Articles
Pembuatan UV-C-Locker untuk Sterilisasi Barang Pengunjung di RSUD Kesehatan Kerja Jabar
Rini Handayani;
Marlindia Ike Sari;
Tedi Gunawan;
Kristina Sisilia;
Syahputra Syahputra;
Syarifuddin Syarifuddin;
Devie Ryana Suchendra;
Anak Agung Gde Agung;
Arry Widodo;
Roni Riandi
Charity : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2022): Charity-Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom
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DOI: 10.25124/charity.v5i1.3564
Pada masa pandemi Covid-19, kebersihan dan sterilisasi barang bawaan menjadi sorotan utama. Saat PSBB (Pembatasan Sosial Berskala Besar) maupun pada masa new normal, setiap orang dan tempat harus terjaga kesterilannya. Setiap orang harus melakukan protokol kesehatan seperti penggunaan masker, mencuci tangan menggunakan air dan sabun maupun menggunakan hand sanitizer, dan setiap barang yang dibawa juga harus dilakukan sterilisasi. Ramainya pengunjung pada RSUD Kesehatan Kerja merupakan potensi pertumbuhan ekonomi yang positif sekaligus ancaman penyebaran virus SARS-CoV2, penyebab Covid-19. Sterilisasi barang bawaan pengunjung dan pasien diharapkan dapat menekan penyebaran virus ini sehingga aktifitas dapat tetap berlanjut dengan tetap memperhatikan protokol kesehatan. Namun, sterilisasi dengan air dan sabun atau media alcohol seperti hand sanitizer dinilai tidak praktis, terutama untuk barang berukuran besar atau barang yang tidak dapat terkena cairan, seperti dokumen. Cara ini juga tidak efisien karena membutuhkan waktu yang relatif lama dalam proses sterilisasinya. Salah satu cara sterilisasi yang efektif dan efisien adalah menggunakan sinar UV-C, yang mampu membunuh virus hingga 99% dan membutuhkan waktu yang singkat. Untuk itu, dalam kegiatan ini dibuat loker sterilisasi satu tingkat dan dua tingkat dengan menggunakan lampu UV-C.
Workshop Dan Pelatihan Pembuatan E-Katalog Sebagai Media Penjualan Online Dan Cloud Application Untuk Umkm Saat Wfh Covid-19
Arry Widodo;
Candra Wijayangka;
R. Nurafni Rubiyanti;
Ade Irma Susanty;
Anita Silvianita;
Romat Saragih;
Gita Indah Hapsari;
Prajna Deshanta Ibnugraha;
Mia Rosmiati
Charity : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2022): Charity-Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom
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DOI: 10.25124/charity.v5i1.2991
Tujuan dari pengabdian masyarakat ini adalah untuk memberikan pengetahuan kepada pelaku bisnis terutama UMKM (Usaha Mikro Kecil dan Menengah) dalam meningkatkan bisnis yang mereka jalani. Setiap perusahaan yang profesional harus memiliki strategi penjualan, terutama di tengah wabah Covid-19. Strategi ini dibutuhkan sebagai bentuk pertanggungjawaban perusahaan dan untuk mengukur kemampuan perusahaan untuk bertahan. Untuk itu, diperlukan strategi penjualan melalui E-Katalog pada media online, serta penggunaan cloud computing sebagai pusat pengelolaan data. Penggunaan teknologi ini harus mudah dipahami oleh pihak yang berkepentingan. Selain itu juga harus relevan artinya bisa digunakan oleh pelaku bisnis UMKM. E-Katalog tersebut juga harus andal, yaitu dapat digunakan terus-menerus sehingga dapat digunakan untuk meningkatkan penjualan, tidak hanya di tengah kondisi wabah. Hasil yang diharapkan adalah masyarakat sasar dapat membuat E-Katalog sederhana, sehingga mampu bertahan di tengah kondisi bisnis saat ini dan dapat meningkatkan kompetensi masyarakat di masa depan
GERAKAN REBRANDING DIGITAL DAN PEMBANGUNAN APLIKASI KELOLA REDESAIN KEMASAN UMKM
Anak Agung Gde Agung;
Robbi Hendriyanto;
Agus Maolana Hidayat;
Pramitha Aulia;
Fauzan Aziz;
Arlin Ferlina Moch. Trenggana;
Nadya Novandriani Karina Moeliono;
Candra Wijayangka;
Arry Widodo
Charity : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2022): Charity-Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom
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DOI: 10.25124/charity.v5i1.3917
Di masa pandemi, trend penjualan secara online mengalami peningkatan yang sangat pesat, diantaranya disebabkan oleh pembatasan sosial, sehingga konsumen lebih memilih metode interaksi yang tidak mengharuskan kontak fisik. Paguyuban Pengusaha Kecil dan Menengah (PPKM) Kab.Bandung merupakan paguyuban yang menaungi UMKM di wilayah kabupaten Bandung. Dalam masa pandemi, UMKM binaan kalah bersaing dalam penjualan online yang sudah ada, karena desain produk dan branding yang kurang menarik, atau ‘kekinian’. Beberapa masalah yang berhasil diidentifikasi oleh PPKM adalah kemasan produk para anggota UMKM yang dikemas dengan biasa saja tidak memberikan ciri khas produknya sehingga kurang menarik dimata konsumen, logo dan merk produk UMKM yang minimalis dan alakadarnya juga dinilai merupakan permasalahan dalam penjualan produk.Untuk itu kegiatan pengabdian kepada masyarakat kali ini bekerjasama dengan PPKM untuk membantu permasalahan dengan melakukan rebranding produk secara digital dan pembangunan aplikasi kelola redesain kemasan produk UMKM binaan PPKM.
Affect Of E-Service Quality On E-Customers Loyalty Through E-Customers Satisfaction On E-Commerce Shopee
Iranda Kayla Avania;
Arry Widodo
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University
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DOI: 10.33258/birci.v5i1.3641
The rapid development of the digital economy in Indonesia has had a positive impact on the national economy, one of which is the growth of various online trading platforms or e-commerce. This study aims to determine the effect of e-service quality on e-customers loyalty through e-customers satisfaction as an intervening variable. The method used in this research is quantitative with descriptive and causal research and SEM-PLS analysis method. The sampling technique used is a non-probability sampling technique, using the slovin formula with a sample of 100 respondents who have used the Shopee e-commerce application in Batam City. The results of the influence test using the structural model show that e-service quality has a positive but not significant effect on e-customers loyalty, then e-service quality has a positive and significant effect on e-customers satisfaction, then e-customers satisfaction has a positive and significant effect on e-customers customer loyalty. Tests using the intervening variable show that e-customers satisfaction mediates the effect of e-service quality on e-customers loyalty. This illustrates that the ups and downs of e-customers loyalty for the Shopee e-commerce application are determined by e-customers satisfaction, and the fluctuations in e-customers satisfaction for the Shopee e-commerce application are determined by several factors, including e-service quality.
Pengembangan toolkit standarisasi UMKM katering dan kuliner bagi UMKM food community Bandung
Arry Widodo;
Retno Setyorini;
Astadi Pangarso;
Taufan Umbara;
Akhmad Yunan;
Yulia Nur Hasanah;
Patrick Adolf Telnoni;
Rizza Indah Mega Mandasari;
Pramuko Aji
Riau Journal of Empowerment Vol 5 No 1 (2022)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau
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DOI: 10.31258/raje.5.1.25-36
The culinary business increasingly attracting new business investors and also increasing the competition because a lot of competitors are entering the culinary business. Innovation is needed to increase the competitiveness of a business. Currently, 48.9% of Micro, Small, and Medium Enterprises (MSMEs) are engaged in the primary sector which focuses on agriculture, fisheries, livestock, and forestry. This emphasizes the important role of MSMEs as a strategic sector in national economic development and distributing development results. The Covid-19 not only impacted large businesses but also the MSME, especially the social restriction policy. Conventionally, MSMEs rely on face-to-face transactions in their transactions but now trading activities are carried out digitally, which has proven to be growing rapidly during the pandemic. However, compared to large businesses MSMEs tend to find it difficult to move from conventional to digital activities. MSMEs need expertise in the development of digital content and the use of an attractive and hygienic toolkit. So, in this community service activity, we propose the development of the MSME Catering and Culinary Standardization Toolkit and the UMKM Food Community as a partner.
Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen pada Restoran Aroma Kitchen Kota Padang
Fahimah Fitri Afifi;
Arry Widodo
Ekonomis: Journal of Economics and Business Vol 5, No 2 (2021): September
Publisher : Universitas Batanghari Jambi
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DOI: 10.33087/ekonomis.v5i2.350
This research is motivated by the increasingly rapid business growth in the city of Padang, especially in the culinary field. The development of restaurants that continues to increase makes business competition in the city of Padang quite competitive. With intense competition, culinary business people are required to think creatively in carrying out the right strategy to attract the attention of consumers. This study aims to determine and analyze the price and quality of service on consumer purchasing decisions at the Aroma Kitchen Restaurant in Padang City and their influence. The research method used in this research is quantitative with descriptive analysis and causality with the consumer population of Aroma Kitchen Restaurant. The sampling technique used is non-probability sampling with purposive sampling type and the number of respondents is 100 respondents. The data analysis technique used is descriptive analysis and multiple linear regression analysis. Based on the results of the descriptive analysis of the variables of price, service quality and purchasing decisions are in good category. The results of this study indicate that based on the variables measured simultaneously, namely price and service quality, it has a positive and significant effect on purchasing decisions. While the partially measured variables, namely price and service quality affect purchasing decisions.
Consumer Purchase Intention
Giovani Antania Hanjani;
Arry Widodo
Jurnal Sekretaris dan Administrasi Bisnis Vol 3 No 1 (2019): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti
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DOI: 10.31104/jsab.v3i1.90
Environmental issues are getting worse and worse. Indonesia is the second country to dispose of the largest marine waste in the world because the level of knowledge of the community regarding environmental impacts is still low. This study aims to determine how much influence the green brand on purchase intention mediated by green knowledge in Nestle Indonesia Company. The research method used is a quantitative method with the type of research used is descriptive verification and the measurement scale used is the Likert scale. The study population was all consumers of Nestle Indonesia’s product at Bandung City with a sample of 400 respondents. The sampling technique used in this study was nonprobability sampling. The data analysis method used in this study is Structural Equation Modeling (SEM). Data processing is done using SmartPLS. Based on the results of the hypothesis green brand of green knowledge has a value of 13,482 >α value of 1.649. It means that green brand variables have a positive and significant effect on green knowledge, and green brand on purchase intention has a value of 12,716 > tα 1.649 it means that green brand have a positive and significant effect on purchase intention, while green knowledge on purchase intention shows a value of 6,853 > tα value of 1,649 which means that green knowledge have a positive and significant effect on purchase intention. Based on the results of the study it can be concluded that the green brand in the good category, green knowledge in pretty good categories, purchase intention in the good categories, and the results of SEM analysis related the influence of green brand and green knowledge have a significant influence on purchase intention. Keywords: green brand, green knowledge, purchase intention
Pengaruh Persepsi Kegunaan dan Persepsi Kemudahan Penggunaan terhadap Sikap Penggunaan Teknologi pada Pengguna Instagram di Indonesia (Studi pada Followers Akun Kementerian Pariwisata @Indtravel)
Arry Widodo;
Ayunabillah Syahvitrie Azdy Putri
Jurnal Sekretaris dan Administrasi Bisnis Vol 1 No 1 (2017): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti
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DOI: 10.31104/jsab.v1i1.8
Global technological advances makes the internet as a necessity for the modern society. The development of mobile technology offers users the ease to access the desired content in social media. Social media has content that contains information, created by people who use publishing technology which very accessible in order to facilitate communication, influence and interact with others and with the general public. It is utilized by the Ministry of Tourism of the Republic of Indonesia to create an Instagram account named @indtravel as a provider of Indonesian tourism information. In this study, the attitude of the use of technology will be measured through the perception of usability and perception of ease of use. Data analysis techniques used are quantitative descriptive analysis techniques and multiple linear regression analysis. The population in this study is 327,000 with a sample of 100 people. The results showed that perceived usefulness is on the good category, perceived ease of use is on the good category, and attitude toward using is on the good category as well. Partially, perceived usefulnesss (X1) and perceived ease of use (X2) has a significant influence on the attitude toward using (Y). Simultaneously, perceived usefulness (X1) and perceived ease of use (X2) has a significant influence on the attitude toward using (Y). Keywords: Social Media, Technology Acceptance Model (TAM)
Pengaruh Persepsi Bank Syariah di Indonesia terhadap Customer Switching Intention dengan Customer Satisfaction sebagai Mediator
Anisa Miftahul Jannah;
Arry Widodo
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti
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DOI: 10.31104/jsab.v2i1.27
Indonesia's banking industry is still dominated by conventional banking. Sharia banking in Indonesia should use competitive marketing strategies and pay particular attention to the behavior of communities to compete in the national and global banking environment. This study aims to determine the effect of perception of sharia banks in Indonesia to customer switching intention with mediated by customer satisfaction. This research uses descriptive analysis method. Data collection techniques using questionnaires with Likert scale distributed to 100 customers of conventional banks. Hypothesis testing is done by using PLS (Partial Least Square). The results of this study indicate that the perception of sharia banks affect positively and significantly to customer satisfaction and influence directly or indirectly through customer satisfaction as a mediator of customer switching intention. Keywords: Perception, Customer Satisfaction, and Customer Switching Intention.
Green Product Purchase Intention
Aang Muhammad Nur Shidiq;
Arry Widodo
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 2 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti
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DOI: 10.31104/jsab.v2i2.68
Green products are environmentally sound products, designed and processed in a way to reduce the effects that may pollute the environment, whether in production, distribution and consumption. This study is conducted to determine the effect of green brand knowledge mediated attitudes toward the green brand and how it affects the intention to buy green products manufactured by Twin Tulipware. The purpose of this research is to know and analyze how the green brand knowledge, how the attitude toward the green brand, how the intention to buy green products, the amount of influence knowledge and green attitude to purchase intention of green products manufactured by Twin Tulipware directly and indirectly. The researchers use three research variables categorised as the independent variables and dependent variable. The research method applied in this study is a quantitative inquiry. Sampling is done by non-probability sampling method with accidental sampling type, with 100 respondents, knowing and using Twin Tulipware product. The data are collected by using questionnaires. The results show that the direct effects of green brand knowledge on the intention to buy green products are 49.5% and indirect influence through the attitude toward the green brand is 21%. Therefore, the total effect of green brand knowledge on the intention to buy green products through the attitude of the green brand is 70.5%. Knowledge and attitude have a R2 (R Square) value of 56.6% of the intention to buy green products.