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Financial Technology dan Customer Relationship Management dalam Meningkatkan Loyalitas Pelanggan Suradi
Business Perspective Journal Vol. 5 No. 2 (2025): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/s0gcqs86

Abstract

The rapid development of science and technology in today's digital era has influenced human behavior patterns in accessing diverse information and various electronic service features. One technological development currently under study in Indonesia is Financial Technology (FinTech). The purpose of this study is to determine 1) the influence of fintech on Customer Relationship Management, 2) the influence of Customer Relationship Management on Customer Loyalty, and 3) the influence of Customer Relationship Management on Customer Loyalty. This research method is library research, which is conducted using literature in the form of research books, journals, and previous research findings. The results of the literature review concluded that fintech influences Customer Relationship Management, CRM influences Customer Loyalty, and fintech influences Customer Loyalty. Keywords: fintech, Customer Relationship Management, Customer Loyalty
Peran Subsektor Peternakan terhadap Perekonomian Lampung Tahun 2020-2023 Suradi; Asek, Ambo
Business Perspective Journal Vol. 5 No. 2 (2025): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/2jks7067

Abstract

The livestock subsector in Lampung Province is the subsector with the largest economic growth compared to other subsectors. The average economic growth of the livestock subsector is 6.2%, and it is the largest compared to other subsectors. This indicates that this subsector plays a crucial role in Lampung's economy. The purpose of this research is to analyze the livestock subsector's role in the Economy of Lampung Province during the 2020–2023 period. This study employs a quantitative descriptive method using a secondary data analysis approach. The research location is focused on Lampung Province. The secondary data utilized are the value of the Gross Regional Domestic Product (GRDP) for all sectors and the GRDP of the livestock subsector in Lampung Province, presented at constant prices (ADHK/Constant Price Basis). The data were obtained from the Central Bureau of Statistics (BPS) and the Provincial Livestock and Animal Health Office of Lampung. Data analysis was performed using the Location Quotient (LQ) method. The research findings indicate that the livestock subsector constitutes a base and leading sector in the economic structure of Lampung Province. Keywords: livestock subsector, Location Quotient (LQ), base sector, GRDP, Lampung province