Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Management and Business Progress

Pengaruh Labelisasi Halal, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Tteoboki: Studi Kasus Pada Konsumen Kims Tapokki Anti, Risti; Siahaan, Rumiris; Cahyadi, Lukieto; Napitu, Resna
Management And Business Progress Vol. 4 No. 1 (2025): Management and Business Progress Edisi Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i1.231

Abstract

This study aims to determine the Effect of Halal Labeling, Price and Product Quality on Tteokbokki Purchase Decisions (Case Study on Consumers of Kims Tapokki). This type of research is a quantitative method approach, sampling technique using accidental sampling technique and data collection by distributing questionnaires to 96 respondents Kims Tapokki. While the method of data analysis using multiple linear regression analysis.From the results of this test, it can be concluded that based on the results of the analysis of hypothesis 1, it can be seen that tcount (2.181) > ttable (1.985), as well as the significance value of 0.032<0.05, it can be concluded that the first hypothesis is accepted, meaning Halal Labeling (X1 ) affects the Purchase Decision (Y), hypothesis 2 can be seen that tcount (3.837) > ttable (1.985), and the significance value is 0.000 <0.05, it can be concluded that the second hypothesis is accepted, meaning that the price (X2) affects the Purchase Decision. (Y), hypothesis 3 can be seen that tcount (8.455) > ttable (1.985), and the significance value is 0.000 <0.05, it can be concluded that the third hypothesis is accepted, meaning that Product Quality (X3) has an effect on Purchase Decision (Y), and hypothesis 4 it can be seen that Fcount (82.434) > Ftable (2.70), and a significance value of 0.000 <0.05, it can be concluded that the fourth hypothesis is accepted, meaning Labelis Halal ation (X1), Price (X2), and Product Quality (X3) have a joint (simultaneous) effect on Purchase Decision (Y).
Co-Authors Adelia Falentina Sitorus Adelia Falentina Sitorus Agung Yudha Permana Al-Fatih, Syafrizal Albenopri Simarmata Amelia, Dara Cahya Anggiat Sinurat Anti, Risti Arent, Ease Arya, Mutih Ayu Puspita Sari Batubara, Rahmawati Bayu Putri Br Purba Bongguk Haloho Br Saragih, Jumaidah Wardati Cahyadi, Lukieto Corry Corry Corry Corry, Corry Damanik, Elfina O P Damanik, Toga Hotdianto Damanik, Yesni Riana Dandi Priambudi Halim Delviana Romauli Wanti Sihombing Demak Johanna Gurning Dendi Wahyudi Desmi Purba Dina Saragih Dina Valentina Pratiwi Dina Valentina Pratiwi Dina Valentina Pratiwi Dwi Nur Azmi Elfina O P Damanik Elfina O.P Damanik Elfina Okto Posmaida Damanik Elfina OP Damanik Eva Sriwiyanti Eva Sriwiyanti Fauziah Aftitah Ginting Fauziah Aftitah Ginting Ginting, Fauziah Aftitah Ginting, Novita Safriani Girsang, Cici Angela Girsang, Samrin Girsang, Yulita S N Gultom, Echa Uliany Gurning, Demak Johanna Haloho , Dasmaika Apriani Haloho, Bongguk Haloho, Dasmaika Apriani Harahap, Nabila Imtihani Hutajulu, Tasya Arfah Hutauruk, Deswidya S Ira Modifa Ira Modifa Isyah Bahrainy Jelita Simbolon Jhon Henri Sinaga Johan Alfred Sarades Silalahi Johanes Wilfrid Pangihutan Purba Kristianto Kristianto Kristianto Kristianto Kristianto Mahaitin H Sinaga Manurung, Nadya Aulia Manurung, Ronta Br Martina, Sri Marulam MT Simarmata Masdalifa, Nur Melati Sitorus Melati Sitorus Monika Siallagan Muhammad Fadly Nasution Munte, Risma Nurhaini Munthe, Risma N Munthe, Risma Nuraini Munthe, Risma Nurhaini N. Munthe, Risma Naila Isma Harianti Nainggolan, Pinondang Napitu, Ulung Nasution, Muhammad Fadly Nasution, Tuty Ariani Novita Safriani Ginting Pandapotan Simatupang Pandapotan Simatupang Panjaitan, Justian R. A. Parinduri, Taufik Pasaribu, Riada Marenny Perangin - angin, Dermawan Pinondang Nainggolan Pirma Simbolon Pirma Simbolon Purba , Yuspika Yuliana Purba, Desmi Purba, Djuli Sjafei Purba, Indra Gandi Purba, Johanes W P PURBA, JOHANES WILFRID PANGIHUTAN Rabiatul Adawiyah Rahmawati Batubara Rahmawati Batubara RAMAWATI, NURVITA Risma N Munthe Risma Nuraini Munthe Risma Nurhaini Munthe Ritonga, Zavira Shabrina Roni Hasibuan Rosita Manawari Girsang Sagala, Rizky Stevension Saragih, Agus Kevin Saragih, Liharman Saragih, Marintan Saragih, Yoan Hendrawan Junpridan Seiman Krisman Tafonao Siagian, Ester Mawar Siahaan, Ellis Irma Yunita Siahaan, Rumiris Sihite, Toga Sihombing, Eka S R Silaen, Peterson Yosua Silalahi, Johan Alfred Sarades SIMBOLON, PIRMA Sinaga, Jhon Henri Sinaga, Miranti Sinurat, Anggiat Sipayung, Tuahman Sitorus, Adelia Falentina Sitorus, Melati Sondang Sidabutar, Sondang Sri Martina Sri Martina Sriwiyanti, eva Sriwiyanti, Eva Supsiloani Supsiloani Supsiloani Supsiloani Susan Pransiska Syafrizal Syafrizal Tambunan, Alya Hafizah Tarigan, Vitrayani Tarigan, Vitryani Tarigan, Wico J Tasya Arfah Hutajulu Tasya Arfah Hutajulu Taufik Hidayat Taufik Parinduri Tioner Purba Tuty Ariani Nasution Ulung Napitu Ulung Napitu Ulung Napitu Ulung Napitu Vitryani Tarigan Wico Jontarudi Tarigan Yesni Riana Damanik Yulia Miranda Saragih Yuspika Yuliana Purba Zalukhu, Dasman Jaya Zendrato, Lasmariana