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All Journal JDM (Jurnal Dinamika Manajemen) BANGUN REKAPRIMA Admisi dan Bisnis Asia-Pacific Management and Business Application Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Jurnal Manajemen Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat International Journal of Social and Management Studies (IJOSMAS) Prosiding Konferensi Nasional PKM-CSR Muria Jurnal Layanan Masyarakat Dharma Sevanam : Jurnal Pengabdian Masyarakat jabdimasunipem International Transactions on Artificial Intelligence (ITALIC) Economics Development Analysis Journal Journal of E-business and Management Science Proletarian : Community Service Development Journal International Journal of Innovation Research in Education, Technology and Management (IJIRETM)
Goestjahjanti, Francisca Sestri
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E-Commerce Site of SMEs Customer Satisfaction: How the Role of Brand Leadership? Goestjahjanti, Francisca Sestri; Sadewo, Tatang Iman; Srinita; Admiral; Sudiyono, Rachma Nadhila; Efriani, Betharia
International Journal of Social and Management Studies Vol. 3 No. 2 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.461 KB) | DOI: 10.5555/ijosmas.v3i2.136

Abstract

This study aims to investigate the effect of brand leadership (consisting of the dimensions of quality, value, innovation, and popularity) perceived by consumers of an e-commerce website on customer satisfaction among private college students. The sample of this research was taken from 171 private college students using a simple random sampling technique and using SEM (Structural Equation Model) with SmartPLS software version 3.0 as a statistical tool. The results of this study indicate that all dimensions of brand leadership have a positive and significant effect on customer satisfaction. The quality dimension has the most influence to drive customer satisfaction on e-commerce sites. Then followed by the dimensions of value, innovation, and popularity. The study notes that consumers have logical opinions on leading brands even when they are not yet popular. Online reviews and word-of-mouth reviews can be used to increase brand popularity based on the best product quality.
Co-Authors Ade saputra Adiyanto , Adiyanto Adiyanto Adiyanto Admiral Agustian, Wahid Rahmat Ahadi, Ahadi Al Anshori, Fariz Alfi, Muhammad amungkas, Panca Deni P Anwar, Moh Nuril Anwar, Moh. Nuril Asbari, Masduki Asmarulloh, Muhamamad Alfin Bambang Pujiasmanto Bangun Napitupulu, Bonar Jeppri Basuki, Sucipto Budiadnyana, Gusti Nyoman Budiadyana, Gusti Nyoman Cahya Kumoro, Dwi Ferdiyatmoko Cahya Kumoro, Dwi Ferdyatmoko Chyrinne, Ervana Cristine, Ervana Dedi Gunawan Djuminah Djuminah, Djuminah Efriani, Betharia eka , Henry antonius Erick Fernando B311087192 Ervana, Ervana Fahira, Dea Farhan, Akhmad Fayzhall, Miyv Fernando, Bimbi Gozali, Edy Haniyah, Haniyah Hartoko, Sri Hasna, Shoftwatun Hasna, Shofwatun Hermawati, Lusi Hikam, Ihsan Nuril Himmy”™azz, Istajib Kulla Hutagalung, Dhaniel Ida Jubaedah Imeliyanti, Eka Indrawati, Dwi Risqiani Indrawati, Dwi Rizqiani Irfan Anshori, Rizki Istajib Kulla Himmy’azz JAINURI, JAINURI Jaka Suwita Johan Johan Joseph, Corina Ak Karnawi Kamar, Karnawi Karyono Karyono Khairudin Khairudin Kulla Himmy'azz, Istajib Kulla Himmyázz, Istajib Kulla, Istajib Kumoro, Dwi Ferdi Cahya Kumoro, Dwi Ferdiyatmoko Cahya Luthfian, Muhammad Maharani, Herlina Marusaha, Tiardo Jonathan Mawarida, Apriliani Mendrofa, Yeremia Muhammad Ridwan Mulyati Mulyati Napitupulu, Bonar Bangun Jeppri Nathalie, Julia Nia Kurniawati Nofiyanti Nofiyanti, Nofiyanti Novitasari, Dewiana Nugraha, Raka Kusuma Nurasiah Nurasiah Nurasiah Nurhayati Nurhayati Nuri, Wiyono Nurul Badriyah Oktabrianto, Oktabrianto Olin, Maria Novita Pebrina, Erni Taruli Pujiasmoro, Bambang Purno, Marhaendro Purwaningrum, Dwi Putriani, RDN Dwi Raden Mohamad Herdian Bhakti Rahmawati Rahmawati, Rahmawati Ramadani, Tia Riyantao, Joko Riyanto Riyanto Riyanto, Gilang Fadhil Rohmahdiah, Shilmi Sadewo, Tatang Iman Sahadah, Dewi Nelly Samsi Samsi Santi, Neta Mirda Setyani, Ika Sihotang, Hotua Silitonga, Nelson Silitongga, Nelson Singgih, Eman Siti Arifah Siti Maesaroh Siti Nurlaela Sitorus, Santa Lusianna Soenarto Soenarto Solaeman, Deny Solaiman, Deny Sopyan, Dedi Sri Lestari Sri Mulyati Srinita Srinita, Srinita Sudiyono, Rachma Nadhila Sudiyono, Yusuf Sukri, Sukriyah Sukriyah, Sukriyah Sunarto, Rintis Mardika Supiana, Nana Supriyanti, Dedeh Supriyanto Supriyanto Tiara, Beby Trisolvena, Muhammad Nana Umiyati, Hesti Wahyono, Muhammad Rudi Widjaja, Andree E. widjaja, henry antonius eka Wihardjo, Mikael Tjokro WINANTI, WINANTI Wiyono, Nuri Yaafi, Naufal Yoga Prihastomo Yulia, Yayah Yusuf Yusuf