Articles
<![CDATA[The Influence of Employer Branding and the Use of Social Media on Gen Z's Intention to Apply Works through Corporate Reputation as Mediation ]]>
<![CDATA[siti zahra zahira]]>;
<![CDATA[Juniwati, Juniwati]]>;
<![CDATA[Fahruna, Yulyanti]]>;
<![CDATA[Fauzan, Rizky]]>;
<![CDATA[Syahbandi, Syahbandi]]>
<![CDATA[ Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari ]]>
Publisher : <![CDATA[Cattleya Darmaya Fortuna ]]>
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DOI: 10.54209/jasmien.v5i02.1031
<![CDATA[GeniZiisiknownitoihaveitheiabilityitoibeiskillediiniusingitheiinternet,inamelyisocialimedia,iespeciallyiiniseekingiinformationiaboutitheireputationiofianiorganizationioricompany.iThisiisianiimportantiinvestmentiforicompaniesitoigetipotentialiemployees.iToiattractiGeniZitoiapplyiforijobs,icompaniesimustihaveiemployeribranding,iaisocialimediaipresenceiandiaigoodireputation.iThisistudyiaimsitoievaluateihowiemployeribrandingiandisocialimediaiuseiaffectitheileveliofiintentionitoiapplyiforiaijob,itakingiintoiaccountitheiroleioficorporateireputationiasianiintermediary.iThisistudyiusesiaiquantitativeiapproachiwithidataicollectionithroughiaiquestionnaireisurveyidistributeditoi200ialumniiofiTanjungpuraiUniversityistudents.iTheipurposiveisamplingitechniqueiwasiuseditoiselectirespondentsiwhoihadicertainicriteria,inamelyigeniziagedi17-27iyearsiandialumniiofiTanjungpuraiUniversity.iTheidataiwasianalyzediusingipathianalysisitechniquesiandiIBMiSPSSiStatisticisoftware.iThisiresearchiisiexpecteditoiprovideiinsightiforihumaniresourceimanagersiandipractitionersiinidesigningistrategiesitoiincreaseitheiworkiinterestiofiGeniZ.iTheiresultsiofithisistudyishowithatiemployeribrandingianditheiuseiofisocialimediaihaveiaipositiveiandisignificantiinfluenceionitheirateiofiintentionitoiapplyiforiaijobiiniGeniZimediatedibyitheiCompany'siimage.]]>
<![CDATA[THE INFLUENCE OF CYBERLOAFING AND HUSTLE CULTURE ON PERFORMANCE: MENTAL HEALTH AS MEDIATOR AMONG GEN Z EMPLOYEES ]]>
<![CDATA[Nardi, Rio]]>;
<![CDATA[Syahbandi, Syahbandi]]>;
<![CDATA[Jaya, Arman]]>;
<![CDATA[Fauzan, Rizky]]>;
<![CDATA[Fahruna, Yulyanti]]>
<![CDATA[ International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024 ]]>
Publisher : <![CDATA[LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta) ]]>
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DOI: 10.29040/ijebar.v8i4.15531
<![CDATA[The aim of this research is to explore whether there is a relationship between cyberloafing and hustle culture on the performance of Generation Z employees across Indonesia, mediated by mental health. Data was collected through a questionnaire distributed via Google Forms, with a total of 202 respondents. Structural Equation Modeling (SEM) and Partial Least Squares (PLS) were employed as data measurement methods, using the SMARTPLS 3 application. The findings indicate that cyberloafing negatively impacts mental health but not significantly affects employee performance. On the other hand, hustle culture significantly harms both mental health and employee performance. Mental health also have significant effect on employee performance. Additionally, both cyberloafing and hustle culture have a significant negative impact on performance, mediated by mental health. This research is expected to assist companies in designing more effective strategies to support employee well-being, understand the factors influencing the performance of Generation Z, and enrich the literature on human resource management, particularly concerning the relationship between mental health and performance.]]>
<![CDATA[MANAJEMEN PENGETAHUAN DAN KAPABILITAS INOVASI TERHADAP KINERJA UMKM DIMEDIASI KEUNGGULAN BERSAING ]]>
<![CDATA[Ardia, Rifana Uthri]]>;
<![CDATA[Fahruna, Yulyanti]]>;
<![CDATA[Saputra, Pramana]]>;
<![CDATA[Rosnani, Titik]]>;
<![CDATA[Ramadhan, Rizani]]>
<![CDATA[ Jurnal Bisnis dan Kewirausahaan Vol. 14 No. 1 (2025): Jurnal Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia ]]>
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DOI: 10.37476/jbk.v14i1.4936
<![CDATA[Peningkatan UMKM yang sedang berlangsung merupakan fenomena yang terjadi di banyak wilayah dan sering kali disertai dengan masalah yang terkait dengan kualitas UMKM. Banyak UMKM di Pontianak menghadapi masalah dalam manajemen pengetahuan, inovasi, dan keunggulan bersaing bisnisnya yang diperlukan untuk meningkatkan kinerja dan keberhasilan operasional bisnis. Penelitian ini melihat bagaimana manajemen pengetahuan dan kapabilitas inovasi mempengaruhi kinerja Usaha Mikro, Kecil, dan Menengah (UMKM), dengan keunggulan kompetitif dan kapabilitas inovasi bertindak sebagai variabel mediasi. Data dikumpulkan dari 329 partisipan UMKM dengan menggunakan purposive sampling. Penelitian ini menerapkan Structural Equation Modeling (SEM) melalui perangkat lunak Amos versi 26 dan uji Sobel untuk menganalisis efek mediasi. Hasil uji hipotesis menunjukkan bahwa kinerja UMKM dipengaruhi oleh manajemen pengetahuan dan kapabilitas inovasi. Manajemen pengetahuan ditemukan secara signifikan mempengaruhi keunggulan kompetitif, sedangkan dampak dari kapabilitas inovasi tidak signifikan. Keunggulan bersaing mempengaruhi kinerja UMKM secara signifikan. Manajemen pengetahuan juga mempengaruhi kapabilitas inovasi secara signifikan. Selain itu, keunggulan kompetitif tidak dapat memediasi hubungan antara manajemen pengetahuan serta kapabilitas inovasi terhadap kinerja UMKM, sedangkan kapabilitas inovasi dapat memediasi hubungan antara manajemen pengetahuan terhadap kinerja UMKM.]]>
<![CDATA[Dampak Nilai Altruistik, Biosferik, Kolektivistik, dan Konsumsi Terhadap Perilaku Hijau IKEA Indonesia ]]>
<![CDATA[nesty eka listiyani]]>;
<![CDATA[Fahruna, Yulyanti]]>;
<![CDATA[Purmono, Bintoro Bagus]]>;
<![CDATA[Afifah, Nur]]>;
<![CDATA[Setiawan, Harry]]>
<![CDATA[ Jurnal Bisnis dan Kewirausahaan Vol. 14 No. 1 (2025): Jurnal Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia ]]>
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DOI: 10.37476/jbk.v14i1.4945
<![CDATA[Penelitian ini mengkaji pengaruh nilai-nilai dan pola konsumsi terhadap sikap dan niat membeli produk ramah lingkungan di IKEA Indonesia. Dengan menggunakan metode survei purposive sampling, penelitian melibatkan 205 responden di Indonesia yang diberikan kuesioner dengan skala Likert 1-5. Data yang terkumpul kemudian dianalisis menggunakan Structural Equation Modeling (SEM) melalui software AMOS versi 26. Hasil penelitian menunjukkan adanya dinamika menarik dalam perilaku konsumen terhadap produk ramah lingkungan. Nilai-nilai biosferik dan fungsional terbukti memiliki pengaruh positif yang signifikan terhadap sikap pembelian produk ramah lingkungan. Ketika konsumen memiliki sikap positif yang didasari oleh nilai-nilai tersebut, niat mereka untuk membeli produk ramah lingkungan juga meningkat. Namun, ditemukan bahwa nilai sosial justru memberikan pengaruh negatif terhadap sikap pembelian ramah lingkungan, yang pada gilirannya dapat menurunkan niat pembelian. Temuan ini memberikan implikasi penting bagi strategi pemasaran hijau perusahaan. Dengan memahami faktor-faktor yang mempengaruhi sikap dan niat pembelian konsumen, perusahaan dapat merancang kampanye pemasaran yang lebih efektif untuk meningkatkan permintaan produk ramah lingkungan. Lebih jauh lagi, strategi yang tepat tidak hanya akan meningkatkan penjualan, tetapi juga memperkuat citra merek dan memberikan kontribusi positif bagi pertumbuhan ekonomi berkelanjutan.]]>
<![CDATA[Employer Attractiveness, Work Expectations, Corporate Reputation dan Person-Organization Fit terhadap Intention to Apply ]]>
<![CDATA[Laras Kusuma Astuti]]>;
<![CDATA[Yulyanti Fahruna]]>;
<![CDATA[Mazayatul Mufrihah]]>;
<![CDATA[Ahmad Shalahuddin]]>;
<![CDATA[Ikram Yakin]]>
<![CDATA[ Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi ]]>
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DOI: 10.47065/jamek.v5i1.1672
<![CDATA[BUMN Banking faces competition in obtaining potential job candidates from Generation Z with work preferences different from those of previous generations. The study sought to assess the effects of employer attractiveness and work expectations on the intention to apply for jobs at BUMN Banking from graduates in West Kalimantan, utilizing corporate reputation and person-organization fit as mediating variables. With data collected via questionnaires from 256 respondents, the study's results indicate that employer attractiveness, work expectations, corporate reputation, and person-organization fit positively and significantly impact the desire of Generation Z at BUMN Banking. Additionally, corporate reputation and person-organization fit can mediate the link between employer attractiveness and intention to apply at BUMN Banking. However, a person-organization fit cannot mediate the impact of work expectations regarding the intention to apply at BUMN Banking.]]>
<![CDATA[THE INFLUENCE OF CYBERLOAFING AND HUSTLE CULTURE ON PERFORMANCE: MENTAL HEALTH AS MEDIATOR AMONG GEN Z EMPLOYEES ]]>
<![CDATA[Nardi, Rio]]>;
<![CDATA[Syahbandi, Syahbandi]]>;
<![CDATA[Jaya, Arman]]>;
<![CDATA[Fauzan, Rizky]]>;
<![CDATA[Fahruna, Yulyanti]]>
<![CDATA[ International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024 ]]>
Publisher : <![CDATA[LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta) ]]>
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DOI: 10.29040/ijebar.v8i4.15531
<![CDATA[The aim of this research is to explore whether there is a relationship between cyberloafing and hustle culture on the performance of Generation Z employees across Indonesia, mediated by mental health. Data was collected through a questionnaire distributed via Google Forms, with a total of 202 respondents. Structural Equation Modeling (SEM) and Partial Least Squares (PLS) were employed as data measurement methods, using the SMARTPLS 3 application. The findings indicate that cyberloafing negatively impacts mental health but not significantly affects employee performance. On the other hand, hustle culture significantly harms both mental health and employee performance. Mental health also have significant effect on employee performance. Additionally, both cyberloafing and hustle culture have a significant negative impact on performance, mediated by mental health. This research is expected to assist companies in designing more effective strategies to support employee well-being, understand the factors influencing the performance of Generation Z, and enrich the literature on human resource management, particularly concerning the relationship between mental health and performance.]]>
<![CDATA[The Influence of Work-Life Balance on Generation Z Employee Performance with Job Satisfaction and Compensation as Mediators ]]>
<![CDATA[Putra, Rahmadani]]>;
<![CDATA[Kalis , Maria Christiana Iman]]>;
<![CDATA[Fahruna, Yulyanti]]>;
<![CDATA[Mayasari , Endah]]>
<![CDATA[ Jurnal Multidisiplin Vol. 1 No. 4 (2025): June ]]>
Publisher : <![CDATA[CV. Utami ]]>
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DOI: 10.70963/jm.v1i4.262
<![CDATA[This study aims to analyze the influence of work-life balance on the performance of Generation Z employees working in coffee shops in Pontianak, by considering the role of job satisfaction and compensation as mediating variables. A quantitative approach was employed. Data were collected through an online questionnaire measured using a 5-point Likert scale. The respondents consisted of 170 coffee shop employees in Pontianak aged between 18 and 28 years, selected through purposive sampling. Data analysis was conducted using the SEM-PLS method with the SmartPLS 4 software. The results indicate that work-life balance has a positive and significant effect on employee performance. Work-life balance also has a positive and significant impact on job satisfaction, as well as on compensation. Furthermore, job satisfaction has a positive and significant effect on employee performance. Likewise, compensation also positively and significantly affects employee performance. Both job satisfaction and compensation successfully mediate the relationship between work-life balance and employee performance.]]>
<![CDATA[The Effect Of Training Programs On The Performance Of Employees At Bank Kalbar Main Branch In Pontianak Mediated By Intrinsic Motivation And Work Experience ]]>
<![CDATA[Febriadi , M Alfin]]>;
<![CDATA[Daud , Ilzar]]>;
<![CDATA[Irdhayanti , Efa]]>;
<![CDATA[Hendri , M Irfani]]>;
<![CDATA[Fahruna, Yulyanti]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi Vol. 2 No. 1 (2025): Juni ]]>
Publisher : <![CDATA[Universitas Dehasen Bengkulu ]]>
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DOI: 10.37676/jema.v2i1.708
<![CDATA[The This study aims to examine and analyze the effect of training programs on employee performance at Bank Kalbar Main Branch Pontianak, mediated by intrinsic motivation and work experience. A quantitative approach was used with a questionnaire method involving 115 employees selected using a simple random sampling technique. Data analysis was conducted using SmartPLS version 4.1.0.9 with the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. Descriptive results show that respondents' perceptions of the variables training, intrinsic motivation, work experience, and employee performance are positive, indicating a significant contribution in supporting employee performance. The findings indicate that the training program has a positive and significant effect on intrinsic motivation, the training program has a positive and significant effect on work experience, and the training program has a positive and significant effect on employee performance. Intrinsic motivation has a positive and significant effect on employee performance, and work experience also has a positive and significant effect on employee performance. The training program has a positive and significant effect on employee performance mediated by intrinsic motivation, and it also has a positive and significant effect on employee performance mediated by work experience. This research provides insights into the importance of training programs as a factor influencing employee performance at Bank Kalbar Main Branch Pontianak.]]>
<![CDATA[Pengaruh Career Development dan Work Life Balance Terhadap Employee Retention Gen Z: Mediasi Job Satisfaction ]]>
<![CDATA[Chafsoh, Zannuba Arifah]]>;
<![CDATA[Maria Christiana Iman Kalis]]>;
<![CDATA[Anwar Azazi]]>;
<![CDATA[Yulyanti Fahruna]]>;
<![CDATA[Endah Mayasari]]>
<![CDATA[ ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 8: Juli 2025 ]]>
Publisher : <![CDATA[CV. Ulil Albab Corp ]]>
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DOI: 10.56799/jim.v4i8.10123
<![CDATA[Penelitian ini dimaksudkan guna menganalisis hubungan antara career development dan work-life balance pada employee retention, melalui job satisfaction berperan menjadi variabel mediasi. Penelitian dilakukan dengan metode kuantitatif dan pendekatan asosiatif kausal. Data dikumpulkan melalui kuesioner online (Google Form) dari 158 karyawan Generasi Z yang bekerja di BUMN Perbankan di Kalimantan Barat. Pengolahan data pada penelitian ini dilakukan dengan metode Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) dengan bantuan aplikasi SmartPLS 4. Temuan dari penelitian membuktikan bahwasanya career development dan work-life balance memengaruhi secara signifikan pada employee retention dan job satisfaction. Tidak hanya itu, job satisfaction memengaruhi secara signifikan terhadap employee retention serta memediasi hubungan antara career development dan work-life balance pada employee retention. Temuan ini membuktikan bahwasanya career development dan work life balance mempunyai peran penting dalam menaikkan job satisfaction dan employee retention khususnya bagi karyawan generasi Z pada sektor BUMN perbankan di Kalimantan Barat.]]>
<![CDATA[Pengaruh Motivasi Kerja dan Disiplin Kerja terhadap Kepuasan Kerja dengan Komitmen Organisasi sebagai Variabel Intervening Generasi Z di Indonesia ]]>
<![CDATA[Fitriani Fitriani]]>;
<![CDATA[Yulyanti Fahruna]]>;
<![CDATA[Syahbandi Syahbandi]]>;
<![CDATA[Maria Christiana Iman Kalis]]>;
<![CDATA[Endah Mayasari]]>
<![CDATA[ GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 2 (2025): : Jurnal Manajemen dan Akuntansi ]]>
Publisher : <![CDATA[BADAN PENERBIT STIEPARI PRESS ]]>
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DOI: 10.56910/gemilang.v5i2.2654
<![CDATA[This study will investigate organizational commitment as a mediating variable in Generation Z employees in Indonesia to improve understanding of the relationship between work motivation, work discipline, and job satisfaction. This study examined a sample of 255 employees from Generation Z. Respondents were selected using a purposive sampling method. Research information was collected using an online questionnaire distributed through Google Forms with a quantitative method. The Structural Equation Modeling (SEM) approach and SmartPLS 4 software were used for data analysis to assess and examine the relationship between variables in the proposed research model. According to the research findings, work motivation significantly increases organizational commitment, but does not have a statistically significant direct impact on job satisfaction. On the other hand, work discipline greatly affects organizational commitment and job satisfaction. In addition, organizational commitment has a positive and significant impact on job satisfaction and acts as an important mediator between work motivation, discipline, and job satisfaction.]]>
