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<![CDATA[BIMBINGAN TEKNIS KOMUNIKASI DIGITAL SEBAGAI PENUNJANG KINERJA APARATUR DESA TAMANSARI, CIAPUS, BOGOR ]]>
<![CDATA[Maria Jashinta Elisabet Hamboer]]>;
<![CDATA[Iswahyu Pranawukir]]>;
<![CDATA[Mayang Riyantie]]>;
<![CDATA[Fikry Suandi]]>;
<![CDATA[Filda Angellia]]>
<![CDATA[ Jurnal Pengabdian Teratai Vol 4 No 1 (2023): Jurnal Pengabdian Teratai ]]>
Publisher : <![CDATA[Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957 ]]>
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DOI: 10.55122/teratai.v4i1.819
<![CDATA[Komunikasi merupakan hal yang sangat penting dalam hubungan sosial. Komunikasi sangat diperlukan untuk manusia dapat saling berinteraksi dengan baik. Adapun komunikasi digital adalah upaya yang dilakukan untuk menunjang proses komunikasi pada umumnya. Digitalisasi pada komunikasi ini adalah melibatkan perangkat digital dalam interaksi dan komunikasi. Untuk menghasilkan pola dan pemahaman komunikasi digital yang baik maka sangat diperlukan adanya pembinaan dan pendampingan dalam mempelajari pola komunikasi digital. Desa Tamansari merupakan Desa yang sedang berkembang dengan dukungan komunikasi digital tersebut. Untuk itu maka dibuatlah Bimbingan Teknis yang bertujuan untuk meningkatkan pemahaman dan keterampilan komunikasi khususnya yang berbasis digital untuk para Aparatur Desa Tamansari. Bimbingan teknis ini dilakukan dalam bentuk sosialisasi atau seminar berkaitan dengan komunikasi digital. Kegiatan tersebut dilakukan di Kantor Desa Tamansari dan diikuti oleh seluruh Aparatur Desa Tamansari, Ciapus, Bogor.]]>
<![CDATA[The Role of Leadership in Digital Transformation Management in Organisations ]]>
<![CDATA[Ahmad Muktamar B]]>;
<![CDATA[Alfan Bachtiar]]>;
<![CDATA[Guntoro Guntoro]]>;
<![CDATA[Mayang Riyantie]]>;
<![CDATA[Nur Ridwan]]>
<![CDATA[ Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian 2023 ]]>
Publisher : <![CDATA[Politeknik Ganesha Medan ]]>
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DOI: 10.33395/jmp.v12i1.12731
<![CDATA[In the ongoing era of digital transformation, organisations around the world are faced with rapid and complex changes in technology, business processes and work culture. To meet these challenges, it is important for organisations to have effective and proactive leadership in managing digital transformation. The purpose of this study is to examine in more depth the role of leadership in managing digital transformation, including how different leadership styles can impact digital transformation outcomes. The current research type is qualitative. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study results arrive at a statement that the role of leadership in digital transformation management in organisations is crucial. Effective leadership will ensure the success and effectiveness of the change.]]>
<![CDATA[The Role of Social Media in Increasing Customer Interaction and Brand Loyalty ]]>
<![CDATA[Nasaruddin Siregar]]>;
<![CDATA[Sari Endah Nursyamsi]]>;
<![CDATA[Filda Angellia]]>;
<![CDATA[Maria Jashinta Elisabet Hamboer]]>;
<![CDATA[Mayang Riyantie]]>
<![CDATA[ Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023 ]]>
Publisher : <![CDATA[Politeknik Ganesha Medan ]]>
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DOI: 10.33395/jmp.v12i2.13058
<![CDATA[Social media has become a huge phenomenon in today's digital age. This phenomenon has changed the way customers interact with brands and products. In this context, this research aims to investigate the role played by social media in enhancing customer interaction and brand loyalty. This research is a literature review that adopts a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that in an increasingly competitive business world, the role of social media in increasing customer interaction and brand loyalty is very significant. Social media has opened up new opportunities for companies to communicate with customers, build emotional connections, provide better customer service, and measure the effectiveness of their strategies. All of these contribute to the creation of strong customer loyalty, which is a valuable asset in the long run for a brand.]]>
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN KOPI JANJI JIWA DI ERA DIGITAL DAN ERA PANDEMI COVID-19 ]]>
<![CDATA[Mayang Riyantie]]>;
<![CDATA[Alamsyah Alamsyah]]>;
<![CDATA[Iswahyu Pranawukir]]>
<![CDATA[ WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/wacana.v20i2.1721
<![CDATA[Kopi Janji Jiwa is a fast-growing coffee shop chain in Indonesia. This research was motivated by external obstacles to the level of sales of the Promised Soul coffee caused by the Covid-19 pandemic. This is what makes one of the soul's promise coffees engaged in the coffee shop setting up marketing communication strategies during the Covid-19 pandemic. By using marketing communication strategies and theories and qualitative descriptive methodologies as well as non-participant observation techniques and in-depth interviews, it is found that the research results of Kopi Promise Jiwa maximize marketing communication strategies through digital strategies by carrying out the concept of PENCILS (Publications, Events, News, Community Involvement, Identity). Media, Lobbying and Social Investment) and digital media strategy. The results of the study found that in Publications Kopi Janji Jiwa conveyed a lot of information through its social media. Events are held consistently once a month with a different theme. News or news conveyed by Kopi Janji Jiwa to the mass media are also often seen in digital traces on search engines. The community found for the soul's promise coffee is often called #Temansejiwa. Media identity is carried out in the form of applying the image in each of the attributes used in its products. Lobbying and social investment are carried out in connection with promotions carried out by Kopi Promise Jiwa and other social activities.]]>
<![CDATA[Komodifikasi Konten dan Khalayak Youtube dalam Penayangan Situational Comedy “Lapor Pak! Edisi Kiky Saputri Roasting Ganjar Pranowo” ]]>
<![CDATA[Riyantie, Mayang]]>;
<![CDATA[Rusadi, Udi]]>
<![CDATA[ Jurnal Publisitas Vol 10 No 2 (2024): April ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka ]]>
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DOI: 10.37858/publisitas.v10i2.406
<![CDATA[The purpose of this research is to reveal the phenomenon of content and audience commodification in the situational comedy (sitcom) "Lapor Pak! Kiky Roasting Ganjar Pranowo Edition," which is broadcast on the Trans7 Official YouTube platform. In this situation, political content has been transformed into entertainment that utilizes roasting techniques, political innuendo, and satirical humor to elicit emotions and audience participation. This research uses a critical paradigm and qualitative approach with content analysis methods and comments columns on the YouTube Trans7 Official platform. This research reveals how content creators are aware of the emotional influence and opinions of viewers as a valuable asset in increasing the popularity of their shows. The research results note that content creators use content commodification tactics by converting political issues into entertaining entertainment, resulting in feelings of controversy and high audience interaction. On the other hand, audiences are not only passive consumers, but also data producers who contribute in the form of comments, reactions and opinions which become economic value for the media. This data not only reflects a show's popularity, but is also used to measure the success of content within the social media marketplace. The results of this research highlight the importance of the interaction between content commodification and audiences in the context of the political economy of media. This phenomenon reflects the transformation of media from a source of information to a commodity that relies on audience participation and emotions. The conclusion is that content creators have succeeded in turning political issues into entertainment that provokes the audience's emotions. Audiences are not only consumers, but also data producers through their comments and reactions, which have economic value for the media. The results of this research not only reflect the popularity of the show, but also serve as a measure of the success of the content. This emphasizes the importance of the interaction between content commodification and audiences in the transformation of media into commodities depending on the audience's participation and emotions.]]>
<![CDATA[Persepsi Konsumen Tentang Strategi Konten Promosi Iklan Flash Sale 12.12 Shopee ]]>
<![CDATA[Mayang Riyantie]]>;
<![CDATA[Alamsyah Alamsyah]]>;
<![CDATA[Misnan Misnan]]>
<![CDATA[ Brand Communication Vol. 1 No. 2 (2022): Kepemimpinan Dalam Komunikasi Organisasi ]]>
Publisher : <![CDATA[Prisani Cendekia Institute ]]>
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<![CDATA[Flash Sale is one of the most effective types of advertising content strategies in communicating products and services, because flash sales are able to provide promotional messages with high appeal. This is in accordance with the desire and satisfaction of consumerism. This study aims to determine the response of shopee users regarding the promotional content of "Flash Sale 12.12 Shopee". The approach used is qualitative, by using descriptive method, with non-participant observation data collection. The results show that consumer perceptions of Shopee 12.12 flash sale ads are Shopee's strategy in influencing consumers to pursue low prices as soon as possible but in a short time. Audiences feel chased and encouraged to hunt for cheap items with fast transaction processes supported by free shipping costs. This strategy is trending very quickly, because consumers seem to be conditioned to double profits. With the frequency of flash sale shows that keep updating, even up to three times a day, consumers feel a loss if they miss the opportunity by not making a purchase.]]>
<![CDATA[PELATIHAN TEKNOLOGI JARINGAN KOMPUTER DAN MANAJEMEN KEHUMASAN BAGI SISWA-SISWI SMK PEMBANGUNAN JAYA YAKAPI ]]>
<![CDATA[Purwandari, Nuraini]]>;
<![CDATA[Riyantie, Mayang]]>;
<![CDATA[Fatoni, Aris]]>;
<![CDATA[Gultom, Junias Robert]]>;
<![CDATA[Dastriyanti, Dastriyanti]]>
<![CDATA[ Jurnal Pengabdian Teratai Vol 4 No 2 (2023): Jurnal Pengabdian Teratai ]]>
Publisher : <![CDATA[Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957 ]]>
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DOI: 10.55122/teratai.v4i2.1043
<![CDATA[SMK Pembangunan Jaya YAKAPI, yang terletak di kota Pasar Minggu, adalah salah satu SMK terbaik di Jakarta Selatan yang menghasilkan siswa yang unggul, bermartabat, dan bersemangat untuk berwirausaha. Karena Revolusi Industri 4.0 semakin maju, sekolah harus mengikuti perkembangan teknologi jaringan komputer. Siswa SMK Pembangunan Jaya YAKAPI menghadapi kendala dalam pengembangan teknologi ini. Mereka hanya diminta untuk melakukan praktik jaringan komputer secara teoritis. Siswa harus memahami Hubungan Masyarakat (HUMAS). HUMAS adalah bagian penting dari penyelenggaraan pendidikan. Pada dasarnya, keberadaan humas adalah membangun reputasi, yang merupakan aset penting yang harus dimiliki oleh lembaga sebagai bukti keberadaannya. HUMAS adalah bagian penting dari penyelenggaraan pendidikan. Keberadaan humas pada dasarnya ialah membangun reputasi, yang merupakan aset penting bagi setiap organisasi dan merupakan bukti keberadaan dan kualitasnya. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk mengajarkan siswa SMK Pembangunan Jaya YAKAPI keterampilan manajemen hubungan masyarakat dan konfigurasi jaringan komputer. Metode pelaksanaan PkM dimulai dari observasi, wawancara hingga pelaksanaan pelatihan kepada siswa-siswi. Hasil pelaksanaan dari semua kegiatan didapat bahwa pelatihan program pengabdian masyarakat kepada siswa-siswa berjalan dengan baik dan hasil kuesioner kepuasan peserta sebesar 83% memuaskan.]]>
<![CDATA[PELATIHAN DESAIN PACKAGING DENGAN CANVA DAN WEPIK ]]>
<![CDATA[Misnan, Misnan]]>;
<![CDATA[Sukma, Agus Hitopa]]>;
<![CDATA[Riyantie, Mayang]]>;
<![CDATA[Hamboer, Maria Jashinta Elisabet]]>;
<![CDATA[Barizki, Rezzi Nanda]]>
<![CDATA[ ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 1 (2024): (Februari 2024) ]]>
Publisher : <![CDATA[LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi ]]>
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DOI: 10.69552/abdi_kami.v7i1.2364
<![CDATA[This community service has the aim of practical and interactive design training regarding packaging design using Canva and Wepik and a form of providing counseling to help the MSME group of the Indonesian Congregational Success Community (KSBI) in South Jakarta in developing packaging design skills and improving the quality and visual appeal of products resulting from. In this activity there are 5 (five) stages, namely training and counseling through: 1) Introduction to packaging design, 2) Introduction to Canva and Wepik, 3) Practice packaging design with Canva and Wepik. The implementation methods: 1) counseling and presentation regarding the importance of attractive and effective packaging design, 2) practical demonstration using the Canva and Wepik platforms to design packaging, 3) interactive training session, where participants can try directly to create their own packaging design, 4) discussion and questions and answers to clarify packaging design concepts and techniques. The results obtained through this community service consist of: a) training participants have a good understanding of the importance of attractive and effective packaging design, b) participants are able to use Canva and Wepik to create professional packaging designs, c) MSMEs are members of KSBI Jakarta The South can implement packaging designs that are tailored to their products, d) increase the competitiveness and marketing of KSBI member MSME products through attractive packaging designs.]]>
<![CDATA[Manajemen Komunikasi Army Help Center (AHC) Indonesia Dalam Menangani Kasus Mental Illness Penggemar Bangtan Sonyeondan (BTS ]]>
<![CDATA[Riyantie, Mayang]]>;
<![CDATA[Romli, Romli]]>;
<![CDATA[Shebira, Hani]]>;
<![CDATA[Barizki, Rezzi Nanda]]>
<![CDATA[ LUGAS Jurnal Komunikasi Vol. 6 No. 2: Desember 2022 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/lugas.v6i2.2672
<![CDATA[Communication Management is a way of communication carried out by an organization in order to achieve certain goals. This communication management is implemented by the Army Help Center (AHC) in dealing with cases of mental illness in BTS fans. Korean Boyband fans are always characterized as bigotry or excessive behavior, so that they often make their fans feel inferior or experience other mental disorders. The purpose of this study was to determine the AHC communication management in dealing with cases of mental illness of BTS fans. The research method used is descriptive qualitative research method with data collection techniques through interviews and observation as well as literature study techniques and also documentation.The results of the study show that communication management carried out by AHC is by providing social media Twitter as a media for consultation with ARMY, then seeking and or receiving data from fans who consult on their problems (Fact Finding), Planning steps for communication and problem solving approaches using the right language and easy to accept (Planning), Communicating through social media and providing good emotional control and a humanist approach with positive communication language (Action and Communications) and conducting evaluations by controlling the fans' condition after consultation with AHC (Evaluating). From the findings, AHC provides communication therapy as comfortable as possible to BTS fans so that the mental illness they experience can be resolved properly. Communication barriers found in this study are semantic barriers in the form of difficulty interpreting messages and technical barriers in the form of difficulty finding free time.]]>
<![CDATA[Manajemen Komunikasi Public Relations Tim RK-Suswono Dalam Pencabutan Gugatan Hasil Pilkada Jakarta ]]>
<![CDATA[Sjoraida, Diah Fatma]]>;
<![CDATA[Maida, Serepina Tiur]]>;
<![CDATA[Sitinah, Sitinah]]>;
<![CDATA[Riyantie, Mayang]]>;
<![CDATA[Nugraha, Aat Ruchiat]]>
<![CDATA[ Jurnal Cyber PR Vol 4, No 2 (2024) ]]>
Publisher : <![CDATA[University of Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/cyberpr.v4i2.4945
<![CDATA[Penelitian ini bertujuan untuk menganalisis komunikasi Public Relations (PR) yang dilakukan oleh tim pasangan Ridwan Kamil dan Suswono (RK-Suswono) dalam konteks pencabutan gugatan hasil Pilkada Jakarta. Pencabutan gugatan ini merupakan keputusan strategis yang tidak hanya berdampak pada posisi politik pasangan tersebut tetapi juga pada persepsi publik terhadap integritas dan citra mereka. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, di mana data diperoleh melalui analisis dokumentasi, wawancara mendalam dengan tim PR, dan pengamatan terhadap narasi yang berkembang di media massa dan media sosial. Hasil penelitian menunjukkan bahwa strategi komunikasi PR tim RK-Suswono menonjolkan pendekatan dramaturgis, di mana terdapat perbedaan signifikan antara komunikasi internal yang bertujuan menyatukan tim dan komunikasi eksternal yang difokuskan pada membangun citra harmonis di mata publik. Selain itu, transparansi dalam penyampaian keputusan kepada publik memainkan peran kunci dalam menjaga kredibilitas pasangan RK-Suswono di tengah situasi yang sarat konflik dan tekanan politik. Penelitian ini menyimpulkan bahwa komunikasi PR yang efektif dalam situasi sensitif membutuhkan sinergi antara narasi internal yang solid dan komunikasi eksternal yang strategis. Studi ini memberikan wawasan penting tentang peran komunikasi PR dalam membangun kepercayaan publik dan memperkuat posisi politik dalam situasi krisis.]]>
