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Journal : Masterpiece Journal Society Service Insight

 1 
Community Empowerment of Catfish Farming Groups through Processed Product Diversification to Increase Product Value in Balangnipa Village Makmur; Muh. Amar; Sofyang; Mochamad.Nurdin; Nurfadillah; Sitti Fatimah
Masterpiece Journal Society Service Insight Vol. 1 No. 2 (2025): August 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/mjssi.v12.485

Abstract

Catfish farming represents a strategic community-based economic activity due to its relatively low production cost, high nutritional value, and adaptability to limited land through tarpaulin pond systems. However, many small-scale catfish farming groups remain constrained by limited technical knowledge, weak market access, and the absence of value-added product diversification. This community empowerment program aimed to enhance the capacity of the Bululasiai Catfish Farming Group in Balangnipa Village, Sinjai Regency, through integrated interventions focusing on cultivation improvement, processed product diversification, packaging, marketing, and business legality. The methodology employed participatory approaches, including field surveys, focus group discussions, training sessions, and continuous mentoring to identify key challenges and local potential. The program outcomes demonstrate a significant improvement in participants’ knowledge and skills related to sustainable catfish cultivation, processed product development such as catfish sticks and nuggets, and attractive packaging techniques. Furthermore, the initiative facilitated greater awareness of market-oriented production and compliance with business legality requirements, including Business Identification Numbers (NIB) and halal certification processes. The diversification of processed catfish products contributed to increased product value and expanded income opportunities for group members and their households. Overall, the program generated positive economic and social impacts, strengthened local entrepreneurial capacity, and provided a replicable model for empowering small-scale aquaculture communities through value-added processing and integrated market-oriented strategies.
Strengthening Community Empowerment Through Business Legalization Assistance for MSMEs: Evidence from Panaikang Village, East Sinjai Makmur; Sitti Fatimah; A. Fitriani; Mochamad Nurdin; Rusdiana; Muhammad Amar; Winadia; Asrul; Nurfadillah; Fajarudddin
Masterpiece Journal Society Service Insight Vol. 2 No. 1 (2026): February 2026
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/mjssi.v21.486

Abstract

Business legality is a crucial foundation for strengthening the identity, credibility, and competitiveness of micro, small, and medium enterprises (MSMEs), particularly in rural areas. Many MSME actors face obstacles in accessing formal legality due to limited knowledge and administrative capacity. This community service program aimed to empower MSMEs in Panaikang Village, East Sinjai District, through assistance in obtaining business legality, specifically the Business Identification Number (NIB) and Halal Certification. The program employed a participatory approach consisting of an initial survey, program socialization, data collection, training sessions, and direct assistance in issuing legal documents. The target group included MSME actors engaged in food processing, snacks, beverages, and local products. The results demonstrate a significant increase in participants’ understanding of the importance of business legality, product packaging, and basic marketing strategies. Most MSME actors successfully obtained their NIB, while several culinary businesses proceeded to the halal certification application stage. This assistance also enhanced entrepreneurs’ confidence and readiness to expand market access, including participation in local MSME exhibitions. The program contributed to strengthening local economic potential and promoting sustainable community-based economic development. Overall, business legality assistance proved to be an effective empowerment strategy for improving MSME resilience, formalization, and competitiveness in rural communities. Continuous collaboration between universities, local governments, and supporting institutions is recommended to ensure sustainability and broader impact.
Empowerment of Village-Owned Enterprises in Mallenreng Beach Tourism Management Andi Serlina; Makmur; Nurhaliza; Muhammad Amar; Mochamad Nurdin
Masterpiece Journal Society Service Insight Vol. 2 No. 1 (2026): February 2026
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/mjssi.v21.487

Abstract

Village-Owned Enterprises (BUMDes) play a strategic role in stimulating local economic development through the management of village-based potential resources, particularly in the tourism sector. Panaikang Village, located in Sinjai Timur District, South Sulawesi, possesses significant coastal tourism potential, notably Mallenreng Beach. However, limited managerial capacity and inadequate understanding of tourism management have constrained the optimal performance of BUMDes in managing this destination. This community empowerment program aimed to strengthen the managerial capacity of BUMDes and local communities in managing Mallenreng Beach as a sustainable village tourism destination. The program was implemented through a participatory approach involving initial field surveys, problem identification, socialization, and capacity-building training activities conducted by the Student Organization Capacity Strengthening Program (PPK Ormawa) in collaboration with community service students. The activities focused on tourism management principles, destination branding, community involvement, and sustainable development strategies. The results indicate improved awareness and understanding among BUMDes managers and community members regarding tourism governance, resource utilization, and the importance of integrated management practices. Furthermore, the program contributed to the formulation of a tourism development concept emphasizing the sunrise attraction of Mallenreng Beach and supported the village’s participation in the 2023 National Tourism Village Competition. This empowerment initiative demonstrates that strengthening institutional capacity and community participation can enhance the competitiveness of village tourism, stimulate local economic growth, and support the achievement of sustainable development goals. Continuous mentoring and collaboration with higher education institutions are recommended to ensure long-term sustainability.
Entrepreneurial Management Development of Tourism Potential to Enhance Community Economic Empowerment: Evidence from Mallenreng Beach, Indonesia Asrul; Makmur; Rusdiana; Dini Ikayanti; Nur Amin; Mochamad Nurdin; Muh Amar; Muhlis Hajar Adiputra; Irmawati; Harianto; Mawar; Muhammad Lutfi; Amiruddin; Akriandi Amin; Mifta Fadhli As’ad
Masterpiece Journal Society Service Insight Vol. 2 No. 1 (2026): February 2026
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/mjssi.v21.499

Abstract

This study examines the development of entrepreneurial management in utilizing tourism potential as a strategy to enhance community economic empowerment, with empirical evidence from Mallenreng Beach, Panaikang Village, Sinjai Regency, Indonesia. Despite possessing significant coastal tourism potential, Mallenreng Beach has faced persistent challenges related to weak management practices, limited human resource capacity, inadequate tourism infrastructure, low marketing capability, and the absence of business legality among local micro, small, and medium enterprises (MSMEs). This research adopts a community-based empowerment approach implemented through the Program for Strengthening Student Organization Capacity (PPK ORMAWA) initiated by the Scientific Writing Student Activity Unit of Universitas Muhammadiyah Sinjai. The program employed participatory methods, including needs assessment, training, mentoring, and monitoring, focusing on tourism management, MSME business legality (Business Identification Number and Halal Certification), product branding and packaging, digital marketing, and village website management. The findings demonstrate a significant improvement in managerial capacity among tourism managers, increased formalization of MSMEs through legal certification, enhanced product attractiveness and marketing reach, and improved digital promotion of village tourism potential. These outcomes contributed to increased community participation, strengthened local economic activities, and improved institutional collaboration between stakeholders. This study contributes to the literature on entrepreneurial tourism management by providing practical evidence that integrated capacity-building interventions can effectively transform local tourism resources into sustainable drivers of community economic empowerment in rural coastal areas
Co-Authors A. Fitriani Abdullah, Muhammad Arafat Adawiah, Roudatul Ahmad Syafiq Akriandi Amin Amiruddin Andi Serlina Anisa Anggraeni, Anisa Anita Yuliati Anton Budi Pranata Anugraha jaya, Wahyu Anwar Sewang Arfianti Novita Anwar Arifah Hidayat ARIFUDDIN Arisandy, Yosy Arman Bin Anuar Asrul Astriyani A. Papuangan Astuti, Niluh Sari Aulia, Donesta Nova Ayu Marisa Utami Br Simanjuntak, Sri Murtiani Carong, Suparjo Razasli Cengiz Kayacilar Dahniar Demmanaba, Trialdi Desmita Wahyuni Diana Wiyanti Diauddin Ismail Dini Ikayanti Durian Eka Poppi Hutami Eka Sri Wahyuni Ernawati Fajar Pratama Abdillah Fajarudddin Fajaruddin Fathurrahman Wahid Pahlawi Hafizatul’ Ain Hakim, Adil Hanifah Purnamasari Harianto Hasis, Pertiwi Kamariah Hasza, Hasza Jiwanda Ibrahim Ismail Ida Zahara Adibah idwal Ikawati Karim Imam Pribadi Irmawati Ismail Karim, Ikawati Karimuddin Abdullah Lawang Khairiah Elwardah Khoerunisa, Fahra Lusiana, Nisa Maddo, Irwan Mahfuddin, Muhammad Mardiah, Radiatan Marsyam, Abdul Waris Mawar Mifta Fadhli As’ad Mochamad Nurdin Mochamad.Nurdin Muh Amar Muh. Amar Muhammad Amar MUHAMMAD LUTFI MUHAMMAD YUSUF Muhlis Hajar Adiputra Muhsin, Muh Arief Mursalin, Supardi Muzakir Muhammad Amin Neni Sri Imaniyati Ni Kadek Sukriasih Ningsih Kusumawati Nirfayanti, Nirfayanti Nugraha, Herdiana Nur Abdi, Muhammad Nur Amin Nur Murdan, Muhammad Nur Wahid Nurfadillah Nurhaliza Nurlaela Nurqadriani Pratama, Muhamad Ilham Qaizar Rahmadani, Andi Ramadhan Rasyid, Muhammad Dirman Ratna Dewi Reskiani, Anugrah Reza Sri Astriyana Ricardo, Rado Romi Adetio rusdiana Sabani, Fatmaridah Seprini Setiawan, Romi Adetio Sitti Fatimah Sofia Rahmadani Toana Sofyang Suarno Sudi Raharjo Sukarman Sukarman Sul, Sulkifli Suryani Dewi Suryaningsih, Ita Syarmilah Tamaulina Br Sembiring Tata Ramadhani USWATUN HASANAH Wahyu Trijati Winadia Yuli Yanti Indah Sari Yusuf, Hijrawati Zahra, Shahira Fasfa Zaitun