Article Per Year (5 Year)
p-Index From 2021 - 2026
4.589
P-Index
This Author published in this journals
All Journal Jurnal EMT KITA At-Tawassuth: Jurnal Ekonomi Islam Jesya (Jurnal Ekonomi dan Ekonomi Syariah) EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Penelitian Ekonomi Akuntansi (JENSI) Jurnal Abdidas International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Pengabdian Masyarakat Indonesia (JPMI) EKONOMIKA SYARIAH : Journal of Economic Studies Wahana International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Economics (IJEC) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Nusantara Berbakti MEDALION JOURNAL: Medical Research, Nursing, Health and Midwife Participation Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Digital Business Progress Management and Business Progress Community Service Progress Accounting Progress Economic Development Progress
Syafrizal, Rodi
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON THE PURCHASE DECISION OF IPHONE HDC (HANDPHONE COPY DRAW) TO STIE DEVELOPMENT STUDENTS Benhart Nainggolan; Rodi Syafrizal
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 9 (2023): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i9.206

Abstract

This study aims to determine the effect of product quality, brand image and price on purchasing decisions for iPhone HDC (Mobile Copy Draw) for STIE Bina Karya students. The research method used is a quantitative method using SPSS version 25.00. The data collected from the results of distributing questionnaires were 41 respondents. The analytical method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is the normality test, multicolonearity test, heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis testing, namely the T test. Y), the brand image variable (X2) has no effect on the purchasing decision variable (Y), Price (X3) has an effect on purchasing decisions (Y) and product quality (X1),.
THE EFFECT OF SERVICE QUALITY, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISIONS Risa Wininda; Rodi Syafrizal; Nursaimatussaddiya
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.800

Abstract

This study aims to analyze the effect of Service Quality, Product Quality, and Price Perception on Purchasing Decisions of consumers at Butik Liza Tebing Tinggi. The research employed a quantitative approach with a total of 96 respondents selected using incidental sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS 25. The results showed that partially, Service Quality and Product Quality had a significant effect on Purchasing Decisions, with significance values ​​of 0.046 and 0.010, respectively. However, Price Perception did not have a significant effect on Purchasing Decisions, with a significant value of 0.259. Simultaneously, the three variables (Service Quality, Product Quality, and Price Perception) have a significant influence on Purchasing Decisions, with an F-value of 30.079 and a significance level of 0.000. The adjusted R² value of 0.479 indicates that 47.9% of the variation in Purchasing Decisions can be explained by these three variables. These findings highlight the importance of improving service and product quality to influence consumer purchasing decisions, while price remains a relevant factor in a comprehensive marketing strategy.
VILLAGE ECONOMIC WELFARE THROUGH THE COGNITIVE ROLE OF BUMDES HUMAN RESOURCES TO IMPROVE COMPETITIVENESS LOCAL WISDOM PRODUCTS OF SERDANG BEDAGAI Rodi Syafrizal
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1128

Abstract

This study explores the role of cognitive aspects of human resources (HR) in strengthening the performance of Village-Owned Enterprises (BUMDes) to increase the competitiveness of local wisdom-based products in Serdang Bedagai Regency. Although the number of BUMDes established nationally is quite significant, only a small proportion successfully contributes to rural economic growth. Using qualitative descriptive methods, data were collected through interviews, observations, and literature analysis to identify cognitive gaps among BUMDes managers in recognizing opportunities, managing resources, and innovating business strategies. The findings indicate that BUMDes often fail to align local potential with market needs, resulting in limited economic impact. Furthermore, the lack of standardized product development and market-oriented innovation weakens competitiveness. This study emphasizes that strengthening HR cognitive skills such as managerial capacity, market literacy, and an entrepreneurial mindset, combined with the operationalization of Islamic principles of maslahah into measurable performance indicators, can significantly improve the effectiveness of BUMDes. This study concludes that BUMDes with strong cognitive HR capabilities are better positioned to develop local products based on the creative economy, preserve village potential, and contribute to rural welfare. Practical implications are offered through an eight-step intervention model, including capacity audit, product prototyping, standardization, branding, and the creation of a maslahah-based performance dashboard.
Co-Authors Abednego Ketaren Aisyah Siregar Anggi Pratiwi Sitoirus Anggi Pratiwi Sitorus Ayu Zurlaini Damanik Ayu Zurlaini Damanik Baihaqi, Muhammad Iqbal Benhart Nainggolan Bestari Endayana Bobby Hartanto Cai Cen, Cia Candrasa, Limega Cici Puspaningrum Daniel Collyn Dewi Sundari Dewi Sundari Tanjung Dini Vientiany Edi Faisal Harahap Fitrianingsih Fitrianingsih Fitrianingsih Fitrianingsih Fitrianingsih Fitrianingsih Gugum Mukdas Sudarjah Ilfi Rahmi Putri Kumala Vera Dewi Kumala Vera Dewi L, Lilinesia Liza Widya Hasyim M. Yasir Nasution Mariani Sinurat, Yenni Muallif Masyhuri Muhammad Luthfi Murbanto Sinaga Nainggolan, Benhard Nursaimatussaddiya Owen De Pinto Simanjuntak Pratiwi Sitorus, Anggi Rakhmawati Purba Rangga Salam Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Rico Nur Ilham Rika Surianto Zalukhu Rika Surianto Zalukhu Rika Zaluku Riny Viri Insy Sinaga Risa Wininda Rumiris Siahaan Rusmewahni Rusmewahni Rusmewahni Rusmewahni, Rusmewahni Saparuddin Siregar Saragih, Jopinus Ramli Sarwoto Sarwoto, Sarwoto Sianipar, Christin Natalia Sinaga, Eka Mayastika Sri Winda Hardiyanti Damanik Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti S Sugianto Suriana Suwadi Suwadi Tanjung, Dewi Sundari Vientiany, Dini Yenni Mariani Sinurat Yenni Samri Juliati Nasution Yomeini M. Sagala Yomeini Margareth Sagala Yomeini Sagala Zen, M. Afif Shahputra