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CONSUMER RESPONSE ON MARKETING MIX OF ALOE VERA GREEN PRODUCTS IN PONTIANAK WEST KALIMANTAN, INDONESIA: CONSUMER RESPONSE ON MARKETING MIX OF ALOE VERA GREEN PRODUCTS IN PONTIANAK WEST KALIMANTAN, INDONESIA Maswadi; Darsono; Slamet Hartono; Kusnandar
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 1 No. 2 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.166 KB) | DOI: 10.26418/tijdessa.v1i2.14

Abstract

Abstract: Green products or which are also often referred to as environmental friendly products that are complex enough to be defined. Green products made from aloe vera produced by a small company of processed aloe vera, which has been developed in Pontianak, West Kalimantan Indonesia experienced excellent growth in the development of refined products are made. Initially only aloe vera drinks are produced but it's been producing aloe vera into jelly, tea, dodol, chocolates and crackers. The purpose of this study is to analyze consumer response on marketing mix of green products processed aloe vera in Pontianak City. The research method in this study is a survey method. Sample of consumers used incidental sampling technique. The analytical tool used is conjoint analysis with the matrix between 5-P i.e. production / product (P), price (P), Place (P), promotion (P), people or 5-P with agro-industry customer satisfaction with the product. The results showed that marketing mix which has influence on green products processed aloe vera, in the sequence is price (19.93%), place (19.16%), product (18.57%), packaging (16.31%), performance (15.83%) and promotion (10.18%). Keywords: aloe vera; consumer response; green products; marketing mix; conjoint analyz
Co-Authors A. R. H. Tahier A. Rubiyanto Ade Meyra Rahma Afifa, Linda Nur Ambarwati, Retnoning Aprilya Saputri, Friska Apud Nursihabudin Arya Wijaya Kusuma Ashari, Dhea Sashinta Aslamiyah, Ditya Ayu Novita Sari Bekti Wirawati Burhanudin Devy Nur Pika Putri Dian Devita Yohanie Dian Devita Yohanie Yohanie Dika Ramadhona, Zahra Dita Wulandari Endang Tri Wahyurini Endarko Erlyna Wida Riptanti Ernoiz Antriyandarti Fadilla, Fatma Nur Farichah, Auliya Niswatul Gusniawati, Ayu Hariyanto Harti, Sumi Hayuning Ambar Ristika Herry Susanto Hery Hernawan Humbang Purba Husen Asbanu I WAYAN SUBERATA Indrasyafrudin, Anwar Irawan, Suko Istinganah Eni Maryanti Istinganah Eni Maryanti Joko Kismanto Juan Pratama Juang Laksono, Galih Julikah Kurniawati Darmaningrum Kusnandar Lailatul Mustagfiroh Laras Nur fitriani M. Firdhaus M. Haekal Majekroatina, Dian Maswadi Millenia Rahmah Dinia Minar Ferichani Mira Febriana Sesunan Mohammad Harisudin Muhamad Defi Aryanto Muhammad Iqbal Birsyada Muhammad Sultan, Muhammad Muhammadi, Ilham Azkha Al Muhisom Nasharudin Nasori Nelly Astuti Nur Syamsiyah Prahara Yuri Prahastowo, Bintang Apriyan Pratama, Aldino Gilang Putri, Andrealina Mulyo Dewi Ramadhan, Muhammad Hariyo rebon, ecy Restu Yanuar Ula Risala, Rahmatul Romadhoni, Achmad Eka Rusman, Muh. Al-Aswar Saputra, Feri Candra Sariyana Septiana Setiawan, Fajar Budi Slamet Hartono sri marwanti SRI WIJIASTUTI Susi Wuri Ani Susilaningtyas Budiana Kurniawati Sutarti Syafrudin Tri Ivanka, Nova Tya Tri Wulandari, Alviani U. Farahdina umi barokah V. Z Zulfa Virda Putri Novita Wulandari Wahyu Susiloningsih, Wahyu Wibowo, Pandan Wijaya, Bryant Candra Wirawati, Bekti Wiwit Rahayu Yahya Yahya yefri chan Yendi Esye Yuni Pantiwati