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All Journal SINERGI: Jurnal Ilmiah Ilmu Manajemen JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah MODELING: Jurnal Program Studi PGMI Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pengolahan Pangan JURNAL HERITAGE JURNAL MANAJEMEN (EDISI ELEKTRONIK) IKRA-ITH ABDIMAS JURIKOM (Jurnal Riset Komputer) Awang Long Law Review Tasyri` : Jurnal Tarbiyah-Syari`ah-Islamiyah Istinbath: Jurnal Hukum dan Ekonomi Islam Jurnal Tabarru': Islamic Banking and Finance Tabyin; Jurnal Pendidikan Islam International Journal Of Science, Technology & Management (IJSTM) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Bulletin of Information Technology (BIT) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Science and Society (IJSOC) Kalbisocio: Jurnal Bisnis dan Komunikasi Jurnal Teknik Mesin Mechanical Xplore JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA Jeksyah Tadris: Jurnal Pendidikan Islam Managere: Indonesian Journal of Educational Management MANAGER: Journal of Management and Administration Science SLUMP TeS : Jurnal Teknik Sipil Intelmatics Jurnal Kreatif : Karya Pengabdian untuk Masyarakat Aktif dan Inovatif Digital Innovation : International Journal Of Management Southeast Asian Language and Literature Studies Jurnal Cendekia Ilmiah Jurnal Ekonomi Syariah Parewa Saraq: Journal of Islamic Law and Fatwa Review Jurnal Ilmiah Mahasiswa & Penelitian Keperawatan Journal of Computer Science and Technology Application INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Syaifuddin
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The Effect of Revisit Intention on Brand Image in the Retail Industry: Brastagi Supermarket Suriati Tirawani; Syaifuddin; Sofyan Matondang
MANAGER: Journal of Management and Administration Science Vol. 2 No. 3 (2024): MANAGER: Journal of Management and Administration Science, April 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i3.523

Abstract

More specifically, this research will investigate the factors that influence the perception of the Brastagi Supermarket brand. This research will focus on important factors that influence intention to revisit. How these components influence overall brand perception is the aim of this research. This research conducted a thorough case analysis with special emphasis on students studying at Prima Indonesia University to determine the preferences and behavior of this population. These findings will be presented by investigating these components in the context of the Brastagi supermarket. This research uses quantitative surveys and qualitative interviews. This method increases understanding of the complex relationship between intention to revisit and actions taken. It is hoped that the results of this research will contribute to academic research and provide advice to Brastagi Supermarket and other comparable retailers to improve their marketing strategies and encourage consumer participation. This research found that revisit intention has an effect on brand image in the retail industry.
The Influence of Online Media on the Progress Prima Indonesia University Betty; Syaifuddin; Sofyan Matondang
MANAGER: Journal of Management and Administration Science Vol. 2 No. 3 (2024): MANAGER: Journal of Management and Administration Science, April 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i3.524

Abstract

The establishment of universities and aggressive marketing strategies in the modern era of globalization have increased competition in the higher education sector. Therefore, it is very important to know the benefits of Royal Prima Universities' marketing strategies, both online and offline, by conducting research on how affiliate marketing as a moderating variable affects brand image. The aim of this research is to explain the synergy and interdependence that exists between offline and online marketing activities in the process of forming perceptions of a university. This will be achieved through analysis involving multiple scientific disciplines. With 300 students as a sample, the data was processed using the hair formula method. In path analysis, a hypothesis testing approach is used. The test results show that offline marketing has a greater impact ratio on affiliate marketing compared to online marketing. The results also show that offline marketing has a greater ratio impact on brand image than online marketing.
PKM IKABOGA DALAM MEMBANGUN CITRA MELALUI PERSONALBRANDING DAN PERSONAL SOCIAL RESPONSIBILITY PENGUSAHAUMKM Ganiem, Leila Mona; Hilderiah, Rosmawati; Syaifuddin; Hani, Rafika
JUARA: Jurnal Wahana Abdimas Sejahtera Volume 5, Nomor 2, Juli 2024
Publisher : Jurusan Teknik Lingkungan Fakultas Arsitektur Lanskap dan Teknologi Lingkungan, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/dq5yrj89

Abstract

UMKM berperan penting dalam mendukung perekonomian lokal. Untuk menciptakan persepsi positif, pengusaha UMKM perlu aktif dalam membangun branding, yang mencakup pengelolaan citra, identitas, dan persepsi merek di mata publik. Namun, keterbatasan sumber daya sering menjadi hambatan dalam membangun personal branding yang efektif. Program kerjasama Universitas Mercu Buana dan UMKM Jasaboga IKABOGA bertujuan untuk meningkatkan pemahaman pengusaha tentang Personal Social Responsibility (PSR) dan dampaknya pada branding serta citra perusahaan. Metode yang digunakan meliputi penyampaian konsep PSR, contoh implementasi, dan diskusi tentang keterlibatan peserta dalam kegiatan PSR. Hasil penelitian menunjukkan bahwa PSR memiliki dampak positif yang signifikan pada masyarakat sekitar, memperkuat citra perusahaan, meningkatkan keterlibatan komunitas, dan pembangunan ekonomi lokal. Melalui PSR, pengusaha UMKM dapat memperluas jaringan, meningkatkan pengenalan merek, dan memperkuat reputasi perusahaan, menjadikannya bagian integral dari strategi bisnis dan menciptakan dampak positif yang berkelanjutan. 
EFFECTS OF CUSTOMER REVIEW, PRICE CUTS, QUALITY OF SERVICE AND SHOPPING LIFESTYLE ON IMPULSE BUYING Syaiful Amri; Syaifuddin; Salman Faris; Sofiyan
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 14 No. 2 (2024): September 2024
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/sng.v14i2.9112

Abstract

The research aimed to examine the effects of customer reviews, price cuts, service quality, and shopping lifestyle on impulse buying behavior in e-commerce environments. A Systematic Literature Review (SLR) was employed, using databases like Scopus, Web of Science, and Google Scholar to identify relevant studies. The methodology involved refining search strategies, applying inclusion and exclusion criteria, and screening studies using a PRISMA flowchart, which reduced 2471 initial records to 13 final studies for analysis. The results revealed that positive customer reviews act as social proof, enhancing trust and triggering impulsive purchases. Price cuts create urgency, which, when combined with positive reviews, further enhances perceived product value and impulsive buying. High-quality service contributes to consumer satisfaction, reducing perceived risks and encouraging spontaneous purchases. Shopping lifestyle, particularly among hedonic consumers, amplifies these effects, with digital natives being especially prone to impulsive behavior due to their convenience-driven and tech-savvy tendencies. The study concluded that customer reviews, price cuts, service quality, and shopping lifestyle interact synergistically, shaping consumer impulse buying behavior, with implications for e-commerce strategies aimed at increasing sales through these factors.
The Role of Work Engagement in Mediating Job Rotation on Employee Performance at the Regional Secretariat of Bireuen Regency Ibrahim Ahmad; Syaifuddin; Sofiyan; Salman Faris
Digital Innovation : International Journal of Management Vol. 1 No. 4 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v1i4.89

Abstract

This study seeks to examine the function of work engagement as a mediating variable in the correlation between job rotation and employee performance at the Bireuen Regency Regional Secretariat. Although some organizations adopt job rotation to improve skills and mitigate employee monotony, its effect on performance continues to be a subject of contention. We propose that work engagement, an indicator of employee interest and dedication to their tasks, greatly affects the correlation between job rotation and employee performance. This study method adopts a quantitative approach, employing a survey technique with 150 workers of the Bireuen Regency Regional Secretariat as participants. We employed a path analysis model to examine the direct and indirect impacts of job rotation on employee performance via work engagement. The study's findings suggest that job rotation exerts a beneficial albeit statistically inconsequential impact on employee performance. The incorporation of job engagement as a mediating variable demonstrates a favorable and substantial effect on employee performance. Moreover, job rotation via work engagement positively and significantly influences employee performance. The Bireuen Regency Regional Secretariat has demonstrated that work engagement serves as a mediator in the link between job rotation and employee performance. This study indicates that management ought to prioritize enhancing employee work engagement via initiatives that promote job participation and satisfaction, particularly with job rotation, to attain superior performance.
Redesigning the UI/UX of a Mobile-Based Employee Presence Application at PT. Menara Indonesia Using the Design Thinking Method Putri, Nabilah; Syaifuddin; Pratiwi, Dian
Intelmatics Vol. 5 No. 1 (2025): January-June
Publisher : Penerbitan Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i1.22420

Abstract

A mobile-based presence application ensures accurate and efficient presence tracking. However, poor UI/UX can hinder productivity and user comfort. This study redesigns the UI/UX of PT. Menara Indonesia’s employee presence application using the Design Thinking method, which includes empathize, define, ideate, prototype, and test stages.The redesigned prototype was evaluated using the System Usability Scale (SUS), scoring 90 for administration and 80 for employees, indicating improved usability. The new design enhances comfort, efficiency, and ease of use, making the application more user-friendly. This study serves as a reference for future development in optimizing presence applications to better meet user needs.
The Principal's Strategy in Improving Madrasah Teacher Performance Syaifuddin; Rofiki, Moh.
Managere: Indonesian Journal of Educational Management Vol. 7 No. 1 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/managere.v7i1.753

Abstract

The performance of teachers in madrasahs plays a crucial role in the overall quality of education. This study explores the principals' strategies in improving teacher performance at madrasahs, with a particular focus on the leadership approach and pedagogical collaboration methods. The research utilizes a qualitative approach, including interviews and observations of the strategies implemented by school principals. The findings reveal that active leadership based on example, regular structured pedagogical collaboration, and an emphasis on professional development are key factors in enhancing teacher performance. Additionally, the study highlights the importance of fostering a collaborative environment where teachers engage in continuous learning and teamwork. The role of principals in setting clear expectations, providing support, and facilitating opportunities for professional growth is found to be essential in creating a motivated and effective teaching staff. The study concludes that effective leadership and strategic collaboration are critical to improving teacher performance in madrasahs, ultimately contributing to the overall quality of education.
Pengaruh Perceived Quality dan Brand Image dalam Keputusan Memilih Kuliah dengan Brand Trust Sebagai Varibael Intervening Muhammad Caesar Akbar; Syaifuddin; Fajar Rezeki Ananda Lubis
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i2.26045

Abstract

AbstractThe selection of a campus in achieving the goal of college certainly has many determining factors. So it is necessary to explore what are the reasons. This study will test whether there is an influence of Perceived Quality and Brand Image in determining the selection of the destination campus. Data collection used in this study is associative research and literature review. Data collection was carried out at six Aviation Polytechnics in Indonesia. The results of the study showed that there was a significant influence of Perceived Quality and Brand Image on Brand Trust. Furthermore, Perceived Quality also influences the Decision to Choose College and so does Brand Image have an influence on the Decision to Choose College. Furthermore, Brand Trust also has a Significant Influence on the Decision to Choose College. Furthermore, there is the Influence of Perceived Quality Through Brand Trust on the Decision to Choose College. The findings also show that there is an influence of Brand Image Through Brand Trust on the Decision to Choose College. So it is concluded that Perceived Quality and Brand Image are part of the factors that determine the selection of the campus that is the destination in college. Keyword: Perceived Quality, Brand Image, Destination Campus, Indonesian Aviation Polytechnic.
The Effect of Locus of Control on the Quality of Education in Lokhsumawe Moderated by Compensation Ahmad; Syaifuddin; Fajar Rezeki Ananda Lubis
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i2.26109

Abstract

The quality of education is very much needed to improve human resources. Therefore, this study will test whether there is an influence of locus of control on the quality of education in Lokhsumawe which is moderated by compensation. This study uses quantitative methods. The results of the study indicate that Locus of Control has an influence on the quality of education in Lokhsumawe. They also show that Locus of Control has an influence on compensation, and compensation has an influence on the quality of education. The research variables also conclude that teacher compensation affects Locus of Control on the quality of education in Lhoksumawe City High Schools.
The Influence of Personal Characteristics, Knowledge Management and Organizational Support on Work-Life Balance in Hospitals Pinondang Nainggolan; Syaifuddin; Fajar Rezeki Ananda Lubis
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 8 No. 1 (2025): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.08.1.6

Abstract

The decrease in the number of patient visits to one of the hospitals is caused by various important factors. Among them may be due to a poor service system. Therefore, this study will examine the Influence of Personal Characteristics, Knowledge Management and Organizational Support on Work-Life Balance. Data collection in the study used literature studies and quantitative descriptive. Data collection was carried out at the Bhayangkara Level II Hospital in Medan. The research sample was 220 people. The results of the study showed that personal characteristics, knowledge management and organizational support had a positive effect on work-life balance at the Bhayangkara Level II Hospital in Medan. So it is concluded that all independent variables have an influence on Work-Life Balance at the Bhayangkara Level II Hospital in Medan.
Co-Authors Abdul Malik I Buna Adetio Setiawan, Romi Adhe Kurniawan Afrianty, Noni Ahmad Akbar, Muhammad Caesar Alimansyar Alimuddin, Harwis Amir Mahmud Ardian Setio Utomo Arfianty, Rani Aulia, Titi Betty Cut Dian Izabella Dara Windiyarti Dian Harmaningsih Dian Pratiwi Dirmansyah Dirmanyah Dirmanyah Edwards, John Evander Prastian Pasaribu Fajar Rezeki Ananda Lubis Farida Gultom Fathur Rohman, Fathur Fisrika Lahagu Friyanti, Yunida Een Gustiansyah Perdhana Putra Gustina, Nia Hajairin Hartini, Kustin Hasrul Azwar Hasibuan Hernisyah Putri, Indriani Hilderiah, Rosmawati Ibrahim Ahmad Ifriandi Labolo Jammaluddin, Maryam Johanes Arisman Simanullang Kamase, Hamka Witri Kurniasari Febrianti, Binar Kusumawardana, Arya Leila Mona Ganiem Lis Fitramadan Loebis, Roma Ayuni A. Loebis, Roma Ayuni A. Loebis, Roma Ayuni Aminoeddin Maliki, Ona Matondang, Sofiyan Misbahul Munir mita, Armita Moh. Rofiki MUHAMMAD FAHMI Muhammad Fladimir Herlambang Novelita, Maria Nuranissa D. Paemo pengelola, pengelola Pinondang Nainggolan Pramadeka, Katra Purnomo, Dedi PUTRI, NABILAH Qudus Nofiandri Eko Dwi Sucipto Rafika Hani Raudloh, St. Resti Nurfaidah Rikki Paulus Gultom Ris Riana, Derri Romi Adetio Setiawan Roni Prasetyo, Roni Royb Fatkhur Rizal Saefullah Azhari Salman Faris Sarina C.L. Senata Adi Prasetia Setiawan, Romi Adetio Seva Fadillah Simanihuruk , Peran Singgih Dwi Prasetyo Sitepu, Kezia Prissilia Siti Komsiah, Siti Sofiyan Sofiyan Sofiyan Sucipto Sudirman, Muh. Sajjaj Sukarman Sukarman Sulaiman Suriati Tirawani Suwarno, Bambang Suwatah Syaiful Amri Syamsuddin Tengku Riza Zarzani N Toni , Nagian Tyas, Meita Ayu Kurnianing Umarama, Samad Usmayani, Ilham Putra Wijayanti Yohny Anwar Yudin Yulianti, Yeni Yunarti, Susi Yunus, Kurniati Yusniar Lubis Yusuf Ronny Edward Zabadi, Fairus