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All Journal Journal of Accounting and Investment Business UHO: Jurnal Administrasi Bisnis Jurnal Ekonomi Integra J-MAS (Jurnal Manajemen dan Sains) JURNAL EDUCATION AND DEVELOPMENT JURNAL PENDIDIKAN TAMBUSAI Jurnal Review Pendidikan dan Pengajaran (JRPP) JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) Jurnal Edueco Economic Education and Entrepreneurship Journal Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial SIASAT Journal Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Britain International of Humanities and Social Sciences (BIoHS) Journal Journal of Artificial Intelligence and Digital Business Pusat Publikasi Ilmu Manajemen Digital Business Progress Jurnal Ilmiah Accusi Manajemen : Jurnal Ekonomi Management and Business Progress Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Resna Napitu
Fakultas Ekonomi Universitas Simalungun
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Journal : Management and Business Progress

 1 
Pengaruh Labelisasi Halal, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Tteoboki: Studi Kasus Pada Konsumen Kims Tapokki Anti, Risti; Siahaan, Rumiris; Cahyadi, Lukieto; Napitu, Resna
Management And Business Progress Vol. 4 No. 1 (2025): Management and Business Progress Edisi Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i1.231

Abstract

This study aims to determine the Effect of Halal Labeling, Price and Product Quality on Tteokbokki Purchase Decisions (Case Study on Consumers of Kims Tapokki). This type of research is a quantitative method approach, sampling technique using accidental sampling technique and data collection by distributing questionnaires to 96 respondents Kims Tapokki. While the method of data analysis using multiple linear regression analysis.From the results of this test, it can be concluded that based on the results of the analysis of hypothesis 1, it can be seen that tcount (2.181) > ttable (1.985), as well as the significance value of 0.032<0.05, it can be concluded that the first hypothesis is accepted, meaning Halal Labeling (X1 ) affects the Purchase Decision (Y), hypothesis 2 can be seen that tcount (3.837) > ttable (1.985), and the significance value is 0.000 <0.05, it can be concluded that the second hypothesis is accepted, meaning that the price (X2) affects the Purchase Decision. (Y), hypothesis 3 can be seen that tcount (8.455) > ttable (1.985), and the significance value is 0.000 <0.05, it can be concluded that the third hypothesis is accepted, meaning that Product Quality (X3) has an effect on Purchase Decision (Y), and hypothesis 4 it can be seen that Fcount (82.434) > Ftable (2.70), and a significance value of 0.000 <0.05, it can be concluded that the fourth hypothesis is accepted, meaning Labelis Halal ation (X1), Price (X2), and Product Quality (X3) have a joint (simultaneous) effect on Purchase Decision (Y).
Co-Authors Adelia Falentina Sitorus Adelia Falentina Sitorus Agung Yuda Permana Agung Yudha Permana Akmal, Fachriza D Al-Fatih, Syafrizal Albenopri Simarmata Alya Hafizah Tambunan Amelia, Dara Cahya Anti, Risti Arent, Ease Arya, Mutih Ayu Puspita Sari Azmi, Dwi Nur Batubara, Rahmawati Bayu Putri Br Purba Bongguk Haloho Br Manurung, Ronta Br Saragih, Jumaidah Wardati Cahyadi, Lukieto Corry Corry Corry Corry, Corry Damanik, Elfina O P Damanik, Toga Hotdianto Damanik, Yesni Riana Dandi Priambudi Halim Dara Cahya Amelia Dasmaika Apriani Haloho Dasman Jaya Zalukhu Delviana Romauli Wanti Sihombing Demak Johanna Gurning Dendi Wahyudi Dermawan Perangin - angin Dermawan Perangin – angin Dermawan Perangin-angin Desmi Purba Desmi Triyanti Purba Deswidya S Hutauruk Dina Saragih Dina Valentina Pratiwi Dina Valentina Pratiwi Dina Valentina Pratiwi Djuli Sjafei Purba Eka S R Sihombing Elfina O P Damanik Elfina O P Damanik Elfina O.P Damanik Elfina Okto Posmaida Damanik Elfina OP Damanik Eva Sriwiyanti Eva Sriwiyanti Fany, Anggi Dwi Fauziah Aftitah Ginting Fauziah Aftitah Ginting Ginting, Fauziah Aftitah Ginting, Novita Safriani Girsang, Cici Angela Girsang, Samrin Girsang, Yulita S N Girsang, Yulita Santa Nova Gultom, Echa Uliany Gurning, Demak Johanna H Sinaga, Mahaitin Haloho , Dasmaika Apriani Haloho, Bongguk Haloho, Dasmaika Apriani Harahap, Nabila Imtihani Harianti, Naila Isma Hutajulu, Tasya Arfah Hutauruk, Deswidya S Indra Gandi Purba Ira Modifa Ira Modifa Isyah Bahrainy Jelita Simbolon Jhon Henri Sinaga Johan Alfred Sarades Silalahi Johan Alfred Sarades Silalahi Johanes Wilfrid Pangihutan Purba Johanes Wilfrid Pangihutan Purba Jumaidah Wardati Br Saragih Kristanto Kristanto Kristanto Kristanto Kristianto Kristianto Kristianto Kristianto Kristianto Kristianto Kristianto Lasmariana Zendrato Mahaitin H Sinaga Manurung, Nadya Aulia Manurung, Ronta Br Marintan Saragih Martina, Sri Marulam MT Simarmata Masdalifa, Nur Melati Sitorus Monika Siallagan Muhammad Fadly Nasution Munte, Risma Nurhaini Munthe, Risma N Munthe, Risma Nuraini Munthe, Risma Nurhaini N Munthe, Risma N. Munthe, Risma Nabila Imtihani Harahap Nainggolan, Pinondang Napitu, Ulung Nasution, Muhammad Fadly Nasution, Tuty Ariani Novita Safriani Ginting Nur Masdalifa Nursahrina Sinaga Nurvita Ramawat Nurvita Ramawati Oktavianti, Nova Pandapotan Simatupang Pandapotan Simatupang Panjaitan, Justian R. A. Parinduri, Taufik Pasaribu, Riada Marenny Perangin - angin, Dermawan Perangin – angin, Dermawan Perangin-angin, Dermawan Peterson Yosua Silaen Pinondang Nainggolan Pirma Simbolon Pirma Simbolon Purba , Yuspika Yuliana Purba, Desmi Purba, Desmi Triyanti Purba, Djuli Sjafei Purba, Indra Gandi Purba, Johanes W P PURBA, JOHANES WILFRID PANGIHUTAN Rabiatul Adawiyah Rahmawati Batubara Rahmawati Batubara Ramawat, Nurvita RAMAWATI, NURVITA Riada Marenny Pasaribu Risma N Munthe Risma N Munthe Risma Nuraini Munthe Ritonga, Zavira Shabrina Rizky Stevension Sagala Roni Hasibuan Ronta Br Manurung Rosita Manawari Girsang Sagala, Rizky Stevension Samrin Girsang Saragih, Agus Kevin Saragih, Liharman Saragih, Marintan Saragih, Yoan Hendrawan Junpridan Saragih, Yulia Miranda Siagian, Ester Mawar Siahaan, Ellis Irma Yunita Siahaan, Rumiris Sihite, Toga Sihombing, Eka S R Silaen, Peterson Yosua Silalahi, Johan Alfred Sarades SIMBOLON, PIRMA Sinaga, Jhon Henri Sinaga, Miranti Sinaga, Nursahrina Sinurat, Anggiat Sipayung, Tuahman Sitorus, Adelia Falentina Sitorus, Melati Sondang Sidabutar Sondang Sidabutar, Sondang Sri Martina Sri Martina Sri Martina Sriwiyanti, eva Sriwiyanti, Eva Supsiloani Supsiloani Supsiloani Supsiloani Susan Pransiska Syafrizal Syafrizal Tafonao, Seiman Krisman Tambunan, Alya Hafizah Tan, Vivi Anggraini Tarigan, Vitrayani Tarigan, Vitryani Tarigan, Wico J Tasya Arfah Hutajulu Tasya Arfah Hutajulu Taufik Hidayat Taufik Parinduri Tioner Purba Toga Sihite Tuty Ariani Nasution Ulung Napitu Ulung Napitu Ulung Napitu Ulung Napitu Vitrayani Tarigan Vitryani Tarigan Wico Jontarudi Tarigan Wilfrid Pangihutan Purba, Johanes Yesni Riana Damanik Yoan Hendrawan Junpridan Saragih Yulia Miranda Saragih Yulita S N Girsang Yulita Santa Nova Girsang Yuspika Yuliana Purba Zalukhu, Dasman Jaya Zavira Shabrina Ritonga Zendrato, Lasmariana