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All Journal Jurnal Silvikultur Tropika (JST) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) The International Journal of Business Review (The Jobs Review) Jurnal Informatika Ekonomi Bisnis Enrichment : Journal of Management Journal of Economics and Business UBS Acitya Bhakti Jurnal Ekonomi Journal Evaluation in Education (JEE) Jurnal Minfo Polgan (JMP) Economic Reviews Journal Jurnal Pengabdian Masyarakat Bhinneka Jurnal Mahasiswa Manajemen dan Akuntansi A Social Science and Entrepreneurship Journal Innovative: Journal Of Social Science Research TOFEDU: The Future of Education Journal Jurnal Informatika Ekonomi Bisnis IIJSE Horizon: Indonesian Journal of Multidisciplinary Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Pedagogia : Jurnal Ilmiah Pendidikan
Rachmani, Nizza Nadya
Universitas Pendidikan Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Pelatihan Kewirausahaan terhadap Pemberdayaan Ibu Rumah Tangga di Rumah BUMN Kota Tasikmalaya Muhamad Rizqi Mardiansyah; Nandang Nandang; Nizza Nadya Rachmani
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5142

Abstract

This research focuses on analyzing the impact of training programs in empowering housewives who participate in Rumah BUMN Kota Tasikmalaya. The background of this study is the significant poverty conditions in the area and the limited opportunities for housewives to access training and skills development that could improve family welfare. The training program at Rumah BUMN serves as a tangible effort to equip participants with practical skills while creating pathways toward economic independence. This study employed a descriptive quantitative design, with sampling carried out using a saturated sampling technique, meaning that all individuals in the population were included as respondents, involving 65 participants who attended the training as the sample. Data were collected through questionnaires, documentation, and observation, and then analyzed using simple linear regression after fulfilling the classical assumption tests. The findings indicate that the training has a positive and significant effect on empowerment, thereby proving the essential role of the Rumah BUMN training program in improving skills, independence, and welfare among housewives.
Comparison of Student Business Success at Universitas Pendidikan Indonesia and the National Movement of 1000 Digital Startups Ridwan, Ilham Daffa; Fauziyah, Azizah; Rachmani, Nizza Nadya
J-MAS (Jurnal Manajemen dan Sains) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v10i2.2298

Abstract

This study aims to compare the business success of Entrepreneurship Study Program students of Universitas Pendidikan Indonesia (UPI) with participants of the National Movement of 1000 Digital Startups (1000S) in West Java, based on five indicators: sales growth (X1), customer growth (X2), customer retention (X3), product/service validation (X4), and business efficiency (X5). This research uses a descriptive quantitative approach with comparative analysis between two groups. The samples used were 10 UPI students and 10 1000S participants. The results showed that of the five variables tested, the 1000S group had a significant advantage in the variables of sales growth (X1), customer growth (X2), and customer retention (X3) over the UPI group. The workshop-based entrepreneurship program was more effective in improving several aspects of business success.
The Marketing Strategy Analysis in Local Films: A Case Study of the Macan dalam Toples Serial Film by Creative Economy Actors in Tasikmalaya Regency Ramdani, Dwi; Nandang, Nandang; Rachmani, Nizza Nadya
The Future of Education Journal Vol 4 No 8 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i8.959

Abstract

This research is motivated by the importance of the creative economy in enhancing regional competitiveness, particularly in the film subsector in Tasikmalaya Regency. The serial film Macan dalam Toples (MDT) by Layar Lokal is an example of the contribution of local creators, but it still faces challenges in audience retention and market expansion. The aim of the study is to analyze the marketing strategy of MDT through the 4P marketing mix (product, price, place, promotion) and a holistic marketing approach. The method used is qualitative, case study, including in-depth interviews, observations, and literature review. The results show that MDT builds emotional closeness with the local audience, but the inconsistent storyline lowers retention. The free pricing strategy is effective in reaching audiences, but it has not yet generated revenue. Distribution is through YouTube, but irregular release schedules weaken enthusiasm. Promotion via social media effectively reaches communities, but it is limited in expanding exposure. The holistic marketing analysis identifies four main constraints: 1) internal marketing is hindered by resource limitations, 2) relationships have not been optimized, 3) integrated marketing is weak, and 4) performance marketing is underutilized and difficult to measure for optimization. Based on these findings, it can be seen that the 4P strategy is strong but not yet optimal in increasing viewers and revenue. The application of holistic marketing offers a framework to improve content, distribution, and promotion.
Keputusan Pembelian Merchandise K-Pop Ditinjau dari Promosi Pada Online Shop Sunfloca di Media Sosial Twitter Fadhilah, Annisa Nur; Nandang, Nandang; Rachmani, Nizza Nadya
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 7 No 2 (2024): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v7i2.7910

Abstract

K-Pop sukses menyita perhatian global. Agensi K-Pop memanfaatkan momentum ini dengan merilis merchandise resmi. Penelitian ini berfokus untuk menguji pengaruh promosi terhadap keputusan pembelian merchandise K-Pop di media sosial Twitter (studi kasus Sunfloca). Data untuk penelitian ini dikumpulkan menggunakan survei yang diselesaikan oleh 120 responden. Penelitian ini menerapkan metode kuantitatif dan didukung oleh pendekatan deskriptif dan verifikatif untuk menganalisis dan mengkonfirmasi temuan. Pengikut twitter Sunfloca menjadi populasi dalam penelitian ini. Teknik pengumpulan data menggunakan data primer dengan menyebarkan kuesioner dalam format google form yang disebar secara online. Temuan penelitian mengungkapkan bahwa promosi di media sosial mempunyai pengaruh yang signifikan dan positif terhadap keputusan pembelian merchandise K-Pop. Urgensi dari penelitian ini adalah memberikan wawasan yang dapat membantu Sunfloca dan bisnis sejenisnya dalam merancang, mengoptimalkan, dan meningkatkan strategi promosi yang dilakukan sehingga meningkatkan penjualan.
Peningkatan Kesadaran Merek Coffee Shop Pemkop Melalui Strategi Komunikasi Pemasaran Terpadu Ramadina, Alyka Audri; Yusuf, Ismail; Rachmani, Nizza Nadya
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 7 No 2 (2024): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v7i2.7916

Abstract

Coffee Shop Pemkop memiliki tantangan besar untuk mampu meningkatkan kesadaran merek di benak konsumennya dalam menghadapi kondisi maraknya merek kedai-kedai kopi lain yang berdekatan di lingkungan lokasi Pemkop. Penelitian ini bertujuan untuk mengetahui implementasi strategi komunikasi pemasaran terpadu dalam meningkatkan kesadaran merek Coffee Shop Pemkop. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Informan kunci yaitu pemilik Pemkop merangkap tim pemasaran dan informan tambahan karyawan dan konsumen Pemkop. Pengumpulan data ini melalui wawancara langsung, observasi dan dokumentasi. Temuan penelitian ini menunjukkan bahwa implementasi strategi komunikasi pemasaran terpadu Coffee Shop Pemkop dalam delapan elemen utama yaitu periklanan, promosi penjualan, acara dan pengalaman, hubungan masyarakat dan publisitas, pemasaran online dan media sosial, pemasaran mobile, pemasaran langsung dan basis data serta penjualan personal, berhasil saling terintegrasi dan aktif dijalankan untuk meningkatkan kesadaran merek di kalangan konsumen. Tingkat kategori kesadaran merek Pemkop saat ini masih berada pada tahap pengenalan (brand recognition) dimana pelanggan sudah mampu mengenali simbol dan tagline merek Pemkop. Memanfaatkan penggunaan elemen pemasaran media online dan media sosial yang diterapkan Coffee Shop Pemkop efektif dapat meningkatkan kesadaran merek pada aktivitas komunikasi pemasaran Pemkop. Urgensi penelitian ini dapat berkontribusi berupa wawasan dan pemahaman serta masukan terhadap Coffee Shop Pemkop dalam memaksimalkan pemasaran offline maupun pemasaran layanan online secara terintegrasi terhadap strategi komunikasi pemasaran terpadu.
Use of Metaverse for the Development of Digital Entrepreneurship in Nusameta Susanti, Anissa Lia; Yusuf, Ismail; Rachmani, Nizza Nadya
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4443

Abstract

Entrepreneurs hold an important role in promoting the economic conditions of a state. The government will do anything to improve the business that already exists. In the era of the 4.0 industry business activities have changed into digital activities. The entrepreneurs are expected to maximize the digitalization to improve their business. This digital improvement can be done by using Metaverse. Metaverse could make entrepreneurs able to offer the product to the customer virtually and reach a broader market. Metaverse can also make entrepreneurship activities more flexible. The entrepreneurs can hold virtual exhibitions without seeing consumers directly. By looking at the positive effect of the metaverse, this research will be focused on the use of the metaverse for digital entrepreneurship development in Nusameta, one of the metaverse companies that originate from Jakarta. This research is descriptive qualitative research that collects data by interviewing, observing, and documenting Nusameta’s owner and staff directly. The object of this research is Nusameta a provider that provides a metaverse for digital entrepreneurs. The results of this research showed that Nusameta already provides a metaverse for digital entrepreneurs. The metaverse provided by Metaverse will always be updated according to what is needed by digital entrepreneurs. Nusameta hopes that the update will make entrepreneurs feel comfortable doing business in the metaverse. Nusameta also hopes that the governance can provide new laws that can protect digital entrepreneurs.
Rekonstruksi Ekonomi Lokal Melalui Pelatihan UMKM Pasca Bencana Gempa di Kabupaten Sumedang Fauziyah, Azizah; Rustiadi, Sonny; Yusuf, Ismail; Rachmani, Nizza Nadya
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.803

Abstract

Adanya gempa bumi akibat sesar baru di Kabupaten Sumedang pada akhir tahun 2023 mengakibatkan adanya keterpurukan ekonomi bagi para pelaku UMKM. Oleh karena itu, kegiatan ini dilakukan untuk membantu pelaku UMKM membuat strategi usaha pasca gempa dengan penggunaan content promosi digital pada usaha yang dijalankan. Pengabdian ini terdiri dari 3 tahapan, persiapan, pelaksanaan dan evaluasi dengan adanya indikator keberhasilan berupa kualitatif dan kuantitatif. Kemampuan UMKM di Kabupaten Sumedang dalam melakukan rekonstruksi ekonomi pasca gempa cukup baik yang dilihat dari tercapainya seluruh indikator. Pelaku UMKM bersedia untuk memperbaiki strategi bisnis pasca gempa dengan penggunaan content promosi digital dengan keterbatasan pemahaman penggunaan istilah yang digunakan. Terdapat sepuluh strategi untuk mempertahankan usaha melalui optimalisasi content promosi digital dengan adanya evaluasi.
Educate to Activate: A Serial Mediation Approach to Entrepreneurial Intentions among Vocational Students Dede Kurnia; Azizah Fauziyah; Nizza Nadya Rachmani
Pedagogia: Jurnal Ilmiah Pendidikan Vol. 17 No. 1 (2025)
Publisher : FKIP UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55215/pedagogia.v17i1.70

Abstract

This study explores how entrepreneurial education shapes students' entrepreneurial intentions through psychological mechanisms. Specifically, it examines the mediating roles of subjective norms, personal attitudes, and perceived behavioral control in this relationship. A survey was conducted involving 366 vocational high school students in Tasikmalaya. The collected data were analyzed using the Serial Multiple Mediation (SMM) model with Hayes’ PROCESS macro to test the proposed framework. The results indicate that entrepreneurial education does not have a direct effect on students' entrepreneurial intentions. Instead, its impact is entirely mediated by subjective norms, personal attitudes, and perceived behavioral control, each of which shows a significant positive influence on entrepreneurial intentions. These findings highlight the importance of psychological factors in translating entrepreneurial education into actionable intentions, suggesting that enhancing these factors could improve the effectiveness of entrepreneurship programs.
Brand Awareness and Its Impact on Purchase Decisions for K-Pop Merchandise on Weverse Shop Hasanah, Hajar Sri; Koeswandi, Tika; Rachmani, Nizza Nadya
The Future of Education Journal Vol 5 No 1 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i1.1623

Abstract

This study aims to determine the effect of brand awareness on K-pop merchandise purchases made through the Weverse Shop application. The study employs a quantitative approach by distributing online questionnaires. This study uses primary data as its data source. The study population consisted of Indonesian K-pop fans who were familiar with and had access to the Weverse Shop application. A total of 100 people were surveyed. The analysis techniques included validity and reliability tests, simple linear regression, t-tests, and the coefficient of determination (R²). The results show that brand awareness significantly influences purchasing decisions. Regression analysis proves that brand awareness positively affects purchasing decisions; the greater a consumer's awareness of a brand (in this case, Weverse Shop), the greater their tendency to purchase merchandise through that platform.
The Effect of Financial Literacy on the Intention to Use Peer-to-Peer (P2P) Lending (Case Study of MSMEs Assisted by Rumah Berdaya Cilegon) Nuresa, Difa; Fauziyah, Azizah; Rachmani, Nizza Nadya
The Future of Education Journal Vol 5 No 1 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i1.1665

Abstract

Fintech peer-to-peer lending has become a popular alternative source of business funding for MSMEs, but its use is not matched by adequate financial literacy skills. The purpose of this study is to determine the effect of financial literacy on the intention to use peer-to-peer lending among MSMEs under the guidance of Rumah Berdaya Cilegon. This study uses an explanatory quantitative approach. The sampling technique uses probability sampling, and the application of the Slovin formula results in a sample size of 77. Data were collected through questionnaires and analyzed using descriptive analysis, classical assumption tests, simple linear regression analysis, T-tests, and coefficient of determination tests. The results of the study indicate that financial literacy has a positive and significant effect on the intention to use peer-to-peer lending.
Co-Authors A Agisny Adi Prehanto Agisny Agisny Agisny, A Ahmad Ridwan Rais Aldi Akbar Ramadhan Anandha Putri Rahimsyah Andi Sukendro Arief Budiman Arief Daryanto Asep Nuryadin Astuti R, Wanda Puspa Dewi Aulia Indah Permata Sari Romadhona Azizah Fauziyah Basalamah, Salma Harun Belina Nur Panilan Chatarina Umbul Wahyuni Dede Kurnia Dede Kurnia Dede Kurnia, Dede Dinanti, Nadira Elsakira, Lena Eva Alawiah Fadhilah, Annisa Nur Fadila, Aldia Gian Sugiana Sugara Handiri, Inka Hani Aliya Wardani Hani, Salmia Hasanah, Hajar Sri Iftia Nur Azizah Irma Siti Anisa Ismail Yusuf Ismail Yusuf, Ismail Ismail Yusup Janapriya Mahardika Satwika Julia Beatrix Nanga Juliyano, Irvan Kahla, Talitha Khairul Bariyyah Kodrat Sapto Adjie Koeswandi, Tika Koeswandi, Tika Annisa Koeswandi, Tika Annisa Lestari Laura Maharani Lestari, Mia Lulu Alya Rudiyanto Mubarok, Muhammad Luthfi Muhamad Rizqi Mardiansyah Muhammad Ikhwan Muhammad Muhajirin Muhammad Rayza Hemawan Muttaqin, Muhammad Tajul Nandang Nandang Nandang Nandang Nandang Nandang Nanga, Julia Beatrix Nofiska, Dara Jingga Puti Novianti Amalia Setiawati Nugraha, Imam Rizki Nuraida, Siti Nuraini Latifa Zulfa Nuresa, Difa Nurfitriya, Mira Nurulita, Vica Widiyana Omo Rusdiana Pitriani, Seni Putri, Rissa Meldani Putri, Sezara Indah R, Wanda Puspa Dewi Astuti Ramadina, Alyka Audri Ramdani, Dwi Retno Febriyastuti Widyawati Reza Marfend Ridwan, Ilham Daffa Risbon Sianturi Salmia Hani Salmia Hany Septia Pintanawati Setiawati, Novianti Amalia Siahaan, Nadia Oktavian Silma Rahmawati Siti Jahroh Siti Zahwa Aulia Sonny Rustiadi Susanti, Anissa Lia Syifa Fadillah Tasya Aprilya Tika Koeswandi Ujang Tajul Wanda Puspa Dewi Astuti R Widiyana Nurulita, Vica Yayi Suryo Prabandari