu Utari, Eka Dewi; Ferry Setyadi Atmadja; Mayang Riyantie; Shandy Aditya
Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 1 (2025): ABDI DAYA KU Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : MJK PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program pengabdian masyarakat ini bertujuan untuk meningkatkan literasi digital dan inklusi keuangan Usaha Mikro, Kecil, dan Menengah (UMKM) di Karangsong, Indramayu, melalui penerapan QRIS (Quick Response Code Standar Indonesia). Dengan memanfaatkan metode empat tahap, yaitu sosialisasi, identifikasi kebutuhan, pelatihan teknis, dan pendampingan langsung, inisiatif ini berhasil mendorong 20 dari 30 UMKM untuk mengadopsi QRIS. Hasilnya, rata-rata peningkatan pendapatan sebesar 25–30% terlihat dalam tiga bulan pertama. Dampak lain yang dicapai adalah efisiensi transaksi, integrasi dengan e-commerce, dan penguatan pengelolaan keuangan berbasis digital. Kegiatan ini secara langsung berkontribusi pada Tujuan Pembangunan Berkelanjutan (SDG) 8, yang berfokus pada pekerjaan layak dan pertumbuhan ekonomi, serta menggarisbawahi pentingnya pendampingan intensif di daerah pedesaan.
Recycle the Fabric, Rebrand the Image: Strategi Cyber Public Relations UNIQLO dalam Membangun Citra Keberlanjutan melalui LifeWear Riyantie, Mayang; Silitonga, Cindy Aulia; Putri, Jenisa Amalia
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 3 (2025): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v6i3.1586

Abstract

The rapid development of digital technology has fundamentally transformed the role of public relations, particularly in the context of sustainability and brand communication. This study explores how Uniqlo’s Cyber Public Relations plays a strategic role in building a sustainable brand image through the LifeWear campaign on social media. Using a literature review approach based on ten academic journal sources, the research analyzes Uniqlo's digital communication strategies in conveying sustainability values to the public. Findings reveal that platforms such as Instagram and YouTube are strategically utilized to deliver visual, educational, and interactive narratives about eco-friendly products, RE.UNIQLO recycling programs, and endorsements by public figures. The LifeWear campaign is found to be effective in shaping positive consumer perceptions, enhancing brand equity, and fostering loyalty, especially when messages are delivered authentically and consistently. However, challenges such as the risk of greenwashing and low digital engagement remain significant barriers. Therefore, transparent, data-driven communication strategies that actively engage the public are essential. These findings highlight the importance of cyber public relations as a strategic bridge between corporate sustainability values and increasingly environmentally conscious consumer expectations in the digital era., inclusive, and responsive as an effort to build a fair, democratic, and civilized digital ecosystem.
Konstruksi Realitas Integritas Komisi Pemberantasan Korupsi (KPK) dalam Pemberitaan Media Online Barizki, Rezzi Nanda; Riyantie, Mayang
Jurnal Inovasi Ilmu Sosial dan Politik (JISoP) Vol 3 No 1 (2021)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jisop.v3i1.9016

Abstract

The aim of this research is to know the construction of the reality of the reporting on the integrity of the KPK from the framing of online media Kompas.com and Detik.com. The paradigm used is constructivist, with the Entman’s framing analysis method, which means that it is preceded by the assumption that reality tends to have multiple faces (multiple reality). Therefore, this research will have a theoretical contribution to the public's understanding about the construction of mass media reality, and public awareness that the aspects of corruption prevention must be started by the actors of KPK itself (the issue of integrity), as well as for strengthening the anti-graft institution. The results showed that the reality construction formed by excellent reputation media such as Kompas.com and Detik.com will gain high public trust, especially in disclosing information on important state institutions, such as KPK. The similarity construction is related to the public criticism and demand about the existence of KPK as Supervisory Board; on the contrary, it oftentimes still stained by the violation allegation of the ethical code of its leaders. Moreover, there was internal conflict, decreased performance and public pessimism. As for the difference, Kompas.com built a positive image by the KPK's actions in overseeing state institutions and investigating several cases, while Detik.com delivered content on sympathetic social action, coordination with regional leaders, appreciation for the existence of KPK by a popular state figure.
PENGALAMAN KOMUNIKASI PENYINTAS COVID-19: STUDI FENOMENOLOGI PENGALAMAN KOMUNIKASI PENYINTAS COVID-19 Riyantie, Mayang; Romli, Romli
KOMUNIKATA57 Vol. 2 No. 1 (2021): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v2i1.207

Abstract

Virus Corona Disease 19 pertamakali masuk di Indonesia tanggal 02 Maret 2020. Hingga Maret 2021 sudah menginfeksi lebih dari 1 juta masyarakat Indonesia. Virus yang menyerang pernafasan ini membuat siapapun yang terpapar merasa khawatir. Pasalnya kekhawatiran tersebut diakibatkan belum ditemukannya obat yang ampuh melawan virus covid-19. Banyak dari para penyintas Covid-19 mengubah perilakunya berdasarkan pengalaman yang dialaminya saat terpapar Covid-19. Penelitian ini bertujuan untuk mengetahui bagaimana motif penyintas Covid-19, makna Covid-19 dan pengalaman komunikasi penyintas Covid-19 ketika telah dinyatakan sembuh. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi. Peneliti menggunakan teknik purposive sampling dalam penelitian ini sehingga Subjek atau informan dalam penelitian ini berjumlah 6 orang berdasarkan kriteria yang telah peneliti tentukan di awal. Pengumpulan data dalam penelitian ini dilakukan dengan mewawancarai informan, observasi di lapangan, dan studi pustaka. Hasil penelitian ini menunjukkan bahwa motif sembuh para penyintas Covid-19 terdiri atas motif because of yang meliputi motif keluarga dan motif in order to atau motif harapan ketika sembuh yang meliputi gaya hidup sehat, menjadi pribadi yang lebih baik lagi, dan menjadi relawan Covid-19. Adapun temuan dari makna Covid-19 yang ditemukan pada penyintas Covid-19 memaknai bahwa Covid-19 merupakan sebuah penyakit Flu biasa namun mengerikan yang saat ini tengah beredar di masyarakat.
Edukasi Komunikasi Keluarga di Era Digital sebagai Upaya Pencegahan Perceraian di Kabupaten Subang Utara Pranawukir, Iswahyu; Misnan, Misnan; Sukma, Agus Hitopa; Riyantie, Mayang; Romli, Romli
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): October
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v4i2.343

Abstract

The community service activity aims to enhance knowledge, awareness, and family communication skills in the digital era among residents of Rancabango Village, North Subang. The activity began with a pre-test questionnaire to measure participants' initial understanding of verbal and nonverbal communication, as well as the utilization of digital media in family interactions. Pre-test results showed that 66% of participants had not yet understood the concept of family communication formally, and only a small portion utilized digital features for emotional communication in daily life. Through a series of interactive counseling sessions, practical training, and simulations (role play), participants were equipped with knowledge and healthy communication skills within the family. Post-activity evaluation through post-test demonstrated significant improvement, with 85% of participants understanding the concept of family communication and being able to recognize the role of verbal and nonverbal language, as well as the impact of gadget use. A total of 76% of participants showed increased emotional awareness toward their partners and children, while 70% were able to apply digital communication techniques such as the use of emoticons and voice messages appropriately. The findings indicate that participatory counseling has proven to have a real impact on forming healthier family communication patterns, while simultaneously playing a role in preventing domestic conflicts and divorce.
PELATIHAN TEKNOLOGI JARINGAN KOMPUTER DAN MANAJEMEN KEHUMASAN BAGI SISWA-SISWI SMK PEMBANGUNAN JAYA YAKAPI Purwandari, Nuraini; Riyantie, Mayang; Fatoni, Aris; Gultom, Junias Robert; Dastriyanti, Dastriyanti
Jurnal Pengabdian Teratai Vol. 4 No. 2 (2023): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v4i2.1043

Abstract

SMK Pembangunan Jaya YAKAPI, yang terletak di kota Pasar Minggu, adalah salah satu SMK terbaik di Jakarta Selatan yang menghasilkan siswa yang unggul, bermartabat, dan bersemangat untuk berwirausaha. Karena Revolusi Industri 4.0 semakin maju, sekolah harus mengikuti perkembangan teknologi jaringan komputer. Siswa SMK Pembangunan Jaya YAKAPI menghadapi kendala dalam pengembangan teknologi ini. Mereka hanya diminta untuk melakukan praktik jaringan komputer secara teoritis. Siswa harus memahami Hubungan Masyarakat (HUMAS). HUMAS adalah bagian penting dari penyelenggaraan pendidikan. Pada dasarnya, keberadaan humas adalah membangun reputasi, yang merupakan aset penting yang harus dimiliki oleh lembaga sebagai bukti keberadaannya. HUMAS adalah bagian penting dari penyelenggaraan pendidikan. Keberadaan humas pada dasarnya ialah membangun reputasi, yang merupakan aset penting bagi setiap organisasi dan merupakan bukti keberadaan dan kualitasnya. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk mengajarkan siswa SMK Pembangunan Jaya YAKAPI keterampilan manajemen hubungan masyarakat dan konfigurasi jaringan komputer. Metode pelaksanaan PkM dimulai dari observasi, wawancara hingga pelaksanaan pelatihan kepada siswa-siswi. Hasil pelaksanaan dari semua kegiatan didapat bahwa pelatihan program pengabdian masyarakat kepada siswa-siswa berjalan dengan baik dan hasil kuesioner kepuasan peserta sebesar 83% memuaskan.
Synergy Of Ecological Awareness And Blue Economy Implementation In Achieving Fisheries Sustainability In Indramayu Rabbaniyah, Lathiefah; Riyantie, Mayang; Utari, Eka Dewi; Suhendry, Bayu; Kusumaningrum, Alifah; Negara, Dwi Ringga Edwid Dian; Lastuti, Yeti; Naufal, Hanif Afif
Indonesian Journal Economic Review (IJER) Vol. 5 No. 2 (2025): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i2.609

Abstract

This study explores the synergy between ecological awareness and the implementation of blue economy principles in achieving fisheries sustainability in Indramayu Regency, Indonesia. The coastal area of Indramayu is known for its abundant fisheries resources but faces various threats such as overfishing, marine pollution, and coastal environmental degradation. Using a descriptive and correlational quantitative approach, this research analyzes the influence of two main variables, ecological awareness and blue economy implementation, on fisheries sustainability. Multiple linear regression was employed as it enables the simultaneous testing of more than one independent variable on a dependent variable. Data were collected from 45 active fishers in Karangsong Village, selected based on their direct involvement in fisheries activities. The regression results indicate that ecological awareness has a significant influence on fisheries sustainability (coefficient = 0.633; p < 0.01), followed by blue economy implementation (coefficient = 0.253; p < 0.01), with a simultaneous contribution of 66.1% to the variation in fisheries sustainability. The practical implications of this study highlight the need to enhance environmental education, strengthen the capacity of coastal communities, and optimize supporting infrastructure to ensure more equitable implementation of blue economy principles. These findings underscore that the success of sustainable fisheries strategies requires a combination of ecological awareness and community-based policy support.
Konteks Analisis Masyarakat Mengenai Pemilihan Brand ambasador Produk Ms. Glow Riyantie, Mayang; Ariyani, Nafiah; Soraya, Haniifah
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3853

Abstract

The purpose of this research is to understand the public's perspective on MS.Glow skincare with Brand Ambassadors Marshel Widianto and Babe Cabita, as well as to identify the supporting and inhibiting factors of Ms.Glow's Brand Ambassadors Marshel Widianto and Babe Cabita in promoting Ms.Glow products. This study utilizes a qualitative research method involving interviews, observations, and documentation. Data validity is ensured through triangulation of sources, and data analysis is conducted through stages of reduction, presentation, and conclusion. The research findings reveal that 10 key informants from the public view MS.Glow's actions as an innovation, setting it apart from other skincare manufacturers. The supporting factors include novel approaches and uniqueness, enhancing MS.Glow's sales. However, the inhibiting factor stems from the Brand Ambassadors, deviating from the typical skincare brand ambassador image and causing controversy among the public. In conclusion, this study illustrates that MS.Glow has successfully introduced innovations in skincare, distinguishing the brand from its competitors. These innovations stem from a fresh approach within the skincare industry, creating a positive impression on consumers and boosting sales. However, the utilization of Brand Ambassadors by MS.Glow has elicited negative reactions from the public due to misalignment with consumer expectations and industry conventions.
Co-Authors Aat Ruchiat Nugraha Agus Hitopa Sukma Agus Hitopa Sukma Ahmad Muktamar B Alamsyah Alfan Bachtiar Alifah Kusumaningrum Aris Fatoni Aryo Sadewo Barizki, Rezzi Nanda Bayu Suhendry Dastriyanti, Dastriyanti Dewi Nurmalasari Diah Fatma Sjoraida Dwi Ringga Edwid Dian Negara Eka Dewi Utari Ferry Setyadi Atmadja Fikry Suandi Filda Angellia Guntoro Guntoro Hamboer, Maria Jashinta Elisabet Hanif Afif Naufal Indah Susanty Inqy Azzahra Putri Iswahyu Pranawukir Jeanny Marcella Cornelia Kaimarehe Jihan Rahmawati Junias Robert Gultom Kampono Imam Yulianto Kiki Nurjaman Lathiefah Rabbaniyah Lauditta Nerissa Arviana Mahesa Mutiara Atito Maria Jashinta Elisabet Hamboer Maria Jashinta Elisabet Hamboer Maria Jashinta Elisabet Hamboer Marsofiyati Marsofiyati Marsofiyati Maulana Amirul Adha Misnan Misnan Misnan Misnan Misnan, Misnan Muhammad Zein Pratama Nafiah Ariyani, Nafiah Nasaruddin Siregar Nida, Ria Rahma Nina Farliana Nova Syafira Ariyanti Nur Desilawati Nur Desilawati Nur Ridwan Nuraini Purwandari Nursyamsi , Sari Endah Pramudya, Alfonsus Liguori Putri, Jenisa Amalia Rezzi Nanda Barizki Rezzi Nanda Barizki Rezzi Nanda Barizki Rezzi Nanda Barizki Ria Rahma Nida Rico Romli Romli, Romli Roni Faslah Roni Faslah Roni Faslah Roni Faslah Roni Faslah Rr Sri Kartikowati Rudy Ansar Salsabila Putri, Najwa Shandy Aditya Shebira, Hani Silitonga, Cindy Aulia Siti Nurhalidza Rahayu Sitinah, Sitinah Soraya, Haniifah SUSAN FEBRIANTINA, SUSAN Tiurmaida, Serepina Udi Rusadi Yazid Akromudin Yeti Lastuti Yogi Prima Muda Zahra, Siti Fatimah