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All Journal SINERGI: Jurnal Ilmiah Ilmu Manajemen JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengolahan Pangan JURNAL MANAJEMEN (EDISI ELEKTRONIK) Tasyri` : Jurnal Tarbiyah-Syari`ah-Islamiyah Istinbath: Jurnal Hukum dan Ekonomi Islam Tabyin; Jurnal Pendidikan Islam Bulletin of Information Technology (BIT) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Kalbisocio: Jurnal Bisnis dan Komunikasi Jurnal Teknik Mesin Mechanical Xplore JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA Tadris: Jurnal Pendidikan Islam Managere: Indonesian Journal of Educational Management MANAGER: Journal of Management and Administration Science SLUMP TeS : Jurnal Teknik Sipil Intelmatics INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Kreatif : Karya Pengabdian untuk Masyarakat Aktif dan Inovatif Digital Innovation : International Journal Of Management Southeast Asian Languages and Literature Studies Parewa Saraq: Journal of Islamic Law and Fatwa Review Jurnal Ilmiah Mahasiswa & Penelitian Keperawatan
Syaifuddin
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Effect of Revisit Intention on Brand Image in the Retail Industry: Brastagi Supermarket Suriati Tirawani; Syaifuddin; Sofyan Matondang
MANAGER: Journal of Management and Administration Science Vol. 2 No. 3 (2024): MANAGER: Journal of Management and Administration Science, April 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i3.523

Abstract

More specifically, this research will investigate the factors that influence the perception of the Brastagi Supermarket brand. This research will focus on important factors that influence intention to revisit. How these components influence overall brand perception is the aim of this research. This research conducted a thorough case analysis with special emphasis on students studying at Prima Indonesia University to determine the preferences and behavior of this population. These findings will be presented by investigating these components in the context of the Brastagi supermarket. This research uses quantitative surveys and qualitative interviews. This method increases understanding of the complex relationship between intention to revisit and actions taken. It is hoped that the results of this research will contribute to academic research and provide advice to Brastagi Supermarket and other comparable retailers to improve their marketing strategies and encourage consumer participation. This research found that revisit intention has an effect on brand image in the retail industry.
The Influence of Online Media on the Progress Prima Indonesia University Betty; Syaifuddin; Sofyan Matondang
MANAGER: Journal of Management and Administration Science Vol. 2 No. 3 (2024): MANAGER: Journal of Management and Administration Science, April 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/manager.v2i3.524

Abstract

The establishment of universities and aggressive marketing strategies in the modern era of globalization have increased competition in the higher education sector. Therefore, it is very important to know the benefits of Royal Prima Universities' marketing strategies, both online and offline, by conducting research on how affiliate marketing as a moderating variable affects brand image. The aim of this research is to explain the synergy and interdependence that exists between offline and online marketing activities in the process of forming perceptions of a university. This will be achieved through analysis involving multiple scientific disciplines. With 300 students as a sample, the data was processed using the hair formula method. In path analysis, a hypothesis testing approach is used. The test results show that offline marketing has a greater impact ratio on affiliate marketing compared to online marketing. The results also show that offline marketing has a greater ratio impact on brand image than online marketing.
PKM IKABOGA DALAM MEMBANGUN CITRA MELALUI PERSONALBRANDING DAN PERSONAL SOCIAL RESPONSIBILITY PENGUSAHAUMKM Ganiem, Leila Mona; Hilderiah, Rosmawati; Syaifuddin; Hani, Rafika
JUARA: Jurnal Wahana Abdimas Sejahtera Volume 5, Nomor 2, Juli 2024
Publisher : Jurusan Teknik Lingkungan Fakultas Arsitektur Lanskap dan Teknologi Lingkungan, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/dq5yrj89

Abstract

UMKM berperan penting dalam mendukung perekonomian lokal. Untuk menciptakan persepsi positif, pengusaha UMKM perlu aktif dalam membangun branding, yang mencakup pengelolaan citra, identitas, dan persepsi merek di mata publik. Namun, keterbatasan sumber daya sering menjadi hambatan dalam membangun personal branding yang efektif. Program kerjasama Universitas Mercu Buana dan UMKM Jasaboga IKABOGA bertujuan untuk meningkatkan pemahaman pengusaha tentang Personal Social Responsibility (PSR) dan dampaknya pada branding serta citra perusahaan. Metode yang digunakan meliputi penyampaian konsep PSR, contoh implementasi, dan diskusi tentang keterlibatan peserta dalam kegiatan PSR. Hasil penelitian menunjukkan bahwa PSR memiliki dampak positif yang signifikan pada masyarakat sekitar, memperkuat citra perusahaan, meningkatkan keterlibatan komunitas, dan pembangunan ekonomi lokal. Melalui PSR, pengusaha UMKM dapat memperluas jaringan, meningkatkan pengenalan merek, dan memperkuat reputasi perusahaan, menjadikannya bagian integral dari strategi bisnis dan menciptakan dampak positif yang berkelanjutan. 
EFFECTS OF CUSTOMER REVIEW, PRICE CUTS, QUALITY OF SERVICE AND SHOPPING LIFESTYLE ON IMPULSE BUYING Syaiful Amri; Syaifuddin; Salman Faris; Sofiyan
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 14 No. 2 (2024): September 2024
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/sng.v14i2.9112

Abstract

The research aimed to examine the effects of customer reviews, price cuts, service quality, and shopping lifestyle on impulse buying behavior in e-commerce environments. A Systematic Literature Review (SLR) was employed, using databases like Scopus, Web of Science, and Google Scholar to identify relevant studies. The methodology involved refining search strategies, applying inclusion and exclusion criteria, and screening studies using a PRISMA flowchart, which reduced 2471 initial records to 13 final studies for analysis. The results revealed that positive customer reviews act as social proof, enhancing trust and triggering impulsive purchases. Price cuts create urgency, which, when combined with positive reviews, further enhances perceived product value and impulsive buying. High-quality service contributes to consumer satisfaction, reducing perceived risks and encouraging spontaneous purchases. Shopping lifestyle, particularly among hedonic consumers, amplifies these effects, with digital natives being especially prone to impulsive behavior due to their convenience-driven and tech-savvy tendencies. The study concluded that customer reviews, price cuts, service quality, and shopping lifestyle interact synergistically, shaping consumer impulse buying behavior, with implications for e-commerce strategies aimed at increasing sales through these factors.
Konstruksi Pendidikan Islam Moderat Melalui Nalar “A Common Word” Waleed El-Ansary Fahmi, Muhammad; Saefullah Azhari; Syaifuddin; Muhammad Fladimir Herlambang
TADRIS: Jurnal Pendidikan Islam Vol 16 No 1 (2021)
Publisher : State Islamic Institute of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1109.059 KB) | DOI: 10.19105/tjpi.v16i1.4694

Abstract

This paper seeks to understand the construction of moderate Islamic education in Waleed El-Ansary's "A Common Word" and its implications for world peace. By library research with content analysis, several idea constructs were proposed. Reason "A Common Word" Waleed El-Ansary is equivalent to "al-Kalimah al-Sawa". This term has the connotative meaning that everything is equal, balanced and equal. The construction of moderate Islamic education can be done through the logic of "A Common Word" as stated by religious leaders, including Waleed El-Ansary. "A Common Word" suggests an intersection or similarity in the teachings of the world's religions, especially Islam and Christianity. When Islam promotes the principle of equality, the teachings developed in Islamic education are Islamic teachings that are moderate, tolerant and full of environmentally friendly nuances. Reason "A Common Word" which contains moderate Islamic teachings (rahmatan li al-aminalamin) can be implemented to achieve world peace. The application of the teaching "A Common Word", has implications for the realization of world peace. Reason "A Common Word", which contains a construction of moderate Islamic education, considers that promoting equality (kalimatun sawa), can be achieved through good relations with others, instilling love, removing hatred, and the like. The construction of moderate Islamic education in reason “A Common Word” has significant implications for world peace. Paper ini berusaha memahami konstruksi pendidikan Islam moderat dalam nalar “A Common Word” Waleed El-Ansary dan implikasinya bagi perdamaian dunia. Melalui kajian kepustakaan dengan analisis isi, dikemukakan beberapa konstruksi ide. Nalar “A Common Word” Waleed El-Ansary semakna dengan “al-Kalimah al-Sawa’”. Term ini memiliki makna konotatif bahwa segala sesuatu bersifat setara, seimbang dan selevel. Konstruksi pendidikan Islam moderat dapat dilakukan melalui nalar “A Common Word” sebagaimana yang dikemukakan oleh para pemuka agama, termasuk Waleed El-Ansary. “A Common Word” meng-ideasikan adanya titik temu atau kesamaan ajaran agama-agama di dunia, terutama Islam dan Kristen. Ketika Islam mengedepankan asas kesamaan, maka ajaran yang dikembangkan dalam pendidikan Islam adalah ajaran Islam yang moderat, toleran dan penuh dengan nuansa ramah lingkungan. Nalar “A Common Word” yang di dalamnya mengandung ajaran Islam moderat (rahmatan li al-‘Alamin) dapat diimplementasikan untuk mencapai perdamaian dunia. Penerapan ajaran “A Common Word”, berimplikasi pada terwujudnya perdamaian dunia. Nalar “A Common Word”, yang di dalamnya mengandung konstruksi pendidikan Islam moderat, memandang bahwa mengedepankan persamaan (kalimatun sawa), dapat dicapai melalui hubungan baik dengan sesama, menanamkan rasa cinta, membuang kebencian, dan sejenisnya. Konstruksi pendidikan Islam moderat dalam nalar “A Common Word” berimplikasi signifikan bagi perdamaian dunia.
The Role of Work Engagement in Mediating Job Rotation on Employee Performance at the Regional Secretariat of Bireuen Regency Ibrahim Ahmad; Syaifuddin; Sofiyan; Salman Faris
Digital Innovation : International Journal of Management Vol. 1 No. 4 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v1i4.89

Abstract

This study seeks to examine the function of work engagement as a mediating variable in the correlation between job rotation and employee performance at the Bireuen Regency Regional Secretariat. Although some organizations adopt job rotation to improve skills and mitigate employee monotony, its effect on performance continues to be a subject of contention. We propose that work engagement, an indicator of employee interest and dedication to their tasks, greatly affects the correlation between job rotation and employee performance. This study method adopts a quantitative approach, employing a survey technique with 150 workers of the Bireuen Regency Regional Secretariat as participants. We employed a path analysis model to examine the direct and indirect impacts of job rotation on employee performance via work engagement. The study's findings suggest that job rotation exerts a beneficial albeit statistically inconsequential impact on employee performance. The incorporation of job engagement as a mediating variable demonstrates a favorable and substantial effect on employee performance. Moreover, job rotation via work engagement positively and significantly influences employee performance. The Bireuen Regency Regional Secretariat has demonstrated that work engagement serves as a mediator in the link between job rotation and employee performance. This study indicates that management ought to prioritize enhancing employee work engagement via initiatives that promote job participation and satisfaction, particularly with job rotation, to attain superior performance.
THE EFFECT OF WORK ENVIRONMENT AND TEACHER DIGITAL LITERACY ON THE QUALITY OF EDUCATION WITH TEACHER PERFORMANCE AS AN INTERVENING VARIABLE IN LOKHSUMAWE Ahmad; Syaifuddin; Fajar Rezeki Ananda Lubis
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 2 (2025): FEBRUARY
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The decline in the quality of education is largely caused by various factors, both internal and external. Therefore, an in-depth study is needed to find a solution to overcome this problem. Like this study will test whether there is an influence of the work environment and digital literacy of teachers on the quality of education with teacher performance as an intervening variable in Lokhsumawe. The collection of research data used a quantitative data approach with 150 samples in all State Senior High Schools (SMAN) in Lhoksumawe City. The results of the study showed that there was an influence of the Work Environment and Digital Literacy on teacher performance at Lhoksumawe City Senior High Schools. Furthermore, there was also an influence of the Work Environment, and Teacher Digital Literacy on the Quality of Education at Lhoksumawe City Senior High Schools. Likewise, there is an influence of Teacher Performance on the Quality of Education at Lhoksumawe City Senior High Schools, then there is an influence of the Work Environment and Digital Literacy on the Quality of Education through Teacher Performance at Lhoksumawe City Senior High Schools.
Redesigning the UI/UX of a Mobile-Based Employee Presence Application at PT. Menara Indonesia Using the Design Thinking Method Putri, Nabilah; Syaifuddin; Pratiwi, Dian
Intelmatics Vol. 5 No. 1 (2025): January-June
Publisher : Penerbitan Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i1.22420

Abstract

A mobile-based presence application ensures accurate and efficient presence tracking. However, poor UI/UX can hinder productivity and user comfort. This study redesigns the UI/UX of PT. Menara Indonesia’s employee presence application using the Design Thinking method, which includes empathize, define, ideate, prototype, and test stages.The redesigned prototype was evaluated using the System Usability Scale (SUS), scoring 90 for administration and 80 for employees, indicating improved usability. The new design enhances comfort, efficiency, and ease of use, making the application more user-friendly. This study serves as a reference for future development in optimizing presence applications to better meet user needs.
The Principal's Strategy in Improving Madrasah Teacher Performance Syaifuddin; Rofiki, Moh.
Managere: Indonesian Journal of Educational Management Vol. 7 No. 1 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/managere.v7i1.753

Abstract

The performance of teachers in madrasahs plays a crucial role in the overall quality of education. This study explores the principals' strategies in improving teacher performance at madrasahs, with a particular focus on the leadership approach and pedagogical collaboration methods. The research utilizes a qualitative approach, including interviews and observations of the strategies implemented by school principals. The findings reveal that active leadership based on example, regular structured pedagogical collaboration, and an emphasis on professional development are key factors in enhancing teacher performance. Additionally, the study highlights the importance of fostering a collaborative environment where teachers engage in continuous learning and teamwork. The role of principals in setting clear expectations, providing support, and facilitating opportunities for professional growth is found to be essential in creating a motivated and effective teaching staff. The study concludes that effective leadership and strategic collaboration are critical to improving teacher performance in madrasahs, ultimately contributing to the overall quality of education.
Pengaruh Perceived Quality dan Brand Image dalam Keputusan Memilih Kuliah dengan Brand Trust Sebagai Varibael Intervening Muhammad Caesar Akbar; Syaifuddin; Fajar Rezeki Ananda Lubis
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i2.26045

Abstract

AbstractThe selection of a campus in achieving the goal of college certainly has many determining factors. So it is necessary to explore what are the reasons. This study will test whether there is an influence of Perceived Quality and Brand Image in determining the selection of the destination campus. Data collection used in this study is associative research and literature review. Data collection was carried out at six Aviation Polytechnics in Indonesia. The results of the study showed that there was a significant influence of Perceived Quality and Brand Image on Brand Trust. Furthermore, Perceived Quality also influences the Decision to Choose College and so does Brand Image have an influence on the Decision to Choose College. Furthermore, Brand Trust also has a Significant Influence on the Decision to Choose College. Furthermore, there is the Influence of Perceived Quality Through Brand Trust on the Decision to Choose College. The findings also show that there is an influence of Brand Image Through Brand Trust on the Decision to Choose College. So it is concluded that Perceived Quality and Brand Image are part of the factors that determine the selection of the campus that is the destination in college. Keyword: Perceived Quality, Brand Image, Destination Campus, Indonesian Aviation Polytechnic.
Co-Authors Ahmad Akbar, Muhammad Caesar Alimansyar Alimuddin, Harwis Amir Mahmud Arfianty, Rani Betty Cut Dian Izabella Dara Windiyarti Dian Pratiwi Dirmanyah Fajar Rezeki Ananda Lubis Hani, Rafika Hilderiah, Rosmawati Ibrahim Ahmad Jammaluddin, Maryam Kamase, Hamka Witri Kurniasari Febrianti, Binar Kusumawardana, Arya Leila Mona Ganiem Lis Fitramadan Loebis, Roma Ayuni A. Maliki, Ona Matondang, Sofiyan Misbahul Munir mita, Armita Moh. Rofiki Muhammad Fladimir Herlambang Novelita, Maria Pinondang Nainggolan PUTRI, NABILAH Qudus Nofiandri Eko Dwi Sucipto Raudloh, St. Resti Nurfaidah Ris Riana, Derri Romi Adetio Setiawan Roni Prasetyo, Roni Royb Fatkhur Rizal Saefullah Azhari Salman Faris Sarina C.L. Senata Adi Prasetia Seva Fadillah Simanihuruk , Peran Singgih Dwi Prasetyo Sofiyan Sofiyan Sucipto Sukarman Sukarman Suriati Tirawani Suwarno, Bambang Suwatah Syaiful Amri Tengku Riza Zarzani N Toni , Nagian Veithzal Rivai Zainal Yudin Yulianti, Yeni Yusniar Lubis Zabadi, Fairus