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All Journal Jurnal Mirai Management Hasanuddin Economics and Business Review YUME : Journal of Management JURNAL MANAJEMEN BISNIS JURSIMA (Jurnal Sistem Informasi dan Manajemen) Jurnal Manajemen International Journal Of Science, Technology & Management (IJSTM) Quantitative Economics and Management Studies Movere Journal Panrannuangku Jurnal Pengabdian Masyarakat Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Engagement and Empowerment (IJE2) Patria Artha Journal of Community J-Alif : Jurnal Penelitian Hukum Ekonomi Syariah dan Budaya Islam Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen Perbankan Keuangan Nitro JUPADAI : Jurnal Pengabdian Kepada Masyarakat Jurnal Masyarakat Madani Indonesia Paradoks : Jurnal Ilmu Ekonomi JURSIMA Jurnal Sistem Informasi dan Manajemen International Conference on Islamic Economic Advances in Management & Financial Reporting Atestasi : Jurnal Ilmiah Akuntansi Khazanah Journal: Economics, Muamalah dan Entrepreneurship
Salam, Karta Negara
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : jurnal manajemen bisnis

 1 
Impulse Buying on users of online shopping Orfyanny S. Themba; Aminuddin Hamdat; Nur Alam; Karta Negara Salam
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.206

Abstract

This study explores the effect on impulse buying of hedonic motivation for shopping, shooping lifestyle and price discount. In this type of non- probability sampling method used in the study, the collection of data using a questionnaire instrument is judgmental sampling to Lazada.co.id for as many as 100 consumers. With the assistance of the SPSS unit, the type of analysis used is multiple linear regression. The results of this study show that hedonic motivation for shopping, shopping lifestyle and price discount have a significant impact on the purchase of impulses on Lazada.co.id Online Shopping Consumers.
Member Card and Social Media Promotion Strategies on Customer Loyalty Salam, Karta Negara; Pratiwi Ar, Dhita; Rifai, Mesrawati
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/k1yx8j77

Abstract

This study aimed to analyze the influence of the Member Card Promotion strategy and social media on Customer Loyalty at the Kaku Food Sudiang Branch in Makassar. A quantitative research design was employed, utilizing a survey method with a sample of 90 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) to evaluate the structural relationships between the variables. The results revealed that while MCP had a significant positive effect on customer loyalty, the impact of SOM was statistically insignificant. The model demonstrated a moderate explanatory power, indicating that the combined strategy effectively explained a substantial portion of the variance in loyalty. These findings suggest that membership-based incentives are the primary drivers of customer retention in this context, whereas social media serves as a secondary engagement tool. The study highlights the need for Kaku Food to prioritize enhancing its membership program benefits while refining its social media content to bridge the gap between digital engagement and actual customer loyalty.
Marketing and Business Strategies Based on the Creative Economy in Efforts to Improve the Competitiveness of MSME Players Syam, Shofiana; Daga, Rosnaini; Susanto, Setya Ega; Salam, Karta Negara
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/fxtbg662

Abstract

This study aimed to analyze the impact of strategic management, specifically marketing and creative-economy-based development strategies, on the competitiveness of culinary enterprises in Makassar. A quantitative research design was employed, using a survey to collect primary data from a representative sample selected through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling to evaluate structural relationships and test the research hypotheses. The results indicated that creative economy-based marketing strategies had a significant positive effect on competitiveness. Furthermore, development strategies based on the creative economy were found to contribute even more significantly to enterprises' ability to strengthen their competitive position in the local market. These findings emphasize the necessity of adopting innovative and adaptive business models to thrive amid market dynamics. This study provides a solid foundation for enterprise actors and policymakers to enhance creative promotion and strategic development, ensuring long-term business sustainability and competitive advantage.
Co-Authors A. We Tenri Fatimah Singkeruang A.R, Dhita Pratiwi Adnan, Asri Afiah Mukhtar Alwi, Aulia Aminuddin Hamdat Aslim, Sandi Asmawiyah Asmawiyah Asri Adnan Azis, Murwinda B, Ceskakusumadewi B, Jalil Baharuddin, B. Baharuddin, Megawaty Ceskakusumadewi Baottong, Mozes Haryanto Ceskakusumadewi, Ceskakusumadewi Cindy Yoel Tanesia Dewi B, Ceskakusuma Dhita Pratiwi AR Erwin Erwin Fauziah Fauziah Hamdat, Aminuddin Hardy Hardy Hasnawati Hasnawati Hiljati, Hiljati Ismawati Lawalata, Izaac L D Layli, Nuril Listiawati Lutfi, Anugrah M. Fahrul Husni Madrianah Makduani, Rivai Marsela, Ibrahim Marsuki Marsuki Marsuki Marsuki, Marsuki Maryam Nurdin Maryam Nurdin, Maryam Maslim Maslim, Maslim Megawaty, Megawaty Muchsiddin, Murdin Muhammad Akbar Muhammad Ikhwan Burhan MUHAMMAD RIZAL Muhammad, Natsir Mujahid Mujahid, Mujahid Mukhammad Idrus Mukhtar, Afiah Musdalifah Musdalifah Nawir, Fadliyani Novita Rosanti Nur Alam Nur Fatwa, Nur Nurqalbi, Nurqalbi Orfyanny S. Themba Palinggi, Prudence Patricia Hieroploise Panus Panus Panus, Panus Pramudi Harsono Pratiwi AR, Dhita R, Musdalipa Rachman Suwandaru Ramlah Ramlah Rhima Narulita Ikhwanah Amin Rifai, Mesrawati RINI RINI Rosanti, Novita Rosnaini Daga Rosyadah, Khairina Salam, Sri Wijaya Sari M, Fitri Indah Sasmita, Halida Siswahyudianto Siti Fatimah Siti Fatimah Siti Fatimah Sujatmiko Sujatmiko Sujatmiko, S Susanto, Setya Ega Suwandaru, Rachman Syam, Shofiana TATI NURHAYATI Taufik, Muhammad Imam Verawaty Verawaty Wahyuningsih Wahyuningsih Wijayanto, Ahmad Yuyun Karystin Meilisa Suade