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Miranda, Miranda
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Journal : Journal of Economics Business Industry

 1 
Feasibility Analysis of Sumedang Tofu MSMEs Business with Its Development Strategy Puspita Sari, Devi; Miranda, Miranda
Journal of Economics Business Industry Vol. 1 No. 1 (2023): Journal of Economics Business Industry
Publisher : Lembaga Penelitian dan Ilmu Pengetahuan JEPIP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59976/jebin.v1i1.9

Abstract

This research concerns the development strategy and business feasibility analysis using a value engineering approach. MSMEs Sumedang Tofu is a small industry that processes and markets Sumedang Tofu to the public. The problem that occurs in the sumedang tofu production is environmental conditions that are poorly maintained, and the results of tofu sales fluctuate. Therefore, it is necessary to do a business feasibility analysis to find out whether the Crispy Sumedang Tofu UKM is feasible or not to operate. After identifying the business feasibility analysis aspects, the next step is to determine the right development strategy using a value engineering approach. Value engineering aims to achieve the best value by defining the functions needed to complete the target value and to innovate, improve, and minimize production costs while maintaining the quality and usability of the products produced by considering consumer needs. The development that will be carried out is sumedang crispy tofu packaging. Value engineering has several stages, including information, functional analysis, creative, analysis and evaluation, and recommendations. The Net Present Value (NPV) shows cash flow for three years with a bank interest of 10%, and the resulting NPV is positive. The Internal Rate of Return (IRR) shows that the total value of IRR is 46%, and UKM Sumedang Crispy Tahu is said to be feasible. This is because the IRR value exceeds the loan interest (10%), 46%. and the Payback Period (PP). This MSMEs is feasible to continue because the business capital invested is IDR 143,202,000 and will be fully recoverable within one year and 11 months.
Co-Authors Abdur Razzaq Adinasa, Muhamad Nu’man Afriansyah, Wahyu Agustin , Putri ahmad yani Ajahari Ajahari, Ajahari Anastasya, Susi Andika Andika Anik Setyo Wahyuningsih Anisa Anisa Anto, Sumianto AR, Muhamad Habibullah Arinie, Selfie ASRIL ASRIL Ayumi, Salsha Nabila bawazir, Fuad Damanik, Amanda Geopani Devi Puspita Sari, Devi Dewi Anggita, Nadya Dini Lestari, Dini Dwi Haryati, Ayu Dwi Siska Arini Eka Wahyuningsih elsa, elsa Emi Sulistri, Emi Evamona Sinuraya Evi Widowati Fachlevi, Muhammad Rieza Fadhila, Maura Dhifa Fality, Firmansyah Faradilla Safitri, Faradilla Fauzul, Fauzul Fitri Awaliyah Harahap, Ade Chita Putri Hasibuan, Ali Daud Hernata, Novan Herry Koesyanto Hidayatullah, KMS M Syarif Holilur Rahman Ima, Ima Imani, Rizka Amelia Insani, Nurul Aulia Isjoni Isjoni Ismail Ismail Jasiah Jasiah Kasmiati Kasmiati Khatifah Linri, Linri Lubis, Septi Aulia Lukita, Mince Maghfirah, Rabiah mahanani, Agni Ayudha Marbun, Dina Sulastri Maryati, Ana Maulina Maulina, Maulina Mayangsari, Riska Mertika, Mertika Mokodompit, Eliyanti Agus Muannif Ridwan Muflihun, Muflihun Muhammad Fauzi Muhammad Hasan Muhammad Hasan Mulia, Nurcahya Indah Nadila, Olga Rizki Novadila, Annisa Nugraha, Muhamad Yudistira Nur Arisah Nurfatimah Nurfatimah Nurhikmah Nurhikmah Nuzulul Rahmi, Nuzulul Pattisina, Chatrien Dione Polem, Ayu Muthmainnah Purwaningsih - Purwaningsih, Cici Putri Agustin Putri, Aisyah Amaliyah Rajiman, Widyawanti Ramadhani, Adeliya Rini, Dwi Siska Risno Mina, Risno S.Pd. M Kes I Ketut Sudiana . Safriadi Safriadi, Safriadi Said, Martriana Ponimin Sakdah, Nurul Sakina, Rafika Salsa Zahra, Sasqia Salsabila, Lathifah Sapar Sapar Sarah, Nur Sartono Sartono, Sartono Sasmita, Fira Ayu Satria Satria, Satria Selfi Arinie Selvianti, Dita Serli, Serli Shinta Septiara Syahputri Sinta, Sinta Siregar, Sri Intan Siswoyo Siswoyo Siti Helmyati Suci Afria Sasty Siregar Sudrajat, Adisti Aulia Sukristin Sukristin, Sukristin Sunarto Amus Surbakti, Fitri Br Syahputri, Shinta Septiara Syaiful Anwar Syarifaturrahmatullah, Syarifaturrahmatullah Tania, Tara Tara Tania Taufik Taufik Tintin Febrianti Triadi, Muhammad Yunus Wahyu Syarvina Widyaningsih, Sari Wulandari, Septiani Ayu Yonita, Lutfiah Tul Jannah Yuanita Yulita Yulita, Yulita Zainab Ompu Jainah Zuhrinal M. Nawawi