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All Journal Jurnal Media Wahana Ekonomika Jurnal Transformatika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL PENELITIAN Ziswaf : Jurnal Zakat dan Wakaf Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Al-Muzara'ah Jurnal Ilmu Dakwah BALANCE: Economic, Business, Management and Accounting Journal Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Penelitian AL-ARBAH: Journal of Islamic Finance and Banking Bima Journal : Business, Management and Accounting Journal IJCOSIN : Indonesian Journal of Community Service and Innovation Journal of Social And Economics Research Studies in English Language and Education HIKMATUNA: Journal for Integrative Islamic Studies Indo-Fintech Intellectuals: Journal of Economics and Business International Journal of Economics, Management and Accounting journal of social and economic research
Puji Purwatiningsih, Aris
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Role of Brand Awareness And Brand Image On Customer Loyalty Through Customer Satisfaction As A Mediating Variable on 3 Second On The Shopee Marketplace Saputra, Mochamad Adi; Anomsari, Ariati; Purwatiningsih, Aris Puji; Safitri, Maria
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.291-306

Abstract

Purpose: This study aims to examine the effect of brand awareness, brand awareness and brand image on customer loyalty, with customer satisfaction as a mediating variable on 3Second clothing products in the Shopee marketplace. Methodology: A quantitative approach is used using a questionnaire as the main data collection tool. The research sample was 105 consumers who had purchased 3Second hirt products on Shopee, which were dominated in Semarang City. Results: The path coefficient hypothesis test shows a direct effect between the independent variables on the dependent variable, that brand awareness and brand image have a positive and significant effect on customer satisfaction, customer satisfaction and brand awareness have a positive and significant effect on customer loyalty, while brand image has no effect on customer loyalty. Then the indirect effect is shown by the specific indirect effect test, namely that brand awareness and brand image have a positive and significant effect on customer loyalty through customer satisfaction as a mediating variable. The coefficient of determination (R²) on customer satisfaction of 0.514 indicates that customer satisfaction is influenced by these factors by 51.4%, while 48.6% is influenced by other variables not studied. Meanwhile, the R-Square value on customer loyalty of 0.511 indicates that customer loyalty is influenced by these factors by 51.1%, while 48.9% is influenced by other variables. Findings: The combined effect of brand awareness, brand image significantly affects customer satisfaction and customer loyalty. Originality: This study provides insight into consumer behavior in purchasing 3Second products on the Shopee marketplace. Novelty: This study highlights the importance of these factors in shaping customer satisfaction which is reinforced by customer loyalty in the context of 3Second clothing products on Shopee. Conclusion: Increasing brand awareness and brand image can increase customer satisfaction and customer loyalty. Type of Paper: Empirical research paper.
Kepuasan Kerja Pegawai Dinas Kepemudaan dan Olahraga Kota Semarang Ditinjau Dari Kepemimpinan Dan Komunikasi Prastiwi, Stefani Firahani; Purwatiningsih, Aris Puji; Haziroh, Awanis Linati; Ulfa, Adilla Kustya
Jurnal Media Wahana Ekonomika Vol. 22 No. 2 (2025): Jurnal Media Wahana Ekonomika, Juli 2025
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v22i2.18603

Abstract

ABSTRAK   Aspek kepuasan kerja pegawai menjadi salah satu faktor utama dalam mendukung kinerja sebuah organisasi, yang dipengaruhi oleh berbagai aspek seperti komunikasi serta kepemimpinan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kepemimpinan dan komunikasi terhadap tingkat kepuasan kerja pegawai di Dinas Kepemudaan dan Olahraga Kota Semarang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner sebagai instrumen pengumpulan data, melibatkan 48 pegawai sebagai sampel. Analisis yang dilakukan memperoleh hasil yang memperlihatkan bahwasannya baik kepemimpinan maupun komunikasi berpengaruh positif dan signifikan pada kepuasan kerja, dengan kontribusi sebesar 46,3%. Dapat disimpulkan bahwasannya gaya kepemimpinan gaya kepemimpinan yang terbuka serta pola komunikasi yang efektif mampu meningkatkan kepuasan kerja pegawai, meskipun masih terdapat faktor-faktor lainnya di luar dua variabel ini yang juga perlu diperhatikan.   Kata Kunci: Kepemimpinan, Komunikasi, Kepuasan Kerja.   ABSTRACT   Employee job satisfaction is one of the key factors in supporting organizational performance, influenced by various elements such as communication and leadership. The objective of this study is to analyze the influence of leadership and communication on the level of job satisfaction among employees at the Department of Youth and Sports of Semarang City. This research employs a quantitative approach with a survey method, using a questionnaire as the data collection instrument and involving 48 employees as the sample. The analysis reveals that both leadership and communication have a positive and significant impact on job satisfaction, contributing 46.3%. It can be concluded that an open leadership style and effective communication patterns can enhance employee job satisfaction, although there are other contributing factors beyond these two variables that also warrant attention.   Keywords : Leadership, Communication, Job Satisfaction.
Optimizing Employee Performance through Work Environment and Work Motivation in the Denim Inspect Department of PT Apac Inti Corpora Defriansyah, Muhammad Naufal; Febriana, Artha; Puji Purwatiningsih, Aris; Linati Haziroh, Awanis
BALANCE: Economic, Business, Management and Accounting Journal Vol 22 No 2 (2025): Juli
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v22i2.25497

Abstract

Employee performance refers to the extent to which employees accomplish their tasks within a specific period. This study investigates the influence of democratic leadership style, work environment, and employee motivation on employee performance in the Inspect Denim Department of PT. Apac Inti Corpora. Data were collected using a Likert-scale questionnaire distributed to 80 employees through a total sampling method, and analyzed with multiple linear regression. The results show that: (1) democratic leadership style has a statistically less significant effect on employee performance, (2) the work environment has a positive and significant impact on employee performance, and (3) employee motivation also has a positive and significant effect on performance. These findings highlight the importance of supportive working conditions and motivation in enhancing employee performance, while indicating that leadership style may play a less central role in this context
Pengaruh Harga Dan Nilai Yang Dirasakan Terhadap Minat Beli Ulang Dengan Keputusan Pembelian Sebagai Variabel Intervening Pada Konsumen Indomaret Di Semarang Putri, Rizky Meisa; Mahmud, Mahmud; Anomsari, Ariati; Purwatiningsih, Aris Puji
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024): SEPTEMBER
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2511

Abstract

This study aims to evaluate the impact of price and perceived value on repurchase intention with purchase decisions as a mediating variable for Indomaret customers in Semarang. The methodology used is quantitative with a Partial Least Square (PLS) approach. Information was collected from 112 respondents who shopped at Indomaret through online and offline surveys. The findings of this research imply that purchasing decisions have a significant impact on repurchase intention. Price is proven to have a significant influence on purchasing decisions, but not directly on repurchase interest. On the other hand, perceived value has a significant influence on both purchasing decisions and repurchase intention. Purchasing decisions are proven to be an important mediating variable in the relationship between price and perceived value and repurchase intention. This research provides insight into effective marketing strategies for Indomaret in increasing consumer loyalty amidst tight competition with Alfamart and other retailers. Apart from that, this research also adds contributions to the literature regarding consumer behavior in the Indonesian retail sector.Keywords: Price, Perceived Value, Purchase Decision, and Repurchase Intention.
STUDI TERHADAP RETENSI KARYAWAN DI PT.HHK SUNGAI JELAI ESTATE, KABUPATEN KETAPANG Ulandari, Tia Putri; Sedayu, Agung; Purwatiningsih, Aris Puji; Purusa, Nanda Adhi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.3127

Abstract

Introduction: This study aims to analyze the influence of leadership style, work environment, and compensation on employee retention at PT HHK Sungai Jelai Estate. Methods: This study involved 100 employees as samples. Data collection was carried out by distributing questionnaires, while the data analysis technique used was multiple linear regression. Results: The results of the study prove that leadership style, work environment, and compensation have a positive and significant influence on employee retention, with the work environment being the most dominant factor. Keywords: Compensation, Employee Retention, Leadership Style, Work Environment
DETERMINAN KINERJA KARYAWAN PADA PERUM BULOG KOTA SEMARANG Tsara Thaulia Riza; Agus Prayitno; Aris Puji Purwatiningsih; Mochammad Eric Suryakencana Wibowo
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.368

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh motivasi, lingkungan kerja dan disiplin kerja terhadap kinerja karyawan. Responden penelitian adalah 110 karyawan di Perum Bulog Kota Semarang. Pengumpulan data dilakukan dengan kuesioner. Analisis data yang digunakan penelitian ini yaitu uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji koefisien determinasi, uji F dan uji t. dengan pengolah data SPSS versi 24. Hasil analisis menunjukan bahwa variabel motivasi kerja tidak berpengaruh terhadap kinerja karyawan, variabel lingkungan kerja dan disiplin kerja berpengaruh positif signifikan terhadap kinerja karyawan.
Transformation of digital da'wah as an instrument for enhancing social welfare Purwatiningsih, Aris Puji; Wibowo, Mochammad Eric Suryakencana; Aryani, Alvita Tyas Dwi
Jurnal Ilmu Dakwah Vol. 44 No. 1 (2024)
Publisher : Faculty of Dakwah and Communication, Walisongo State Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jid.v44.1.22056

Abstract

Purpose - The purpose of this study was to examine how the community views digital da'wah in promoting social welfare and understanding Islamic values.Method - A purposive sampling technique will be employed to select a minimum of 200 respondents, representing diverse ages, genders, educational levels, and occupational backgrounds, to ensure representative data. The respondents will be aged 17-70 years, actively access the internet, and have education ranging from elementary school to tertiary level, using digital technology to access da'wah content.Result  -  The results showed that both digital and conventional da'wah play a crucial role in understanding Islamic values and enhancing social welfare.Implication – This Method suggest to to developing fresh strategies for disseminating religious messages, improving education on Islamic values, and proposing policy recommendations to enhance Muslim community involvement in digital platforms.Originality - This research exploration of the transformation of digital da'wah and its role in enhancing social welfare, as well as its influence on the perception and acceptance of the Muslim community towards digital platforms.***Tujuan - Tujuan dari penelitian ini adalah untuk mengkaji bagaimana masyarakat melihat dakwah digital dalam mempromosikan kesejahteraan sosial dan pemahaman nilai-nilai Islam.Metode - Teknik purposive sampling akan digunakan untuk memilih minimal 200 responden, yang mewakili berbagai usia, jenis kelamin, tingkat pendidikan, dan latar belakang pekerjaan, untuk memastikan data yang representatif. Responden tersebut berusia 17-70 tahun, aktif mengakses internet, dan memiliki pendidikan mulai dari sekolah dasar hingga tingkat perguruan tinggi, menggunakan teknologi digital untuk mengakses konten dakwah.Hasil - Hasil penelitian menunjukkan bahwa baik dakwah digital maupun konvensional memainkan peran penting dalam pemahaman nilai-nilai Islam dan meningkatkan kesejahteraan sosial.Implikasi - Metode ini menyarankan pengembangan strategi baru untuk menyebarkan pesan-pesan agama, meningkatkan pendidikan tentang nilai-nilai Islam, dan mengusulkan rekomendasi kebijakan untuk meningkatkan keterlibatan masyarakat Muslim dalam platform digital.Orisinalitas/Nilai - Penelitian ini merupakan eksplorasi tentang transformasi dakwah digital dan perannya dalam meningkatkan kesejahteraan sosial, serta pengaruhnya terhadap persepsi dan penerimaan masyarakat Muslim terhadap platform digital. 
Analisis Lingkungan Kerja, Stres Kerja, dan Motivasi Kerja Pada Kinerja Karyawan Davin Ardra Endyanto; Aris Puji Purwatiningsih
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1120

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja, stres kerja, dan motivasi kerja pada kinerja karyawan PT. Wilmar Nabati Indonesia yang merupakan salah satu perusahaan yang bergerak di bidang industri pengolahan kelapa sawit. Data diperoleh menggunakan kuesioner kepada 100 karyawan yang bekerja di PT. Wilmar Nabati Indonesia menggunakan metode purposive sampling. Analisis regresi linier berganda menunjukkan bahwa bahwa lingkungan kerja motivasi kerja berpengaruh positif dan signifikan terhadap kinerja Karyawan sedangkan stres kerja berpengaruh negatif dan signifikan terhadap kinerja karyawan pada PT. Wilmar Nabati Indonesia. Hasil penelitian ini diharapkan bisa menjadi masukan untuk PT. Wilmar Nabati Indonesia khususnya, dan semua bisnis yang bergerak dalam bidang agrobisnis pada umumnya agar selalu menjaga dan memperbaiki lingkungan kerja, stres kerja dan motivasi kerja untuk memaksimalkan kinerja karyawan.
Analisis Lingkungan Kerja, Stres Kerja, dan Motivasi Kerja Pada Kinerja Karyawan Davin Ardra Endyanto; Aris Puji Purwatiningsih
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1120

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja, stres kerja, dan motivasi kerja pada kinerja karyawan PT. Wilmar Nabati Indonesia yang merupakan salah satu perusahaan yang bergerak di bidang industri pengolahan kelapa sawit. Data diperoleh menggunakan kuesioner kepada 100 karyawan yang bekerja di PT. Wilmar Nabati Indonesia menggunakan metode purposive sampling. Analisis regresi linier berganda menunjukkan bahwa bahwa lingkungan kerja motivasi kerja berpengaruh positif dan signifikan terhadap kinerja Karyawan sedangkan stres kerja berpengaruh negatif dan signifikan terhadap kinerja karyawan pada PT. Wilmar Nabati Indonesia. Hasil penelitian ini diharapkan bisa menjadi masukan untuk PT. Wilmar Nabati Indonesia khususnya, dan semua bisnis yang bergerak dalam bidang agrobisnis pada umumnya agar selalu menjaga dan memperbaiki lingkungan kerja, stres kerja dan motivasi kerja untuk memaksimalkan kinerja karyawan.
Co-Authors Adilla Kustya Ulfa Afifah, Inkha Rizqi Nurul Agiwahyuanto, Faik AGUNG SEDAYU AGUS PRAYITNO Agus Prayitno Ahmad Anas Ahmad Anas Ariati Anomsari Aryani, Alvita Tyas Dwi Ashari, Ayu Awanis Linati Haziroh Budi Widjajanto Cesaria Laily Benita Davin Ardra Endyanto Defriansyah, Muhammad Naufal Dwi Eko Waluyo eka sekar ayu ramadhani Evi Triandini Febriana, Artha Febrianur Ibnu Harini Abrilia Setyawati Hariyadi, Guruh Taufan Hendri Hermawan Adinugraha I Made Suniastha Amerta Ida Farida Imam Nuryanto Imang Dapit Pamungkas Isnawati, Setya Indah Jaka Prasetya Juli Ratnawati Jumanto Jumanto, Jumanto Karis Widyatmoko Kusni Ingsih Lewa, Andi Hallang Linati Haziroh, Awanis Maharani, Nabila Shafiya Mahmud Mahmud Melianti, Vanni Miftahul Janah, Miftahul Minghat, Asnul Dahar Bin Mochammad Eric Suryakencana Wibowo Muchlis Yahya Nanda Adhi Purusa Nastalin, Arnetta Fadilla Neni Kurniawati Ni Luh Putu Indiani Pamungkas, Natalinda Perdana, Tito Aditya Prastiwi, Stefani Firahani Pulung Nurtantio Andono Purusa, Nanda Adhi Putri, Rizky Meisa Putu Ayu Sita Laksmi Raden Arief Nugroho Rahmana, MA Irfan Rakhman, Itmam Aulia ramayanti, ismarita Retno Astuti Setijaningsih Safitri, Maria Samasta, Almira Santi Saputra, Mochamad Adi Sasono Wibowo Satria Avianda Nurcahyo Setiawan, Aries Setini, Made Siti Nur Azizah, Siti Nur Suardana, Gede Suharnawi Suharnawi Suhita Whini Setyahuni Tsara Thaulia Riza Ulandari, Tia Putri Wibowo, Mochammad Eric Suryakencana Wibowo, Oktovius Okky