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All Journal Jurnal Silvikultur Tropika (JST) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) The International Journal of Business Review (The Jobs Review) Jurnal Informatika Ekonomi Bisnis Enrichment : Journal of Management Journal of Economics and Business UBS Acitya Bhakti Jurnal Ekonomi Journal Evaluation in Education (JEE) Jurnal Minfo Polgan (JMP) Economic Reviews Journal Jurnal Pengabdian Masyarakat Bhinneka Jurnal Mahasiswa Manajemen dan Akuntansi A Social Science and Entrepreneurship Journal Innovative: Journal Of Social Science Research TOFEDU: The Future of Education Journal Jurnal Informatika Ekonomi Bisnis IIJSE Horizon: Indonesian Journal of Multidisciplinary Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Pedagogia : Jurnal Ilmiah Pendidikan
Rachmani, Nizza Nadya
Universitas Pendidikan Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Financial Literacy dan Self-Control Terhadap Impulsive Buying Generasi Z di Kota Tasikmalaya Dinanti, Nadira; Fauziyah, Azizah; Rachmani, Nizza Nadya
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.7248

Abstract

This study aims to analyze the influence of financial literacy and self-control on impulsive buying behavior among Generation Z in Tasikmalaya City. The study employs a quantitative approach using descriptive and verificative methods. The sample consists of 384 respondents, determined using Cochran's formula and selected via purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression using IBM SPSS Statistics. The results indicate that the respondents' financial literacy and self-control fall into the high category, while impulsive buying falls into the moderate category. Individually, financial literacy has a significant negative effect on impulsive buying (β = -0.315; p = 0.001), as does self-control (β = -0.192; p = 0.007). Simultaneously, both variables significantly influence impulsive buying (p < 0.001). These findings demonstrate that the ability to understand and manage finances, as well as the ability to exercise self-control, play a role in curbing impulsive buying tendencies among Generation Z. The study implies that strengthening financial literacy and self-control can serve as a preventive measure to foster more rational consumption behavior.  
Pengaruh Transformasi Digital Terhadap Kinerja Usaha UMK Sektor Fashion Binaan Rumah BUMN Jakarta Putri, Sezara Indah; Koeswandi, Tika; Rachmani, Nizza Nadya
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.7308

Abstract

Digital transformation is a crucial factor for Micro and Small Enterprises (MSEs) in the fashion sector to enhance business performance amidst shifting consumer behaviors and increasingly technology-driven market competition. This study aims to analyze the impact of digital transformation on the performance of fashion-sector MSEs supported by Rumah BUMN Jakarta. A quantitative approach employing descriptive and verificative methods was used. Data were collected via questionnaires distributed to 282 MSE operators using purposive sampling. Data analysis was conducted using descriptive statistics and simple linear regression with the aid of SPSS. The results indicate that the implementation of digital transformation among fashion-sector MSEs falls into the moderate category and has a positive, significant impact on business performance. The coefficient of determination test yielded an R-Square value of 0.477, meaning that digital transformation accounts for 47.7% of the variation in MSE performance, while the remaining 52.3% is explained by factors outside the model. These findings demonstrate that the utilization of digital technology plays a vital role in boosting the performance of fashion-sector MSEs, particularly through market expansion, an increased customer base, and operational efficiency.
Performance Expectancy and Marketplace Adoption: Evidence from MSEs Assisted by Rumah BUMN Tasikmalaya Laura Maharani; Dede Kurnia; Nizza Nadya Rachmani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18764

Abstract

The expansion of digital commerce provides significant growth potential for Micro and Small Enterprises (MSEs), yet widespread adoption is frequently hindered by psychological barriers, specifically, whether owners believe these platforms will improve business performance. Accordingly, this study aims to describe the level of performance expectancy and the marketplace adoption decision, and to analyze the influence of performance expectancy on marketplace adoption, among MSEs that have not yet begun selling through such platforms. This research employed a cross-sectional quantitative design to analyze the impact of performance expectancy on 148 non-adopting MSEs associated with Rumah BUMN Tasikmalaya. The results indicated that both performance expectations and the decision to adopt were high, with performance expectancy serving as a significant positive predictor that accounted for 55.5% of the variance in adoption decisions. Consequently, the study highlights the necessity of structured, benefit-driven mentoring to help MSE owners recognize the utility of digital channels and sustain their adoption.
The Influence of Instagram Social Media Marketing on Brand Awareness: A Study of Jupiter Roastery, a Local Coffee MSME Reza Marfend; Ismail Yusup; Nizza Nadya Rachmani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.18932

Abstract

The rapid expansion of social media has empowered micro, small, and medium enterprises (MSMEs) to enhance brand communication through interactive and visual platforms. Jupiter Roastery, a local coffee MSME, actively leverages Instagram to promote its products and establish its brand identity. However, there remains a need to improve public recognition of the brand specifically as a roastery and supplier of roasted coffee beans. Employing a quantitative descriptive approach, this research examines the impact of Instagram Social Media Marketing on Brand Awareness at Jupiter Roastery. A purposive sample of 96 respondents completed a five point Likert scale questionnaire, and the collected data were analyzed via simple linear regression. The analysis demonstrates a positive and significant effect of Instagram marketing on Brand Awareness. Furthermore, the findings highlight that a major portion of the changes in Brand Awareness are attributable to these social media activities. Ultimately, the study concludes that engaging, consistent, and shareable Instagram content is crucial for elevating brand recognition and recall within the local coffee market.
Triple Layered Business Model Canvas Strategy in Realizing Aquaculture Business Sustainability at the Mina Perkasa Farming Group: Janapriya Mahardika Satwika; Ismail Yusup; Nizza Nadya Rachmani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 6: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i6.19497

Abstract

This study aims to identify the sustainable business model and formulate business development strategies for Pokdakan Mina Perkasa using the Triple Layered Business Model Canvas (TLBMC) approach. This research employed a qualitative method with a case study approach. Data were collected through interviews, observations, and documentation involving the head of Pokdakan Mina Perkasa, group members, and stakeholders engaged in aquaculture and fish processing activities.The findings indicate that the business model of Pokdakan Mina Perkasa has incorporated economic, environmental, and social aspects. However, several areas still require improvement. In the economic layer, the proposed strategies focus on expanding customer segments, strengthening digital marketing, improving customer relationships, and developing value-added products. In the social layer, the strategies are directed toward enhancing members' capacities, empowering the local community, and strengthening collaboration with various stakeholders. In the environmental layer, the strategies emphasize waste reduction, by-product utilization, efficient resource management, and environmentally friendly distribution practices. Based on these findings, an integrated business development strategy covering economic, environmental, and social aspects was formulated to support the sustainability of Pokdakan Mina Perkasa. The proposed strategy is expected to improve business competitiveness, strengthen long-term business sustainability, and generate
Co-Authors A Agisny Adi Prehanto Agisny Agisny Agisny, A Ahmad Ridwan Rais Aldi Akbar Ramadhan Anandha Putri Rahimsyah Andi Sukendro Arief Budiman Arief Daryanto Asep Nuryadin Astuti R, Wanda Puspa Dewi Aulia Indah Permata Sari Romadhona Azizah Fauziyah Basalamah, Salma Harun Belina Nur Panilan Chatarina Umbul Wahyuni Dede Kurnia Dede Kurnia Dede Kurnia, Dede Dinanti, Nadira Elsakira, Lena Eva Alawiah Fadhilah, Annisa Nur Fadila, Aldia Gian Sugiana Sugara Handiri, Inka Hani Aliya Wardani Hani, Salmia Hasanah, Hajar Sri Iftia Nur Azizah Irma Siti Anisa Ismail Yusuf Ismail Yusuf, Ismail Ismail Yusup Janapriya Mahardika Satwika Julia Beatrix Nanga Juliyano, Irvan Kahla, Talitha Khairul Bariyyah Kodrat Sapto Adjie Koeswandi, Tika Koeswandi, Tika Annisa Koeswandi, Tika Annisa Lestari Laura Maharani Lestari, Mia Lulu Alya Rudiyanto Mubarok, Muhammad Luthfi Muhamad Rizqi Mardiansyah Muhammad Ikhwan Muhammad Muhajirin Muhammad Rayza Hemawan Muttaqin, Muhammad Tajul Nandang Nandang Nandang Nandang Nandang Nandang Nanga, Julia Beatrix Nofiska, Dara Jingga Puti Novianti Amalia Setiawati Nugraha, Imam Rizki Nuraida, Siti Nuraini Latifa Zulfa Nuresa, Difa Nurfitriya, Mira Nurulita, Vica Widiyana Omo Rusdiana Pitriani, Seni Putri, Rissa Meldani Putri, Sezara Indah R, Wanda Puspa Dewi Astuti Ramadina, Alyka Audri Ramdani, Dwi Retno Febriyastuti Widyawati Reza Marfend Ridwan, Ilham Daffa Risbon Sianturi Salmia Hani Salmia Hany Septia Pintanawati Setiawati, Novianti Amalia Siahaan, Nadia Oktavian Silma Rahmawati Siti Jahroh Siti Zahwa Aulia Sonny Rustiadi Susanti, Anissa Lia Syifa Fadillah Tasya Aprilya Tika Koeswandi Ujang Tajul Wanda Puspa Dewi Astuti R Widiyana Nurulita, Vica Yayi Suryo Prabandari