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Empowering the Bayu Segara Fishermen's Group through Digital Marketing: Enhancing Product Visibility and Sales in a Competitive Marketplace Rahmansyah, Ahmad Iskandar; Hendra, Joni; Handayani, Dwi Iryaning; Masluha, Siti; Widianita, Nadia Putri; Hadiyanto, Mohammad; Fauzi, Rohmad
IMPOWERMENT SOCIETY Vol 7 No 2 (2024): Agustus
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v7i2.1346

Abstract

With a premium, halal-certified quick Ginger-Turmeric-Temulawak product, the Bayu Segara fishermen's organization has great difficulty growing their company. Important problems include underutilization of the potential of the product, poor digital expertise, limited manual marketing efforts, and limited promotional reach via WhatsApp. A thorough session covering digital marketing strategies—including social media management, online marketplace optimization, and content creation—was held on July 28 to help to solve these problems. Product photos done to improve e-commerce display before the training. The session gave attendees useful knowledge in social media account management, online store setup, and content creation. Practical experience helped them to use these abilities straight-forwardly, thereby enhancing their efforts at digital marketing. The findings show that product exposure, market reach, and sales should be much improved by the increased digital presence and marketing competencies. In a cutthroat digital market, this strategy offers the firm a viable road for corporate expansion.
Pengaruh Experiential Marketing, Citra Perusahaan Dan Kualitas Produk Terhadap Kepuasan Konsumen Pada Pt. Pos Indonesia (Persero) Kota Probolinggo Mahmuda, Nur Amilia; Hendra, Joni; Hermawan, Dedi Joko
JUMAD : Journal Management, Accounting, & Digital Business Vol 2 No 4 (2024): JUMAD: Agustus 2024
Publisher : Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/jumad.v2i4.2048

Abstract

The study aims to determine the effect of Experiential Marketing, Company Image and Product Quality on Customer Satisfaction at PT Pos Indonesia (Persero) Probolinggo City. The research method used is a quantitative approach, with variables consisting of independent variables, namely Experiential Marketing, Company Image and Product Quality and the dependent variable, namely Customer Satisfaction. The population in this study were all consumers at PT Pos Indonesia (Persero) Probolinggo City and the sample used amounted to 100 respondents based on certain criteria, namely consumers who have made transactions at PT Pos Indonesia (Persero) Probolinggo City. The data sources used in this study come from primary data and secondary data, with the help of the PLS 3 application. The results showed that the Experiential Marketing variable (X1) had no effect on Consumer Satisfaction (Y) of (-0.015) with t statistic (1.107 < 1.96) or p value (0.457 > 0.05) and the Company Image Variable (X2) had no effect on Consumer Satisfaction (Y) of (0.250) with t statistic (3.786 > 1.96) or p value (0.216 < 0.05). While the Product Quality Variable (X3) has an effect on Customer Satisfaction (Y) of (0.864) with t statistic (2.801> 1.96) or p value (0.003 <0.05), it is proven that the hypothesis is accepted on the Product Quality variable has a significant effect on Customer Satisfaction at PT. Pos Indonesia (Persero) Probolinggo City.
Pengaruh Kecerdasan Intelektual, Komitmen Dan Budaya Kerja Terhadap Kinerja Karyawan Badan Kepegawaian Dan Pengembangan Sumber Daya Manusia Kota Probolinggo Hasan, Miftahul; hendra, Joni; Pujiastuti, Agustina
JUMAD : Journal Management, Accounting, & Digital Business Vol 2 No 5 (2024): JUMAD: October 2024
Publisher : Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The reset was carried out by the Probolinggo City BKPSDM by looking for the impact of emotional intelligence, work discipline and work motivation on the work results of Probolinggo City BKPSDM employees. Quantitative reset by causal associative linkage, the type of reset used. This reset the number of samples used was 43 respondents. The sampling technique is saturated sampling. In proving and analyzing this, so validity and reliability tests, classical assumption tests, R2 determination analysis, linear regression tests and hypothesis tests. Test results: 1) There was an impact of intelligence on the work results of employees in the city of Probolinggo BKPSDM. 2) The work dedicated to the work of Probolinggo City BKPSDM has an impact. 3). Work culture has an impact on the job performance of employees in BKPSDM Probolinggo city.
Pengaruh Kelas Sosial, Gaya Hidup Dan Kualitas Produk Terhadap Keputusan Pemebelian Di Rocket Chicken Cokroaminoto Kota Probolinggo Maisaroh, Ida; Hendra, Joni; Tumini, Tumini
JUMAD : Journal Management, Accounting, & Digital Business Vol 2 No 5 (2024): JUMAD: October 2024
Publisher : Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/jumad.v2i5.2082

Abstract

This research was conducted at Rocket Chicken Cokroaminoto, Probolinggo City, which aims to determine the impact of social class, lifestyle and product quality on purchasing decisions at Rocket Chicken Cokroaminoto, Probolinggo City. Population used by consumers who made purchases in October 2023 at Rocket Chicken Cokroaminoto, Probolinggo City. The sample in this study used a simple random sampling technique, totaling 80 Rocket Chicken Cokroaminoto consumers, Probolinggo City. The data analysis technique used is SPSS (statistical package for the social sciences) through multiple linear analysis calculation tools. The results of this research show: (1) Social class, lifestyle and product quality variables have a positive and significant influence on purchasing decisions, (2) Product quality variables have a dominant influence on purchasing decisions.
Peran Pasar Tradisional Dalam Meningkatkan Perekonomian Masyarakat Di Daerah Kecamatan Bengkalis: The Role of Traditional Markets in Improving the Economy of the Community in Bengkalis District Elsa Salsabila; Teguh Virgiawan; Rifky Ardiansyah; Joni Hendra
Jurnal Kolaboratif Sains Vol. 7 No. 12: Desember 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i12.6621

Abstract

Peran pasar tradisional sangat penting sebagai wadah untuk melakukan peningkatan kesempatan kerja, peningkatan pendapatan masyarakat hingga penurunan angka kemiskinan,pasar tradisional juga sangat berperan bagi daerah yang berkembang,terutama daerah bengkalis. Tujuan dari penelitian ini adalah untuk memberikan pemahaman mengenai peran pasar tradisional dan pentingnya suatu pasar serta memberikan informasi kepada pemerintah daerah dalam mengambil kebijakan ekonomi. Hasil dari penelitian ditemukan Peran pasar tradisional dalam meningkatkan perekonomian masyarakat di mana Hasil pembahasan dapat di simpulkan bahwa pasar tradisional sangat menentukan tingkat kesejahteraan masyarakat khususnya mereka yang berlatar belakang ekonomi lemah, karena hampir semua kebutuhan pokoknya di penuhi dengan berbelanja di pasar tradisional, para pedagang yang dapat meningkatkan ekonomi mereka dari hasil jualan serta Pedagang di pasar tradisional telah memenuhi mekanisme pasar di mana pedagang telah memperhatikan kehalalan produk mereka, sangat memperhatikan kebersihan dagangan mereka, melakukan transparan dalam pmenimbang barang dagangan, tidak menutupi kecacatan pada produk, jujur dalam penimbangan untuk menjaga kepercayaan pembeli, tidak melakukan tindakan penimbunan barang yang merugikan pihak pembeli untuk mendapatkan keuntungan, justru ketika terjadi kelangan produk, di pasar tradisional ini selalu tersedia walaupun harganya yang relative agak mahal dari harga normalnya.
Pelatihan Pembuatan Empon-Empon Untuk Meningkatkan Daya Tahan Tubuh Dimasa Pandemi Covid-19, Di Desa Bantaran, Kabupaten Probolinggo Widayanto, Mutinda Teguh; Koeshardjono, R. Hery; Hendra, Joni
TRIMAS: Jurnal Inovasi dan Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2022): Trimas: Jurnal Inovasi dan Pengabdian Kepada Masyarakat
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.829 KB) | DOI: 10.58707/trimas.v2i1.158

Abstract

The Covid-19 outbreak has spread to almost of all the regions of the world and has affected various aspects of people lives. The economic, educational, and social sectors were not immune from the impact. Based on the results of research conducted, to be able to overcome these problems, there was one factor that could overcome impact of the virus attack was the existence of a good immune system. Empon-empon traditional drinks were known to contain various natural ingredients that are efficacious to enhance the body's resistance of viral attacks. activity of socializing the produce of empon-empon aimed to provide an understanding the benefits of empon-empon in increasing endurance and to socialize the making it to the residents of Bantaran Village, Probolinggo Regency. This activity was hoped that the people would understand the benefit and be able to produce both for consumption to increase immunity and can be commercialized to increase household income.
Pengaruh Struktur Modal, Operating Leverage, dan Pertumbuhan Laba Terhadap Nilai Perusahaan Pada Perusahaan Property dan Real Estate yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2022 Mochammad Fajar Al hakim; Joni Hendra; R. Hery Koeshardjono
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4200

Abstract

Tujuan dari dilakukannya penelitian ini yakni untuk mengetahui tentang bagaimana pengaruh Struktur Modal, Operating Leverage, dan Pertumbuhan Laba Terhadap Nilai Perusahaan yang diteliti pada perusahaan Property dan Real Estate yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2022. Metode penelitian yang dipakai pada penelitian ini yakni kuantitatif dengan pendekatan asosiatif kausal. Dengan populasi 91 perusahaan dan sampel 21 perusahaan. Sumber data yang dipakai adalah data sekunder dengan metode pengumpulan data yakni dokumentasi, penelusuran data online, penelitian kepustakaan. Teknik analisis yang dipakai yakni SEM-PLS. Hasil dari penelitian ini menyatakan bahwa pengujian hipotesis uji t secara parsial struktur modal berpengaruh positif terhadap nilai perusahaan pada perusahaan Property dan Real Estate yang terdaftar di Bursa Efek Indonesia tahun 2020-2022. Operating leverage tidak berpengaruh positif terhadap nilai perusahaan pada perusahaan Property dan Real Estate yang terdaftar di Bursa Efek Indonesia tahun 2020-2022. Sedangkan pertumbuhan laba berpengaruh positif terhadap nilai perusahaan pada perusahaan Property dan Real Estate yang terdaftar di Bursa Efek Indonesia tahun 2020-2022.
Pengaruh Struktur Modal, Keputusan Investasi Dan Kebijakan Dividen Terhadap Nilai Perusahaan Pada Sub Sektor Pertambangan Batubara Yang Terdaftar Di BEI Ella Sofiatun Nisah; Joni Hendra; Elok Dwi Vidiyastutik
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.4937

Abstract

This research was conducted on companies in the coal mining subsector listed on the Indonesia Stock Exchange (IDX) for the period 2020-2022 with the aim of determining the influence of Capital Structure, Investment Decisions, and Dividend Policy both partially and simultaneously on Firm Value in the coal mining subsector companies listed on the Indonesia Stock Exchange (IDX).The type of research used is quantitative, with an associative approach, involving variables such as Capital Structure, Investment Decisions, and Dividend Policy. The sample used in this study consists of 14 companies with 3 years of observation. The data analysis technique employed is multiple linear regression using SPSS 25. The research results indicate that the Capital Structure variable does not have a significant effect on firm value, while Investment Decisions and Dividend Policy have a significant effect on firm value. Simultaneously, the variables of Capital Structure, Investment Decisions, and Dividend Policy significantly influence firm value. Among the three variables, Investment Decisions have the most dominant effect on firm value, as indicated by the Standardized Coefficients Beta value of 0.640, with a t-value (4.871) higher than the others.
Pengaruh Ukuran Perusahaan, Financial Distress dan Profitabilitas terhadap Ketepatan Waktu Penyampaian Laporan Keuangan pada Perusahaan Subsektor Pertambangan yang Terdaftar di BEI Cindy Claudia; Joni Hendra; Mutimmah Rustianawati
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.4938

Abstract

This study focused on companies in the mining subsector listed on the IDX from 2020 to 2022, aiming to investigate the positive impacts of Company Size, Financial Distress, and Profitability on the timeliness of financial statement submissions among these companies. The type of research used is quantitative, with an associative approach, involving variables such as Company Size, Financial Distress, and Profitability. To determine the extent of their positive influence on the timeliness of financial statement submission, this is demonstrated by the outer loading values with a significance level > 0.5. The study sample comprised 26 companies observed over a three-year period. Data for the research were sourced from www.idx.co.id and https://lembarsaham.com. The findings reveal that the Company Size variable positively influences the timeliness of financial statement submissions, Financial Distress also has a positive impact on submission timeliness, whereas Profitability does not significantly affect the timeliness of financial statement submissions among mining subsector companies listed on the IDX for the period 2020 to 2022.
Pengaruh Komite Audit, Kualitas Audit, dan Financial Distress Terhadap Manajemen Laba Pada Perusahaan Sektor Infrastruktur, Utilitas, dan Transportasi Yang Terdaftar di BEI Joni Hendra; Khusnul Khotimah; Titin Krisnawati
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5187

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh Komite Audit, Kualitas Audit, dan Financial Distress Terhadap Manajemen Laba Pada Perusahaan Sektor Infrastruktur, Utilitas, dan Transportasi yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2020-2022. Sampel dalam penelitian ini menggunakan purposive sampling dengan jumlah sampel 21 perusahaan dengan 3 tahun pengamatan. Penelitian ini dilakukan dengan mengambil data dari www.idx.co.id. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif, sedangkan alat analisis data menggunakan SmartPLS4.1.0.6. Hasil dalam penelitian ini menunjukkan bahwa komite audit tidak berpengaruh terhadap manajemen laba, kualitas audit berpengaruh terhadap manajemen laba, dan financial distress tidak berpengaruh terhadap manajemen laba.
Co-Authors Abdul Basit Abdul Basit Abdul Hanif Achmad Lodry Maspaitela Adhi Bawono Agung Yatiningrum Agus Hermawan Agustina Pujiastuti Agustina, Fatma Wati Ahmad Hafizi Ahmad Iskandar R Ahmad Iskandar Rahmansyah Aisyah Aisyah Albert Steinado Lava Alfina Eilen Frannisti Algifari, Muhammad Alief Muhammad Almuttaqin, Femas Amani, Tatik Amani, Tatik Aminatul Faidah Andika M Iqbal Andri Triyantoro Andy Kurniawan, Andy Anggraini, Cindy Ansori, Ridho Ardiansyah, M. Rifki Arief Yanto Rukmana Avrylina, Nayla Azriansyah, Azriansyah Bahri, Mohammad Saiful Bakri, Pama Budi Utomo Chairul Hakim Chamdanah, Siti Cindy Claudia Dani Hari Tunggal Prasetiyo Dede Hertina Delia Desvianti Della Maretha Dewi Agustin Dhany, Umi Rahma Diska Fitra Dwi Iryaning Handayani Dwi Rahayu Dwi Rahayu Dwi Rizqy Husniah Devi Edy Yulianto Ella Sofiatun Nisah Elma Elma, Elma Elok Dwi Vidiyastutik Elsa Salsabila Elvina Safitri Erlina, Rini Eva Yuniarti Utami Fatimatus Zahro Febri Suaida Rosalinawati febriyanti febriyanti Ghalda, Hisbinnisa Hasna Aulia Gholi, Muhammad Al Gita Fadillah Ramadhani Hadiyanto, Mohammad Hasan, Miftahul Heny Herawati Heppi Syofya, Heppi Herawati Herawati Hermawan, Dedi Joko Hermawan, Dedi Joko Hermawant, Romy Herry Ramadhani Hery Koeshardjono Hery Koesharjono Hidayatunnisa, Hidayatunnisa Hidayu, Seri Hudzafidah, Khusnik Hudzafidah, Khusnik Husna, Sri Wahyu Ilyas Maulana Maulana Imamatul Khoria Islam, Azmi Muhammad Judijanto, Loso Khairunnisa Khairunnisa Khoiru Sabila Kholili Arsat Sukaji Khusnik Hudzafidah Khusnik Hudzafidah Khusnul Chotima Khusnul Khotimah Koni Piranda Kuning, Putri Levedra, Levedra Liani, Fenny Linda Kurnia Supraptiningsih Loso Judijanto Lukman Hakim Lusiana Lusiana M Pillo Alfarabi M. Ridho Ansori M. Rifki Andriyansyah Mabrur, Abdul Qodir Machin Mahmuda, Nur Amilia Maisaroh, Ida Maria Ulfah Mega Fatimah Rosana Miranda, Mira Santika Mitha Otik Wiraswati Mochammad Fajar Al hakim muhammad ilham Muhammad Reza Aulia Muhammad Riski, Muhammad Muhammad Rizki Yusuf Mulyana, Sherly Nadela, Nira Nova Dwi Anggraeni Nurhidayah, Putri Nurisa Nurisa Nuro, Putiha Nurul Izzah Olatunji, Abdul Rasheed Paradiba, Putri Parida Parida Pijar Aida Wibowo Pramana, Zalfa' Nur Auliya Putri Prasetiyo, Dani Hari Tuggal Prihadyatama, Ardila Pujiastuti, Agustina Qamariyah, Ririn R Hery Koeshardjono R. Hery Koeshardjono Ratna Sari Rheina Cindyta Nur Azizah Rifky Ardiansyah Rohmad Fauzi Rosa Dina Rosmiza Bidin Rosyihuddin, Muhammad Rustianawati, Mutimmah Saifullah Saifullah Salsabila, Elsa Seger Priantono Selvi Darma Yanti Sentanu, I Gede Eko Sri Sentris Ranjanis Serliana Serliana Siswanda, Siswanda Siti Chamdanah Siti Masluha Siti Murasih Sofie Fadma Sari Soleha, Siti Suci Nirwani Sudarmiatin Sugianto Sugianto Suharsono, Judi Sukiman Sukiman Supriono Supriono Suratin Suratin Syahirah, Nur Syahrian Barret Yudha Paksi Syantana, Ade Vieea Syarif Hidayatullah Elmas Tatik Amani Teguh Virgiawan Tiara Aninditha Titien Agustina Titin Krisnawati Tria Oca Ariska Triyantoro, Andri Tumini Tumini Tumini, Tumini Utami, Eva Yuniarti Virgiawan, Teguh Vivin Tri Astuti Wahyuni, Sri Rahayu Wandari, Perla Widayanto, Mutinda Teguh Widianita, Nadia Putri Wilamsari, Feni Wulandari, Juliasti Yanti, Eka Putri Dwi Yayuk Indah Wahyuning Tyas Yekti Rahajeng Yekti Rahajeng Yohanes Paulus Luciany Yulfi Hartati Zakiyah Amini