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All Journal As-Salam: Jurnal Studi Hukum Islam & Pendidikan Journal of Computer Science and Informatics Engineering (J-Cosine) Tahdis: Jurnal Kajian Ilmu Al-Hadis Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Manajemen DIVERSIFIKASI Indo-MathEdu Intellectuals Journal Juris Humanity: Jurnal Riset dan Kajian Hukum Hak Asasi Manusia Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha SIMPLEX: Journal of Economic Management Sunan Kalijaga: Islamic Economics Journal Akademika Journal of Managiere and Business PESHUM Integrasi: Jurnal Ilmiah Teknik Industri ASPIRATOR - Journal of Vector-Borne Diseases Studies Jurnal Pendidikan Guru Profesional
Febriyanto
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Pengaruh Kualitas Produk Dan Harga Terhadap Volume Penjualan Beras Premium Perum Bulog Kantor Cabang Metro Fitriani, Dwi; Febriyanto; Jati Imantoro
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i3.11339

Abstract

This study aims to analyze the effect of product quality and price on sales volume at Perum Bulog Metro Brach Offic, which is motivated by fluctuations in sales volume from April to September 2025. This study uses a quantitative approach with an assosciative design and a saturated sampling technique involving 30 RPK/Patner Store. Data were collected through questionnaires that had been tested for validity and reliability and were analyzed using multiple linier regression. The results of the study show that partially, the product quality variabel has a significant effect on sales volume, and partially, the price variable does not have a significant effect on sales volume. Additionally, the product quality and price variables simultaneously effect sales volume. These findings indicate that performance, features, conformity with specifications, and durability are important in increasing sales volume at Perum Bulog Metro Branch Office.
Co-Authors AGUS SETIAWAN Alexandra Hukom Ali, Karnila Andesta Anggarina, Rimma Anggraini Arien, Arien Armadiana Hutari Arwan Junianto Assery, Syeh AYU OKTASARI Ayu Triwulandari, Diah Bambang Suhada Bella Selviana Putri Bimantara Brian Ganas Kalista Desy Asyati Desy Labora Banjar Nahor Devita Febrianti Dies Hendra WW Dwi Fitriani Emawati Fahsya Zshulhan Fitriani Giling, Mustamin Halil Akhyar Hanifah Febriana Cahyani Hendayani, Nia Himawan Sutanto, Himawan I Gede WD I Gede WD Permadi Iqrom, Sahidul Irpan Pahlepi, Rahman Jati Imantoro Khairani, Adilla Khaliq, Aisyah Kholid Mawardi Kuncoro Budi Riyanto Leni Marlina Lubis, Dharmawan Lystiawan mahdaleni MARHABAN, MARHABAN SIGALINGGING Merti Megawaty Misnah Misnah Muhammad Iqbal Raissilki Muhammad Umar Riandi Muhammad Umar Riandi Mutiara Wika Azyaza Nani Septiana Nani Septiana, Nani Septiana Nasution, Verawati Niken Shandra Angellita Nouval Aqil Rakhman Oktora, Hendi Davis prabowo, rio Prihantini, Nabila Putri, Salwa Adisa Rafael Prasetyo Silaban Rahayu Hasti Komaria Rahayu Hasti Komaria, Rahayu Hasti Rahman Irpan Pahlepi Regania Pasca Rassy Rheinhardt Sandi Priyono Rindiyani Santoso SANTOSO SANTOSO Sari, Dick Ratna Sari, Melita Selamet Fuadi Sri Marlina, Sri Sri Retnaning Rahayu Suana, Irma Suhada, Bambang Sulastiningsih Sumarno Sunarto Sunarto Surayya, Rafeyfa Aynuha Suryadi Suwarto Suwarto Taufik Hidayat Thalib, Abdullah Thalib Tri Octagina, Ferira Zemni Urbac, Juliyani Vivin Mahdalena Vivin Mahdalena, Vivin Wahyudi, Buwang Wangge, Trivonia Dona Lau Widodo, Deny Edy Yulia Ardianti Yulian Taviv Yulian Taviv