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Journal : Journal of Community Service and Engagement

ASSISTANCE IN MAKING ONLINE PROMOTIONAL MEDIA AND EFFORTS TO IMPROVE SERVICE QUALITY AT CAR WASH BUSINESS IN TANGERANG Arifin Djakasaputra; Sanny Ekawati; Rosmita Rasyid
Journal of Community Service and Engagement Vol. 1 No. 03 (2021): December 2021
Publisher : CV. AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9999/jocosae.v1i03.23

Abstract

This PKM activity aims to help newly established entrepreneurs to promote their business online. In addition, they provided training to business owners and employees to improve services according to what consumers want. The long-term goal is to increase business partners to be better known, interested in the community and increase sales through better services. This study was conducted because of the partners' main problem. Namely, the limited working capital, so online promotion is still impossible. Considering the condition of partners who have only started their business for one year, efforts need to be made to remind partners to pay attention to their services' quality so that customers who come can become partners' regular customers. The development of this Website will be carried out by referring to the 7Cs framework, namely: context, content, community, customization, communication, connection, commerce, thereby producing an interactive form of promotional media. The method of implementing the activity is providing knowledge about online promotion, training, socialization about the quality of services and assistance in online media creation and maintenance. The results of this PKM activity are in the form of making a website and exposure material about the quality of employee services. Thus, it is hoped that this business can be better known to the broader community, and business owners can retain consumers to become regular partners. In the end, we will get the sales as desired.
Co-Authors Afrilya, Bely Albert Albert Amelda Pramezwary Angelina Stephanie Angleque, Britney Antonio, Ferdi Assaly, Arifin Avisca, Gemitalia B.M.A.S. Anaconda Bangkara Broto Mudjianto Bunga Aditi Catherine Ardelia Tan Chandra, Jimmy Chelsea Laurent Kurniawan Cherry Darmawan Christinio , Elizabeth Cicilia Angelisca Darmawan, Cherry Darwan Tanady Diena Mutiara Lemy Djaja, Tara Clarisa Dwi Septi Haryani Eka Hendrayani Elyzabeth , Elyzabeth Erina Alimin Fachrurazi Fachrurazi Farrellio, Fiore Felix Leonardi Florensia Irena Frans Sudirjo Frenick Halim Gelion, Gelion George Nicholas Gunawan Prabowo Gunawan Prabowo, Gunawan Halim Putera Siswanto Hendriarto, Prasetyono Hubner, Ira B. Hulu, Meitolo Indra, Febryola Innocentius Bernarto, Innocentius Ivander, Axel James Austin Jayanti , Yunia Arinda Jayanti, Yunia Arinda Jefry Jefry Jessica Novia Widjaja Jessica Virgiana Wijaya Jimmy Muller Hasoloan Situmorang Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Luh Komang Candra Dewi Mahanani, Zenita Dian Mas’ad, Muhammad Aunurrochim Muhammad Tony Nawawi Nasib Nawawi, M.Tony Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nurmilah, Rina Patty, Putri Syane Pramezwary, Amelda Pramono, Rudy Puspita, Elizabeth Christinio Putri, Anggraini Prastika Putri, Nadira Aulia Rasyid , Ardiansyah Refaldy, Alvin Rico Candra Rocky Nagoya Rosianna Sianipar Rosmita Rasyid Rosyada, Maulin Amrina sabil sabil, sabil Sabrina O Sihombing Sandra Maleachi Sandra Maleachi Sanny Ekawati Saputra, Sonny Saraliandra, Junita Sardjana Orba Manullang Satriohantoro, Mikael Senduk, Gerda Annisa Septa Diana Nabella Sianipar, Rosianna Silvia Ekasari Sitorus, Nova Bernedetta Situmorang, Jimmy Muller Hasoloan Sjarifudin, Veronica Sonny Saputra Sri Aprianti Tarigan Stephanie, Hergian Suandi, Calista Devana Syahri, Anggun Aisyah Tanti Widia Nurdiani Theng, Bestadrian P Theng Tjakra, Nathanael Valentina Veronica, Natasya Vicka Putridita Wijaya, Andriano Wiwik Handayani YUNIARWATI YUNIARWATI