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All Journal Jurnal Silvikultur Tropika (JST) Jurnal Pendidikan Humaniora Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) The International Journal of Business Review (The Jobs Review) Jurnal Informatika Ekonomi Bisnis Enrichment : Journal of Management Acitya Bhakti Jurnal Ekonomi Jurnal Minfo Polgan (JMP) Economic Reviews Journal Jurnal Pengabdian Masyarakat Bhinneka Jurnal Mahasiswa Manajemen dan Akuntansi A Social Science and Entrepreneurship Journal Innovative: Journal Of Social Science Research TOFEDU: The Future of Education Journal Jurnal Informatika Ekonomi Bisnis IIJSE Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Cendekia Ilmiah Pedagogia : Jurnal Ilmiah Pendidikan
Rachmani, Nizza Nadya
Universitas Pendidikan Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Use of Metaverse for the Development of Digital Entrepreneurship in Nusameta Susanti, Anissa Lia; Yusuf, Ismail; Rachmani, Nizza Nadya
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4443

Abstract

Entrepreneurs hold an important role in promoting the economic conditions of a state. The government will do anything to improve the business that already exists. In the era of the 4.0 industry business activities have changed into digital activities. The entrepreneurs are expected to maximize the digitalization to improve their business. This digital improvement can be done by using Metaverse. Metaverse could make entrepreneurs able to offer the product to the customer virtually and reach a broader market. Metaverse can also make entrepreneurship activities more flexible. The entrepreneurs can hold virtual exhibitions without seeing consumers directly. By looking at the positive effect of the metaverse, this research will be focused on the use of the metaverse for digital entrepreneurship development in Nusameta, one of the metaverse companies that originate from Jakarta. This research is descriptive qualitative research that collects data by interviewing, observing, and documenting Nusameta’s owner and staff directly. The object of this research is Nusameta a provider that provides a metaverse for digital entrepreneurs. The results of this research showed that Nusameta already provides a metaverse for digital entrepreneurs. The metaverse provided by Metaverse will always be updated according to what is needed by digital entrepreneurs. Nusameta hopes that the update will make entrepreneurs feel comfortable doing business in the metaverse. Nusameta also hopes that the governance can provide new laws that can protect digital entrepreneurs.
The Effect of Ristorante's Rebranding on Pizza Hut Customer Loyalty After the Boycott in Greater Jakarta Ramadhan, Aldi Akbar; Yusuf, Ismail; Rachmani, Nizza Nadya
The Future of Education Journal Vol 4 No 8 (2025): #2
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i8.1111

Abstract

This study is motivated by changes in consumer behavior following the boycott issue against several international brands, including Pizza Hut Indonesia, which has affected customer loyalty. In response to this situation, Pizza Hut introduced a new concept called Ristorante in the Jabodetabek area. This research tends to examine the influence of the Ristorante rebranding on customer loyalty after the boycott. The study applied a quantitative method with a descriptive and verificative approach. The participants contained of one hundred and fifty respondents choosed through purposive sampling. Data were collected using a Likert-scale questionnaire with five levels of responses and examined using a simple linear regression method. The findings revealed that the rebranding variable obtained an average score categorized as high, while the customer loyalty variable was also classified as high. The regression analysis indicated that rebranding had a positive and significant influence on customer loyalty. This result suggests that the better the implementation of the Ristorante rebranding strategy by Pizza Hut, the greater the level of customer loyalty established after the boycott. These findings confirm that a well-executed rebranding strategy can serve as an effective means to rebuild consumer trust and strengthen brand loyalty during a reputational crisis.
Rekonstruksi Ekonomi Lokal Melalui Pelatihan UMKM Pasca Bencana Gempa di Kabupaten Sumedang Fauziyah, Azizah; Rustiadi, Sonny; Yusuf, Ismail; Rachmani, Nizza Nadya
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.803

Abstract

Adanya gempa bumi akibat sesar baru di Kabupaten Sumedang pada akhir tahun 2023 mengakibatkan adanya keterpurukan ekonomi bagi para pelaku UMKM. Oleh karena itu, kegiatan ini dilakukan untuk membantu pelaku UMKM membuat strategi usaha pasca gempa dengan penggunaan content promosi digital pada usaha yang dijalankan. Pengabdian ini terdiri dari 3 tahapan, persiapan, pelaksanaan dan evaluasi dengan adanya indikator keberhasilan berupa kualitatif dan kuantitatif. Kemampuan UMKM di Kabupaten Sumedang dalam melakukan rekonstruksi ekonomi pasca gempa cukup baik yang dilihat dari tercapainya seluruh indikator. Pelaku UMKM bersedia untuk memperbaiki strategi bisnis pasca gempa dengan penggunaan content promosi digital dengan keterbatasan pemahaman penggunaan istilah yang digunakan. Terdapat sepuluh strategi untuk mempertahankan usaha melalui optimalisasi content promosi digital dengan adanya evaluasi.
Pengaruh Pendidikan Kewirausahaan terhadap Keberlanjutan Usaha Siswa Pintanawati, Septia; Fauziyah, Azizah; Rachmani, Nizza Nadya
Jurnal Minfo Polgan Vol. 14 No. 2 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i2.15092

Abstract

Keberlanjutan usaha merupakan tantangan utama dalam pengembangan kewirausahaan di kalangan pelajar SMK. Banyak siswa yang memulai usaha melalui Program Sekolah Pencetak Wirausaha (SPW), namun hanya sebagian kecil yang mampu mempertahankan usahanya setelah program berakhir. Kondisi ini turut berkontribusi pada tingginya angka pengangguran lulusan SMK, termasuk di SMK Muhammadiyah Kota Tasikmalaya. Penelitian ini bertujuan untuk menganalisis pengaruh pendidikan kewirausahaan terhadap keberlanjutan usaha siswa SMK Muhammadiyah Kota Tasikmalaya. Penelitian ini menggunakan mentode kuantitatif dengan pendekatan deskriptif verifikatif. Populasi dalam penelitian ini adalah seluruh siswa peserta program Sekolah Pencetak Wirausaha (SPW) di SMK Muhammadiyah Kota Tasikmalaya tahun ajaran 2023/2024 sebanyak 418 siswa, dengan teknik purposive sampling yang menghasilkan sampel sebanyak 35 siswa kelas XII yang melanjutkan usaha setelah mengikuti program SPW. Pengumpulan data dilakukan melalui kuesioner yang telah diuji validitas dan reliabilitasnya, serta wawancara awal untuk memperoleh gambaran awal penelitian. Teknik analisis data yang digunakan mencakup analisis deskriptif, uji validitas dan reliabilitas, serta analisis regresi linier sederhana dengan uji t. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan berpengaruh positif dan signifikan terhadap keberlanjutan usaha siswa. Artinya, semakin tinggi pula potensi keberlanjutan usaha yang dijalankannya. Temuan ini memberikan implikasi bahwa sekolah perlu terus meningkatkan kualitas program pendidikan kewirausahaan melalui metode yang aplikatif dan berbasis pengalaman nyata, agar siswa tidak hanya mampu memulai usaha tetapi juga memiliki daya tahan untuk mempertahan usaha secara berkelanjutan dalam jangka panjang. Penelitian selanjutnya disarankan untuk mengkaji pengaruh variabel eksternal seperti lingkungan sosial, akses permodalan, serta peran pendampingan usaha dalam meningkatkan keberlanjutan usaha siswa.
Educate to Activate: A Serial Mediation Approach to Entrepreneurial Intentions among Vocational Students Dede Kurnia; Azizah Fauziyah; Nizza Nadya Rachmani
Pedagogia: Jurnal Ilmiah Pendidikan Vol. 17 No. 1 (2025)
Publisher : FKIP UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55215/pedagogia.v17i1.70

Abstract

This study explores how entrepreneurial education shapes students' entrepreneurial intentions through psychological mechanisms. Specifically, it examines the mediating roles of subjective norms, personal attitudes, and perceived behavioral control in this relationship. A survey was conducted involving 366 vocational high school students in Tasikmalaya. The collected data were analyzed using the Serial Multiple Mediation (SMM) model with Hayes’ PROCESS macro to test the proposed framework. The results indicate that entrepreneurial education does not have a direct effect on students' entrepreneurial intentions. Instead, its impact is entirely mediated by subjective norms, personal attitudes, and perceived behavioral control, each of which shows a significant positive influence on entrepreneurial intentions. These findings highlight the importance of psychological factors in translating entrepreneurial education into actionable intentions, suggesting that enhancing these factors could improve the effectiveness of entrepreneurship programs.
The Influence of Marketing Mix on Purchase Decision in the Kiyoptiykey Entrusted Service Setiawati, Novianti Amalia; Nandang, Nandang; Rachmani, Nizza Nadya
The Future of Education Journal Vol 4 No 9 (2025): #1
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i9.1230

Abstract

Amidst the growing interest of Indonesians in Korean culture, especially K-Pop, the demand for K-Pop merchandise has increased. However, direct purchases from official platforms based overseas are often hampered by high shipping costs and taxes, causing many consumers to turn to entrusted service. Kiyoptiykey is one such proxy service for purchasing K-Pop merchandise. Despite high market interest, Kiyoptiykey has experienced a decline in sales because the majority of transactions come from repeat customers, while the number of new customers has not increased significantly. Therefore, this study was conducted to analyze the effect of the marketing mix on purchasing decisions for Kiyoptiykey's entrusted service using descriptive quantitative methods on 118 respondents who were consumers who had used the service or purchased merchandise from Kiyoptiykey at least once. Data analysis was performed through validity and reliability tests, classical assumption tests, and hypothesis testing using simple linear regression with the help of SPSS. The results of this study indicate that all dimensions of the marketing mix have a positive effect on purchasing decisions and influence 80% of them. These findings identify that the more effective the marketing mix strategy, the stronger the consumer's purchasing decision for Kiyoptiykey's entrusted service.
The Effect Of The 4Ps Marketing Mix On Purchasing Decisions At The Dometex Bandung Fabric Store Aulia, Siti Zahwa; Koeswandi , Tika; Rachmani , Nizza Nadya
The Future of Education Journal Vol 4 No 9 (2025): #1
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i9.1238

Abstract

In an era of increasingly fierce business competition, especially for micro, small, and medium enterprises (MSMEs) such as fabric stores in Bandung, the right marketing strategy is key to attracting and retaining customers. The 4Ps marketing mix, which includes quality products, affordable prices, easy distribution, and attractive promotions, is the main foundation for businesses to influence customer purchasing decisions. Dometex Bandung fabric store, as one of the MSMEs in the Tamim area that offers a variety of fabrics by the meter, systematically implements the 4Ps to get closer to consumers. This study aims to examine the effect of the 4Ps marketing mix on consumer purchasing decisions, focusing on how these elements shape perceptions and shopping behavior amid the dynamics of the textile market. The method used is quantitative with a descriptive-verificative approach, where data is collected through questionnaires distributed to the entire population of 139 respondents using purposive non-probability sampling with a saturated sample type. Data analysis is carried out with instrument testing, classical assumption testing, and hypothesis testing using SPSS. The results show that the 4Ps marketing mix has a strong and significant influence on consumer purchasing decisions, especially in terms of promotion, which has a significant and dominant influence on purchasing decisions. The research model has been proven to be feasible and capable of strongly explaining variables through high determination coefficient values. These findings confirm that the right promotional strategy can significantly increase purchasing decisions.
Brand Awareness and Its Impact on Purchase Decisions for K-Pop Merchandise on Weverse Shop Hasanah, Hajar Sri; Koeswandi, Tika; Rachmani, Nizza Nadya
The Future of Education Journal Vol 5 No 1 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i1.1623

Abstract

This study aims to determine the effect of brand awareness on K-pop merchandise purchases made through the Weverse Shop application. The study employs a quantitative approach by distributing online questionnaires. This study uses primary data as its data source. The study population consisted of Indonesian K-pop fans who were familiar with and had access to the Weverse Shop application. A total of 100 people were surveyed. The analysis techniques included validity and reliability tests, simple linear regression, t-tests, and the coefficient of determination (R²). The results show that brand awareness significantly influences purchasing decisions. Regression analysis proves that brand awareness positively affects purchasing decisions; the greater a consumer's awareness of a brand (in this case, Weverse Shop), the greater their tendency to purchase merchandise through that platform.
The Effect of Financial Literacy on the Intention to Use Peer-to-Peer (P2P) Lending (Case Study of MSMEs Assisted by Rumah Berdaya Cilegon) Nuresa, Difa; Fauziyah, Azizah; Rachmani, Nizza Nadya
The Future of Education Journal Vol 5 No 1 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i1.1665

Abstract

Fintech peer-to-peer lending has become a popular alternative source of business funding for MSMEs, but its use is not matched by adequate financial literacy skills. The purpose of this study is to determine the effect of financial literacy on the intention to use peer-to-peer lending among MSMEs under the guidance of Rumah Berdaya Cilegon. This study uses an explanatory quantitative approach. The sampling technique uses probability sampling, and the application of the Slovin formula results in a sample size of 77. Data were collected through questionnaires and analyzed using descriptive analysis, classical assumption tests, simple linear regression analysis, T-tests, and coefficient of determination tests. The results of the study indicate that financial literacy has a positive and significant effect on the intention to use peer-to-peer lending.
Co-Authors A Agisny Adi Prehanto Agisny Agisny Agisny, A Ahmad Ridwan Rais Andi Sukendro Arief Budiman Arief Daryanto Asep Nuryadin Astuti R, Wanda Puspa Dewi Aulia, Siti Zahwa Azizah Fauziyah Belina Nur Panilan Chatarina Umbul Wahyuni Dede Kurnia Dede Kurnia Dede Kurnia, Dede Elsakira, Lena Eva Alawiah Fadhilah, Annisa Nur Fadila, Aldia Handiri, Inka Hani Aliya Wardani Hani, Salmia Hasanah, Hajar Sri Iftia Nur Azizah Irma Siti Anisa Ismail Yusuf Ismail Yusuf, Ismail Ismail Yusup Julia Beatrix Nanga Juliyano, Irvan Kahla, Talitha Kamil, Ihsanul Kodrat Sapto Adjie Koeswandi , Tika Koeswandi, Tika Koeswandi, Tika Annisa Koeswandi, Tika Annisa Lestari Lestari, Mia Lulu Alya Rudiyanto Mubarok, Muhammad Luthfi Muhamad Rizqi Mardiansyah Muhammad Ikhwan Muhammad Rayza Hemawan Muttaqin, Muhammad Tajul Nandang Nandang Nandang Nandang Nanga, Julia Beatrix Novianti Amalia Setiawati Nugraha, Imam Rizki Nuraida, Siti Nuresa, Difa Nurfitriya, Mira Nurulita, Vica Widiyana Omo Rusdiana Pintanawati, Septia Pitriani, Seni Putri, Rissa Meldani R, Wanda Puspa Dewi Astuti Rahmawati, Silma Ramadhan, Aldi Akbar Ramadina, Alyka Audri Ramdani, Dwi Retno Febriyastuti Widyawati Ridwan, Ilham Daffa Risbon Sianturi Romadhona, Aulia Indah Permata Sari Salmia Hani Salmia Hany Setiawati, Novianti Amalia Siahaan, Nadia Oktavian Siti Jahroh Sonny Rustiadi Susanti, Anissa Lia Syifa Fadillah Tajul, Ujang Wanda Puspa Dewi Astuti R Widiyana Nurulita, Vica Yayi Suryo Prabandari