Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal Of Science, Technology

Promotion Costs Analysis To Increased Volume Sales In The Convection Companies Listiawati; Karta Negara Salam; Retno Wulansari; Pramudi Harsono
International Journal of Science, Technology & Management Vol. 2 No. 5 (2021): September 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i5.300

Abstract

The purpose of this study is to obtain empirical data about whether or not there is a relationship between sales promotion costs and sales volume and how much influence the promotion costs have on sales volume at the company. In this study, the documentation method was used in data collection, then proceeded to the analysis process using correlation and regression analysis.The population in this study is the total cost of sales promotion and sales volume at the company. Due to the limitations of time, cost, manpower, and so on, the researchers took samples, namely sales promotion costs, and company sales volume, between 2018-2020.Based on the results of the analysis for three years, it was obtained that r XY = 0.718 with N = 36 and a significant level of 0.000, obtained r table = 0.708. This shows r xy> r table, which means that r XY is significant and Ha is accepted. Because Ha is accepted, there is a positive and significant relationship between Sales Promotion Costs and Sales volume at convection companies. Furthermore, the influence of Biya promotion on sales volume can be seen on the determinant coefficient (R 2) where it is mentioned in a row in 2018; 2019; and 2020 is 0.675; 0.554; and 0.507. this shows that the average annual promotion costs have an effect of more than 50% on the company's sales volume.
Co-Authors A. We Tenri Fatimah Singkeruang A.R, Dhita Pratiwi Adnan, Asri Afiah Mukhtar Alwi, Aulia Aminuddin Hamdat Ar, Dhita Pratiwi Aslim, Sandi Asmawiyah Asmawiyah Asri Adnan Azis, Murwinda B, Ceskakusumadewi B, Jalil Baharuddin, B. Baharuddin, Megawaty Ceskakusumadewi Baottong, Mozes Haryanto Ceskakusumadewi, Ceskakusumadewi Cindy Yoel Tanesia Dewi B, Ceskakusuma Dhita Pratiwi Djabir, Muh. Erwin Erwin Fauziah Fauziah Hamdat, Aminuddin Hardy Hardy Hasnawati Hasnawati Hiljati, Hiljati Ismawati Ismawati Lawalata, Izaac L D Layli, Nuril Listiawati Lutfi, Anugrah M. Fahrul Husni Madrianah Makduani, Rivai Marsela, Ibrahim Marsuki Marsuki Marsuki Marsuki, Marsuki Maryam Nurdin Maryam Nurdin, Maryam Maslim Maslim, Maslim Megawaty, Megawaty Muchsiddin, Murdin Muhammad Akbar Muhammad Ikhwan Burhan MUHAMMAD RIZAL Muhammad, Natsir Mujahid Mujahid, Mujahid Mukhammad Idrus Mukhtar, Afiah Musdalifah Musdalifah Nawir, Fadliyani Novita Rosanti Nur Alam Nur Fatwa, Nur Nurqalbi, Nurqalbi Orfyanny S. Themba Palinggi, Prudence Patricia Hieroploise Panus Panus Panus, Panus Pramudi Harsono Pratiwi AR, Dhita R, Musdalipa Rachman Suwandaru Ramlah Ramlah Rhima Narulita Ikhwanah Amin Rifai, Mesrawati RINI RINI Riswan Riswan Rosanti, Novita Rosnaini Daga Rosyadah, Khairina Salam, Sri Wijaya Sari M, Fitri Indah Sasmita, Halida Siti Fatimah Siti Fatimah Siti Fatimah Sujatmiko Sujatmiko Sujatmiko, S Suwandaru, Rachman TATI NURHAYATI Taufik, Muhammad Imam Verawaty Verawaty Wahyuningsih Wahyuningsih Wijayanto, Ahmad Yuyun Karystin Meilisa Suade