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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) AFRE Accounting Financial Review JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Bisnis dan Manajemen Jurnal Ners Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah jurnal syntax admiration Jurnal Pengabdian kepada Masyarakat Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Ar-Rihlah : Jurnal Keuangan dan Perbankan Syariah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society Jurnal Audit, Pajak, Akuntansi Publik IPSSJ
Zaenal Aripin
Univeristas Sangga Buana Bandung
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EVALUATING THE IMPACT OF CROSS-CULTURAL MARKETING STRATEGIES ON GLOBAL BRAND POSITIONING Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 1 (2025): KRIEZ ACADEMY : Journal of development and community service
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background:In an increasingly globalized market, cross-cultural marketing strategies have become a critical tool for brands seeking to establish a strong global presence. These strategies enable companies to engage with diverse consumer bases, adapting their marketing efforts to align with local cultural values and preferences. However, the implementation of cross-cultural marketing presents various challenges, including cultural misinterpretation, the high costs of localization, and the balance between local adaptation and global brand consistency. Aims:This research aims to evaluate the impact of cross-cultural marketing strategies on global brand positioning. Specifically, it seeks to identify the challenges brands face in implementing these strategies, assess the benefits they provide, and explore how companies can successfully navigate cultural differences to enhance their global market presence. Research Method:The study employs a qualitative research approach, utilizing in-depth interviews with marketing professionals from global brands and conducting surveys with consumers across different cultural contexts. The data collected is analyzed to identify common themes, challenges, and strategies employed by brands in their cross-cultural marketing efforts. Results and Conclusion:The findings reveal that while cross-cultural marketing strategies offer significant benefits, such as stronger consumer relationships and enhanced brand loyalty, they also present considerable challenges. Cultural misinterpretation, high localization costs, and the complexity of balancing local adaptation with global brand consistency were identified as key obstacles. Despite these challenges, brands that successfully navigate these issues can achieve sustained growth and a strong global brand position. The research concludes that a deep understanding of cultural nuances, investment in localized strategies, and a balance between local and global brand values are essential for success. Contribution:This research contributes to the understanding of how cross-cultural marketing strategies affect global brand positioning. It provides valuable insights into the challenges brands face and offers practical recommendations for overcoming these obstacles. The findings can serve as a guide for companies looking to expand their reach in international markets while maintaining brand integrity.
THE EFFECT OF AUDIT FEE AND OWNERSHIP STRUCTURE ON AUDIT QUALITY: EVIDENCE FROM TECHNOLOGY FIRMS, 2021–2023 Nugraha, Ramlan Indra; Fitriana, Fitriana; Aripin, Zaenal
Ar-Rihlah : Jurnal Keuangan dan Perbankan Syariah Vol 5, No 2 (2025): SEPTEMBER
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/arps.v5i2.5782

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya audit berkualitas tinggi dalam meningkatkan kredibilitas laporan keuangan, khususnya di sektor teknologi yang memiliki pertumbuhan cepat dan risiko akuntansi tinggi. Penelitian ini bertujuan untuk mengetahui pengaruh biaya audit dan struktur kepemilikan terhadap kualitas audit pada perusahaan teknologi yang terdaftar di Bursa Efek Indonesia (BEI) periode 2021–2023. Kualitas audit diukur dengan nilai 1 untuk penggunaan auditor Big 4 dan 0 untuk penggunaan auditor non Big 4. Metode analisis menggunakan regresi logistik panel dengan pendekatan random effects model yang dipilih berdasarkan hasil uji Likelihood Ratio (LR test). Hasil penelitian menunjukkan bahwa biaya audit berpengaruh terhadap kualitas audit, sedangkan struktur kepemilikan tidak menunjukkan pengaruh yang signifikan. Secara simultan biaya audit dan struktur kepemilikan berpengaruh signifikan dalam menjelaskan variasi kualitas audit. Temuan ini mendukung teori agensi yaitu biaya audit yang lebih tinggi mencerminkan upaya manajemen untuk mereduksi konflik kepentingan melalui pemilihan auditor bereputasi. Penelitian ini memberikan implikasi penting bagi manajemen dan pemangku kepentingan dalam menilai faktor-faktor yang mempengaruhi kualitas audit eksternal This study is motivated by the importance of high-quality audits in enhancing the credibility of financial statements, particularly in the technology sector, which is characterized by rapid growth and high accounting risks. The research aims to examine the effect of audit fees and ownership structure on audit quality in technology companies listed on the Indonesia Stock Exchange (IDX) for the period 2021–2023. Audit quality is measured as 1 for engagement with Big 4 auditors and 0 for non-Big 4 auditors. The analysis method uses panel logistic regression with a random effects model, selected based on the results of the Likelihood Ratio (LR) test. The findings indicate that audit fees significantly affect audit quality, while ownership structure does not show a significant influence. Simultaneously, both audit fee and ownership structure are statistically significant in explaining variations in audit quality. These results support agency theory, in which higher audit fees reflect management's efforts to reduce agency conflicts by selecting reputable auditors. This study provides important implications for management and stakeholders in assessing the factors influencing external audit quality.
Pengaruh Audit Relationship dan Rotasi Audit terhadap Kualitas Audit Pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Tahun 2021-2023 Gulo, Nurdelima; Agusiady, R. Ricky; Aripin, Zaenal
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini dilatarbelakangi oleh rendahnya kualitas audit menjadi sorotan karena terlibatnya akuntan publik didalamnya khususnya pada sektor perbankan dimana perusahaan sektor perbankan diwajibkan untuk menyampaikan laporan keuangan dan mengungkapkan informasi yang relevan secara berkala serta kesehatan dan stabilitas sektor perbankan memiliki dampak yang luas terhadap sektor-sektor lain dan kepercayaan masyarakat. Penelitian ini bertujuan untuk menguji pengaruh audit relationship dan rotasi audit terhadap kualitas audit pada perusahaan perbankan yang terdaftar di Bursa Efek Indonesia tahun 2021-2023. Penelitian ini menggunakan purposive sampling. Kualitas audit diukur dengan total accrual, audit relationship diukur dengan kumulatif jumlah tahun perusahaan audit melakasanakan audit dan rotasi audit diukur dengan nilai 0 jika tidak terjadi pergantian KAP dan 1 jika terjadi pergantian KAP. Metode analisis data menggunakan uji statistik deskriptif, uji multikolineritas, uji heteroskedastitas dan uji regresi data panel dengan dengan pendekatan Fixed Effect Model (FEM) yang dipilih berdasarkan hasil uji Chow dan uji Hausman. Hasil penelitian menunjukkan secara parsial audit relationship tidak berpengaruh terhadap kualitas audit dan rotasi audit juga tidak berpengaruh terhadap kualitas audit. Sedangkan secara simultan, audit relationship dan rotasi audit berpengaruh berpengaruh terhadap kualitas audit. Temuan ini mengimplikasikan pentingnya kualitas audit yang dihasilkan oleh auditor. Auditor diharapkan menghasilkan kualitas audit yang akurat yang berguna bagi perusahaan, investor dan pemangku kepentingan yang membutuhkannya.
THE INFLUENCE OF INTERNAL ENVIRONMENTAL UNCERTAINTY ON LOYALTY IN BANKING aripin, zaenal; Kosasih; Paramarta, Vip
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Beckground: The uncertainty of the internal environment is one of the main challenges faced by banks in achieving customer loyalty. The internal environment of banks often changes dynamically, including changes in internal policies, organizational structure, and service quality. The uncertainty of the internal environment can affect customers' perception of service quality and may impact their level of loyalty to the bank. Therefore, it is important to understand the effect of internal environmental uncertainty on customer loyalty in the banking sector. Aims: The purpose of this study is to identify and analyze the effect of internal environmental uncertainty on loyalty in the banking sector. This study aims to provide better insight into how changes in the internal environment within banks can affect customer loyalty. Research Method: This research utilizes a quantitative approach using survey as the data collection method. The research sample consisted of 60 randomly selected bank customers. Respondents were asked to rate the level of internal environmental uncertainty they experience in relation to the bank they use, as well as their level of loyalty to the bank. The data collected was then analyzed using appropriate statistical techniques to test the research hypotheses. Results and Conclusions: The results of this study indicate a significant influence between internal environmental uncertainty and customer loyalty in the banking sector. The higher the level of internal environmental uncertainty experienced by customers, the lower their level of loyalty to the bank. This suggests that changes in the bank's internal environment can affect customers' perceptions and possibly influence their decision to remain loyal to the bank. Contribution: This research makes an important contribution to the understanding of the factors that influence customer loyalty in the banking sector. By understanding the influence of internal environmental uncertainties, banks can take appropriate actions to manage changes and improve customer loyalty levels. The results of this study can also be used as a basis for developing more effective marketing strategies in the face of internal environmental uncertainty.
Post Covid-19 Pandemic New Marketing Theories and Practices Emerging from Innovations in the Tourism Sector. aripin, zaenal; Paramarta, vip; Kosasih
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract - The tourism sector has a very important role in life in various sectors and also in various countries. In 2015 the tourism sector contributed 10% of Indonesia's total GDP with the highest nominal amount in ASEAN. However, since the covid-19 pandemic there has been a decrease in the number of tourist visitors in various tourism sites. The method used is with data collection techniques through literature studies, and also quantitative data processing from BPS data in 2022, based on the results obtained, the marketing strategy applied in this study is, by researchers in applying the toursime city branding strategy and also DOT, BASE and POSE in developing marketing strategies for the post-pandemic covid-19 tourism sector in Indonesia, then there are some insights and also an increase in the number of tourists visiting tourism in Indonesia.
Manage Insurance Customer Satisfaction with Premiums and Perceived Quality Assessments. Padma Negara, M. Rizqi; Aripin, Zaenal; Kosasih
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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The competition among insurance companies is getting fiercer. The development of the industry today is very competitive; this can be seen from a large number of people in industries with enormous potential in the current era, with developments causing competition in similar industries. This study determines whether customer satisfaction can be achieved with affordable premium prices and good service quality. (Basic method of quantitate active approach, Respondents use questionnaire random sampling method to insurance customers, sampling through primary and secondary techniques, Data quality test instrument, Data processing procedure using SPSS (Statistical Package for Social Sciences) 26.0) To find out the quality of service, find out the affordable premium price and its effect on customer satisfaction of insurance services, find out the affordable premium price and its impact on insurance customer satisfaction. Their analysis results that Service Quality (X1) is positively related to Customer Satisfaction, increasing by 44.4%. In addition, Premium (X2) is also positively associated with Customer Satisfaction, rising by 19.9%. Overall, Service Quality (X1), Premium (X2), and Customer Satisfaction (Y) significantly affect each other. Customer satisfaction is influenced by two main factors, namely premium price and service quality. Affordable premium prices make people interested in using insurance policies, especially if the Premium than Premium is higher than the value of other insurance. In addition, service quality also plays a critical essential influencing customer satisfaction. Insurance marketers must be responsive in handling customer complaints and be friendly and polite. Good and Excellent office facilities also contribute to customer satisfaction. In addition, is insurance explained in the product clearly and easily understood by customers? By paying attention to these factors, insurance companies can increase customer satisfaction and gain a competitive advantage in the market.
INFLUENCE OF COMPETENCE AND APPLICATION LOCAL GOVERNMENT INFORMATION SYSTEM (SIPD) ENCOURAGING THE QUALITY OF FINANCIAL MANAGEMENT AT THE REGIONAL SECRETARIAT OF WEST JAVA PROVINCE Susanti; Zulfikar, Taufik; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

The purpose of this study was to find out how competence affects the quality of financial management, to find out how the application of local government information systems affects the quality of financial management and to find out how competence and application of local government information systems affect the quality of financial management at the Regional Secretariat of West Java Province . The method used is descriptive research, namely research that is used to analyze a research result but is not used to make broader conclusions. So there are independent variables and dependent variables. The data collection technique used was field research using a questionnaire with 95 respondents and library research. Based on the results of research conducted by the author, it can be seen that there is a positive influence between competence and the application of local government information systems in encouraging the quality of financial management at the Regional Secretariat of West Java Province. Meanwhile, based on statistical calculations using SPSS, the correlation coefficient obtained was 0.683 and the Coefficient of Determination was 0.467 or 46.7% and had a significance level of less than 0.05 so it was proven that competence and SIPD implementation had an influence on the quality of financial management at the Regional Secretariat West Java province.
UTILIZATION OF ARTIFICIAL INTELLIGENCE SYSTEMS TO PREDICT CONSUMER BEHAVIOR aripin, zaenal; Adi Wibowo, Lili; Ariyanti, Maya
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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The development of Artificial Intelligence (AI) System technology has opened up new opportunities in understanding consumer behavior. With abundant data availability, companies have the potential to improve marketing and customer service strategies through predicting consumer behavior. This study aims to explore the implications of utilizing Artificial Intelligence Systems in predicting consumer behavior and its impact on business strategies. The purpose of this study is to identify the benefits of utilizing Artificial Intelligence Systems in predicting consumer behavior, analyze challenges that may arise, and detail strategies that companies can adopt to optimize the utilization of this technology. The research method used is a combination of literature analysis and case studies. Literature analysis was conducted to detail the theoretical basis regarding the utilization of Artificial Intelligence Systems in the prediction of consumer behavior. Case studies were conducted on a number of companies that have successfully implemented this technology to understand the context of their implementation and the benefits they derived. The results showed that the utilization of Artificial Intelligence Systems in predicting consumer behavior can improve service personalization, optimize marketing strategies, and provide deep insights into consumer preferences. However, challenges related to data privacy, ethics, and technology integration are still obstacles that need to be overcome. Strategies that focus  on data security, transparency, and an ethical approach can help companies address these challenges.
ENTREPRENEURIAL EMPOWERMENT IN CREATING SUSTAINABLE DEVELOPMENT IN DEVELOPING COUNTRIES: TO WHAT EXTENT DO THEY STRENGTHEN AND CONTRIBUTE TO EACH OTHER? Padma Hanuun, Nazhira Nindya; Padma Negara, M. Rizqi; Aripin, Zaenal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Entrepreneurial empowerment's role in fostering sustainable development in developing countries is a critical and intriguing topic. This journal aims to explore the extent of their mutual reinforcement and contribution. Conducted in the form of a literature review, this research utilizes a qualitative method, comprehensively examining various sources to provide a nuanced understanding. Findings indicate a positive correlation between entrepreneurial empowerment and sustainable development in developing countries. Entrepreneurial empowerment provides individuals with opportunities to develop their skills and innovations, aligning with the goals of sustainable development, including sustainable economic growth, environmental preservation, and social welfare. In conclusion, this study suggests that entrepreneurial empowerment can be a key factor in creating sustainable development in developing countries. Recommendations are provided to enhance entrepreneurial empowerment, with the aim of achieving more effective sustainable development goals. This journal covers relevant references, including books, scholarly journals, articles, and other pertinent documents, within the last five years. Thus, the journal contributes a better understanding of the significance of entrepreneurial empowerment in driving sustainable development in developing countries and its contribution to economic growth and societal welfare. 
Analisis Mutu Pelayanan Melalui Keselamatan Pasien Dan Kepuasan Pasien Sebagai Variabel Intervening (Studi Survei di Rumah Sakit Mitra Husada Pringsewu-Lampung) Dianvayani, Giska; Aripin, Zaenal; Syahidin, Rukhiyat; Mariati Asnar, Etty Sofia; Paramarta, Vip
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14357

Abstract

Penelitian ini bertujuan untuk menganalisis keselamatan pasien, kepuasan pasien dan mutu pelayanan pada Rumah Sakit Mitra Husada Pringsewu-Lampung. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini berjumlah 100 responden. Analisis data yang digunakan adalah analisis deskriptif dan analisis verifikatif menggunakan analisis jalur (path analysis). Analisis deskriptif terhadap keselamatan pasien, kepuasan pasien dan mutu pelayanan responden memberikan penilaian baik menuju sangat baik namun, masih ditemukan beberapa kekurangan yang harus diperhatikan untuk diperbaiki. Sedangkan hasil penelitian verifikatif, model analisis jalur menunjukkan nilai koefisien jalur antar variabel bernilai positif dan nilai koefisien jalur pengaruh langsung lebih besar dari pengaruh tidak langsung (76,2%>71,3%), artinya variabel kepuasan pasien sebagai variabel intervening mampu memediasi antara hubungan antara keselamatan pasien dengan mutu pelayanan. Nilai koefisien korelasi 0,940 menunjukan adanya hubungan yang kuat antar variabel dan nilai koefisien determinasi (R2) sebesar 88,3%, menunjukan variasi pengaruh variabel keselamatan pasien dan variabel terhadap kepuasan pasien variabel mutu pelayanan cukup besar. Hasil hipotesis statistik untuk uji-t (parsial), variabel keselamatan pasien berpengaruh positif kepuasan pasien, variabel keselamatan pasien berpengaruh positif dan signifikan terhadap variabel mutu pelayanan, secara langsung variabel kepuasan pasien berpengaruh positif dan signifikan terhadap variabel mutu peyanan dan secara tidak langsung variabel keselamatan pasien berpengaruh positif terhadap mutu pelayanan melalui variabel kepuasan pasien. Hasil penelitian secara keseluruhan menunjukkan adanya implikasi variabel keselamatan pasien dan variabel kepuasan pasien terhadap mutu pelayanan.
Co-Authors Achmad Noerkhaerin Putra Adang Haryaman Adi Suroso Agusiady, R. Ricky Alfian, Achmad Anggraeni, Vilma Dewi Aristanto, Eko Asep Gunawan Astrid Altaira Chandra Ayu Amrita , Nyoman Dwika Ayu Amrita, Nyoman Dwika Bambang Susanto Budi Raharja , Arif Budi Raharja, Arif Debie K. R. Kalalo Dendi Nugraha Dianvayani, Giska Didin Saepudin Dunya, Muhamad Abi Dwika Ayu Amrita, Nyoman Endang Fatmawati Endang Ruchiyat Enung Susilawati Erdi Maulana Ermeila, Sri Erwan Komara Etty Sofia Mariati Asnar Faisal, Ijang Fakhry Amin Farida Yulianty Farida Yuliaty Fatmasari, Raden Roro Fitriana Fitriana Fitriana Fitriana Fitriana Fitrianti, Nida Garnida Fransiska Carmelia Subeno Gjosphink Putra Umar Sakka Gulo, Nurdelima Haddan Dongoran Harto Necsen Linelejan Herry Achmad Buchory Ijang Faisal Indri Damayanti Indri Damayanti Jaja Suteja Kosasih Kosasih KOSASIH KOSASIH, KOSASIH Lili Adi Wibowo M. Syafarudin Mahaputra Mahaputra, M. Syafarudin Marasabessy, Maharani Regita Mariati Asnar, Etty Sofia Matriadi, Faisal Maya Ariyanti Muhammad Syahrul Hidayat Mulyani , Sri Rochani mulyani, sri rochani Nia Riana Nida Garnida Fitrianti Novianha Pynatih, Ngurah Made Nugraha, Ramlan Indra Nugroho, Taufan Padma Hanuun, Nazhira Nindya Padma Negara, M. Rizqi Palittin, Normayanti Prihat Assih Raden Roro Fatmasari Redjeki, Finny Riana, Nia Ricky Agusiady Rukhiyat Syahidin Rulia, Rulia Ryan Aldiansyah Akbar Saepudin, Didin Salsabila, Unik Hanifah Sikki, Nurhaeni Sitanggang, Erikson Sjoraida , Diah Fatma Sri Ermeila Sri Rochani Mulyani Suganda, Uce Karna Sugeng Haryanto Sunardi Sunardi Sunarjo Sunarjo Supriatna, Ucu SUSANTI Syahidin, Rukhiyat Syarif Hidayatullah Taufik Zulfikar Tekat Sukomardojo Tresnadi, Rama Ucu Supriatna Vip Paramarta Vip Paramarta Vip Paramarta Wawan Ichwanudin Wawan Ichwanudin Widjajanti Utoyo Y. Ony Djogo Yolistina, Anggun Yulianty, Farida