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All Journal Jurnal MEKANIKAL Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Alhadharah: Jurnal Ilmu Dakwah JMM (Jurnal Masyarakat Mandiri) YUME : Journal of Management Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Journal of Enterprise and Development (JED) Jurnal Kajian Gender dan Anak Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Al-Irsyad: Jurnal Bimbingan Konseling Islam Studi Ilmu Manajemen dan Organisasi MANAJERIAL: Jurnal Inovasi Manajemen dan Supervisi Pendidikan Alhadharah: Jurnal Ilmu Dakwah JUANGA: Jurnal Agama dan Ilmu Pengetahuan eCo-Fin Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Jurnal Ilmu Manajemen Mulawarman (JIMM) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Bisnis dan Kewirausahaan AGROTEKBIS: Jurnal Ilmu Pertanian Jurnal Multidisiplin Indonesian Journal of Electronics, Electromedical Engineering, and Medical Informatics Jurnal Ilmu Kesehatan dan Psikologi Journal of Primary Education Ulil Albab Primary Journal of Multidisciplinary Research
Heriyadi, Heriyadi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : eCo-Fin

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Analyzing The Effect of Social Media Influencer on Purchase Intention Through Parasocial Relationships: The Moderation Role of Influencer-Product Congruency Trisnawati, Weni; Malini, Helma; Pebrianti, Wenny; Ramadania, Ramadania; Heriyadi, Heriyadi
eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i1.1795

Abstract

  The rapid expansion of social media platforms has led to continuous transformations in marketing approaches and methodologies. Among contemporary promotional techniques, influencer marketing has emerged as a pioneering strategy. This development necessitates brands and marketing professionals to carefully select appropriate social media personalities. The research examines how influencers' intimate self-disclosure and self-influencer congruence affect consumer purchasing intention, with particular attention to the intermediary function of parasocial relationships and the potential moderating effect of influencer-product congruency. The investigation employed quantitative methodologies, gathering data from 213 survey participants. Research propositions were assessed through partial least squares structural equation modelling (PLS-SEM), utilizing SmartPLS v.4.1 analytical tools. Results indicate parasocial relationships are an intermediary mechanism linking influencers' intimate self-disclosure and self-influencer congruence to purchase intention. However, the findings challenge initial expectations by demonstrating that the correlation between influencer-product congruency does not significantly modify the connection between parasocial relationships and purchase intention. These discoveries aim to contribute fresh perspectives to the understanding of social media personalities' effectiveness in influence-based marketing strategies.
Pengaruh Product Quality, Cafe Atmosphere dan Customer Experience Terhadap Customer Satisfaction Dengan Brand Image Sebagai Variabel Mediasi Pada CW Coffee Juliani, Harisa; Pebrianti, Wenny; Shalahuddin, Ahmad; Juniwati, Juniwati; Heriyadi, Heriyadi
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2601

Abstract

Konsumsi kopi di Indonesia menunjukkan tren positif dalam sembilan tahun terakhir, yang berdampak pada perkembangan industri kopi di negara ini. Salah satu kedai kopi yang menonjol adalah CW Coffee. Dimulai di Kota Pontianak, CW Coffee adalah merek lokal yang kini berkembang di beberapa wilayah di Indonesia. Mengingat persaingan yang semakin ketat, penelitian kuantitatif ini bertujuan untuk mengetahui pengaruh product quality, cafe atmosphere dan customer experience terhadap customer satisfaction dengan brand image sebagai variabel mediasi. Sebanyak 200 responden yang berdomisili di Kalimantan Barat, berusia minimal 17 tahun, dan telah mencoba CW Coffee Sungai Duri setidaknya dua kali dalam enam bulan terakhir terlibat dalam penelitian ini. Data dikumpulkan melalui metode purposive sampling dengan menggunakan kuesioner online. Analisis data dilakukan dengan menggunakan metode Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian ini menunjukkan bahwa product quality, cafe atmosphere, dan customer experience berpengaruh signifikan terhadap brand image dan customer stisfaction, baik secara langsung maupun tidak langsung melalui brand image sebagai mediasi. Temuan ini menegaskan pentingnya menjaga product quality, menciptakan cafe atmosphere yang nyaman, dan meningkatkan customer experience untuk memperkuat customer satisfaction.
Co-Authors Ahmad Salahuddin Ahmad Shalahuddin, Ahmad Ahmad Suriansyah AHMADI Al Vayyed Shalatar Barqah Djus Al-Idrus, Fatimah Azzhara Amelia, Fadillah Rizky Ana Fitriana Andriano, Theo Anwar Azazi Ardiansyah, Fito Astrella Callista Putri Raharjo Astuti, Rindi Aulia Suhesty Azhar Baras, Theresa Putri Yunita Barkah, Barkah Cahyadi, Muhammad Byan Farreldipo Daniel Happy Putra Daud, Ilzar Endah Mayasari Erna Listiana Giriati, Giriati Goyovi, Julia Hamzan Wadi Hamzanwadi Handayani, Sri Hanifah Rahmi Fajrin, Hanifah Rahmi Helma Malini Helma Malini, Helma Ikram Yakin Iqbal*, Muhammad Juliani, Harisa Juniwati Juniwati Kalis, Maria Christiana Iman Kamaaluddin, Kamaaluddin Karsim, Karsim Khairil Anwar Kusmiran, Ari Hardi Lay, Nico Yudhinata Lo, Audriana Septiani M. Irfani Hendri Maria Christiana Iman Kalis Maria Magdalena Meliani, Azzalia Miranti Rasyid Moch. Iqbal, Moch. Muchsin Muchsin Muh Ali Bagas Muhammad Afif Muhammad Iqbal Mustaruddin Mustika, Uray Ndaru Mu`az, Lalu Nur Alam Nur Ikhsanida, Zhackya Oktavianto, Angga Pamungkas, Angga Suda Pane, Gina Sonya Pardede, Kaleb El Nusa Pramana Saputra Pricilla, Maria Olivia Priskila, Priskila Purmono, Bintoro Bagus Putri, Yuliani Alfiani Villye Adriani Rahmi, Indriati Ramadania Ramadania, Ramadania Rizani Ramadhan Riztika, Dheanisa Tri Robiansyah, Robiansyah Saputra, Egi Septian Palma Ariany Sulistiawan, Edi Sulistiowati Sulistiowati Syahbandi Syahbandi Syahputri, Anggraini Titik Rosnani Trisnawati, Weni Vanessa, Vivian Wendy Wenny Pebrianti Wisnu Kartika, Wisnu Wulansari, Dinda Marsela ZA, Saida Zainurossalamia