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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Business Management Education (JBME) Jurnal ASET (Akuntansi Riset) Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Conference on Innovation and Application of Science and Technology (CIASTECH) JURNAL PENDIDIKAN TAMBUSAI The International Journal of Business Review (The Jobs Review) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Acitya Bhakti Journal Corner of Education, Linguistics, and Literature Jurnal Ekonomi Proceedings Series on Social Sciences & Humanities Jurnal Minfo Polgan (JMP) Jurnal Manajemen, Bisnis dan Kewirausahaan Industrial Research Workshop and National Seminar SENTRI: Jurnal Riset Ilmiah International Journal Corner of Educational Research (IJCER) Jurnal Pengabdian Masyarakat Bhinneka Jurnal Indonesia Sosial Teknologi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Mahasiswa Manajemen dan Akuntansi A Social Science and Entrepreneurship Journal Innovative: Journal Of Social Science Research Journal of Management and Creative Business TOFEDU: The Future of Education Journal Jurnal Oportunitas : Ekonomi Pembangunan Horizon: Indonesian Journal of Multidisciplinary Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Edumaspul: Jurnal Pendidikan JESH: Journal of Economics, Social, and Humanities Pedagogia : Jurnal Ilmiah Pendidikan Jurnal Manajemen, Bisnis dan Kewirausahaan
Azizah Fauziyah
Universitas Pendidikan Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Financial Literacy as an Educational Competency for Creative Economy MSMEs Sri Hardianti Sartika; Astri Srigustini; Allicia Deana Santosa; Kurniawan Kurniawan; Azizah Fauziyah
International Journal Corner of Educational Research Vol. 4 No. 2 (2025): November 2025
Publisher : CV. Tripe Konsultan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54012/ijcer.v4i2.704

Abstract

Financial literacy is a crucial competency for micro, small, and medium enterprises (MSMEs), particularly within the creative economy sector. This article aims to analyze the factors influencing financial literacy among MSME actors in West Java and discuss their implications for education and training. Using a quantitative approach, data were collected from 309 MSME operators in the culinary, fashion, and craft subsectors. The findings indicate that financial knowledge, understanding of financial concepts, personal financial management skills, and adaptive financial decision-making significantly and positively influence financial literacy. These results confirm that financial literacy is a multidimensional competency that should be strengthened through formal education, entrepreneurship training, and community empowerment programs. Integrating financial literacy education into entrepreneurship curricula and MSME training programs can support business sustainability and economic independence.
Pengaruh Pendekatan Experiential Learning Berbasis Proyek Terhadap Kompetensi Kewirausahaan Mahasiswa Khazanah, Latifah; Koeswandi, Tika; Fauziyah, Azizah
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.7212

Abstract

The phenomenon of low entrepreneurial competence of students despite having taken entrepreneurship courses indicates that the learning process still needs to provide more meaningful learning experiences. One approach that is considered capable of improving entrepreneurial competence is project-based Experiential Learning because it provides students with the opportunity to learn through direct experience in designing, implementing, evaluating, and reflecting on entrepreneurial activities. This study aims to analyze the effect of project-based Experiential Learning on students' entrepreneurial competence. This study uses a quantitative approach with an explanatory (associative) research type. Data were collected by distributing questionnaires to 103 students using a saturated sampling technique. Data were analyzed using simple linear regression analysis preceded by validity tests, reliability tests, and classical assumption tests. The results showed that project-based Experiential Learning had a positive influence on students' entrepreneurial competence with a coefficient of determination of 47.4%, while 52.6% of the variation in entrepreneurial competence was influenced by other factors outside the research model. These findings indicate that the implementation of project-based Experiential Learning can improve entrepreneurial competence through learning experiences that integrate theory and practice, so it can be an alternative learning strategy to strengthen entrepreneurship education in higher education.
Pengaruh Financial Literacy dan Self-Control Terhadap Impulsive Buying Generasi Z di Kota Tasikmalaya Dinanti, Nadira; Fauziyah, Azizah; Rachmani, Nizza Nadya
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.7248

Abstract

This study aims to analyze the influence of financial literacy and self-control on impulsive buying behavior among Generation Z in Tasikmalaya City. The study employs a quantitative approach using descriptive and verificative methods. The sample consists of 384 respondents, determined using Cochran's formula and selected via purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression using IBM SPSS Statistics. The results indicate that the respondents' financial literacy and self-control fall into the high category, while impulsive buying falls into the moderate category. Individually, financial literacy has a significant negative effect on impulsive buying (β = -0.315; p = 0.001), as does self-control (β = -0.192; p = 0.007). Simultaneously, both variables significantly influence impulsive buying (p < 0.001). These findings demonstrate that the ability to understand and manage finances, as well as the ability to exercise self-control, play a role in curbing impulsive buying tendencies among Generation Z. The study implies that strengthening financial literacy and self-control can serve as a preventive measure to foster more rational consumption behavior.  
Peran Entrepreneurial Perseverance dalam Memperkuat Hubungan Pendidikan Kewirausahaan terhadap Entrepreneurial Readiness Mahasiswa Choirul Umam Yanwar; Dede Kurnia; Azizah Fauziyah
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 8 (2026): SENTRI : Jurnal Riset Ilmiah, Agustus 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i8.7062

Abstract

Entrepreneurship education in higher education has not always produced an equal level of entrepreneurial readiness among students. An internal pre-survey of 401 students showed that only 43 students (10.7%) were running a business. This study examines the role of entrepreneurial perseverance in strengthening the relationship between entrepreneurship education and entrepreneurial readiness among undergraduate students of the Entrepreneurship Study Program at Universitas Pendidikan Indonesia. A quantitative causal-associative design was applied to a population of 243 active students from the 2022, 2023, and 2024 cohorts. Data were collected from 203 respondents selected through simple random sampling using a five-point Likert questionnaire. Entrepreneurship education was measured by 15 valid items, entrepreneurial readiness by 18 items, and entrepreneurial perseverance by 8 items. The data were analyzed using Hayes' PROCESS Macro Model 1 with 5,000 bootstrap resamples and a 95% confidence interval. The findings show that entrepreneurship education, entrepreneurial readiness, and entrepreneurial perseverance were generally in the high category. The main coefficient of entrepreneurship education at the moderator reference point was not significant, whereas the interaction between entrepreneurship education and entrepreneurial perseverance was positive and significant. Conditional effects increased from 0.3672 at low perseverance to 0.5141 at the mean level and 0.6610 at high perseverance. These results indicate that perseverance operates as an enhancing moderator: entrepreneurship education is more strongly associated with students' readiness when they maintain effort, focus on long-term entrepreneurial goals, and persist when facing obstacles. The study highlights the importance of integrating perseverance development into experiential entrepreneurship learning.
Pengaruh Pelatihan Literasi Digital terhadap Kinerja UMKM melalui Keterampilan Digital sebagai Variabel Mediasi : Studi pada UMKM Binaan Rumah BUMN Jakarta Dewi Nabila Indriati; Dede Kurnia; Azizah Fauziyah
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 5 No. 3 (2026): September : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v5i3.7921

Abstract

Micro, small, and medium enterprises (MSMEs) remain the backbone of Indonesia's economy, yet many MSMEs assisted by Rumah BUMN Jakarta have not fully translated digital literacy training into improved business performance. This study examines the effect of digital literacy training on MSME performance, with digital skills as a mediating variable. A quantitative approach was employed using a survey of 120 MSME actors assisted by Rumah BUMN Jakarta, selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression and a bootstrapping technique (5,000 resamples) with PROCESS Macro Model 4. The results show that digital literacy training has a significant positive effect on digital skills, and digital skills have a significant positive effect on MSME performance. However, the direct effect of digital literacy training on MSME performance is not significant, indicating that digital skills fully mediate this relationship (indirect-only mediation). These findings imply that training programs alone are insufficient to improve MSME performance unless accompanied by the actual development of digital skills. Rumah BUMN Jakarta is encouraged to design continuous mentoring programs that ensure the practical application of digital competencies among MSME actors.  
Peran User Generated Content TikTok dalam Membentuk Keputusan Pembelian Produk OMG pada Generasi Z di Jawa Barat Dede Nisa Laila Nurazizah; Nandang Nandang; Azizah Fauziyah
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.19085

Abstract

Di tengah tingginya penggunaan TikTok oleh Generasi Z, OMG sebagai salah satu brand kosmetik lokal menghadapi tantangan dalam mempertahankan kinerja penjualannya di tengah persaingan industri kosmetik digital. Meskipun memiliki eksposur yang cukup tinggi di TikTok, tren penjualan OMG menunjukkan kondisi yang fluktuatif dan brand ini belum mampu bersaing secara optimal dengan kompetitornya. Oleh karena itu, penelitian ini mengkaji pengaruh User Generated Content (UGC) TikTok terhadap keputusan pembelian produk OMG pada Generasi Z di Jawa Barat. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan verifikatif yang melibatkan 385 responden yang dipilih menggunakan teknik purposive sampling. Data yang diperoleh melalui kuesioner dianalisis menggunakan regresi linier sederhana. Hasil penelitian menunjukkan bahwa User Generated Content (UGC) TikTok berpengaruh positif dan signifikan terhadap keputusan pembelian produk OMG. Variabel UGC mampu menjelaskan 62,8% variasi keputusan pembelian, sedangkan 37,2% sisanya dipengaruhi oleh faktor-faktor lain di luar model penelitian. Temuan ini menunjukkan bahwa User Generated Content memiliki peran penting dalam mendorong keputusan pembelian konsumen terhadap produk OMG.
Peran Individual Entrepreneurial Orientation dalam Memediasi Pengaruh Pembelajaran Kewirausahaan Terhadap Entrepreneurial Readiness Peserta Didik SMK Negeri 1 Tasikmalaya Nafa Dhurotun Nafisa; Dewi Nabila Indriati; Azizah Fauziyah
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.8058

Abstract

Entrepreneurial readiness is widely recognized as an essential competency for vocational high school students to successfully pursue entrepreneurial careers after graduation. Nevertheless, the proportion of graduates who choose entrepreneurship remains relatively limited, indicating the need to strengthen students' preparedness through effective entrepreneurship education. This study examines the effect of Entrepreneurship Education on Entrepreneurial Readiness while investigating the mediating role of Individual Entrepreneurial Orientation among students of SMK Negeri 1 Tasikmalaya. A quantitative approach with a descriptive-verificative design was employed. Data were collected from 136 students selected through simple random sampling and analyzed using descriptive statistics together with Hayes' PROCESS Macro Model 4 employing a bootstrapping procedure. The findings reveal that Entrepreneurship Education, Individual Entrepreneurial Orientation, and Entrepreneurial Readiness are all categorized at a high level. Furthermore, Entrepreneurship Education exerts a positive and significant influence on both Individual Entrepreneurial Orientation and Entrepreneurial Readiness. Individual Entrepreneurial Orientation also demonstrates a positive contribution to Entrepreneurial Readiness and partially mediates the relationship between Entrepreneurship Education and Entrepreneurial Readiness. These findings suggest that entrepreneurship learning designed to provide meaningful learning experiences can foster students' entrepreneurial orientation while simultaneously enhancing their readiness to establish future entrepreneurial careers.
Analisis Optimalisasi Store Layout & Visibilitas Produk pada Pusat Oleh-Oleh Sumedang Siti Maritza Nurfauziyyah; Nandang Nandang; Azizah Fauziyah
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.8059

Abstract

Pusat Oleh-Oleh Sumedang faces challenges in managing store layout and product visibility, including improper product categorization, the placement of products in low-visibility areas, and the suboptimal use of display space. These conditions make it difficult for customers to locate products and may affect sales performance. This study aims to analyze the optimization of store layout and product visibility at Pusat Oleh-Oleh Sumedang. The research employed a descriptive qualitative method with a case study approach. Data were collected through observation, interviews, and documentation, and analyzed using the Lean Six Sigma approach through the DMAIC (Define, Measure, Analyze, Improve, and Control) framework, supported by Check Sheets, Pareto Diagrams, and Fishbone Diagrams. The findings indicate that the main problems include improper product categorization, low product visibility, customers' difficulty in locating products, underutilized display space, and the absence of standard operating procedures (SOPs) for product arrangement. The proposed improvements, including product categorization, display space optimization, enhanced product visibility, and the development of product arrangement SOPs, resulted in a more organized store layout and contributed to increased sales turnover.
Pengaruh Entrepreneurial Personality terhadap Entrepreneurial Action pada Pelaku UMKM di Kabupaten Kuningan Firza Siti Nur Khofifah; Dede Kurnia; Azizah Fauziyah
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.8061

Abstract

Entrepreneurial action is essential for supporting the growth and sustainability of Micro, Small, and Medium Enterprises (MSMEs). However, many MSME owners still encounter difficulties in translating entrepreneurial potential into concrete business actions. This study examines the influence of entrepreneurial personality on entrepreneurial action among MSME owners in Kuningan Regency, Indonesia. A quantitative method with a descriptive-verificative design was applied. Data were collected through questionnaires distributed to 382 MSME owners selected using simple random sampling. The data were analyzed using descriptive statistics, classical assumption tests, simple linear regression, coefficient of determination, and t-test. The results show that both entrepreneurial personality and entrepreneurial action are classified as high. Entrepreneurial personality has a positive and significant effect on entrepreneurial action, as indicated by a regression coefficient of 0.772, a t-value of 18.736, and a significance value of <0.001. Furthermore, the coefficient of determination (R²) of 0.480 indicates that entrepreneurial personality explains 48.0% of the variance in entrepreneurial action. The findings highlight entrepreneurial personality as an important internal factor that encourages MSME owners to engage in more proactive entrepreneurial actions and supports business development.
Pengaruh Kualitas Engagement Interaksi Live Streaming Shopee terhadap Repurchase Decision E-Commerce Yayang Dessert Dela Aprilia Fauziah; Tika Annisa Lestari Koeswandi; Azizah Fauziyah
Journal of Management and Creative Business Vol. 4 No. 4 (2026): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i4.8062

Abstract

Live streaming engagement quality is one of the factors that can influence consumers repurchase decision on e-commerce platforms. This study aims to describe the quality of Shopee live streaming engagement and consumers repurchase decision, as well as to analyze the effect of Shopee live streaming engagement quality on the repurchase decision of Yayang Dessert e-commerce consumers. This study employed a quantitative method using a descriptive verification approach. Data were collected through questionnaires distributed to 366 consumers who had previously made purchases through Shopee live streaming at Yayang Dessert. The data were analyzed using descriptive analysis, classical assumption tests, simple linear regression analysis, the coefficient of determination, and the t-test. The results showed that both live streaming engagement quality and repurchase decision were categorized as high. Furthermore, live streaming engagement quality had a positive and significant effect on repurchase decision, with a regression coefficient of 0.603, a t-value of 9.714, a significance value of 0.000 and a coefficient of determination of 48.6%. this study concludes that the higher the quality of live streaming engagement, the greater the likelihood that consumers will make repurchase decision.
Co-Authors Adam Hermawan Agustian, Tito Al Aziz, Ilham Medi Aldi Akbar Ramadhan Allicia Deana Santosa Amelia Nurisnaeni Arifianisa, Afina Arya Abdillah Natadilaga Astri Srigustini Aulia Indah Permatasari Romadhona Putri Belina Nur Panilan Chatarina Umbul Wahyuni Choirul Umam Yanwar Cindi Ibriani Citra Putri Desmona Clymenia, Agripina Daffaputra, Idzhar Dede Kurnia Dede Kurnia Dede Kurnia, Dede Dede Lela Dede Nisa Laila Nurazizah Dela Aprilia Fauziah Dewi Nabila Indriati Difa Nuresa Dinanti, Nadira Disman, Disman Dwi Nuryanti Dwi Ramdani Ery Adam Primaskara Falah, Zatsiah Sekar Falia Musi Ardani Fathurrahman, Hanif Zirly Fauzan Hartono, Muhammad Fauzi, Rizki Firza Siti Nur Khofifah Ghaida, Ghia Ghia Ghaida Kanita, Ghia Ghaida Gusganda Suria Manda Hanafi, Mohamad Hani Aliya Wardani Hani Aliya Wardani Hari Sulistiyo Harun Basalamah, Salma Hasanah, Hajar Sri Hazim Huwaidi Hengki Vieri Panogari Vincentius Simarmata Ibrahim Hasan Ihsanul Kamil Imas Purnamasari Indirwan Satria Purnama Indriati, Dewi Nabila Irma Suryaningsih Irvan Juliyano Ismail Yufus Ismail Yusuf Ismail Yusuf Ismail Yusuf Ismail Yusuf, Ismail Ismail Yusup Ismail, Redi Jamilah, Dinny Julajizah , Nita Kahla, Talitha Kathleen, Sabrina Kencana Wulan Khazanah, Latifah Khintari, Muhammad Amien Kodrat Sapto Adjie Koeswandi, Tika Koeswandi, Tika Annisa Koeswandi, Tika Annisa Lestari Komalasari, Fira Kurjono, Kurjono Kurniawan Kurniawan Larasati, Irene Putri Lili Latipah Lulu Alya Rudiyanto Luthfi Hakim Choiri Maesaroh, Syti Sarah Marpaung, Sanny Margaretha Br Medi, Ilham Millania, Jehan Fitri Mira Nurfitrya Muhamad Delvin Azzahra Muhamad Rizki Akbar Muhammad Rizqi Mardiansyah Mulyani, Ira Adinda Sri Mutiara Nur Ihsan Muttaqin, Muhammad Tajul Nafa Dhurotun Nafisa Nandang Nandang Nandang Nandang Nanu Hasanuh Natadilaga, Arya Abdillah Nofisks, Dara Jingga Puti Nugraha, Imam Rizki Nur, Dini Hajah Nuraida, Siti Nurbayanti, Resti Nuresa, Difa Nurfitriya, Mira Nurmiptah, Vina Nursabela, Chintya Perdiana, Rizal Hendri Primaskara, Ery Adam Puput Puji Lestari Putri Rizki Fitriani Putri, Fellicia Tiara Putri, Sezara Indah Rachmani, Nizza Nadya Rahman, M. Auliya Rahmawati, Linda Ramadhani, Dimas Bagus Rasyid, Rizva Kirana Redi Ismail Reflin, Pasya Mutia Repita Dewi Riansyah, Mochamad Anwar Ridwan, Ilham Daffa Rifan Irawan Rifandi, Rifan Ahmad Rismawan, Arip Rizkiyadi, Aldi Alfa Rosalia, Indah Ryan Fazri Sidiq S. Sarah Safira Nada Januar Salwa Salsabila Aulia Rahmani Savitri, Raissa Risty Seni Pitriani Septia Pintanawati Silma Rahmawati Silvia Fajari Rasyieda Siti Alifah Nur Jamil Siti Maritza Nurfauziyyah Sonny Rustiadi Sri Hardianti Sartika Sugiharti, Harpa Sujaya, Krisna Sulastri Sulastri Suryaningsih, Irma Syafariyah, Meisya Syilmi, Alfi Nur T. Koeswandi Tika Koeswandi Ujang Tajul Uswatun Hasanah Wanda Puspa Dewi Astuti R Yanwar, Choirul Umam Yayi Suryo Prabandari Yusuf, Ismail Yusuf Zulkarnaen, Tania Navisca